Both brands are part of HARMAN, a wholly owned subsidiary of Samsung Electronics. In 2026, the companies mark three milestones — JBL’s 80th anniversary, Bowers & Wilkins’ 60th anniversary, and 10 years of the Samsung-HARMAN partnership.

Samsung Newsroom spoke with Dave Rogers, President of the Lifestyle Division, and Armin Prommersberger, Chief Technology Officer, both at HARMAN, about the values that have shaped the two audio brands, the evolution of the Samsung-HARMAN partnership, and what lies ahead.

A Legacy of Pioneering Spirit and Innovation

Q. What has allowed JBL and Bowers & Wilkins to remain relevant across generations?

Rogers: JBL has never assumed that what worked yesterday would be enough for tomorrow. The brand has expanded beyond cinemas and studios into festivals, cars, homes, headphones, and portable speakers.

Technology, listening habits, and culture have changed, but the reason people care about sound remains the same. Sound evokes emotion, creates memories, and brings people together.

The journey from the JBL 4310 studio monitor to the JBL L100 loudspeaker captures this well. The 4310 was developed for professionals whose work demanded critical listening. JBL then carried that professional audio DNA into the L100, bringing professional-grade sound into the home. The L100 went on to become the brand’s best-selling loudspeaker. More than a technological evolution, this transition reflected JBL’s ability to connect the people who shape culture with those who live it.

Bowers & Wilkins has followed a different path from JBL. Designed for accuracy, its 801 loudspeaker became a reference monitor for engineers at Abbey Road Studios — the recording studio that has worked with some of the world’s most celebrated artists — reflecting the brand’s commitment to acoustic precision and fidelity to the original performance.

Different personalities, but the same refusal to compromise on what matters.

Q. What is one core value of JBL and Bowers & Wilkins that should never change?

Rogers: Our obsession with quality and the experiences both brands deliver. Products and technology will change, but how we make people feel — that’s the standard.

Prommersberger: Curiosity. The moment an engineer says, “That’s good enough,” we have a problem. Fortunately, we have quite a few people at HARMAN who find “good enough” deeply irritating.

Bowers & Wilkins’ Nautilus loudspeaker is a great example. The brand had already made significant progress in reducing unwanted vibration with its Matrix cabinet technology, but John Bowers and his research team questioned whether the cabinet itself was part of the problem. That question led to five years of research and ultimately to the development of Nautilus, featuring a tapered-tube design to absorb unwanted sound from the back of the drive units.

Good engineering is not only about solving problems. Sometimes, it is about becoming uncomfortable with the solutions that have already made you successful.

Q. And what must continue to change?

Prommersberger: Technology. People’s expectations don’t stand still, and we’re moving toward experiences that understand context, adapt intelligently, and become more personal.

Today, we still do a lot of work for our devices — choosing modes, opening apps, and adjusting settings. With AI and greater connectivity, technology can better understand us and adapt more naturally to our needs.

The breakthrough will not be that our devices can do more. It will be that we have to manage them less.

Complementary Strengths, Shared Ambition

Q. What have Samsung and HARMAN achieved and learned over 10 years of partnership?

Rogers: One of the earliest examples was bringing HARMAN’s audio expertise into the Galaxy experience through AKG, a HARMAN company. We combined our knowledge of sound with Samsung’s capabilities in mobile technology, design, and scale to enhance products people already use every day.

We then applied this approach more broadly through the Automotive Digital Cockpit, combining Samsung’s strengths in displays and connected ecosystems with HARMAN’s automotive and in-cabin expertise. The ambition was no longer simply to bring better technology into cars but to see them as part of people’s connected lives.

We’ve learned how to turn our differences into strengths.

Throughout our journey together, we’ve also learned to think bigger and faster. Samsung has an extraordinary ability to turn ideas into technology that touches people’s lives on an enormous scale. That mindset challenges us — in a good way.

The Future of Sound That Moves People

Q. Samsung and HARMAN share a vision for connected experiences. What could that look like throughout someone’s day?

Prommersberger: Imagine a typical day. You wake up, and your Galaxy devices are ready to help you start the day. When you leave home and get into your car, the vehicle can adapt to your journey and the preferences you’ve chosen to share.

Your audio experience continues naturally. Information is prioritized based on the situation while you’re driving, and the cabin adjusts to the people inside. On the way home, your car and home can work together to make the transition feel almost seamless.

A truly connected day should have fewer seams in it. Users shouldn’t have to think about which app to open or which setting to change. They should simply feel that technology understands the flow of their day and gets out of the way.

Q. What excites you most about the next 10 years?

Prommersberger: I think technology is going to understand us much better — our environment, preferences, activities, and needs. That creates new possibilities for sound, mobility, and connected experiences.

Technology should become more intelligent so the experience can become more human. If we get that right, people won’t notice the complexity underneath. They’ll simply feel the difference.

Rogers: Eighty years from now, people may not remember every technology we launched. But they’ll remember the experiences those technologies made possible — the concert they felt part of, the song they couldn’t stop playing, the drive they’ll never forget, and the people they shared those moments with. Technology changes quickly, but human emotion doesn’t. Our opportunity is to keep bringing those two things together.

As JBL celebrates its 80th anniversary in 2026, the company’s history is closely intertwined with how people create and enjoy music. Audio technologies refined in recording studios and live venues have made their way into everyday life, while JBL’s products have evolved alongside changing listening habits. Decades of innovation and experience have helped define JBL’s signature sound.

Samsung Newsroom traces JBL’s 80-year journey through its iconic products and defining moments in the infographic below.

Exciting news for those who enjoy powerful and portable sound as JBL has launched the latest versions of its most popular speakers – JBL Boombox 2, JBL Go 3 and JBL Clip 4 in India. Each speaker will offer distinct features and upgrades from their last version, along with JBL’s legendary sound loved by consumers all over the world. All three products are now available on leading online and retail outlets across India.

The all-new JBL Go 3 is packaged in a stylish yet compact new form with great sound and long lasting battery that made it a universal favorite of young music enthusiasts. JBL Clip 4 speaker features a rugged, waterproof & dustproof design along with a vibrant fresh look for the adventure lovers who like to carry a compact and powerful sound everywhere they go. The party essential JBL Boombox 2 packs a solid punch with 24 hours of playtime and monstrous bass. The loudest Boombox ever also comes with JBL PartyBoost feature to create an even bigger sound by connecting other compatible JBL speakers.

“With epic sound and sleek design, our portable speakers have always been a favorite among on-the-move consumers. Since their launch, all three JBL speakers- Go 3, Clip 4 and Boombox 2 offer something new and unique yet promise the same quality and intensity that is guaranteed with JBL’s Bluetooth speakers”, said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “We are excited to announce the launch of next generation speakers in the 75^th year of JBL’s existence and audio leadership across the world.”

Features and Pricing 

JBL Go 3- Grab and Go

• New distinctive lifestyle design
• Great sound & compact size
• IP67 waterproof and dustproof
• 5 hours of playtime
• Bluetooth 5.1
• USB-C charging

Price: INR 3999.

JBL Clip 4- Clip & Play

• Great sound & compact size
• Upgraded integrated carabineer
• 10 Hours of playtime
• IP67 Waterproof and dustproof
• Bluetooth 5.1
• USB-C charging

Price: INR 4499

JBL Boombox 2- Massive Sound, All Day Long

• Loudest JBL Boombox ever
• 24 Hours of Playtime
• IPX 7 Waterproof
• Monstrous bass you can feel
• JBL PartyBoost
• Built-in powerbank

Price: INR 33999

When it comes to competitive gaming, sound is survival – and JBL knows great sound.

Today, the company announced the launch of first-ever JBL headset range in India designed exclusively for gamers, featuring the JBL QuantumSOUND Signature. The JBL Quantum Range delivers immersive audio quality and pinpoint accuracy to provide a true competitive advantage. From the thrill of tracking enemies in FPS games, to engaging in epic MOBA battles, the JBL Quantum Range amplifies victories with a sound experience that transforms each headset into a crown for the everyday champion. The JBL Quantum Range will be available through www.JBL.com and all leading online and retail stores in India starting today.

The launch follows an exciting announcement of the JBL’s association with lifestyle power brand and gaming organization ‘100 Thieves’ bringing on board some of the top competitive global gamers in the industry. The exciting new range will cater to a burgeoning gaming industry in the country. The online gaming segment was estimated to be a $1.1 billion opportunity by 2021, according to a Google-KPMG report in 2017, which is now expected to increase at much faster pace. With one of the world’s largest youth population, India is poised to become one of the world’s leading markets in the gaming sector.

With seven headset models available, from wired to wireless and affordable to professional level, the range includes options for both casual and competitive gamers. The flagship JBL Quantum ONE takes sound to the next level, built exclusively with JBL QuantumSPHERE 360 sound technology. This feature uses proprietary algorithms and integrated head tracking sensors, so competitive gamers can hear enemies and movements around them like never before. The JBL Quantum 300, JBL Quantum 400, JBL Quantum 600 and JBL Quantum 800 feature the newest JBL QuantumSURROUND sound technology powered by the JBL QuantumENGINE PC software. This allows gamers to experience virtual worlds in added dimensions by adding the height channels that replicate a much wider, realistic spatial soundstage to facilitate next-gen cinematic game immersion.

“At JBL, we know sound better than most, and we are excited to serve Indian consumers who are looking for the most accurate soundscape while gaming. The JBL Quantum Range has been developed with extensive testing resulting in a highly immersive experience that makes every gamer more competitive. The QuantumSURROUND technology is one of the most advanced technologies available for gaming headsets that is engineered to outperform most other spatial sound tech offerings in the world.” Said Vikram Kher, Vice President- Lifestyle Audio, HARMAN India.

The JBL Quantum headsets will be available at the following price (MRP):

• Quantum 100: INR 3999
• Quantum 200: INR 5999
• Quantum 300: INR 6999
• Quantum 400: INR10999
• Quantum 600: INR 16999
• Quantum 800: INR 22999
• Quantum One: INR 29999
• More information on the JBL Quantum Range can be found at JBLQuantum.com.

About JBL Quantum Range-

• All headsets in the JBL Quantum Range have multi-platform capabilities for seamless connection to PC, Mac, Xbox, PlayStation, Nintendo Switch, mobile and VR.
• Incorporates best-in-class flip-up or detachable boom microphones with echo cancelling technology, which enables users to focus on voice rather than background noises to ensure crystal clear communication.
• Features PU leather-wrapped memory foam ear cushions on the JBL Quantum 100, JBL Quantum 200, JBL Quantum 300 and JBL Quantum 400 models, and premium leather-wrapped memory foam ear cushions on the JBL Quantum 600, JBL Quantum 800 and JBL Quantum ONE models.
• No matter the model, each of the headsets provides players with long-lasting quality and comfort for marathon sessions.
• Players can easily pinpoint incoming fire, hear enemies creeping up from behind or feel the roar of explosive action with JBL’s QuantumSOUND Signature.
• Exposed drivers and tweeters deliver incredible sound clarity, ensuring that users never miss a step, shot or jump during gameplay.

Follow JBL and HARMAN Online

• Like JBL India on Facebook
• Check out JBL India YouTube Channel
• Follow JBL India @JBLSoundIn
• Find more news at the HARMAN Newsroom
• Connect with HARMAN on LinkedIn and Facebook and Twitter @harman
• Follow Twitter Hashtag #Harman and #JBL

About JBL

JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading audio brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 33,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

“I’m thrilled, and proud to be part of the JBL team that boasts of a dynamic roster of ambassadors who I personally admire. ‘Living it raw’ and ‘living it real’ is my personal mantra, and I’m so glad to see that in the ethos of the brand JBL,” said Sara Ali Khan. “I truly believe in saying it as it is and being who you are- in the most organic and honest way, and I think JBL is a perfect representation of this philosophy. With this association, I’m very excited to take this message of authenticity to young consumers of the iconic audio brand.”

“The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further.” said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

The dynamic brand commercial, launched today, is a combination of spirited moves by Khathi – Meethi personality, Sara Ali Khan and funky visual effects that will instantly elevate the mood. The film features playful lyrics that echo the confidence of young Indians like – “I’m fab and flawed” – giving them a new life anthem.

The film will be seen on JBL’s social media channels along with other platforms. This commercial comes as an extension of JBL’s newly launched campaign- ‘Live it Real, Live it Raw’ that seeks to challenge its consumers to live their own truth. The campaign recently went live with the first commercial featuring superstar and JBL brand ambassador, Ranveer Singh.

Sara Ali Khan joins a star-studded lineup of JBL ambassadors and partners from music, sports, and entertainment industries including superstar Ranveer Singh, actor and humanitarian Priyanka Chopra, music mogul A.R. Rahman, and Olympian Shuttler P.V. Sindhu in India.

The Sacramento Kings and Indiana Pacers made their debut in India with two exhibition games at NSCI, Mumbai on October 4^th and 5^th, marking the first games that teams from a North American sports league played in India. To help pump up this exciting milestone even further, JBL global brand ambassador and international star Priyanka Chopra Jonas attended the games to cheer on the teams, showing her support for JBL and the first NBA games in India. HARMAN President and CEO Dinesh Paliwal was a panel speaker at the first-ever NBA India Innovation Summit at the Four Seasons Hotel on October 4th.

Since the beginning of JBL’s relationship with the NBA, the brand has powered the amazing sound of some of the league’s most exciting matches. JBL is now proud to extend this relationship to give Indian fans an opportunity to witness the historic game.

“JBL and the NBA intersect flawlessly at the heart of music, sports, technology and culture,” said Ralph Santana, Chief Marketing Officer, HARMAN. “JBL audio powers 50% of professional basketball arenas in the US, and we are proud to now amplify the game experience for fans in India. Through these partnerships and our ambassadors, we are bringing sports fans in India closer to their favorite teams.”

JBL boasts some of the biggest and most popular names in the game as brand partners and ambassadors. This impressive roster includes the Kia NBA Most Valuable Player and fan favorite Giannis Antetokounmpo, two-time NBA All-Star Andre Drummond, three-time NBA All-Star Kemba Walker and Hall of Famer Shaquille O’Neal, among others.

Taking the energy and sound of JBL even higher, Ranveer will endorse an exciting new range of JBL’s consumer audio products in the coming months. Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country.

“No-one can represent the true spirit and energy of JBL better than Ranveer Singh,” said Pradeep Chaudhry, India Country Manager, HARMAN, a Samsung Electronics company. “His captivating personality, contagious drive, and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”

“It’s an honor to represent JBL – an iconic, global brand that has redefined the audio industry for the last 70 years. The signature sound of JBL is simply matchless. Nothing sounds better or sweeter,” commented Ranveer Singh, while speaking about the partnership.

Singh joins a diverse roster of HARMAN brand ambassadors from music, sports and entertainment, including famous actress, singer, producer and philanthropist Priyanka Chopra, World-renowned pianist, educator and philanthropist AR Rahman, Indian Badminton’s golden girl, PV Sindhu, American multi-platinum performing artist Demi Lovato and prolific musician, producer and humanitarian Quincy Jones.

Samsung inaugurated India’s largest Onyx Cinema LED screen at Swagath Theatre, Bengaluru in the presence of musician and composer AR Rahman

With a 14 metre screen, the largest Onyx Cinema LED screen format in the world, Swagath Onyx Theatre on Bengaluru’s MG Road will offer powerful, captivating and larger-than-life visuals, transforming the cinema viewing experience for cine lovers. Globally, there are only two other 14 metre Onyx Cinema LED screens installed by Samsung to date, in Malaysia and China.

At 618 seats, Swagath Onyx Theatre is also the world’s largest theatre that is equipped with an Onyx Cinema LED screen. Acoustics in the theatre have been dramatically upgraded with JBL Professional cinema loudspeakers from HARMAN.

The Onyx screen is 3D applicable with active 3D technology for all 618 seats in the theatre.

With the introduction of this new technology, Samsung will transform cinema viewing experience with HDR support offering unparalleled picture quality. With Onyx Cinema LED, movie lovers will get unparalleled picture quality, true colours and greater vibrancy and accuracy, exactly how the director intended it to be seen.

The 14 metre Onyx Cinema LED Screen in Bengaluru was unveiled in the presence of Moon Goo Chin, Corporate Vice President, Consumer Electronics Business, Samsung India; Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India; Prashant Govindan, Head – Professional Solutions, HARMAN India and SAARC; Kishore P, Director, Swagath Group of Cinemas and AR Rahman.

“Samsung is the only brand offering an end-to-end movie experience, from stunning visuals through Onyx Cinema LED Screens to phenomenal sound from JBL Professional by HARMAN. Onyx Cinema LED at Swagath Onyx Theatre in Bengaluru will revolutionize cinema viewing experience for film lovers in the city and across India. This is a remarkable milestone for Indian cinema and a testament to our consumer-centric approach,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

“The current wave of cinema is replete with great visuals, rich soundtracks and background score. The new Onyx Cinema LED powered by JBL’s iconic sound will transform cinematic experience for movie goers. This mighty combination of a revolutionary screen and legendary sound will truly elevate the content and we are excited for Indian cinephiles to experience this epic offering,” said Prashant Govindan, Head – Professional Solutions, HARMAN India & SAARC.

At the inauguration, HARMAN global ambassador and award winning musician & composer AR Rahman said, “With Samsung’s ground-breaking Onyx Cinema LED Screen technology and HARMAN’s iconic JBL audio, movie goers in Bengaluru will immensely enjoy their experience at the theatre. I have worked with HARMAN and used JBL Professional systems for many years, and I can confidently say that they truly do justice to the music I create. There is no sound like JBL sound, so it makes sense that the brand is powering this amazing new way to enjoy movies and music.”

“At Swagath Cinemas we take pride in our heritage yet strive to provide a futuristic cinema viewing experience to our customers. Our association with Samsung to launch the World’s Largest Onyx Cinema LED Screen in Bengaluru is testimony to our commitment to movie lovers across India,” said Kishore P, Director, Swagath Group of Cinemas.

The large 14 metre screen offers powerful, captivating and larger-than-life visuals with greater attention to detail. The screen is capable of delivering true colors with HDR support with greater vibrancy and accuracy along with sharp contrast, higher levels of brightness and great viewing angles that are unaffected by ambient light; eliminating optical distortion and interference. The disruptive technology is a breakthrough in the cinema industry, which has been relying on projector-based system for decades.

The latest Onyx Cinema LED screen comes equipped with an array of solutions including Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience.

The sound system at Swagath Onyx Theatre is comprised of Onyx Sound, an innovative audio solution that incorporates industry leading products from the HARMAN family of brands including Crown amplifiers, BSS signal processing, and JBL Professional’s loudspeakers and exclusive Sculpted Surround technology. The Onyx Sound reproduces today’s dynamic soundtracks with stunning clarity and detail.

The system includes six JBL AM 7315 screen array loudspeakers, four JBL 9300 cinema surround loudspeakers, eighteen JBL 9350 + four JBL SCS 12 high impact cinema surround loudspeakers, six JBL AC28/26 used as underfills for the balcony area and nine JBL 5628 dual 18″ cinema subwoofers. Processing is provided by a BSS networked audio system, and the entire system is powered by 31 Crown DSi amplifiers.

Apart from the new Onyx Cinema LED Screen, Swagath Onyx Theatre in Bengaluru has also upgraded its overall look and feel inside the theatre with refurbished interiors and comfortable seats, even as it retains its heritage look on the outside.

About Onyx Cinema LED

The Onyx display easily accommodates any venue configuration while delivering unmatched visual quality, technical performance and reliability over traditional projectors. The screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the featured on-screen content. It also allows theatre owners to utilize their theatres for corporate events, concerts and sports event viewing and gaming competitions.

Onyx SOUND: The screen offers state-of-the-art Onyx surround sound experience, the result of research and co-development by HARMAN and Samsung’s Audio Lab, bringing scenes to life through clear and precise audio. This innovative audio solution solves the challenges posed for center channel audio when incorporated with a solid cinema LED screen, which does not allow for the placement of loudspeakers behind the screen, which is the common placement in traditional cinemas.  When combined together with JBL’s Sculpted Surround technology, Onyx Sound creates a seamless, immersive audio experience for viewers, regardless of their seat location, that further enhances the already stunning visuals offered by Onyx.

Onyx VIEW: Combined with an infinite contrast ratio and specialized low-tone greyscale settings, Onyx VIEW delivers brighter and more detail-rich content. The screen delivers High Dynamic Range (HDR) to cinema, showcasing on-screen contents at peak brightness level – nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry’s first DCI-certified cinema display available in 5, 10 and 14 metres width.

3D Onyx Cinema LED: This screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity.

HARMAN today announced its sponsorship of Delhi Capitals, one of the key teams participating in the T20 Cricket Indian Premier League 2019, through its popular audio brand JBL.

The association was announced at a friendly cricket match held between Delhi Capitals and JBL Sunshiners – a team of young, talented musicians from the ‘Sunshine Orchestra’ and KM Music Conservatory (KMMC), mentored and supported by Academy Award winner – A. R. Rahman and his Foundation.

Samsung Electronics Co. Ltd. had acquired Harman International in March 2017.

JBL is the official sponsor of Delhi Capitals team and has secured branding rights for the team’s merchandise and promotional activities for the ongoing season. This new partnership offers JBL an opportunity to reach and connect with millions of cricket lovers across the world.

Delhi Capital’s marquee players including Shikhar Dhawan, Rishabh Pant, and team Captain Shreyas Iyer participated in today’s match and played against the young JBL Sunshiners. HARMAN also announced extending its existing sponsorship of A.R. Rahman’s ‘The Sunshine Orchestra’ project for the fifth consecutive year in India. The program is designed to impart free music education to talented children from less privileged backgrounds.

“HARMAN and KMMC have a common vision of providing the right platforms for deserving young musicians in India. The friendly match with Delhi Capitals was a memorable event for my students who were absolutely thrilled to play with their favorite sports stars,” said Founder – KMMC and HARMAN Ambassador, A.R. Rahman. “We are also excited to extend our long-standing relationship with HARMAN to continue nurturing my dream project – The Sunshine Orchestra. Projects like Sunshine are the best way to gift the power of music to our future generations,” he added.

Sumit Chauhan, Vice President, Lifestyle Audio, HARMAN India said, “JBL is excited to partner with Delhi Capitals for this season of IPL T20 Cricket League. We play at the convergence of music, sports and culture and through this association, we will delight our fans. We are proud to work with KMMC and Dr. Rahman’s Foundation that works on training young musical talent in the country. The day was full of infectious enthusiasm displayed by Delhi Capitals and JBL Sunshiners. It was an honor to facilitate this wonderful interaction.”

“It was a great event marking the partnership between JBL and Delhi Capitals,” said Dhiraj Malhotra, CEO, Delhi Capitals. “The team is thrilled to be associated with a brand known for its exceptional performance and a legacy of delighting Indian consumers. We couldn’t have asked for a better way to energize the team than interacting with these wonderful and talented young musicians of KMMC.”

Packed with JBL’s signature sound, the PartyBox creates an uplifting listening experience, whether it’s a small gathering at home or pop-up gig in a park. And what’s a party without mood lighting? Choose one of three lighting options and create added ambiance to any setting.

Sumit Chauhan, VP Lifestyle, HARMAN India and Actress Priyanka Chopra with JBL PartyBox

“I love that my JBL PartyBox combines JBL Signature Sound with stylish lighting, and the speaker’s bass brings my personal parties to life,’’ stated Priyanka Chopra, actor, singer, philanthropist and Global Brand Ambassador for JBL.

For even larger sound, connect two PartyBox speakers to create a crowd friendly, amplified listening experience. PartyBox has a USB input allowing anyone to connect their playlist directly via a USB drive. The party won’t miss a beat, and no one will have to sacrifice their phone and miss out on countless social media opportunities.

Price and Availability

JBL PartyBox 200, priced at INR 32,499 and JBL PartyBox 300, priced at INR 35,999 are immediately available at www.JBL.com and other online and retail channels, including 350 Samsung brand stores across the country.

JBL PartyBox 200 & 300 Features

• JBL Signature Sound: Enjoy an immersive audio experience at home or at a party that only JBL sound can provide.
• Wireless Bluetooth Streaming: Wirelessly stream high-quality sound from a smartphone or tablet.
• Built-in Light Shows: There’s a light show for every mood; Meter, Pulse, and Party mode.
• Portable with Rechargeable Battery: Plug in to a 12V DC source or use the built-in 10,000mAh battery for 18 hours of playtime (only for the PartyBox 300).
• Mic and Guitar Inputs: Plug in a mic or guitar and take the stage.
• USB Playback: Pre-program a party or event with a favorite playlist from a USB thumb drive.
• True Wireless Stereo & RCA: Connect compatible speakers wirelessly via TWS (True Wireless Stereo) using Bluetooth connection up to two PartyBox speakers or wired via one RCA output to another.