HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, including networked AV, today launched JBL Commercial for the India market. JBL Commercial fulfills the needs of a growing community of content creators and professionals looking for quality sound at accessible pricing. The line of products will feature JBL Professional’s signature sound quality in products that will make content creation and professional presentation easier, efficient and elegant. The brand introduced its first range of products with two lavalier microphones- CSLM20 and CSLM20B, available on Amazon India.

“JBL Professional is an iconic audio brand that been catering to the needs of professional communities for more than 75 years. There is now a growing section of consumers that are starting out as content creators and working professionals. For these promising and ambitious consumers, we are excited to introduce the JBL Commercial line in India. The two lavalier microphones- CSLM20 and CSLM20B are a starter kit for content creators and working pros looking to add a professional touch to their content and presentation,” said Aditya Todi, Senior Director – Sales & Marketing, HARMAN Professional Solutions, India and SAARC. “We are looking forward to launching a wide range of products this year that will truly elevate the experience of working and creating content.”

JBL Commercial CSLM20 omnidirectional Lavalier microphone comes with a windshield and a comfortable earphone which makes it ideal for audio monitoring. So whether you’re recording your next hit YouTube cover or make an Instagram video, you can monitor your sound, on the spot. The earphone also makes it an ideal mic for work-from-home professionals as it’s perfect for video & conference calls and compatible with most smartphones, laptops, PC/Mac, and tablets.

JBL Commercial CSLM20B is a battery-powered lavalier microphone with 3.5mm TRRS jack. Great for recording, podcast, interviews, vlogging, presentations, speeches, and more, it can capture audio all around with its 360 degrees omnidirectional audio pickup. It is compatible with smartphones, most DSLR cameras, mixers, amplifiers, and has the added convenience of an extra-long cable.

The JBL Professional Commercial mics are available today, exclusively on Amazon for a special launch price of INR 999 each.

Know more and connect with HARMAN Professional India on Twitter, Facebook and Linkedin

Young Caucasian Woman Enjoying A Sunny Day Whilst Listening Music With Headphones.

On the occasion of World Music Day, celebrated on June 21^st each year, HARMAN has partnered with OnePoll* to understand just how important music is in our lives, especially during the prevailing times.

A survey of 2,000 participants across India, found that one in every two adult Indian strongly believes that there is no life, without music. 92% Indians said they have depended on music to get through a difficult phase in their lives. 87% of respondents believed they are more productive while listening to their favorite tunes.

Specifically, respondents were impacted by music in four key areas:

Music improves their mood during the pandemic

• Overwhelmingly, 90% of all respondents said that music has helped them cope with self-isolation, during the ongoing COVID-19 pandemic.
• So much so, that Indians are listening to music for an extra 45 minutes, on an average, per day in the current times.
• 71.7% Indians have created specific ‘self-isolation’ playlists that include tracks that helps them meditate or have a soothing, calming effect on their mind.
• 84.73% of Indian women and 80% of men say that music is a big stress buster.
• 64% of all surveyed Indians believed that music helps them sleep better, while 71% say it’s the best motivator during a workout.
• And when the chips are down, 79.70% of Indians turn to music to uplift their mood versus 47% of them talking to a friend.

Music helps increase productivity

• Does music help us to be more productive? Is there a connection between the music we listen to and the amount of output we can deliver? It sure does! In India, on an average 87% of respondents believed that they can work better while listening to their favorite music.
• The results are similar in other regions of the world. 75% of French and 65% of German respondents believed to have a positive impact on their productivity, when listening to their favorite music while working.

Music builds connections

• HARMAN’s study showed that ‘like minds listen alike’. 75% of Indians believe that they have connected with someone because they happen to share the same taste in music.
• Friends are the number one influencers when it comes to choosing the genre of your music at 72%, followed by parents at 42.9% and siblings at 40%.

Music helps make memories

• Survey respondents said that music has been an important part in celebrating their lives’ milestones.

• Many indicated that music has helped them celebrate important life events like graduation (41.95%), marriage (30.15%) or moving to a new city (32.15%).
• The relationship of a large part of Indians with music started at an early age with 44.65% taking music lessons in school and 41.7% have learned to play an instrument or sing, and continue to do so.

“Music has been central to our culture- from rich heritage folk music to eclectic musical soundtracks in movies. But we are inspired by its profound and positive impact during challenging times on our emotional and physical health.” said Pradeep Chaudhry, Country Manager, HARMAN India. “At HARMAN, with our rich legacy and years of experience with the latest audio innovations through our brands JBL, Harman Kardon, AKG, Infinity and others, we are dedicated to helping people get the most out of their listening moments and are grateful for the sublime benefits music delivers.”

*This random double-opt in survey was conducted by OnePoll – a market research company and corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR) – and adheres to the MRS code of conduct. For more information about OnePoll’s research in the media, navigate to their portfolio here.

When it comes to competitive gaming, sound is survival – and JBL knows great sound.

Today, the company announced the launch of first-ever JBL headset range in India designed exclusively for gamers, featuring the JBL QuantumSOUND Signature. The JBL Quantum Range delivers immersive audio quality and pinpoint accuracy to provide a true competitive advantage. From the thrill of tracking enemies in FPS games, to engaging in epic MOBA battles, the JBL Quantum Range amplifies victories with a sound experience that transforms each headset into a crown for the everyday champion. The JBL Quantum Range will be available through www.JBL.com and all leading online and retail stores in India starting today.

The launch follows an exciting announcement of the JBL’s association with lifestyle power brand and gaming organization ‘100 Thieves’ bringing on board some of the top competitive global gamers in the industry. The exciting new range will cater to a burgeoning gaming industry in the country. The online gaming segment was estimated to be a $1.1 billion opportunity by 2021, according to a Google-KPMG report in 2017, which is now expected to increase at much faster pace. With one of the world’s largest youth population, India is poised to become one of the world’s leading markets in the gaming sector.

With seven headset models available, from wired to wireless and affordable to professional level, the range includes options for both casual and competitive gamers. The flagship JBL Quantum ONE takes sound to the next level, built exclusively with JBL QuantumSPHERE 360 sound technology. This feature uses proprietary algorithms and integrated head tracking sensors, so competitive gamers can hear enemies and movements around them like never before. The JBL Quantum 300, JBL Quantum 400, JBL Quantum 600 and JBL Quantum 800 feature the newest JBL QuantumSURROUND sound technology powered by the JBL QuantumENGINE PC software. This allows gamers to experience virtual worlds in added dimensions by adding the height channels that replicate a much wider, realistic spatial soundstage to facilitate next-gen cinematic game immersion.

“At JBL, we know sound better than most, and we are excited to serve Indian consumers who are looking for the most accurate soundscape while gaming. The JBL Quantum Range has been developed with extensive testing resulting in a highly immersive experience that makes every gamer more competitive. The QuantumSURROUND technology is one of the most advanced technologies available for gaming headsets that is engineered to outperform most other spatial sound tech offerings in the world.” Said Vikram Kher, Vice President- Lifestyle Audio, HARMAN India.

The JBL Quantum headsets will be available at the following price (MRP):

• Quantum 100: INR 3999
• Quantum 200: INR 5999
• Quantum 300: INR 6999
• Quantum 400: INR10999
• Quantum 600: INR 16999
• Quantum 800: INR 22999
• Quantum One: INR 29999
• More information on the JBL Quantum Range can be found at JBLQuantum.com.

About JBL Quantum Range-

• All headsets in the JBL Quantum Range have multi-platform capabilities for seamless connection to PC, Mac, Xbox, PlayStation, Nintendo Switch, mobile and VR.
• Incorporates best-in-class flip-up or detachable boom microphones with echo cancelling technology, which enables users to focus on voice rather than background noises to ensure crystal clear communication.
• Features PU leather-wrapped memory foam ear cushions on the JBL Quantum 100, JBL Quantum 200, JBL Quantum 300 and JBL Quantum 400 models, and premium leather-wrapped memory foam ear cushions on the JBL Quantum 600, JBL Quantum 800 and JBL Quantum ONE models.
• No matter the model, each of the headsets provides players with long-lasting quality and comfort for marathon sessions.
• Players can easily pinpoint incoming fire, hear enemies creeping up from behind or feel the roar of explosive action with JBL’s QuantumSOUND Signature.
• Exposed drivers and tweeters deliver incredible sound clarity, ensuring that users never miss a step, shot or jump during gameplay.

Follow JBL and HARMAN Online

• Like JBL India on Facebook
• Check out JBL India YouTube Channel
• Follow JBL India @JBLSoundIn
• Find more news at the HARMAN Newsroom
• Connect with HARMAN on LinkedIn and Facebook and Twitter @harman
• Follow Twitter Hashtag #Harman and #JBL

About JBL

JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading audio brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 33,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

“I’m thrilled, and proud to be part of the JBL team that boasts of a dynamic roster of ambassadors who I personally admire. ‘Living it raw’ and ‘living it real’ is my personal mantra, and I’m so glad to see that in the ethos of the brand JBL,” said Sara Ali Khan. “I truly believe in saying it as it is and being who you are- in the most organic and honest way, and I think JBL is a perfect representation of this philosophy. With this association, I’m very excited to take this message of authenticity to young consumers of the iconic audio brand.”

“The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further.” said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

The dynamic brand commercial, launched today, is a combination of spirited moves by Khathi – Meethi personality, Sara Ali Khan and funky visual effects that will instantly elevate the mood. The film features playful lyrics that echo the confidence of young Indians like – “I’m fab and flawed” – giving them a new life anthem.

The film will be seen on JBL’s social media channels along with other platforms. This commercial comes as an extension of JBL’s newly launched campaign- ‘Live it Real, Live it Raw’ that seeks to challenge its consumers to live their own truth. The campaign recently went live with the first commercial featuring superstar and JBL brand ambassador, Ranveer Singh.

Sara Ali Khan joins a star-studded lineup of JBL ambassadors and partners from music, sports, and entertainment industries including superstar Ranveer Singh, actor and humanitarian Priyanka Chopra, music mogul A.R. Rahman, and Olympian Shuttler P.V. Sindhu in India.