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		<title>Infinity-O Display &#8211; Samsung Newsroom India</title>
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		<link>https://news.samsung.com/in</link>
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            <title>Infinity-O Display &#8211; Samsung Newsroom India</title>
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        <currentYear>2020</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Launches Galaxy A51 in India with Awesome Features and Cool ‘Make for India’ Innovations</title>
				<link>https://news.samsung.com/in/samsung-launches-galaxy-a51-in-india-with-awesome-features-and-cool-make-for-india-innovations?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 29 Jan 2020 15:51:10 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Infinity-O Display]]></category>
		<category><![CDATA[Knox Security]]></category>
		<category><![CDATA[Make for India]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Samsung Galaxy]]></category>
		<category><![CDATA[Samsung Galaxy A51]]></category>
		<category><![CDATA[Super AMOLED New Infinity Display]]></category>
                <guid isPermaLink="false">http://bit.ly/2t8hymj</guid>
									<description><![CDATA[Samsung, India’s largest consumer electronics and smartphone brand, today announced the launch of Galaxy A51, its latest addition to the Galaxy A Line. Built]]></description>
																<content:encoded><![CDATA[<p>Samsung, India’s largest consumer electronics and smartphone brand, today announced the launch of Galaxy A51, its latest addition to the Galaxy A Line. Built to deliver meaningful innovations and awesome mobile experiences to everyone, the Galaxy A51 is packed with enhanced features: A smarter quad camera to help capture the world as you see it, an Infinity-O display that gives an uninterrupted visual experience and a long-lasting battery to keep up with your busy lifestyle.</p>
<p>&nbsp;</p>
<p><em>“</em><em>At Samsung, we believe that ‘Awesome is for Everyone’. Last year, millions of consumers in India adopted the Galaxy A line, making it one of the most loved smartphone line in a very short span of time. The success of Galaxy A embodies our philosophy of bringing meaningful innovation to all our consumers. Galaxy A51 takes this legacy to the next level with its awesome camera, awesome screen and long lasting battery &#8211; features that will excite our young consumers. The new ‘Make for India’ Alive Intelligence features will elevate the way Gen Z and millennial consumers use their smartphones for a truly awesome experience,”</em> said <strong>Aditya Babbar, Director, Mobile Business, Samsung India</strong><em>. </em></p>
<h3></h3>
<h3><span style="color: #000080;"><strong>Cinematic viewing experience: Awesome Screen</strong></span></h3>
<p>Gen Z binges on content, so the Galaxy A51 comes with Samsung’s signature Infinity-O Super AMOLED display which provides a rich and immersive viewing experience. Galaxy A51 will be the first ever Galaxy A device to sport the Infinity-O display.</p>
<h3></h3>
<p><img class="wp-image-11058 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2020/01/Galaxy-A51-KV-1.jpg" alt="" width="3482" height="2282" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2020/01/Galaxy-A51-KV-1.jpg 3482w, https://img.global.news.samsung.com/in/wp-content/uploads/2020/01/Galaxy-A51-KV-1-623x408.jpg 623w, https://img.global.news.samsung.com/in/wp-content/uploads/2020/01/Galaxy-A51-KV-1-1024x671.jpg 1024w" sizes="(max-width: 3482px) 100vw, 3482px" /></p>
<h3></h3>
<h3><span style="color: #000080;"><strong>Shoot like a pro: Awesome Camera</strong></span></h3>
<p>The smartphone camera today is at the centre of Gen Z and young millennials, who thrive on Social Media. Galaxy A51’s awesome quad camera set up enables our young consumers to capture key moments on-the-go. Galaxy A51 features an advanced 48 MP main camera, 12 MP Ultra Wide lens with Night Mode capability, which is a unique camera offering in this price segment. Galaxy A51 also comes with 5MP Macro lens that allows consumers to take really close up shots and a 5MP depth camera for clicking amazing shots in Live Focus mode. Galaxy A51 also comes with cool features such as Scene Optimizer that can recognize up to 30 different scenes and adjust the colour, contrast and brightness to instantly optimize image quality. Galaxy A51 also has flagship features such as Best Shot Suggestion which points to the best composition while shooting and AR Doodle that enhances videos by giving consumers the power to add line drawings or handwriting to the environment. Also, with Super Steady Video, you can now capture smooth and stable videos letting you keep up with the action in the moment.</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Multi Task like a pro: Awesome Processing</strong></span></h3>
<p>Galaxy A51 is powered by a 10nm Exynos 9611 chipset that comes with AI powered Game Booster that improves frame rate and stability as well as reduces power consumption during your favourite games. The device comes in two memory configuration &#8211; 6/128 GB and 8/128 GB.</p>
<p>&nbsp;</p>
<p>Galaxy A51 also comes with full version of Samsung Pay, which enables consumers to pay using their phone almost everywhere. Galaxy A51 comes with Samsung’s defense-grade security platform Samsung Knox.</p>
<h3></h3>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Stay Connected Longer: Long-Lasting Battery Life</strong></span></h3>
<p>Galaxy A51 comes with a long-lasting battery that lasts for up to 19 hours of video play back time. You can now watch your favourite content or play games all through the day, thanks to the 4000mAh battery with 15W fast charging that helps you quickly juice up your device on the go.</p>
<p>&nbsp;</p>
<h3><strong><span style="color: #000080;">Make for India Innovations: Alive Intelligence</span> </strong></h3>
<p>Samsung is bringing cool and intelligent ‘Make for India’ innovations to Galaxy A51. Based on extensive consumer research in India, these features have been designed to help Gen Z consumers live a fast and organized life.</p>
<h3><strong><br />
<span style="color: #000080;">Useful cards</span></strong></h3>
<p>This feature makes SMS come “Alive” by identifying messages that are most useful to the user and organizing them neatly in the form of visual cards such as Reminders and Offers. The Useful Cards feature helps reduce clutter in the SMS Inbox and lets consumers find useful information quickly and easily.</p>
<h3></h3>
<h3><span style="color: #000080;"><strong>Multilingual Typing</strong></span></h3>
<p>This feature makes the native keyboard come “Alive” by offering multilingual predictions. By using AI, the keyboard is able to detect the language used by the user while typing. Multilingual Typing will help millennials and Gen Z converse effortlessly using intelligent and meaningful suggestions in local languages.</p>
<h3></h3>
<h3><span style="color: #000080;"><strong>Finder</strong></span></h3>
<p>This feature makes search on the phone come “Alive” by letting users find app content quickly. With Finder, users will now be able to search for content across entertainment, e-commerce, food and travel domains available within popular apps installed on their phones.</p>
<h3><span style="color: #000080;"><strong> </strong></span></h3>
<h3><span style="color: #000080;"><strong>Smart Crop</strong></span></h3>
<p>This feature makes screenshots come “Alive” by intelligently detecting the hero block/image within the screenshot. With a single tap, Smart Crop will help users save, share or edit the most relevant part of the screenshot.</p>
<h3></h3>
<h3><strong><span style="color: #000080;">Price &amp; Availability</span> </strong></h3>
<p>Galaxy A51 will be available in Blue, White, Black Prism Crush colours starting January 31 across retail stores, Samsung Opera House, Samsung e-shop and leading online portals. Galaxy A51 will currently be available in 6/128 GB variant and is priced at INR 23,999.</p>
<h3></h3>
<h3><span style="color: #000080;"><strong>Launch Offer</strong></span></h3>
<p>Amazon pay: Upto 5% Cash back on Amazon pay. T&amp;C apply</p>
<p>One time screen replacement. T&amp;C apply</p>
<h3><strong> </strong></h3>
<h3><strong><span style="color: #000080;">Product Specifications</span> </strong></h3>
<table width="620">
<tbody>
<tr>
<td rowspan="2" width="200">Display</td>
<td width="202">Size/ Resolution</td>
<td width="217">6.5-inch, Full HD+ (1080 x2400)</p>
<p>Super AMOLED</td>
</tr>
<tr>
<td width="202">Infinity Display</td>
<td width="217">Infinity-O Display</td>
</tr>
<tr>
<td rowspan="2" width="200">Camera</td>
<td width="202">Rear</td>
<td width="217">48MP + 5MP (Depth) + 5MP (Macro) + 12MP (Ultra Wide)</p>
<p>Super Steady Video, UHD recording, AR Doodle</td>
</tr>
<tr>
<td width="202">Front</td>
<td width="217">32MP</td>
</tr>
<tr>
<td rowspan="2" width="200"><strong>Memory </strong></td>
<td width="202">Ram/Storage</td>
<td width="217">6GB/128GB (Available from 31<sup>st</sup> Jan)</p>
<p>8GB/128GB</td>
</tr>
<tr>
<td width="202">Micro SD</td>
<td width="217">Expandable Up to 512GB</td>
</tr>
<tr>
<td width="200"><strong>Battery</strong></td>
<td width="202">Capacity (Typical)</td>
<td width="217">4000mAh</p>
<p>15W Fast Charging</td>
</tr>
<tr>
<td width="200"><strong>Colour</strong></td>
<td width="202"></td>
<td width="217">Prism Crush Black, Prism Crush White, Prism Crush Blue</td>
</tr>
<tr>
<td width="200"><strong>Others</strong></td>
<td width="202"></td>
<td width="217">On-screen Fingerprint, Face recognition</p>
<p>Samsung Pay ( Full Version)</p>
<p>Knox Security</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung India Unveils its Most Powerful Galaxy M, Introduces Galaxy M40 with Flagship &#8216;Infinity O&#8217; Display</title>
				<link>https://news.samsung.com/in/samsung-india-unveils-its-most-powerful-galaxy-m-introduces-galaxy-m40-with-flagship-infinity-o-display?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 12 Jun 2019 09:50:38 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Infinity-O Display]]></category>
		<category><![CDATA[Samsung Galaxy M series]]></category>
		<category><![CDATA[Samsung Galaxy M40]]></category>
		<category><![CDATA[Samsung India]]></category>
                <guid isPermaLink="false">http://bit.ly/2WGAHJF</guid>
									<description><![CDATA[Samsung India announced its fourth smartphone in the popular Galaxy M series, Galaxy M40, which is designed for tech savvy millennials and Gen Z. The launch]]></description>
																<content:encoded><![CDATA[<p>Samsung India announced its fourth smartphone in the popular Galaxy M series, Galaxy M40, which is designed for tech savvy millennials and Gen Z. The launch of Galaxy M40 comes on the back of unprecedented consumer response to the recently-launched Galaxy M10, M20 and M30 smartphones. Galaxy M40 is power packed with 6.3” FHD+ Infinity-O display, powerful Snapdragon 675 octa-core processor and triple rear camera.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div id="attachment_9313" style="width: 861px" class="wp-caption alignnone"><img class="wp-image-9313 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/Asim-Warsi-cover-e1560323222242.jpg" alt="" width="851" height="397" /><p class="wp-caption-text">(L to R) Mr. Asim Warsi, Senior Vice President, Samsung India and Mr. Manish Tiwary, Vice President, Category Management, Amazon India launching Galaxy M40</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>“Samsung&#8217;s Galaxy M smartphones have met with unprecedented success in India. Designed for young millennials and Gen Z consumers, Galaxy M series was conceptualized in India. We are confident that the discerning millennial consumers will be delighted with the new M40 device”, said  Asim Warsi, Senior Vice President, Samsung India.</p>
<p>&nbsp;</p>
<p>“Samsung Galaxy M Series &#8211; M10, M20 &amp; M30, was inarguably one of the biggest launches in the first quarter. The series is a great example of leveraging customer insights from <a href="http://Amazon.in">Amazon.in</a> to craft products that customers seek and value. The M40, like its predecessors, offers best-in-class features with a new Infinity O display giving customers a premium experience. With this launch, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection across price points and an unmatched shopping experience,” said Manish Tiwary, Vice President, Category Management, Amazon India.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-9302" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/M40-Blue-Front-F.jpg" alt="" width="1454" height="1054" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/M40-Blue-Front-F.jpg 1454w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/M40-Blue-Front-F-563x408.jpg 563w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/M40-Blue-Front-F-1024x742.jpg 1024w" sizes="(max-width: 1454px) 100vw, 1454px" /></p>
<p>&nbsp;</p>
<p>To provide superior screen experience to consumers, Galaxy M40 comes with a stunning 6.3” FHD+ Infinity-O display, the feature that’s currently found only on Samsung’s flagship Galaxy S10 line. With a contrast ratio of 1200:1 and on screen sound technology, Galaxy M40 is a 7.9 mm sleek device, weighing just 168 gm. It comes with sturdy Gorilla Glass 3. Galaxy M40 is powered with Snapdragon 675 Octa-core processor that not only enhances user experience through excellent network speed, but also allows smooth multitasking and low power consumption.</p>
<p>&nbsp;</p>
<p>“At Samsung, we constantly challenge ourselves to innovate with latest technology to provide a holistic user experience. With Galaxy M40, we showcase our attention to details to offer an engaging smartphone experience. With its impressive infinity O display, path breaking triple rear camera and Snapdragon 675 processor, the newly launched Galaxy M40 is all about experience. I am sure our consumers will be delighted with this OMG device,” Asim Warsi added.</p>
<p>&nbsp;</p>
<p>The new Galaxy M40 sports best-in-class triple rear camera to address the millennials’ need for capturing important moments on the go. The triple camera setup on Galaxy M40 comprises a 32 MP main camera with AI scene optimizer with F1.7 aperture for stunning daylight shots and vivid night photos. It also features a 5 MP depth camera and an ultra-wide 8 MP camera. For millennials who like to communicate via videos, Galaxy M40 comes with host of video features such as 4K video recording, Slo-mo and Hyperlapse. Galaxy M40 supports a 3,500mAh battery and 15W USB type C fast charging feature that ensures 3X speed as compared to the normal charging.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-9304" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/Galaxy-M40.jpg" alt="" width="2000" height="724" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/Galaxy-M40.jpg 2000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/Galaxy-M40-859x311.jpg 859w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/06/Galaxy-M40-1024x371.jpg 1024w" sizes="(max-width: 2000px) 100vw, 2000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Galaxy M40 will be priced at INR 19,990. Starting noon of June 18, Galaxy M40 will be available for sale on Amazon.in and on Samsung’s own online shop for sale in beautiful Midnight Blue and Seawater Blue gradient colours.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Immersive Viewing Experience</span></h3>
<p>The new Galaxy M40 is designed to provide great entertainment experience with Widevine L1 certification for streaming HD content through popular apps. It comes with a premium 6.3” FHD+ Infinity O Display. The new age display delivers a 1200:1 contrast ratio with 480 Nits peak brightness.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Performance Power House</span></h3>
<p>The new Galaxy M40 runs on a powerful Snapdragon 675 Octa-core processor with speeds of upto 2.0 GHz. Galaxy M40 proves to be an unmatched gaming device with Adreno 612 GPU. The smartphone also allows smooth multitasking and low power consumption with 6GB RAM and 128 GB Memory which is expandable up to 512 GB.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Offers</span></h3>
<p>Galaxy M40 customers on Jio 4G would be entitled to Double-Data on Rs. 198 and Rs. 299 plans. This exclusive offer gives users on the Rs. 198 recharge, savings worth Rs. 3,110 over 10 recharges and with the Double-Data benefit, the freedom to enjoy unlimited video, music, cricket and much more.</p>
<p>&nbsp;</p>
<p>Galaxy M40 customers on Vodafone &amp; Idea &#8211; on recharge of Rs. 255 &#8211; would be entitled for cashback worth Rs. 3,750 (as recharge vouchers of Rs. 75 for up-to 50 recharges). They would also get additional 0.5 GB data/day for up-to 18 Months.</p>
<p>&nbsp;</p>
<p>Galaxy M40 customers on Airtel would be entitled to 100% extra data for a period of 10 months. Users on the Rs. 249 plan will get 4GB data/day – a benefit of additional. 560GB data over 10 months. Users on the Rs. 349 plan will get 6GB data/day – a benefit of additional 840 GB data over 10 months.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Galaxy M40 &#8211; Specifications</strong></span></h3>
<table>
<tbody>
<tr>
<td width="117"><strong>Display </strong></td>
<td width="287">6.3” FHD+ Infinity O</td>
</tr>
<tr>
<td width="117"><strong>Memory</strong></td>
<td width="287">6+128GB expandable up to 512 GB</td>
</tr>
<tr>
<td width="117"><strong>Processor</strong></td>
<td width="287">Snapdragon 675 Octa-core processor</p>
<p>&nbsp;</td>
</tr>
<tr>
<td width="117"><strong>Camera</strong></td>
<td width="287">Triple Cam Setup; 32+5+8 (W) MP rear with 4K recording, Slo-Mo &amp; Hyperlapse</p>
<p>Front Camera 16 MP</td>
</tr>
<tr>
<td width="117"><strong>Battery</strong></td>
<td width="287">3500mAh ; 15 W FC</td>
</tr>
<tr>
<td width="117"><strong>Colors </strong></td>
<td width="287">Midnight Blue and Seawater Blue</td>
</tr>
<tr>
<td width="117"><strong>Security</strong></td>
<td width="287">Face unlock and Rear Finger Print Scanner</td>
</tr>
</tbody>
</table>
<p><strong><u> </u></strong></p>
]]></content:encoded>
																				</item>
					<item>
				<title>How the Galaxy S10+’s Supercharged Specs Take Gaming to the Next Level</title>
				<link>https://news.samsung.com/in/how-the-galaxy-s10s-supercharged-specs-take-gaming-to-the-next-level?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 08 Apr 2019 09:44:34 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Asphalt 9]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy S10+]]></category>
		<category><![CDATA[Game Launcher]]></category>
		<category><![CDATA[Gameloft]]></category>
		<category><![CDATA[Infinity-O Display]]></category>
		<category><![CDATA[Smart Performance Adjuster]]></category>
		<category><![CDATA[Unity]]></category>
		<category><![CDATA[Vapor Chamber cooling system]]></category>
                <guid isPermaLink="false">http://bit.ly/2G5KYFb</guid>
									<description><![CDATA[&#160; The culmination of ten years of industry-leading smartphone innovations, the Galaxy S10 line places a laundry list of industry-first and best]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8957" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main1_F.jpg" alt="" width="1000" height="500" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main1_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main1_F-816x408.jpg 816w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>The culmination of ten years of industry-leading smartphone innovations, the Galaxy S10 line places a laundry list of industry-first and best technologies at users’ fingertips that allow them to do more with their phone than they ever could before.</p>
<p>&nbsp;</p>
<p>Our previous articles examined how the new flagship line’s groundbreaking display, camera and performance innovations raise the bar for smartphones to follow. Now, using Gameloft Barcelona’s Asphalt 9: Legends as an example, we’ll show you how the Galaxy S10+’s supercharged specs take the gaming experience to the next level.</p>
<p>&nbsp;</p>
<p>Buckle up, folks. You’re in for a ride.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">The Need for Speed</span></h3>
<p><img class="alignnone size-full wp-image-9317" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main2F.jpg" alt="" width="1000" height="481" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main2F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main2F-848x408.jpg 848w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>In a game like Asphalt 9: Legends, a split-second decision can mean the difference between capturing a race and crashing out of contention. That’s why it’s important that your phone’s processor is capable of handling graphics-heavy games without slowing you down with lag or frequent FPS (frames per second) drops.</p>
<p>&nbsp;</p>
<p>Featuring up to 12GB of RAM and a next-generation application processor (which improves CPU and GPU performance by up to 29 and 37 percent, respectively),<sup><span>1</span></sup> the Galaxy S10+ allows you to leave the days of dealing with spotty FPS, lag, and long load times in your rearview mirror. When playing Asphalt 9: Legends, the Galaxy S10+’s high FPS rate makes details truly pop, and makes each 360-degree spin and slow-motion moment that much more enjoyable.</p>
<p>&nbsp;</p>
<p>So whether you’re drifting through a turn or tearing down a straightaway, you can trust that the Galaxy S10+ will keep your gameplay snappy and smooth.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>A Smooth Ride</strong></span></h3>
<p>The Galaxy S10+ also features a built-in, AI-based Smart Performance Adjuster that analyzes game playing patterns to make gameplay even smoother. As you’re racing down each track, it’s working to provide stable GPU and CPU performance – and eliminating frustrating peaks and valleys that could potentially slow you down.</p>
<p>&nbsp;</p>
<p>The smartphone’s stable performance makes it abundantly clear that it’s built to handle the best mobile games that the industry has to offer. And that includes 64-bit games as well, which represent the future of mobile gaming.</p>
<p>&nbsp;</p>
<p>In fact, the Galaxy S10 variants are the first Android devices to feature 64-bit game support. That means better battery drainage and thermal management when playing graphics-intensive games like Asphalt 9: Legends, Fortnite and other popular 64-bit titles that will be released throughout the year.</p>
<p>&nbsp;</p>
<p>These days, nearly half of all new mobile games are created using the Unity game engine.<sup><span>2</span></sup> In order to offer users the best possible mobile gaming experience, Samsung specially optimized its newest flagships for running Unity-built games. So when you play these titles on your Galaxy S10+, you’ll be playing them in their best form.</p>
<p>&nbsp;</p>
<p>The smartphones are able to deliver a more seamless and stable gaming experience because they’re the first mobile devices to be optimized to work with Unity’s new Adaptive Performance feature.<sup><span>3</span></sup> Adaptive Performance support means that when playing high-performance games on your Galaxy S10 line, you’ll enjoy better battery life and smoother, faster performance – without having to worry about your phone overheating. If the game you’re playing was built using the Unity engine, Adaptive Performance will boost its overall performance by approximately 10 percent.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Keep It Cool</strong></span></h3>
<p><img class="alignnone size-full wp-image-8959" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main4_F.jpg" alt="" width="1000" height="530" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main4_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main4_F-770x408.jpg 770w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Just like cutting-edge supercars feature the latest and greatest in terms of engine technology, the Galaxy S10+ features hardware and software that have been optimized to support truly incredible gaming experiences.</p>
<p>&nbsp;</p>
<p>Take, for instance, Samsung’s Vapor Chamber cooling system, which allows the Galaxy S10+ to stay cool during heavy gaming sessions. This innovative technology improves GPU efficiency, which means that 3D games are smoother and more immersive than with the Galaxy S9. So as you breeze through each course in Asphalt 9: Legends – burning rubber at one picturesque location after another – you can rest assured that your phone is designed to keep cool when the pressure’s on.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Stunning Visuals, Immersive Sound</strong></span></h3>
<p><img class="alignnone size-full wp-image-8960" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main5_F.jpg" alt="" width="1000" height="550" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main5_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main5_F-742x408.jpg 742w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>As anyone who’s put the pedal to the virtual metal with the Asphalt series knows, when it comes to high-octane mobile racing games, it doesn’t get any better than this.</p>
<p>&nbsp;</p>
<p>The game’s scenic courses and nitro-fueled racing mayhem look absolutely stunning on the Galaxy S10+’s 6.4-inch, high-resolution Infinity-O Display. The display’s vibrant, lifelike colors add depth and realism to everything from your supercar’s glossy contours to the game’s astoundingly detailed city- and landscapes. It’s also been optimized by Samsung to be easy on the eyes, which makes it perfect for those extended gaming sessions.</p>
<p>&nbsp;</p>
<p>From the moment you take your mark for the start of the race to the moment you cross the finish line, the Galaxy S10+’s first-of-its-kind<sup><span>4</span></sup> Dolby Atmos for Gaming technology immerses you in rich sound. Accessible in-game via the Game Tools menu, this clever innovation carefully optimizes each level of sound – from background music to sound effects – to create a well-rounded soundscape<sup><span>5</span></sup> that enhances the overall gaming experience.</p>
<p>&nbsp;</p>
<p>The results are some truly heart-pumping audio effects that ramp up your adrenaline with every turn.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Game On!</strong></span></h3>
<p><img class="alignnone size-full wp-image-9318" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main6F.jpg" alt="" width="1000" height="477" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main6F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Mobile-gaming-with-Galaxy-S10_main6F-855x408.jpg 855w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Offering easy access to over 30,000 exhilarating games and counting, the Galaxy S10 line’s built-in Game Launcher is your one-stop hub for all things mobile gaming.</p>
<p>&nbsp;</p>
<p>The convenient app, which allows you to view all of your installed games at once, is packed with intuitive tools designed to help you get the most out of your gaming experience. These allow you to, for example, instantly mute your games’ sound before you begin to play, and make detailed adjustments to game settings in order to optimize performance or save power.</p>
<p>&nbsp;</p>
<p>The in-game accessible Game Tools menu offers users even more ways to take their gaming experience to the next level. The handy menu includes options to disable calls and notifications while gaming – to minimize distractions – and makes it easy to snap in-game screenshots, record gameplay, lock navigation buttons, and activate the Galaxy S10+’s Dolby Atmos for Gaming mode.</p>
<p>&nbsp;</p>
<p>To introduce users to more games they’ll love, Game Launcher also offers game recommendations based on users’ usage patterns. Each game’s in-depth rundown includes insights into how the game is trending with Galaxy users worldwide, as well as the average amount of time that users are playing.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><sup><span>1</span></sup> <em>Varies by model and region</em>.<br />
</span><span style="font-size: small;"><sup><span>2</span></sup> <em>The Unity game engine is utilized by over 6.5 million developers, and has served as the framework for approximately 40 percent of the world’s top 1,000 most popular mobile games.<br />
</em></span><span style="font-size: small;"><sup><span>3</span></sup> <em>Adaptive Performance is slated for release in the second half of this year. Availability may vary.<br />
</em></span><span style="font-size: small;"><sup><span>4</span></sup> <em>On a smartphone.<br />
</em></span><span style="font-size: small;"><sup><span>5</span></sup> <em>Approximately 30 percent clearer than the Galaxy S9 according to Samsung Electronics’ internal tests. May vary depending on conditions.</em></span></p>
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				<title>[Interview] How the Galaxy S10’s Design Team Created a Galaxy for Everyone</title>
				<link>https://news.samsung.com/in/interview-how-the-galaxy-s10s-design-team-created-a-galaxy-for-everyone?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 02 Apr 2019 09:35:47 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Canary Yellow]]></category>
		<category><![CDATA[Dynamic AMOLED]]></category>
		<category><![CDATA[Flamingo Pink]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy S10+]]></category>
		<category><![CDATA[Galaxy S10e]]></category>
		<category><![CDATA[Infinity-O Display]]></category>
                <guid isPermaLink="false">http://bit.ly/2UnbFNK</guid>
									<description><![CDATA[The Galaxy S10 line celebrates a decade of Galaxy innovation with incredible new features and award-winning technologies. But the first thing consumers will]]></description>
																<content:encoded><![CDATA[<p><span>The Galaxy S10 line celebrates a decade of Galaxy innovation with incredible new features and award-winning technologies. But the first thing consumers will notice when they see a new Galaxy S10 isn’t the Dynamic AMOLED display or the pro-grade camera system—it’s the eye-catching design.</span></p>
<p>&nbsp;</p>
<p><span>The Samsung Newsroom sat down with the Galaxy S10 design team to learn more about how they created the most striking Galaxy lineup yet.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>A Whole New Spectrum of Colors and Materials</strong></span></h3>
<p>The overarching design concept of the Galaxy S10 line is: “Radical, Magical”. From its bright colors and luxurious materials, to its sleek shape and bold display, the <span>Galaxy </span>S10 delivers radical change with a magical feel. Focusing on “prism colors”, the design team aimed to create iridescent hues that change depending on how they catch the light, so each device refracts light to produce a vast spectrum of colors.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8883" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_1_F.jpg" alt="" width="1000" height="448" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_1_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_1_F-859x385.jpg 859w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>“To create Prism White, we overlaid around 1,000 sheets of nanofilms together, each with different reflectivity,” explained Duyeong Choi, a member of the Design Team’s CMF Group responsible for color. “It was especially difficult to fine-tune which colors would stand out the most.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8884" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_2_FF.jpg" alt="" width="1000" height="456" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_2_FF.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_2_FF-859x392.jpg 859w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>In addition to adopting the prismatic design, the team also introduced bold new colors that are particularly attractive to Millennials and Gen Z. Youngmi Shin, in charge of the design strategy division from the Design Team elaborated: “We chose playful colors in line with current trends, with ‘Canary Yellow<sup>*</sup>’ for the Galaxy S10e based on the viral-hit color Gen Z Yellow and ‘Flamingo Pink<sup>*</sup>’ for the Galaxy S10e, S10, and S10+.”</p>
<p>&nbsp;</p>
<p>In a Galaxy-first, the team also introduced premium, ceramic backs for the Galaxy S10+ with the colors Ceramic Black and Ceramic White. Recalling traditional ceramicware, which is heated to 1,400- degrees centigrade to achieve a tough exterior, the Galaxy S10+’s ceramic backs offer greater strength and durability, as well as better scratch resistance, thanks to an added inner layer of scatter-protection film. The beautiful ceramic finish is the result of an intense, 200 hour-long process, handled by Samsung from start to finish. “Some users want a more sophisticated look and substantive feel for their device,” Shin said.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8885" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_3_F.jpg" alt="" width="1000" height="566" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_3_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_3_F-721x408.jpg 721w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>“The Galaxy S10 line is defined by choice. From the option of a flat display and compact form factor of the Galaxy S10e, to the larger, end-to-end displays of the S10 and S10+, there’s something for everybody,” Seungho Jang, a member of the Flagship Product Design Group in the Design Team, emphasized.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>The Difference is in the Detail</strong></span></h3>
<p>Ensuring that the Galaxy S10 line was free of any friction or frustration was a top priority for the designers. For instance, the team had to position the front camera so that it did not interfere with content on the display, and they had to optimize the refractive ratio of the display to minimize bezels.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8886" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_4_F.jpg" alt="" width="1000" height="477" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_4_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_4_F-855x408.jpg 855w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>There were also larger challenges. <span>A secure, comfortable grip is a vitally important consideration for a smartphone, so the form factor was a major point of focus for the design team.</span></p>
<p>&nbsp;</p>
<p>“<span>The Galaxy S10’s feeling of openness comes from its shape at the edges,” Jang continued. “We shaped the sides of the device to be smooth and solid like a pebble. Not only does it feel great in your hand, it reduces the shadow on the display from reflected light.” </span></p>
<p><span> </span></p>
<p><span>These design choices can influence the integrity of the display—especially one as technologically advanced as the Infinity-O Display. Dongkyun Kim of the design team recalled the development process: “The key is finding the perfect balance between the feelings of solidness and slimness.”</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Putting it All Together</strong></span></h3>
<p>With the Galaxy S10 line, every decision—big or small—mattered. The result is something extraordinary: a device that honors the Galaxy legacy and sets a new standard for the smartphone.</p>
<p>&nbsp;</p>
<p><span>Seungho Jang</span><span> reflected: “In smartphone design, continual innovation is no easy task, but we are always listening to users, and are committed to pushing the boundaries of design to create Galaxy devices that everyone can enjoy.”</span></p>
<p>&nbsp;</p>
<div id="attachment_8887" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8887 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_5.jpg" alt="" width="1000" height="570" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_5.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/04/Galaxy-S10-Design-Interview_main_5-716x408.jpg 716w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">(From left) Seungho Jang, Dongkyun Kim, Duyeong Choi, and Youngmi Shin from Samsung Electronics’ Mobile Communications Division design team who designed the Galaxy S10 line</p></div>
<div id="attachment_109287" class="wp-caption alignnone">
<p class="wp-caption-text">
</div>
<p>&nbsp;</p>
<p><span><sup>*</sup><em>Availability of Canary Yellow and Flamingo Pink may differ by region, device, and carrier.</em></span></p>
<p>&nbsp;</p>
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				<title>[Interview] Infinity Viewing Experience: Behind the Galaxy S10 Display</title>
				<link>https://news.samsung.com/in/interview-infinity-viewing-experience-behind-the-galaxy-s10-display?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 26 Mar 2019 10:28:25 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Dynamic AMOLED]]></category>
		<category><![CDATA[Galaxy S10+]]></category>
		<category><![CDATA[Galaxy S10e]]></category>
		<category><![CDATA[Infinity-O Display]]></category>
		<category><![CDATA[JNCD]]></category>
		<category><![CDATA[mDNIe]]></category>
		<category><![CDATA[TÜV Rheinland]]></category>
                <guid isPermaLink="false">http://bit.ly/2HFDD1a</guid>
									<description><![CDATA[It has been over 10 years since Samsung Electronics first fitted an AMOLED display on its Haptic AMOLED phone in 2009 and on Galaxy S products in 2010. With]]></description>
																<content:encoded><![CDATA[<p><span>It has been over 10 years since Samsung Electronics first fitted an AMOLED display on its Haptic AMOLED phone in 2009 and on Galaxy S products in 2010. With the latest additions to the flagship Galaxy range, the Galaxy S10 line, the AMOLED display has evolved to provide crystal-clear picture quality and a display size that is 1.5 times bigger compared to the Galaxy S.</span></p>
<p><span> </span></p>
<p><span>Thanks to these cutting-edge developments, the Galaxy S10 line offers a display with a brilliant, realistic picture quality whilst being comfortable on the user’s eyes and able to reflect various color preferences. Samsung Newsroom sat down with Byungduk Yang, Vice President of Samsung Electronics’ Mobile Communications Division to learn more about how the Galaxy S10 line’s display is at the core of the user’s mobile experience.</span></p>
<p><span> </span></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>A User-Friendly Approach to Display Technology</strong></span></h3>
<p><span>Yang’s development philosophy for mobile displays puts the user first; “providing practical screen solutions and new experiences have become our core values,” explained Yang. “As a result, the Galaxy S10 line’s display focuses on providing interesting experiences and real-life benefits to users, beyond just good picture quality or display size.”</span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8825" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_1.jpg" alt="" width="1000" height="675" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_1.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_1-604x408.jpg 604w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><span>Of course, one of the key innovations of the Galaxy S10 line is the full screen experience provided by the ‘Infinity-O Display’ that covers, bar the camera, the entire front side of the device. In order to seamlessly integrate the front camera into the display, a small and precise hole is made in the screen using a delicate laser cutting technique and advanced barrier technology. These procedures maximize screen real estate, enhancing the reliability of barrier performance of AMOLED pixels around the hole. Therefore, users’ visual experience is maintained, or even more improved on the Infinity-O Display along with Dynamic AMOLED technology</span><span> at the highest quality possible. “The Galaxy S10 line’s full display offers picture quality that is more realistic than before,” noted Yang.</span></p>
<p><span> </span></p>
<p><span>But the Galaxy S10 line’s display provides real-life benefits and experiences to users beyond just high picture quality. “We wanted to achieve a ‘user-friendly’ display,” explained Yang. “Display-based devices are known to harm users’ retinas after prolonged use to due blue light emissions. This is particularly a problem at night, when exposure to blue light inhibits melatonin production which can affect sleep patterns. But the Galaxy S10 line’s display delicately manipulates the wavelength of blue OLED to remove the harmful energy, which means the device can be used for a long time with minimal damage to the user’s eyes.”</span></p>
<p><span> </span></p>
<p><span>Previously, smartphone displays used regular software to reduce the amount of blue light emanating from the display. But the Galaxy S10 line harnesses a technology that reduces blue light exposure by 42% more than the previous technique, without compromising picture quality. “We have even received an Eye Comfort Certification from TÜV Rheinland,” enthused Yang. “Users will definitely notice than their eyes are less strained when using the Galaxy S10.”</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Changing the Way We See Color</strong></span></h3>
<p><img class="alignnone size-full wp-image-8826" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_2.jpg" alt="" width="1000" height="643" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_2.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_2-635x408.jpg 635w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><span>Key to the brilliant realism of the Galaxy S10 line’s Dynamic AMOLED display is its evolved color representation. Compared to previous Galaxy phones, the Galaxy S10 line is the most exceptional yet; DisplayMate’s Just Noticeable Color Difference (JNCD) unit measurement for Galaxy S10 is 0.4 JNCD (where the lower the value, the more realistic a color rendering is), up from the Galaxy Note 9 and Galaxy S9’s ratings at 0.5 and 0.7 JNCD respectively.</span></p>
<p>&nbsp;</p>
<p><span>This near-perfect color rendering also takes into account global user color preferences. “We identified that people read color differently depending on where they are from, their age, and their gender,” explained Yang. “To accommodate this, we asked over 2,000 people in 15 countries all around the world to provide their color preferences. We then analyzed their responses and, given the results, created two default color modes. ‘Natural Mode’ has a warmer tone to suit people in the US and Europe, whereas ‘Vivid Mode’ accents bluish tones for users in Asia.”</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>A Display to Match the Human Eye</strong></span></h3>
<p><span>On top of being able to render over 16 million colors, the Galaxy S10 line’s Dynamic AMOLED Display also supports high definition, providing the user with optimized high picture quality for every image, and as the world’s first smartphone display to support HDR10+, for every frame of a video, as well. Much like how the pupils in our eyes dilate and contract depending on the amount of light around us, the Galaxy S10’s display features Dynamic Tone Mapping technology that adjusts and optimizes picture quality according to the light-dark contrast on the screen.</span></p>
<p><span> </span></p>
<p><span>The display has also received a ‘100% Mobile Color Volume’ certification for its realistic image rendering – the first smartphone range to ever do so. In order to achieve such display prowess, not only has Samsung been tirelessly working on AMOLED organic material research, but also on its proprietary picture quality engine, ‘mDNIe (Mobile Digital Natural Image Engine)’.</span></p>
<p><span> </span></p>
<p><span>So what is the future of device display, as envisaged by Yang? “In the past, we began with black and white displays – TV screens – and the natural next step was to develop displays that presented images in color, moving closer to how we, as humans, perceive the world. Accordingly, we are to take this verisimilitude to the next level by making a display that brings together technology to provide a picture quality that matches the realism and substantiality of human vision.”  </span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8827" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_3.jpg" alt="" width="1000" height="600" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_3.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/S10-Display-Interview_main_3-680x408.jpg 680w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
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				<title>[In-Depth Look #1] Feast Your Eyes on the Future: The Galaxy S10’s Stunning Display</title>
				<link>https://news.samsung.com/in/in-depth-look-1-feast-your-eyes-on-the-future-the-galaxy-s10s-stunning-display?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 06 Mar 2019 15:21:15 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Dynamic AMOLED]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy S10+]]></category>
		<category><![CDATA[Galaxy S10e]]></category>
		<category><![CDATA[Gorilla Glass 6]]></category>
		<category><![CDATA[HDR10+]]></category>
		<category><![CDATA[Infinity-O Display]]></category>
		<category><![CDATA[One UI]]></category>
		<category><![CDATA[Ultrasonic Fingerprint Scanner]]></category>
                <guid isPermaLink="false">http://bit.ly/2EQXAzA</guid>
									<description><![CDATA[With the introduction of the Galaxy S10 line, Samsung Electronics has once again demonstrated how it is steering the future of the smartphone screen. The]]></description>
																<content:encoded><![CDATA[<p>With the introduction of the Galaxy S10 line, Samsung Electronics has once again demonstrated how it is steering the future of the smartphone screen. The company’s newest flagships take its display technology to the next level, offering users a more brilliant and realistic picture, along with an in-display camera design that maximizes screen real estate, and a first-of-its-kind Ultrasonic Fingerprint Scanner.</p>
<p>&nbsp;</p>
<p>Put simply, the Galaxy S10 features the most beautiful display that the Galaxy family has ever seen. If you thought you’d seen immersive before, you haven’t seen anything yet.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>O So Beautiful</strong></span></h3>
<p>The Galaxy S10 introduces Samsung’s new, 19:9 Infinity-O Display, which maximizes screen space to offer users more room to do more, more comfortably. Bezels have been reduced to create more space for what matters most, like watching movies, reading books, and playing games. In fact, compared to the Galaxy S9, the ultra-slim top bezel has been decreased by more than three times.<sup>1</sup></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8647" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_1_F.jpg" alt="" width="1000" height="500" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_1_F.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_1_F-816x408.jpg 816w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>To free up even more pixels for users’ content, the Galaxy S10 features an in-display camera design that packs an array of sensors and camera technologies into a small space. Samsung used a proprietary laser cutting technology to carve a tiny hole in the display – while minimizing damage to the surrounding pixels – that would enable users to enjoy all the essential camera and sensor technologies without losing any screen.</p>
<p>&nbsp;</p>
<p>Perfecting this aspect of the design enabled Samsung to craft a revolutionary display that covers the entire front of the phone and makes everything from watching a movie to playing games that much more immersive and enjoyable.</p>
<p>&nbsp;</p>
<p>In addition, users can trust that whatever activity they’re engaged in, thanks to its use of Gorilla Glass 6, which is twice as durable as Gorilla Glass 5, the Galaxy S10 is built to last.<sup>2</sup></p>
<p><span> </span></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Cinema Screen</strong></span></h3>
<p>The Galaxy S10’s new Dynamic AMOLED display fosters truly cinematic viewing experiences. Featuring a peak luminance of 1200 nits, the display is capable of producing over 16 million colors (36 percent better color range than SDR), with 100 percent mobile color volume in the DCI-P3 color range.</p>
<p>&nbsp;</p>
<p>When tested by the experts at DisplayMate, the Dynamic AMOLED display received a 0.4 Just Noticeable Color Difference (JNCD) score. An improvement on the Galaxy S9’s 0.7 JNCD rating, this score confirms the Galaxy S10’s exceptionally accurate color reproduction. In other words, the colors you see on Samsung’s new smartphones are a near-perfect match to colors in real life.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8648" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_2.jpg" alt="" width="1000" height="500" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_2.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_2-816x408.jpg 816w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>The company’s latest groundbreaking display is also the first smartphone display in the world to support HDR10+: a next-generation open standard for high dynamic range (HDR) video. HDR10+ support effectively delivers cinema-quality visuals to users’ pockets by enabling compatible content to be depicted precisely as the creators intended. This means that when streaming a favorite film, for instance, colors are more accurate, and the viewing experience is more immersive.</p>
<p>&nbsp;</p>
<p>The display utilizes dynamic tone mapping technology to optimize colors from scene to scene, and to produce better contrast between light and dark scenes. It also optimizes brightness levels so that even the smallest details look beautiful, and produces true black colors<sup>3</sup> for better shadow detail, even in low-light conditions.</p>
<p>&nbsp;</p>
<div id="attachment_8649" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8649 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_3.jpg" alt="" width="1000" height="500" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_3.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_3-816x408.jpg 816w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">The Galaxy S10’s Dynamic AMOLED display utilizes dynamic tone mapping to produce a brilliant, realistic picture</p></div>
<p>&nbsp;</p>
<p>The Galaxy S10’s bright, brilliant screen ensures that colors are crisp even under harsh sunlight. So when you’re out and about or lounging by the pool, the sun won’t stop you from catching up on a favorite show, or checking out that video clip your friend just sent.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Beefed-Up Biometric Security</strong></span></h3>
<p>Embedded beneath the Dynamic AMOLED display is Samsung’s new, in-display Ultrasonic Fingerprint Scanner,<sup>4</sup>which offers vault-like security to keep your device safe.</p>
<p>&nbsp;</p>
<p>The scanner works by emitting ultrasonic waves that map the unique pattern of your fingerprint by sensing the tiny air gaps between your finger and the screen. That wave data is then sent back to the scanner and analyzed by the phone’s main chipset in order to determine whether it’s a match.</p>
<p><span> </span></p>
<p><img class="alignnone size-full wp-image-8650" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_4.gif" alt="" width="800" height="450" /></p>
<p>&nbsp;</p>
<p>It works in the blink of an eye, and features 3D anti-spoofing technology that applies a machine learning-based algorithm to the on-screen fingerprint to offer a high level of security. This ensures that your phone will only open once it’s registered your physical fingerprint, and not an image of it. Its security is backed by the world’s first FIDO Alliance Biometric Component certification, and it’s been tested to work in the most challenging of conditions, including in sub-zero temperatures and under bright sunlight.</p>
<p><strong> </strong></p>
<h3></h3>
<h3><span style="color: #000080;"><strong>Easy on the Eyes</strong></span></h3>
<p>Comfort is key when it comes to the Galaxy S10, which is why Samsung optimized its newest flagships with innovations that make these beautiful devices even easier on the eyes.</p>
<p>&nbsp;</p>
<p>If you regularly check your phone before going to bed, you’re likely familiar with blue light emissions, which studies indicate can affect your sleep. The Dynamic AMOLED display has been certified by the experts at TÜV Rheinland to reduce blue light by a full 42 percent,<sup>5</sup> which can help users protect their eyes. Best of all, in addition to making it easier for users to get a good night’s rest, the smartphones’ blue light-reducing technology doesn’t require filters, and won’t compromise the display’s picture quality.</p>
<p>&nbsp;</p>
<p>To offer users greater comfort and convenience, each Galaxy S10 also features a comfortable, lightweight design, as well as Samsung’s revolutionary One UI. The latter features a clean, intuitive interface that reduces clutter to help users stay focused, and places important information at the bottom of the display to enable them to comfortably manage their device with one hand. It also includes a built-in Night Mode that optimizes the display for nighttime viewing, and allows users to seamlessly transition to darker environments.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8651" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_5.jpg" alt="" width="1000" height="508" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_5.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/03/GalaxyS10_InDepth_Display_main_5-803x408.jpg 803w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><sup>1</sup> Figure describes the Galaxy S10</span></em></p>
<p><em><span style="font-size: small;"><sup>2</sup> The Galaxy S10e’s display features Gorilla Glass 5.</span></em></p>
<p><em><span style="font-size: small;"><sup>3</sup> Accurate low-gradation color expression technology is not included in the Galaxy S10e.</span></em></p>
<p><em><span style="font-size: small;"><sup>4</sup> The Galaxy S10e features a Capacitive Fingerprint Scanner that’s mounted on the side of the device.</span></em></p>
<p><em><span style="font-size: small;"><sup>5</sup> Compared to the Galaxy S9.</span></em></p>
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