Taking the energy and sound of JBL even higher, Ranveer will endorse an exciting new range of JBL’s consumer audio products in the coming months. Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country.

“No-one can represent the true spirit and energy of JBL better than Ranveer Singh,” said Pradeep Chaudhry, India Country Manager, HARMAN, a Samsung Electronics company. “His captivating personality, contagious drive, and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”

“It’s an honor to represent JBL – an iconic, global brand that has redefined the audio industry for the last 70 years. The signature sound of JBL is simply matchless. Nothing sounds better or sweeter,” commented Ranveer Singh, while speaking about the partnership.

Singh joins a diverse roster of HARMAN brand ambassadors from music, sports and entertainment, including famous actress, singer, producer and philanthropist Priyanka Chopra, World-renowned pianist, educator and philanthropist AR Rahman, Indian Badminton’s golden girl, PV Sindhu, American multi-platinum performing artist Demi Lovato and prolific musician, producer and humanitarian Quincy Jones.

Ms. Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others.

In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

As Harman’s brand ambassador, Ms. Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon. As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY Gala Salute to industry Icons with other luminaries as part GRAMMY celebrations.

Harman is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands.

“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world,” said Mr. Ralph Santana, Chief Marketing Officer of HARMAN. “She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.”

HARMAN’s ambassador team reflects the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture.

“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations,” said Priyanka Chopra. “Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands.”