As Samsung completes 30 years in India, the company stands deeply embedded in the country’s growth story — shaped by Indian talent, strengthened by local manufacturing and driven by innovations designed in India for the world. From transforming everyday experiences in Indian homes to advancing connected living, AI-powered technologies and digital inclusion, Samsung’s journey mirrors India’s own rise as a global innovation hub.

Looking ahead to the next decade, Samsung is entering its next phase of growth in India with a renewed vision — #PoweringInnovationForIndia — reaffirming its commitment to people-centric innovation, India-led R&D and a robust Make-in-India manufacturing ecosystem.

Unveiled by JB Park, President & CEO, Samsung Southwest Asia, the vision focuses on building future-ready technologies through deeper investments in local R&D and design, strengthening partnerships with India’s startup and developer ecosystem, expanding advanced manufacturing capabilities, and enabling the next generation through education, skilling and citizenship initiatives.

With India playing a pivotal role in Samsung’s global innovation roadmap, the company remains aligned with the Government of India, industry partners and communities to help shape a digitally empowered, inclusive and innovation-led future for the nation.

Here is a message from Mr. JB Park to all of Samsung’s consumers, partners and employees across the country, who have walked with Samsung in this journey of 30 successful years, and for whom we will remain the strongest partner in the coming years. Samsung remains committed to #PoweringInnovationforIndia.

JB Park, President & CEO, Samsung Southwest Asia

Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision — #PoweringInnovationforIndia — that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes — through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem — we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology — with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here — from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series — reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Legacy of Leadership

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store — Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

We are celebrating Samsung Electronics’ 54th foundation anniversary. It is a celebration of our heritage of innovation, culture and technology. For more than five decades, we have been enabling people to transform their lives because true progress happens only when everyone is empowered.

This year also marks the 50th anniversary of diplomatic relations between India and South Korea. We have been a committed partner to the India growth story since the winter of 1995, when we opened a small office in New Delhi. Today, Samsung has two manufacturing facilities, five R&D centres and one design centre. We are committed to creating jobs, building a culture of innovation through advanced technologies, and giving back to society by becoming a fabric of India.

It has been such a wonderful journey in this beautiful country. There is so much diversity around not only in terms of language, culture and food but also in terms of climate, and ecology. Besides this diversity, it’s the demography that serves to inspire. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35. And, it is the youth, and their indomitable spirit of innovation, that will drive the country’s growth.

What is really inspiring is that the youth is constantly trying to find solutions to challenges they see around them. Since these solutions come from their own life experiences, it touches many lives and is therefore more impactful.

I witnessed it first hand when we recently concluded the second year of our Flagship CSR programme, Solve for Tomorrow. The Top 10 teams, representing 25 young innovators, did not come from only the large metropolises but also from some of the remotest towns in India. They came from towns and cities as diverse as Maharajganj in Uttar Pradesh, Lakhimpur and Golaghat in Assam, Darjeeling in West Bengal, Surat and Ahmedabad in Gujarat, Ernakulam in Kerala – besides of course Chennai and Delhi.

Earlier this year, Samsung Innovation Campus students from the University of Lucknow graduated in AI, IoT, Big Data, Coding & Programming courses in the presence of Shri Yogi Adityanath, Honourable Chief Minister, Uttar Pradesh. It was such a proud moment for me to see these students, some from even far off villages in the state, to be ready for the challenges of the future. Samsung Innovation Campus seeks to bridge the gap between college and career.

Shri Yogi Adityanath, Honourable Chief Minister, Uttar Pradesh present at the Samsung Innovation Campus Certification Ceremony

We believe the youth from the smallest corners in India have unlimited potential. They have the power to ideate and innovate to solve the biggest challenges in the world.

At Samsung, our Global CSR vision is ‘Together for Tomorrow! Enabling People’. With this vision, we want to enable the youth to bring local solutions for global problems. Our Citizenship programmes are inspired by our corporate vision of ‘Powering Digital India’, where we are focusing on the youth of India and empowering them with Smart Education and Upskilling.

Solve for Tomorrow

Solve for Tomorrow is a nationwide education and innovation competition for the Gen Z. We launched it in India in 2021 with the aim of turning the youth’s ideas into action. We were on the lookout for ambitious 16-22 year olds who could solve global issues with game-changing tech solutions. Our winners came from the big cities in India with the most innovative solutions to their problems. In the second year, the competition got overwhelming submissions from youth across cities, towns and villages, symbolic of the innovation and entrepreneurial spirit of Bharat.

Young women in Jammu after submitting their applications for Solve for Tomorrow Season 2

Significantly, ideas in Solve for Tomorrow align with the UN Sustainable Development Goals. They focus on diversity and inclusion, environment and sustainability, education and learning & health and wellness. And, we are seeing a strong community of solvers emerge.

Top 3 winning teams of Solve for Tomorrow Season 2

At a time when the world is constantly stressing over global challenges, especially those around climate change, the solution-driven attitude that the GenZ showcased, made the dream of a sustainable future seem much closer than ever.

Samsung Innovation Campus

We also have a programme engaging with the youth of India to prepare them for a digital future. We call it the Samsung Innovation Campus. With this CSR initiative, we aim to upskill youth aged 18-25 years in future technologies and enhance their employability. These are key technology skills for the youth to excel in their fields.

Launched in India in 2022, Samsung Innovation Campus imparts Artificial Intelligence, Internet of Things, Big Data and Coding & Programing courses to the youth. Along with job-ready courses, it also offers hands-on industrial training, expert mentoring and soft skills training to students.

The programme is currently being run in eight cities in India, training 3,000 students on Science, Technology, Engineering and Mathematics (STEM), to become thorough professionals in their respective fields.

All-girls batch of Samsung Innovation Campus at Visakhapatnam in Andhra Pradesh

It was really gratifying to see an all-girls batch of Samsung Innovation Campus at Visakhapatnam in Andhra Pradesh. This tied in with our focus on creating opportunities for women in STEM. This initiative at Visakhapatnam sought to provide these young girls not just exposure and mentorship but also a supportive community. These elements are essential in inspiring and empowering more girls to pursue and excel in STEM.

STEM is the language of the future and we want to support each one of them with the best skill-sets, especially young women, and I am excited to see their journey. I have been told about the experiences of various young women who have benefited from Samsung Innovation Campus.

For instance, Medapati Vijaya, a student of our Samsung Innovation Campus in Visakhapatnam, has been using her AI learnings in her civil engineering projects on rolling bridges. Similarly, her classmate Preethi is implementing AI in real time projects so that when they step out of college, they are ready with an entrepreneurial mindset. These young women are carving a niche for themselves in the field of STEM with the help of Samsung Innovation Campus.

Creating equal opportunities for all

At Samsung, we take the idea of equal opportunities very seriously. We recognize that not each youth of the country will have access or the resources to turn their ideas into innovations. This is where the idea of equal opportunities for all germinates. We want to bridge that gap, channelize their energy and aspirations and continue to create the leaders of tomorrow.

We are inspired to give wings to every dream in this country and enable ‘smart education’, imbibing a tech-led approach, for future generations. Our overarching mission is to focus on STEM education by giving the youth an opportunity through various platforms of their choice. We then take their learnings to the next level by providing end to end support. For instance, we also provide a cash prize for the top three winners of Solve for Tomorrow to take their ideas to fruition.

I strongly believe that our youth-centric citizenship programmes, Solve for Tomorrow and Samsung Innovation Campus, which involve students and academia from across the country, will help build and proliferate a stronger innovation ecosystem in the country. It will also prepare our youth to meet the challenges of a digital future and realize their full potential.

For the last 54 years, we are doing our bit every day to develop a culture of breaking boundaries in ideation, innovation and problem solving. Given the critical challenges of our era, ranging from technological obsolescence to the risks arising out of climate change, innovative thinking would be a critical moat. I see the youth playing a central role in addressing some of these issues and drive change with critical thinking by harnessing the power of digital technologies. Given the talent I have witnessed in the youth at both our CSR programmes, I am confident that we have a very bright future ahead of us.