JBL will be the exclusive Sound sponsor for the KKR team with branding rights for the team merchandise and promotional activities throughout the IPL cricketing season.

“JBL plays at the convergence of music, sports and culture, and we are delighted to partner with the incredible KKR team and to be a part of the Indian Premier League. IPL is a perfect platform to connect with millions of young, vibrant, sports enthusiast across the world,” said Sumit Chauhan, Vice President – Lifestyle Audio, HARMAN India.

The company will also launch a special consumer promotion from April 15 to May 15, 2018, awarding one lucky consumer with a trip for two, to attend the upcoming JBL Fest in Las Vegas in October 2018. Consumers can enter this promotion, by purchasing a JBL product worth Rs.1500 or more, from the company’s ecommerce platform www.HarmanAudio.in, or through any retail stores across India, and by completing an entry form.

“We are pleased to be associated with JBL, a brand known for its excellent audio performance and technological innovations. I am sure that the KKR squad will enjoy the JBL products and with this partnership we are hoping to infuse more energy into them and looking forward to our journey together,” said Venky Mysore, MD & CEO, Kolkata Knight Riders.

JBL Fest is HARMAN’s annual music festival that celebrates the power and legacy of JBL, with performances by leading Hollywood celebrities and renowned global musicians. Last year, JBL Fest brought together 500 VIP guests from across 31 countries, and saw performances by GRAMMY nominated music icon Demi Lovato and DNCE, and a jubilant audience of more than 2,000 consumers.

Mumbai Indians Players donning the jersey with Samsung written on it

Samsung, India’s most loved and trusted brand, has signed up as the Principal Sponsor of Mumbai Indians.

The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018, with the first match between Mumbai Indians and Chennai Super Kings.

Players of Mumbai Indians during the practice session in Mumbai

“Samsung and Mumbai Indians have a lot of similarities as a brand. Both brands are consistent and are very visible. Mumbai Indians is the only team in the league that has won the IPL three times. Samsung is the most loved and trusted brand in India and has been No. 1 across categories for many years. We are excited to be the Principal Sponsor of Mumbai Indians and are sure the coming together of two top brands will bring even more excitement to the IPL and to all cricket lovers around the world,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

Samsung, which is India’s No. 1 smartphone brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.

“We are proud to have Samsung as the Principal Sponsor of Mumbai Indians. Samsung is India’s most trusted brand today and resonates well with our young fans. We are sure that with this association, the brands will bring in more value to the fans,” said a Mumbai Indians spokesperson.

During the tournament, Samsung’s official online store Samsung Shop will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets.

Mumbai Indians, owned by Reliance Industries, has been the most successful IPL team till date, having won the league final in 2013, 2015 and 2017. The team won the 2011 and 2013 editions of the Champions League Twenty20 as well. The team’s on-field performance has been consistent, establishing a huge fan following in India and around the world.

Samsung is also a partner for Reliance Jio, having set up the pan-India Jio 4G LTE network, which is today the world’s biggest and busiest data network in the world.