This next generation of Home Display technology is aimed at HNIs, working professionals, and affluent and aspirational millennials who prefer a cinematic experience and consume incredibly defined audio-visual content on a super-premium screen, within the comfort of their homes.

Samsung’s ‘LED for Home’ delivers incredible visual definition along with an almost completely bespoke cinema experience where – even the display can be made to fit any unique home setting due to its modular configuration and device agnostic features.

“At Samsung, our focus has always been on customer delight. This latest device is a consequence of us listening to our customers and understanding their wants and needs. We are dedicated in providing consumers with a wide range of cutting-edge display experiences,” said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India at the unveiling.

“The ‘LED for Home’ harmoniously synchronizes itself with all the elements of the room, offering a hitherto unseen visual experience to consumers. It is designed to transform consumers’ living area into home cinema, delivering a perfect mix of pure black, enhanced colours and unimaginable content quality. Samsung believes in the constant pursuit of new innovation and this is another step towards the future of display technology,” he added.

The new series of home screens ranges from INR 1 crore – 3.5 crore depending on the size.

This Active LED comes packed with next generation technologies put together thereby producing an exceptionally immersive viewing experience. The revolutionary screen boasts of a slim, sleek design, and fitted with Modular Formation Technology that allow users to customize the screen size and shape to fit into any desired location.

Samsung’s ‘LED for Home’ comes with the HDR Picture Refinement Technology that brings together brilliant, true-to-life imagery and crystal clear visibility, which stays uniform and unaffected by ambient light in the surroundings. The series includes 110-inch FHD, 130-inch FHD, 220-inch UHD and 260-inch UHD.

The Electro-static Discharge (ESD) certified Active LED is low maintenance and delivers long lasting performance with a lifespan of 100,000+ hours. In a bid to ensure quick and convenient maintenance, the device comes with flexible front and rear access to critical components.

The product was launched in Mumbai during InfoComm 2018, a dedicated trade fair for Pro-Audio Visual and lntegrated Experience Technologies in India.