Spanning TVs, air conditioners, kitchen appliances, lighting and more, the company’s latest smart innovations offer a level of convenience and seamlessness that only Samsung, with its deep know-how in these and other product categories, including chipsets and smartphones, can deliver.

Each device is available now, and connected by the company’s new Group Control by Automation technology, which allows users to comfortably manage a wide array of IoT devices at once. Each also offers a level of personalization that can help users streamline everything from managing household chores to enjoying their favorite entertainment.

Check out the video below for a glimpse at how Samsung’s innovative technologies are helping usher in the next era of connected living.

# Appliances That Spring Into Action as Soon as You Come Home

Samsung’s Group Control by Automation technology compatible appliances to essentially function on their own, automatically getting to work as soon as a user enters or leaves their home.

The technology, which is available in over 370 SmartThings-compatible devices, registers when users enter or exit their home via GPS signals from their mobile device, and utilizes advanced AI to analyze usage patterns for connected appliances.

The system may be configured to automatically turn on a household’s TVs, air conditioner, robot vacuum cleaner, lights or appliances in accordance with users’ preferences, which means that users no longer need to manually turn on each appliance they wish to use whenever they come home. As soon as you walk through the door, the system will activate and optimize the devices you use so you won’t have to.

# Designed to Cater to Multiple Users

The system enables a household’s appliances to automatically adjust their settings based on each member of the family’s usage patterns.

This means that, for example, when a student comes home from school each day, the settings for the air conditioner, TV and lighting will automatically adjust to suit their preferences, and reconfigure again once her parents get home from work. So whereas when the student gets home, the air conditioner is automatically set to 25°C and the TV switches to a kids’ channel, when her parents get back, the temperature adjusts to their preferred setting, and the TV flips to whichever channel they typically tune into at that time.

If the parents have set an appliance, such as a robot vacuum cleaner, to switch on as soon as they get home, it will activate automatically —although Group Control by Automation-connected devices support voice commands as well.

In addition, if there are two users in the house and one goes outside, the connected appliances’ settings will adjust based on the preferences of the user who stayed in. The system also removes the need to worry about accidentally leaving a device running when you leave home, as the appliances’ GPS tracking function enables them to automatically shut off or switch to standby mode as soon as you walk out the door.

# AI + IoT = More Ways to Streamline Your Day

Enhancing Samsung’s IoT technology and artificial intelligence unlocks convenient ways for users to simplify a wide range of household tasks.

For example, if, after a hard day’s work, you’re not sure what you’d like to watch on TV, the AI technology can recommend a channel based on the type of content your household typically views at that time, so you can sit back and focus on relaxing.

When it’s time to get dinner started, a simple press of the voice command button on your TV’s remote control will allow you to streamline dinner prep by asking the TV to display the contents of your connected fridge. You can even issue voice commands to find items in the refrigerator, browse recipes, check the oven’s cooking progress, and more.

Samsung Electronics is showcasing a new level of AI-powered convenience at IFA 2018 with its Group Control by Automation technology, which is not only capable of recognizing users and automatically controlling home appliances, but also analyzes users’ usage patterns and provides suggestions to help them streamline various tasks.

Samsung Electronics today held a press conference at IFA to outline its commitment to developing ground-breaking products and services that will shape the next era of connected living. Samsung showcased how breakthrough technologies that are powered by AI and IoT can bring greater convenience to people’s lives; eliminate complexity to enhance everyday experiences; and offer a level of security that gives peace of mind.

“Samsung is uniquely positioned to provide consumers with a full range of cutting-edge AI and IoT products and services based on our wide-ranging portfolio of TVs, displays, audio, home appliances and of course mobile devices,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “We are striving to shape a new era of connected living, where our products and services seamlessly interact with one another to make our consumers’ lives richer, smarter and more entertaining.”

At the Frontline of the Future

Samsung is at the forefront of unlocking the power of AI and 5G for consumers, with multi-billion dollar investments announced in recent months, to ensure the continued integration of advancements across hardware, software and services. With the new AI research centers established across the world, including the recent addition at Cambridge in the UK, Samsung expects about 1,000 renowned AI researchers to be working in its facilities globally by 2020, designing and developing user-centric AI that continuously learns and enhances users’ lives in an ever-more intelligent, useful and personalized way.

Furthermore, a next generation network infrastructure is a pre-requisite for the next era of connected living: through its active role in establishing 5G industry standards, Samsung is spearheading the rollout of next-generation networks and later this year, anticipates the introduction of the world’s first 5G-powered gigabit home broadband service (5G Fixed Wireless Access) in the U.S.

The Next Frontier of Picture Quality with 8K Resolution

Samsung continued to revolutionize the visual display industry at IFA 2018 with the introduction of the Q900R QLED 8K, complete with 8K AI Upscaling. Available in four ultra-large screen sizes (65”, 75”, 82” and 85”), Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life.

Real 8K Resolution can produce 4,000 nit peak brightness – a standard met by most film studios. Q HDR 8K, powered by HDR10+ delivers perfect colour expression for realistic, life-like images, just as the creator originally intended. The Q900R’s 8K AI Upscaling, a proprietary technology developed with artificial intelligence, is designed to enhance both picture and sound quality – regardless of the original source quality or format – to premium 8K quality.

Samsung also announced The Wall, a cutting-edge Micro LED screen designed for enterprise and out-of-home viewing environments. Complete with self-emitting display technology and a modular design, The Wall is fully-customizable to give users the freedom to decide how to incorporate the display in their space.

In addition, Samsung introduced a new 49” model to The Frame line-up with the addition of easy discovery, giving users easy access to specially-curated works of art that can be displayed on the screen without having to sort through hundreds of options. In addition, The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Berlin State Museum, the Victoria & Albert Museum and the Tate.

Finally, sound quality continues to remain a top priority, with the introduction of the HW-N950 and HW-N850 premium soundbars from Samsung and Harman Kardon. Both soundbars support Dolby Atmos and DTS:X to create an incredibly immersive sound environment.

Home Appliances Full of Ideas

Globally, modern lives shift towards more dynamic technologies, expecting these to play multiple roles at home. In line with this trend, the kitchen becomes the centre of the home and appliances act as intelligent personal assistants. Ultimately, people want to transform their lives at home more than ever. Building on such continued momentum, Samsung has met the needs of evolving homes and consumers’ lifestyles with a full range of cutting-edge AI and IoT solutions.

With Family Hub refrigerator, users can enjoy a connected living experience to make kitchen life even more convenient and fulfilling. Using the large touchscreen as a control panel, Family Hub can easily control connected devices including third-party devices. With Bixby and Voice ID, users can instantly receive tailored and personalized information they need, while Family Hub’s Meal Planner helps consumers plan meals by recommending the recipes that suit them best.

Dual Cook Flex has brought increased cooking efficiency to meet varying dietary requirements and preferences. With its flexible door and dual-cook function, users can cater to each family member’s needs efficiently. With the Cooking Guide, consumers can also receive recommendations on which oven to use based on the food ingredients and the type of cooking.

The revolutionary washing machine Quick Drive has dramatically transformed people’s lives for the better. Quick Drive can wash clothes in half the time without compromising on washing performance, freeing up consumers’ time. In addition, its AI-powered laundry care Q-rator system serves as a personalized and intelligent assistant, while Laundry Planner minimizes time wasted on washing clothes by allowing users to start and stop laundry according to their schedules.

Next-Generation Mobile Experiences

At IFA, Samsung presented its most powerful smartphone yet, the Galaxy Note9. Announced earlier this month in New York, the Galaxy Note9 is designed for those who demand the best of the best. The phone comes in two internal storage options – 128GB or 512GB^* – which can be maximized to 1TB with a microSD card inserted. The Galaxy Note9’s 4,000mAh battery performance enables users to talk, text and play games without worrying about battery life, and its intelligent camera helps users to capture the perfect shot every time. The S Pen, a trademark of the Galaxy Note series, has been revolutionized by incorporating a Bluetooth Low-Energy (BLE) function. Evolved into a Bluetooth remote control device, the S Pen now lets users take selfies and control presentation slides – even if the phone is 10 metres away.

Building on its premium professional credentials, the Galaxy Note9 is also compatible with the Samsung DeX, delivering a PC-like experience. By simply connecting a single HDMI adaptor^** to a screen, the phone can power a virtualized desktop or serve as a fully-functional second screen. Not only that, the Galaxy Note9 offers maximum productivity, but without compromising on security, with the most comprehensive configuration, deployment and management features on the market, courtesy of the Samsung Knox platform.

Also showcased at IFA is the new Galaxy Watch, which blends the look of a traditional watch with smart technology. Galaxy Watch’s improved battery life of up to 80+^*** hours eliminates the need for daily charging. With the addition of LTE connectivity, users of the Galaxy Watch can now also stay connected without being tethered to a smartphone. Reflecting the rise of consumer consciousness around well-being, the Galaxy Watch comes added with a new stress management tracker, sleep tracker and breathing exercises to help users stay focused.

The Samsung Electronics Booth will be open at Level 2, City Cube Berlin from Friday, Aug. 31 to Wednesday, Sep. 5.