AI Energy Mode gives you energy saving benefits for your Samsung products. You will be able to access and follow all this evolution directly from your SmartThings application.

AI Energy Mode brings all kinds of positive and useful solutions to the home, reducing costs and making life easier at all times with its many functions, by understanding your routine and adapting to save energy intelligently.

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Samsung Newsroom took an inside look at the thorough quality tests that set Samsung home appliances apart.

Refrigerators: Durability and Temperature Consistency Throughout

The refrigerator is the most frequently used appliance in the kitchen. To ensure Samsung refrigerators operate in the most demanding conditions, the Door Slam Test simulates the act of opening and closing fridge doors tens of thousands of times depending on the model. During the process, engineers assess the hinges for sagging, listen for unusual noises and examine whether the doors continue to function smoothly under stress.

Tests are also carried out to evaluate proper performance throughout the four seasons. The Temperature Maintenance Test pushes refrigerators to their limits by replicating different seasonal weather conditions — from freezing winters to sweltering summer heat waves of over 40 degrees Celsius — making sure optimal cooling performance is maintained in challenging external environments.

Preserving the freshness of food ingredients, meanwhile, relies on maintaining a consistent internal temperature. Using thermocouples placed throughout the refrigerators and freezers to be tested, the Compartment Test (Notch Test) alters notch settings and simulates variations in humidity and temperature to check whether each product’s compartments and shelves are cooled evenly.

For refrigerator models equipped with automatic ice makers, the Ice-making Performance Test checks ice production capabilities and the quality of ice by varying water pressure, temperature and notch placement.

▲ The Door Slam Test (left) and the Water Protection Test (right)

Washing Machines: Ready To Thrive in Harsh Winters and Wet Environments

Washing machines are often installed in areas with lower temperatures or exposure to water, such as balconies or bathrooms. To make sure its products perform reliably under these conditions, Samsung conducts rigorous stress tests.

The Freezing Test evaluates the durability of Samsung washing machines in the winter by repeatedly exposing the appliances to temperatures as low as those in the Arctic and as high as those in scorching summers. Additionally, engineers carry out a Water Leakage Test to assess the washing machines’ resistance to leaks. They fill the drums with water, place the machines at tilted angles and monitor them for leaks over a period of 24 hours or more under varying humidity levels and different temperatures.

The Water Protection Test, on the other hand, checks whether the washing machines work properly in wet environments. High-pressure rotating nozzles spray water onto the appliances for extended periods of time, with engineers closely monitoring for water infiltration into electrical components or condensation issues caused by humidity.

Kitchen Appliances: Designed With Product Lifespans in Mind

▲ The Durability Test (left) and the Basket In and Out Test (right)

The lifespans of Samsung electric cooktops under real-world conditions can be estimated through the Durability Test. In this simulation, engineers test the durability of dozens of cooktops over several months by repeatedly heating and cooling standard containers on them while the containers are automatically refilled with water.

Samsung dishwashers undergo the Basket In and Out Test to be checked for any defects in their rollers. Engineers purposefully overload the dishwashers’ baskets beyond standard capacity and slide them in and out tens of thousands of times to ensure the quality of their rollers, rails and nozzles.

Every Samsung home appliance is built with one ultimate goal — to give users peace of mind, even in unexpected moments. Samsung will continue strengthening quality control and inspection across its product lines in constant pursuit of unprecedented levels of safety and durability.

Samsung Newsroom attended the event to experience how AI is changing life at home.

Bespoke AI That Embodies ‘AI for All’

▲ Vice Chairman and CEO Jong-Hee Han delivers the opening speech at “Welcome to BESPOKE AI.”

Jong-Hee Han, Vice Chairman and CEO of the Device eXperience (DX) Division at Samsung Electronics, delivered the opening speech and emphasized that Bespoke AI embodies the company’s “AI for All” vision — improving lives through better security, sustainability and accessibility.

“Using AI vision, AI voice and AI data technologies, we will offer new experiences in which home appliances can be controlled and connected more intuitively,” he said.

▲ Su-Hyeon Seong explains how the new Bespoke AI products will change users’ lives.

Su-Hyeon Seong from the Digital Appliance (DA) Division at Samsung Electronics believes the recent upgrades to AI technology and connectivity will lead to new innovations in creating more personalized user experiences. “I look forward to the increased freedom we will experience in our daily lives,” she said.

▲ Cheol-Min Yeom introduces the 2024 Bespoke AI home appliance product line.

“Since the latest products are now equipped with high-performance AI chips, cameras and sensors, we’ve significantly improved the user experience,” said Cheol-Min Yeom from the DA Division.

▲ Se-Rim Jeong describes how SmartThings helps users save energy.

“We plan to continue investment towards developing technologies that reduce burdens on the environment and allow consumers to experience safe, sustainable home appliances without inconveniences,” said Se-Rim Jeong from the DA Division.

Reimagining Home Spaces With AI: The Experience Zone

▲ Visitors learn about SmartThings in the Security & Easy Connection Zone.

Upon entering the Experience Zone — which reconstructed familiar home spaces such as the living room, laundry room and kitchen — Samsung displayed some of its most helpful services. In the Security & Easy Connection Zone, attendees observed how Smart Forward constantly provides device upgrades and Samsung Knox, Samsung’s unique security standard, protects users’ personal information. In addition, visitors discovered how Calm Onboarding connects products to SmartThings and minimizes the hassle of registering devices after each purchase.

▲ The 2024 Bespoke AI home appliances on display in the BESPOKE AI Experience Zone.

▲ Watch videos on the refrigerator screen by tapping a smartphone on Family Hub.

In the Bespoke AI Experience Zone, visitors tested the 2024 Bespoke AI products and Tap View on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+. Users can now mirror images or videos from their smartphone screen by tapping on the refridgerator door, so they can pick up where they left off and continue the movie or TV show they were just watching.

In addition, users can check expiration dates on food packages with the AI Vision Inside feature or ask for customized recipe recommendations with Samsung Food.

▲ Check the location and status of home appliances connected to SmartThings with 3D Map View.

▲ Visitors watch a demonstration of the Bespoke AI Combo, an all-in-one washer and dryer.

The Bespoke AI Laundry Combo combines the functions of a washer and dryer into a single, all-in-one appliance that uses AI technology to recommend optimal laundry cycles based on the user’s needs. The 17.78 cm LCD screen and AI-powered Bixby voice recognition further enhance user convenience.

▲ The Bespoke Jet Bot Combo robot vacuum cleaner includes a sterilization feature.

The Bespoke Jet Bot Combo cleans dust, scrubs the floor and sterilizes the mop with steam. Recognizing and avoiding obstacles, the vacuum provides a report to determine if the cleaning was satisfactory.

▲ The AI Energy Saving Zone and AI Technology Zone introduce AI Saving Mode and Samsung Rewards.

Visitors experienced how to save energy with AI in the AI Energy Saving Zone and AI Technology Zone. AI Energy Mode attracted special attention for its environmental protection and energy conservation capabilities.

Planned for the first half of this year, the Samsung Rewards program will encourage consumers to actively save energy in their everyday lives.

▲ Sustainable technologies are illustrated in the For a Sustainable Future Zone.

Innovative approaches to energy efficiency were introduced in the For a Sustainable Future Zone —including the energy-efficient AI Inverter Compressor, the Reduced Fire Risk certification and microplastic-reducing filters. The Bespoke AI Hybrid refrigerator maximizes energy savings by combining hybrid cooling technology with an AI inverter compressor with thermoelectric elements.

At the “Welcome to BESPOKE AI” event, Samsung laid out its vision for the future of home appliances. More than just simple tools used in everyday life, Samsung’s home appliances promise to change users’ lives through innovations in efficiency, connectivity and personalization. Samsung will soon introduce the 2024 Bespoke AI product line at “Welcome to BESPOKE AI” events in the United States and France.

Samsung, India’s largest and most trusted consumer electronics brand, has announced a New Year lucky draw contest on its range home appliances to make the Christmas and New Year celebrations merrier.

Around 600 consumers buying Samsung Refrigerators, Washing Machines, Microwaves, Dishwashers and AirDressers from December 15, 2021 – January 26, 2022 will stand a chance to win Samsung AirDresser, Refrigerator or Microwave worth INR 4 crore.

All they need to do is register on the microsite and upload the invoice once their purchase is complete. The winners will be announced on four different occasions during the contest period. The contest participation is applicable on purchase of Samsung Home Appliances from all leading retail stores across the country (except Tamil Nadu).

For consumers in Tamil Nadu, Samsung has introduced another contest wherein they need to enter a slogan on the microsite along with the invoice of the Samsung Home Appliance they have bought. 18 lucky winners from Tamil Nadu will be announced at the end of the promo period.

Additionally, consumers across India during the offer period can avail offers such as additional cashback up to 20% and EMIs starting as low as INR 990.

“As the year 2021 comes to an end, we at Samsung would like to help our consumers make the most of Christmas and New Year celebrations by rewarding them for their love and commitment for us. We have curated a unique contest aimed at providing them with an opportunity to upgrade their homes with premium technology and products from Samsung,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India. 

Find more here:  https://www.samsung.com/in/offer/new-year-contest

Samsung, India’s biggest consumer electronics and smartphone brand, today announced mega discounts and exciting cashback offers on a wide range of Samsung products for consumers shopping online from Samsung’s Online Store – Samsung.com – this festive season. Consumers shopping from Samsung.com will also enjoy 2-3 day superfast delivery of Samsung products to their doorsteps across 16000 PIN codes in the country.

“This festive season, the Samsung.com online store is going to be the go-to destination for all Samsung products. Consumers can expect to find discounts as much as 60% and cashback offers of up to 12.5% on select products, but an exciting offer on every product for sure. And we are geared to serve 99% of the PIN codes across India with deliveries for mobile phones, tablets and wearables,” said Asim Warsi, Senior Vice President, Samsung India.

On shopping from Samsung.com, consumers can get up to 40% discount on select Galaxy smartphones such as Samsung’s flagship Galaxy S20+. Samsung is also offering up to 60% off on select accessories such as wireless chargers and JBL speakers. Consumers can enjoy up to 45% discount on a range of TV and Home Appliances such as The Frame television, Spacemax Family Hub French Door refrigerator and front-load Ecobubble with Hygiene Steam washing machine.

Samsung has also tied up with leading banks – HDFC, ICICI Bank and SBI – so that consumers shopping online from Samsung.com can enjoy up to 12.5% cashback on their purchase this festive season.

The discounts and offers are valid for a limited period, from October 15 to November 16. Samsung.com is a one-stop destination for consumers looking to buy Samsung products, including the recently launched Galaxy Tab A7, Galaxy S20FE, Galaxy F41 and Galaxy M31Prime.

In addition to the exciting discount and cashback offers, consumers can also benefit from every purchase using the below offers.

Samsung 20K Advantage

Samsung Shop App users get an opportunity to unlock 10 shopping vouchers up to INR 20000 by registering on the Samsung Shop App. There is one voucher for each of the following categories – Smartphones, Televisions, Washing Machines, Refrigerators, Microwaves, Tablets, Smartwatches, True Wireless Audio, Accessories & Harman/JBL products. Each voucher gives a consumer up to INR 2000 shopping benefit, depending on category and transaction value of the product and is valid for 365 days. During this festive season, customers get 50% more benefit with 10 vouchers up to INR 30000.

Samsung Referral Advantage

Using this unique Referral Program, Samsung customers (referrer) can help their friends and family get exciting rewards (up to 8% off) on purchase of a range of premium smartphones, tablets and wearables through Samsung.com. The referrer (Samsung customers recommending the purchase) will also receive benefits in the form of Samsung.com vouchers up to INR 4500 for successful transactions completed by their friends. Samsung Referral Program is applicable to over 21 devices, which include smartphones, tablets and wearables. During this festive season, the referrer also stands a chance to win additional products for successful referrals.

Samsung Student Advantage

This student-specific Storefront on Samsung.com enables the student community to get easy access to a special catalogue of products consisting of a wide range of smartphones, tablets, wearable and accessories. The products listed in the catalogue will be available at a special price and come with value added services such as complimentary insurance, easy exchange and convenient EMI options. During the festive season there is an additional assured gift with every purchase above INR 10000 along with daily, weekly and a bumper prize. Students can access the online Storefront through their official college email id or through validation by an authorized student credentials verification agency.