Both brands are part of HARMAN, a wholly owned subsidiary of Samsung Electronics. In 2026, the companies mark three milestones — JBL’s 80th anniversary, Bowers & Wilkins’ 60th anniversary, and 10 years of the Samsung-HARMAN partnership.

Samsung Newsroom spoke with Dave Rogers, President of the Lifestyle Division, and Armin Prommersberger, Chief Technology Officer, both at HARMAN, about the values that have shaped the two audio brands, the evolution of the Samsung-HARMAN partnership, and what lies ahead.

A Legacy of Pioneering Spirit and Innovation

Q. What has allowed JBL and Bowers & Wilkins to remain relevant across generations?

Rogers: JBL has never assumed that what worked yesterday would be enough for tomorrow. The brand has expanded beyond cinemas and studios into festivals, cars, homes, headphones, and portable speakers.

Technology, listening habits, and culture have changed, but the reason people care about sound remains the same. Sound evokes emotion, creates memories, and brings people together.

The journey from the JBL 4310 studio monitor to the JBL L100 loudspeaker captures this well. The 4310 was developed for professionals whose work demanded critical listening. JBL then carried that professional audio DNA into the L100, bringing professional-grade sound into the home. The L100 went on to become the brand’s best-selling loudspeaker. More than a technological evolution, this transition reflected JBL’s ability to connect the people who shape culture with those who live it.

Bowers & Wilkins has followed a different path from JBL. Designed for accuracy, its 801 loudspeaker became a reference monitor for engineers at Abbey Road Studios — the recording studio that has worked with some of the world’s most celebrated artists — reflecting the brand’s commitment to acoustic precision and fidelity to the original performance.

Different personalities, but the same refusal to compromise on what matters.

Q. What is one core value of JBL and Bowers & Wilkins that should never change?

Rogers: Our obsession with quality and the experiences both brands deliver. Products and technology will change, but how we make people feel — that’s the standard.

Prommersberger: Curiosity. The moment an engineer says, “That’s good enough,” we have a problem. Fortunately, we have quite a few people at HARMAN who find “good enough” deeply irritating.

Bowers & Wilkins’ Nautilus loudspeaker is a great example. The brand had already made significant progress in reducing unwanted vibration with its Matrix cabinet technology, but John Bowers and his research team questioned whether the cabinet itself was part of the problem. That question led to five years of research and ultimately to the development of Nautilus, featuring a tapered-tube design to absorb unwanted sound from the back of the drive units.

Good engineering is not only about solving problems. Sometimes, it is about becoming uncomfortable with the solutions that have already made you successful.

Q. And what must continue to change?

Prommersberger: Technology. People’s expectations don’t stand still, and we’re moving toward experiences that understand context, adapt intelligently, and become more personal.

Today, we still do a lot of work for our devices — choosing modes, opening apps, and adjusting settings. With AI and greater connectivity, technology can better understand us and adapt more naturally to our needs.

The breakthrough will not be that our devices can do more. It will be that we have to manage them less.

Complementary Strengths, Shared Ambition

Q. What have Samsung and HARMAN achieved and learned over 10 years of partnership?

Rogers: One of the earliest examples was bringing HARMAN’s audio expertise into the Galaxy experience through AKG, a HARMAN company. We combined our knowledge of sound with Samsung’s capabilities in mobile technology, design, and scale to enhance products people already use every day.

We then applied this approach more broadly through the Automotive Digital Cockpit, combining Samsung’s strengths in displays and connected ecosystems with HARMAN’s automotive and in-cabin expertise. The ambition was no longer simply to bring better technology into cars but to see them as part of people’s connected lives.

We’ve learned how to turn our differences into strengths.

Throughout our journey together, we’ve also learned to think bigger and faster. Samsung has an extraordinary ability to turn ideas into technology that touches people’s lives on an enormous scale. That mindset challenges us — in a good way.

The Future of Sound That Moves People

Q. Samsung and HARMAN share a vision for connected experiences. What could that look like throughout someone’s day?

Prommersberger: Imagine a typical day. You wake up, and your Galaxy devices are ready to help you start the day. When you leave home and get into your car, the vehicle can adapt to your journey and the preferences you’ve chosen to share.

Your audio experience continues naturally. Information is prioritized based on the situation while you’re driving, and the cabin adjusts to the people inside. On the way home, your car and home can work together to make the transition feel almost seamless.

A truly connected day should have fewer seams in it. Users shouldn’t have to think about which app to open or which setting to change. They should simply feel that technology understands the flow of their day and gets out of the way.

Q. What excites you most about the next 10 years?

Prommersberger: I think technology is going to understand us much better — our environment, preferences, activities, and needs. That creates new possibilities for sound, mobility, and connected experiences.

Technology should become more intelligent so the experience can become more human. If we get that right, people won’t notice the complexity underneath. They’ll simply feel the difference.

Rogers: Eighty years from now, people may not remember every technology we launched. But they’ll remember the experiences those technologies made possible — the concert they felt part of, the song they couldn’t stop playing, the drive they’ll never forget, and the people they shared those moments with. Technology changes quickly, but human emotion doesn’t. Our opportunity is to keep bringing those two things together.

As JBL celebrates its 80th anniversary in 2026, the company’s history is closely intertwined with how people create and enjoy music. Audio technologies refined in recording studios and live venues have made their way into everyday life, while JBL’s products have evolved alongside changing listening habits. Decades of innovation and experience have helped define JBL’s signature sound.

Samsung Newsroom traces JBL’s 80-year journey through its iconic products and defining moments in the infographic below.

HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, today announced the launch of new JBL Professional One Series 104-BT and 104-BTW desktop reference monitors with Bluetooth in India. The speakers are also perfect companion to desktops and laptops providing the iconic JBL Professional sound for an exceptional audio experience every day.

JBL One Series 104-BT reference monitors enable content creators and audio professionals to stream accurate, studio-quality audio via Bluetooth or play back audio using a standard wired connection. Drawing from more than seven decades of JBL Professional engineering, JBL One Series 104-BT monitors deliver clear, detailed sound while mixing and editing. With an array of easily accessible input options, smart features and a sleek, compact design, JBL 104-BT monitors provide great sound in every listening scenario, with the added flexibility of wireless streaming. Black (104-BT) and white (104-BTW) finish options are available.

“We are excited to bring studio quality audio to budding artists and established professionals in the comfort and safety of their homes. Music production has evolved beyond the recording studio, and today’s creative professionals and music lovers need reference monitors that deliver neutral, accurate sound to create mixes that translate well in a variety of listening environments,” said Aditya Todi, Senior Director, Professional Solutions, India and SAARC, HARMAN. “While ideal for musicians, producers, podcasters and audio engineers, JBL 104-BT monitors will fulfill any audio enthusiast’s need for an accurate, reliable sonic reference and a truly enjoyable listening experience.”

The JBL 104-BT reference monitor features a cutting-edge coaxial driver that pairs a contoured low-frequency woofer with a soft-dome tweeter, for accurate frequency response, superior imaging, crisp detail, and a wide sweet spot. The cabinet’s low-frequency port works with the driver to deliver impressive low frequency performance down to 60Hz. A powerful 60-watt Class D power amplifier distributes 30 watts per speaker for clear, undistorted, loudest-in-class output. And One Series’ innovative acoustic design, optimized for desktop use ensures accuracy without the need for additional EQ.

High-bandwidth Bluetooth 5.0 streaming, beyond offering the convenience of audio playback from mobile devices, provides audio professionals the ability to reference mixes over Bluetooth using a professional monitor, rather than a consumer portable device. This ensures that your audio will sound its best, no matter what the playback environment.

JBL 104-BT reference monitors integrate smoothly into any production workspace, thanks to smart features like a front-panel input control that selects Bluetooth, Aux, RCA, TRS or combines all inputs. Front-panel volume control allows convenient level adjustments without straying from the sweet spot, and a front-panel headphone jack conveniently mutes the speakers when you switch to headphones. Dual 1/4-inch balanced, dual RCA and single 1/8-inch inputs, along with Bluetooth accommodate a wide range of signal sources.

JBL One Series reference monitors were created with the modern production lifestyle in mind. With a sleek, elegant look and a compact form factor, creators can get legendary JBL sound while conserving valuable workspace. An optional protective carrying case will also be available for production on the go. Both the black 104-BT and white 104-BTW make stunning statements in any studio.

Availability and pricing

The JBL Professional One Series 104-BT and 104-BTW will be available starting today, exclusively on Flipkart for a special launch price of INR 11,499. Additionally, 10% prepaid discount will be offered on all card transactions along with no cost EMI. Both products are now available here: JBL Professional 104- BT

Know more and connect with HARMAN Professional India on Twitter, Facebook and LinkedIn

Follow HARMAN online

• Find more news at the HARMAN Newsroom
• Follow HARMAN India on Twitter @HarmanIndia
• Connect with HARMAN India on LinkedIn

Young Caucasian Woman Enjoying A Sunny Day Whilst Listening Music With Headphones.

On the occasion of World Music Day, celebrated on June 21^st each year, HARMAN has partnered with OnePoll* to understand just how important music is in our lives, especially during the prevailing times.

A survey of 2,000 participants across India, found that one in every two adult Indian strongly believes that there is no life, without music. 92% Indians said they have depended on music to get through a difficult phase in their lives. 87% of respondents believed they are more productive while listening to their favorite tunes.

Specifically, respondents were impacted by music in four key areas:

Music improves their mood during the pandemic

• Overwhelmingly, 90% of all respondents said that music has helped them cope with self-isolation, during the ongoing COVID-19 pandemic.
• So much so, that Indians are listening to music for an extra 45 minutes, on an average, per day in the current times.
• 71.7% Indians have created specific ‘self-isolation’ playlists that include tracks that helps them meditate or have a soothing, calming effect on their mind.
• 84.73% of Indian women and 80% of men say that music is a big stress buster.
• 64% of all surveyed Indians believed that music helps them sleep better, while 71% say it’s the best motivator during a workout.
• And when the chips are down, 79.70% of Indians turn to music to uplift their mood versus 47% of them talking to a friend.

Music helps increase productivity

• Does music help us to be more productive? Is there a connection between the music we listen to and the amount of output we can deliver? It sure does! In India, on an average 87% of respondents believed that they can work better while listening to their favorite music.
• The results are similar in other regions of the world. 75% of French and 65% of German respondents believed to have a positive impact on their productivity, when listening to their favorite music while working.

Music builds connections

• HARMAN’s study showed that ‘like minds listen alike’. 75% of Indians believe that they have connected with someone because they happen to share the same taste in music.
• Friends are the number one influencers when it comes to choosing the genre of your music at 72%, followed by parents at 42.9% and siblings at 40%.

Music helps make memories

• Survey respondents said that music has been an important part in celebrating their lives’ milestones.

• Many indicated that music has helped them celebrate important life events like graduation (41.95%), marriage (30.15%) or moving to a new city (32.15%).
• The relationship of a large part of Indians with music started at an early age with 44.65% taking music lessons in school and 41.7% have learned to play an instrument or sing, and continue to do so.

“Music has been central to our culture- from rich heritage folk music to eclectic musical soundtracks in movies. But we are inspired by its profound and positive impact during challenging times on our emotional and physical health.” said Pradeep Chaudhry, Country Manager, HARMAN India. “At HARMAN, with our rich legacy and years of experience with the latest audio innovations through our brands JBL, Harman Kardon, AKG, Infinity and others, we are dedicated to helping people get the most out of their listening moments and are grateful for the sublime benefits music delivers.”

*This random double-opt in survey was conducted by OnePoll – a market research company and corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR) – and adheres to the MRS code of conduct. For more information about OnePoll’s research in the media, navigate to their portfolio here.

“I’m thrilled, and proud to be part of the JBL team that boasts of a dynamic roster of ambassadors who I personally admire. ‘Living it raw’ and ‘living it real’ is my personal mantra, and I’m so glad to see that in the ethos of the brand JBL,” said Sara Ali Khan. “I truly believe in saying it as it is and being who you are- in the most organic and honest way, and I think JBL is a perfect representation of this philosophy. With this association, I’m very excited to take this message of authenticity to young consumers of the iconic audio brand.”

“The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further.” said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

The dynamic brand commercial, launched today, is a combination of spirited moves by Khathi – Meethi personality, Sara Ali Khan and funky visual effects that will instantly elevate the mood. The film features playful lyrics that echo the confidence of young Indians like – “I’m fab and flawed” – giving them a new life anthem.

The film will be seen on JBL’s social media channels along with other platforms. This commercial comes as an extension of JBL’s newly launched campaign- ‘Live it Real, Live it Raw’ that seeks to challenge its consumers to live their own truth. The campaign recently went live with the first commercial featuring superstar and JBL brand ambassador, Ranveer Singh.

Sara Ali Khan joins a star-studded lineup of JBL ambassadors and partners from music, sports, and entertainment industries including superstar Ranveer Singh, actor and humanitarian Priyanka Chopra, music mogul A.R. Rahman, and Olympian Shuttler P.V. Sindhu in India.

Samsung inaugurated India’s largest Onyx Cinema LED screen at Swagath Theatre, Bengaluru in the presence of musician and composer AR Rahman

With a 14 metre screen, the largest Onyx Cinema LED screen format in the world, Swagath Onyx Theatre on Bengaluru’s MG Road will offer powerful, captivating and larger-than-life visuals, transforming the cinema viewing experience for cine lovers. Globally, there are only two other 14 metre Onyx Cinema LED screens installed by Samsung to date, in Malaysia and China.

At 618 seats, Swagath Onyx Theatre is also the world’s largest theatre that is equipped with an Onyx Cinema LED screen. Acoustics in the theatre have been dramatically upgraded with JBL Professional cinema loudspeakers from HARMAN.

The Onyx screen is 3D applicable with active 3D technology for all 618 seats in the theatre.

With the introduction of this new technology, Samsung will transform cinema viewing experience with HDR support offering unparalleled picture quality. With Onyx Cinema LED, movie lovers will get unparalleled picture quality, true colours and greater vibrancy and accuracy, exactly how the director intended it to be seen.

The 14 metre Onyx Cinema LED Screen in Bengaluru was unveiled in the presence of Moon Goo Chin, Corporate Vice President, Consumer Electronics Business, Samsung India; Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India; Prashant Govindan, Head – Professional Solutions, HARMAN India and SAARC; Kishore P, Director, Swagath Group of Cinemas and AR Rahman.

“Samsung is the only brand offering an end-to-end movie experience, from stunning visuals through Onyx Cinema LED Screens to phenomenal sound from JBL Professional by HARMAN. Onyx Cinema LED at Swagath Onyx Theatre in Bengaluru will revolutionize cinema viewing experience for film lovers in the city and across India. This is a remarkable milestone for Indian cinema and a testament to our consumer-centric approach,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

“The current wave of cinema is replete with great visuals, rich soundtracks and background score. The new Onyx Cinema LED powered by JBL’s iconic sound will transform cinematic experience for movie goers. This mighty combination of a revolutionary screen and legendary sound will truly elevate the content and we are excited for Indian cinephiles to experience this epic offering,” said Prashant Govindan, Head – Professional Solutions, HARMAN India & SAARC.

At the inauguration, HARMAN global ambassador and award winning musician & composer AR Rahman said, “With Samsung’s ground-breaking Onyx Cinema LED Screen technology and HARMAN’s iconic JBL audio, movie goers in Bengaluru will immensely enjoy their experience at the theatre. I have worked with HARMAN and used JBL Professional systems for many years, and I can confidently say that they truly do justice to the music I create. There is no sound like JBL sound, so it makes sense that the brand is powering this amazing new way to enjoy movies and music.”

“At Swagath Cinemas we take pride in our heritage yet strive to provide a futuristic cinema viewing experience to our customers. Our association with Samsung to launch the World’s Largest Onyx Cinema LED Screen in Bengaluru is testimony to our commitment to movie lovers across India,” said Kishore P, Director, Swagath Group of Cinemas.

The large 14 metre screen offers powerful, captivating and larger-than-life visuals with greater attention to detail. The screen is capable of delivering true colors with HDR support with greater vibrancy and accuracy along with sharp contrast, higher levels of brightness and great viewing angles that are unaffected by ambient light; eliminating optical distortion and interference. The disruptive technology is a breakthrough in the cinema industry, which has been relying on projector-based system for decades.

The latest Onyx Cinema LED screen comes equipped with an array of solutions including Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience.

The sound system at Swagath Onyx Theatre is comprised of Onyx Sound, an innovative audio solution that incorporates industry leading products from the HARMAN family of brands including Crown amplifiers, BSS signal processing, and JBL Professional’s loudspeakers and exclusive Sculpted Surround technology. The Onyx Sound reproduces today’s dynamic soundtracks with stunning clarity and detail.

The system includes six JBL AM 7315 screen array loudspeakers, four JBL 9300 cinema surround loudspeakers, eighteen JBL 9350 + four JBL SCS 12 high impact cinema surround loudspeakers, six JBL AC28/26 used as underfills for the balcony area and nine JBL 5628 dual 18″ cinema subwoofers. Processing is provided by a BSS networked audio system, and the entire system is powered by 31 Crown DSi amplifiers.

Apart from the new Onyx Cinema LED Screen, Swagath Onyx Theatre in Bengaluru has also upgraded its overall look and feel inside the theatre with refurbished interiors and comfortable seats, even as it retains its heritage look on the outside.

About Onyx Cinema LED

The Onyx display easily accommodates any venue configuration while delivering unmatched visual quality, technical performance and reliability over traditional projectors. The screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the featured on-screen content. It also allows theatre owners to utilize their theatres for corporate events, concerts and sports event viewing and gaming competitions.

Onyx SOUND: The screen offers state-of-the-art Onyx surround sound experience, the result of research and co-development by HARMAN and Samsung’s Audio Lab, bringing scenes to life through clear and precise audio. This innovative audio solution solves the challenges posed for center channel audio when incorporated with a solid cinema LED screen, which does not allow for the placement of loudspeakers behind the screen, which is the common placement in traditional cinemas.  When combined together with JBL’s Sculpted Surround technology, Onyx Sound creates a seamless, immersive audio experience for viewers, regardless of their seat location, that further enhances the already stunning visuals offered by Onyx.

Onyx VIEW: Combined with an infinite contrast ratio and specialized low-tone greyscale settings, Onyx VIEW delivers brighter and more detail-rich content. The screen delivers High Dynamic Range (HDR) to cinema, showcasing on-screen contents at peak brightness level – nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry’s first DCI-certified cinema display available in 5, 10 and 14 metres width.

3D Onyx Cinema LED: This screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity.

HARMAN today announced its sponsorship of Delhi Capitals, one of the key teams participating in the T20 Cricket Indian Premier League 2019, through its popular audio brand JBL.

The association was announced at a friendly cricket match held between Delhi Capitals and JBL Sunshiners – a team of young, talented musicians from the ‘Sunshine Orchestra’ and KM Music Conservatory (KMMC), mentored and supported by Academy Award winner – A. R. Rahman and his Foundation.

Samsung Electronics Co. Ltd. had acquired Harman International in March 2017.

JBL is the official sponsor of Delhi Capitals team and has secured branding rights for the team’s merchandise and promotional activities for the ongoing season. This new partnership offers JBL an opportunity to reach and connect with millions of cricket lovers across the world.

Delhi Capital’s marquee players including Shikhar Dhawan, Rishabh Pant, and team Captain Shreyas Iyer participated in today’s match and played against the young JBL Sunshiners. HARMAN also announced extending its existing sponsorship of A.R. Rahman’s ‘The Sunshine Orchestra’ project for the fifth consecutive year in India. The program is designed to impart free music education to talented children from less privileged backgrounds.

“HARMAN and KMMC have a common vision of providing the right platforms for deserving young musicians in India. The friendly match with Delhi Capitals was a memorable event for my students who were absolutely thrilled to play with their favorite sports stars,” said Founder – KMMC and HARMAN Ambassador, A.R. Rahman. “We are also excited to extend our long-standing relationship with HARMAN to continue nurturing my dream project – The Sunshine Orchestra. Projects like Sunshine are the best way to gift the power of music to our future generations,” he added.

Sumit Chauhan, Vice President, Lifestyle Audio, HARMAN India said, “JBL is excited to partner with Delhi Capitals for this season of IPL T20 Cricket League. We play at the convergence of music, sports and culture and through this association, we will delight our fans. We are proud to work with KMMC and Dr. Rahman’s Foundation that works on training young musical talent in the country. The day was full of infectious enthusiasm displayed by Delhi Capitals and JBL Sunshiners. It was an honor to facilitate this wonderful interaction.”

“It was a great event marking the partnership between JBL and Delhi Capitals,” said Dhiraj Malhotra, CEO, Delhi Capitals. “The team is thrilled to be associated with a brand known for its exceptional performance and a legacy of delighting Indian consumers. We couldn’t have asked for a better way to energize the team than interacting with these wonderful and talented young musicians of KMMC.”

Building on the standard set by last year’s Digital Cockpit, the 2019 version addresses the needs of drivers and passengers alike, providing a seamless link between devices, vehicle and home, with simple controls for ease of use.

An Experience Tailored for Every Passenger

For 2019, the Digital Cockpit has increased the number of displays from three to six, delivering tailored infotainment options to more of the car’s passenger. In addition to a new, independent Passenger Display, two Rear Seat Displays also have been added, allowing passengers in both the front and rear to enjoy personalized contents that will keep them entertained during their travels. The Driver Monitoring System (DMS) and Occupant Monitoring System (OMS) are able to recognize registered drivers and passengers, adjusting the environment – such as screen settings and seat position – to provide an experience personalized to their tastes.

Three screens in the front of the Digital Cockpit show the driver important information and settings. The Cluster Display, situated in front of the driver, is a screen that highlights crucial driving information, such as the speed and oil gauge, with a layout that changes according to the driver’s preference. Between the driver and the front passenger is the Center Information Display, which shows Bixby and SmartThings services for cars, as well as basic apps, like navigation and music. Below that is the Control Display, a screen that oversees a host of functions, including air conditioning and sound volume, and can also be used to set the functions on the knobs of the Digital Cockpit.

By connecting their smartphone to the appropriate display via In-vehicle Samsung DeX, passengers can enjoy a smartphone experience optimized for their display and give their full attention to documents and emails, even while on the move.

Equipped with two knobs positioned in the front of the car and two in the back, the Digital Cockpit offers intuitive setting controls. The knobs have a circular UX, similar to the Galaxy Watch’s hallmark display, and can be customized to configure settings most frequently used by the driver and passengers, such as temperature and speaker volume.

Connectivity throughout the Car

With new Bixby, the in-car experience is even more convenient. The intuitive, conversational AI platform allows drivers and passengers to control their third-party apps – as well as automotive-optimized functions – hands-free inside the car.

As our world becomes increasingly more connected, the Digital Cockpit is strengthening the bond between car and home. Last year’s features supported car-to-home interactions, allowing you to check what’s inside your fridge or start up the washing machine at home, all from the driver’s seat. In addition to adding more devices that can be controlled from the car, the Digital Cockpit now also facilitates home-to-car interactions. With the help of SmartThings and Galaxy Home, users can access vehicle status and controls from the comfort of their own home. This means that you can check fuel levels, start up the engine, and cool down or warm up the inside temperature by turning on the AC before jumping into your car.

Smarter Safety

New features have been implemented to further enhance car safety. Incorporating Samsung Electronics’ Exynos semiconductor, the Mirror Replacement Vision System, Front Facing Camera and Driver Monitoring System assist safe driving in a variety of potential scenarios.

Since last year, the Mirror Replacement Vision System has moved to the front left and right sides of the vehicle to reflect where users habitually look when changing lanes. The system can identify moving objects and gives the driver a wider field of view in the direction of the lane they wish to change into.

The Front Facing Camera detects the environment on the roads ahead. This is particularly useful if the driver wants to make a sudden left turn on an intersection or change lanes, for example. The camera identifies vehicles, pedestrians, lanes and traffic signs while driving and warns the driver of any hazards before they act. Data is shown on the Cluster Display, helping the driver make informed decisions on the road.

The Driver Monitoring System will also transmit a warning sound if it detects dangerous behavior, such as driving while drowsy or sending text messages behind the wheel.

As car design embraces new trends in mobility lifestyle, the Digital Cockpit 2019 represents the next stage in vehicle comfort, connectivity and safety. As the development of 5G technologies continues apace, Samsung’s IoT platform will drive the future of automotive innovation and broaden the horizons of connected living.

Mr. HC Hong, President and CEO, Samsung Southwest Asia (Third from Left), Actors Rajkumar Rao and Shraddha Kapoor (Centre) and Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd. (Second from Right) along with other dignitaries at the launch of Samsung Onyx Cinema LED Screen in New Delhi

Film projectors have been the medium of cinema display for over 120 years now. This next-generation innovation is all set to end this old method and will change the way we watch movies at a Cinema Hall and will mark a new chapter in the history of cinema viewing technology. The screen will now be playing shows at PVR Icon, Vasant Kunj, New Delhi.

The unveiling of PVR Onyx Cinema LED screen was conducted in the presence of Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd.

“India is a film loving country. Our movies are full of vibrant colours and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ‘Blockbuster’ in the film industry. It is going to revolutionize the movie viewing experience of the movie lovers,” said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

“This screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India’s biggest film entertainment company, PVR Cinemas to bring in this game changing technology for the movie lovers,” he added.

“Samsung has always been at the forefront of meaningful innovations and we are delighted to launch Onyx LED Cinema screens in India. The screen is now up and running at PVR Icon, Vasant Kunj. We are the first Cinema exhibition chain in the country, to introduce this disruptive theatre technology for Indian movie-goers,” said Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.

“We are committed to deliver world class standards of cinematic experience to our patrons and this association is another step in this direction,” he added.

Over the past few years, movie theatres have been seeing a huge spurt in numbers. Advanced theatre technology is on a growth gradient. With increasing interest in the technology among movie experts and enthusiasts, Samsung launched the innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy.

It comes with an array of solutions including the Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience. This comprehensive screen and sound solution for movie theatres is poised to revolutionise cinematic experience for every movie enthusiast, whether you are a movie buff, a sports fan, or a fence sitter.

About Onyx Cinema LED

The Onyx display easily accommodates any venue configuration while delivering unmatched visual quality, technical performance and reliability over traditional projectors. The screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the featured on-screen content. It also accommodates users who wish to utilize their theatres for corporate events, concert and sports event viewing, and gaming competitions.

The screen also offers state-of-the-art Onyx surround sound experience from JBL by Harman International and Samsung’s Audio Lab, bringing scenes to life through’ clear and precise audio. This integration eliminates rearward bias by expanding the audio “sweet spot”, while ensuring that all attendees can enjoy the same experience regardless of seat location, within the theatre.

Onyx VIEW, combined with an infinite contrast ratio and specialized low-tone greyscale settings delivers brighter and more detail-rich content. The screen delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at peak brightness level – nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry’s first DCI-certified cinema display available in variations extending between 5, 10 and 14 metres in width.

The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity, sans the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres.

Samsung and PVR will extend this partnership and come up with more theatres equipped with Onyx Cinema LED screens in the recent future.

The 3 Series family design of MkII leverages over 70 years of JBL acoustic expertise to create refined studio monitors, which deliver outstanding value. These monitors offer next-generation JBL transducers, tailored sound to fit any studio and offer consistent performance. JBL’s ground breaking Image Control Waveguide has impressive detail, ambience and depth in the mixes. This patented innovation ensures an acoustically seamless transition between the low- and high-frequency transducers and provides an immersive soundstage with precise imaging. Offering a broad sweet spot and neutral frequency response, the new range of JBL MkII Studio Monitors deliver a crystal-clear representation of the musical mix—revealing subtle details, even when listening off-axis.

They are available in three different models options:

• The 5″ 305P MkII offers a remarkable sound and is perfect for smaller workspaces.
• The 6″ 306P MkII is perfect if you need even more volume and bass response while maintaining a compact footprint.
• The 8″ 308P MkII is the largest and most powerful of the three models in the series, offering impressive low end, high output and excellent dynamic range.

Samsung Electronics Co. Ltd. had acquired Harman International in March 2017.

HARMAN’s Professional Solutions division in India has also signed on popular Indo-Canadian singer and performing artist, Jonita Gandhi and percussionist, composer Taufiq Qureshi as its newest brand ambassadors.

“We are delighted to welcome Jonita Gandhi and Taufiq Qureshi, both phenomenal artists, as the newest brand ambassadors of HARMAN Professional. Jonita is a new age musician and YouTube sensation with a huge following. Taufiq is a leading contemporary world percussionist who is renowned for adopting global percussion instruments in his compositions. Their association with HARMAN will give us an opportunity to connect with emerging musicians and their fans around the world. HARMAN has always encouraged new age artists who love experimenting and we strive to design and develop superior audio technologies like the new JBL Studio Monitors so music makers can create and share their art the way they intended. This is our mission that we pursue with great passion every day,” said Prashant Govindan – Senior Director for HARMAN Professional, India and SAARC.

Jonita and Taufiq have joined the illustrious list of HARMAN Professional India’s brand ambassadors, which include Sivamani, Niladri Kumar, Ranjit Barot and Kabir Café. Jonita is an Indo-Canadian playback artist, with a number of Bollywood tracks to her credit, including in movies such as Ae Dil Hai Mushkil, Chennai Express and Highway. She regularly performs at concerts of A. R. Rahman, Amit Trivedi, Sonu Nigam, Pritam and Salim–Sulaiman. Taufiq Qureshi, an ace percussionist of India and an acclaimed composers recognized for his path-breaking and trend-setting work, as a performing artiste and as composer/arranger. Taufiq has been ably successful at taking the nuances of traditional rhythms of India to an alternate form of World Music and offering it to a larger audience of all age groups and from different parts of the world.