HDR10+ is an enhanced version of HDR10 that leverages dynamic metadata to maximize the black level and peak brightness of every scene and frame on displays. The result is an image that more closely represents the original creative intent of directors. The HDR10+ Technologies Certification and Logo program makes it easy for consumers to find devices, content and services that deliver this high quality HDR viewing experience.

With VIZIO now adding support for HDR10+ technology to their UHD TV lineup, reach of HDR10+ expands notably. “VIZIO is committed to delivering the best entertainment experience to the consumer, regardless of the format,” said Bill Baxter, Chief Technology Officer, VIZIO. “Adding HDR10+ capability to the roster of HDR signals we already support means our customers will have the best viewing experience possible when they play HDR content on their VIZIO SmartCast TV.”

GooglePlay Movies & TV, a major UHD OTT distributor, will support HDR10+ for their UHD titles. Consumers will be able to enjoy a superior UHD experience with content from major Studios in 2020. The HDR10+ UHD Blu-ray slate continues to grow with titles available in HDR10+ such as, “X-Men:Dark Phoenix” from 20th Century Fox, Fast & Furious Presents: Hobbs & Shaw” from Universal, and “IT: Chapter Two” from Warner Bros.. HDR10+ content mastering is currently supported by major post production companies like Deluxe, Giant Interactive and Pixelogic.

In addition, OnePlus, OPPO, Realme and Xiaomi have also announced support of HDR10+ on their mobile devices. Consumers are able to enjoy their favorite shows and movies in HDR10+ as well as capture HDR10+ content with camera then share through YouTube. Viewers are also able to enjoy HDR10+ video across a range of compatible mobile devices and TVs.

Support of HDR10+ also includes AV Receivers to enhance the home theater viewing environment from brands such as Onkyo and Pioneer. “We welcome that the HDR10+ feature is expanded to support AV Receiver.” said Kenji Miyagi, President of Onkyo & Pioneer. “We plan to support HDR10+ on our future products, which we believe helps consumers enjoy a premium experience.”

The HDR10+ Logo and Certification program has expanded support for even more next generation technologies. Announced at IFA, 8K display certification is now available for HDR10+, which brings the technology to even greater display resolutions and includes high-bandwidth HDMI 2.1. In addition, the HDR10+ specification has added DisplayPort connectivity.

Finally, The Alliance for Open Media has published an Implementation Note for HDR10+ support with the AV1 encoding standard. Demonstrations of 8K AV1 HDR10+ content are available at Samsung booth 15006 at CES 2020.

Companies can learn more about the HDR10+ license and logo program, including whitepaper, final specifications and adopter agreements at http://www.hdr10plus.org.

About HDR10+ Technologies, LLC

HDR10+ Technologies, LLC is the company founded by Twentieth Century Fox HDR10+, LLC, Panasonic Intellectual Property Corporation of America and Samsung Electronics Co., Ltd and providing the license of its HDR10+ specifications to source provider, display manufacturer, SoC vendor, content company and tool vendor. To learn more about the HDR10+ Technologies, LLC, please visit: www.hdr10plus.org/

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film. TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution partners on DVD, Blu-ray, 4K Ultra HD, Digital and VOD (video-on-demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets and digital stores throughout the world.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100^th anniversary in 2018, has expanded globally and now operates 582 subsidiaries and 87 associated companies worldwide, recording consolidated net sales of 8.003 trillion yen for the year ended March 31, 2019. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

In the two years that have passed since its introduction, HDR10+ has not only been revolutionizing the home entertainment market but has also debuted on a variety of other devices, including smartphones.  Bill Mandel, Vice President of Samsung Research America’s Digital Media Solutions Lab, sat down with Samsung Newsroom to provide an update on how far HDR10+ has come since 2017.

Building a HDR10+ Ecosystem

The biggest innovation for HDR10+ since its introduction in 2017 has been the expansion of the types of devices that can support the revolutionary picture technology, as well as the number of partners that have adopted it.

Over the past year, the number of HDR10+ certification program adopters has tripled, including many TV makers and various ultra-high-definition (UHD) device and System on Chip (SoC) makers. As Mandel affirms, the technology has become crucial to providing the best possible big screen television experience. “The additional picture information that comes with HDR10+ enables the TV processor to best recreate the color tones, brightness and contrast details with the highest precision and respect for the creative intent,” he notes. “Every scene and frame of a viewer’s content is delivered to the highest possible quality on larger screens thanks to HDR10+ and QLED TV processors.”

Samsung’s US-based Digital Media Solutions Lab are constantly aware that, just as the number of HDR10+-certified devices is constantly growing, so is the amount of content available. “We develop technologies like HDR10+ to be stable over a long time so that we can ensure we offer consistency across all available picture qualities as well as synergy between content producers and the viewing ecosystem,” explains Mandel of their development process, “and we work to provide a roadmap to enable the industry to develop and grow with these and other new video tools and enhancements.”

Providing High Picture Quality Across the Board

Back in 2017, Samsung partnered with 20^th Century Fox and Panasonic to create a logo and certification program that allows displays to be certified for having HDR10+ implementation. Since then, many more displays and much more content have been developed to support HDR10+ by a wide range of partners and collaborators who see the benefits this picture technology has to offer viewing quality.

“Device adopters see the picture quality benefit to HDR with HDR10+, service providers are finding that they can easily update their existing HDR services, and content providers are finding they can achieve greater consistency of quality across a wider variety of televisions,” comments Mandel on the path HDR10+ has forged in the industry. “Recently, at the Samsung Developer Conference in San Jose, we showcased samples of HDR10+ across a variety of devices including mobile, tablets and TVs to many interested developers.”

Looking to the future, Mandel notes that HDR10+ is set to revolutionize not only TV viewing experiences for users, but potentially also cinematic experiences. “Starting with HDR10+ technologies, we are currently working to understand the needs of filmmakers, post-production facilities and studios in order to help post-production workflows and future generations of displays provide even more capabilities and options to consumers and the media industry.”

The Most Vivid Viewing Experience Yet

What sets HDR10+ apart is that it has been designed to reproduce images faithfully by taking advantage of the brightness, darkness and contrast elements of content paired with the performance range of a viewer’s television. Thanks to its advanced tone mapping technology, HDR10+ is able to better reproduce HDR content with the appearance as intended by the creator. “Not only can users enjoy this quality on HDR10+-certified devices, but HDR10+ technology can enable any TV, even with differing sets of performance characteristics, to provide an immersive HDR content experience that fully showcases the care creatives put into their HDR source masters,” explains Mandel.

Mandel recommends dimming the lights in your home when watching HDR10+ content to make the most of the experience. “HDR10+ works with all the picture modes available on Samsung TVs,” adds Mandel, “and our ‘Movie’ picture mode has been optimized by the picture quality engineering team to deliver colors and cinematic texture as envisaged by the original content creators.” Mandel encourages consumers to look for HDR10+ support when considering their next device, “so that they can be sure they are getting the best HDR viewing opportunity possible.”

HDR10+, along with 8K resolution, stands at the forefront of display technology innovation. “Samsung is committed to continuously expanding the capabilities offered by TV screens,” affirms Mandel. “Through industry collaboration with technology initiatives such as HDR10+ and partners throughout the media ecosystem, we are continuously striving to deliver the best possible viewing experience to consumers now as well as in the future.”