India is a country of ethnic diversity with many deep-rooted cultures, vibrant colours, rich heritage and fascinating stories. Indian folk art depicts all this and much more.

As a part of the ‘India on Frame’ initiative to revive appreciation of various Indian art forms, Samsung has introduced Gond art from the tribal areas of Madhya Pradesh to its lifestyle television The Frame, which is a TV when it’s on and art when it’s off.

Created with articulately drawn lines and dots in vibrant colors, Gond painting is a famous folk art of the Gond tribal community of central India. Blended with mystery, pattern, blend of colours and humour, this tribal art form is practiced by one of the largest tribes in India – the Gond – who are predominantly from Madhya Pradesh, but can also be found in pockets of Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha. The history of the Gond people dates nearly 1400 years.

From the lanes of Madhya Pradesh, marvels of nature in the strokes of #Gond art come straight to your living room on #TheFrame, TV when it’s on, art when it’s off.

Know more: https://t.co/WiSwgnYxXI #IndiaOnFrame #Samsung pic.twitter.com/VCOE5hT3G1

— SamsungNewsroomIN (@SamsungNewsIN) May 20, 2022

The Frame features over 1,400 artworks with various other regional folk art forms such as Madhubani from Bihar, Kalighat Paintings from Bengal, Cheriyal Scroll Paintings of Telangana, Patachitra Paintings of Odisha and Bengal, Bhil artworks from Madhya Pradesh, Maharashtra, Gujarat, and Rajasthan, Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh, Warli Paintings of Maharashtra, Kerala Mural Paintings, Phad Paintings from Rajasthan, and Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively. This initiative is in collaboration with Floating Canvas Company.

The Frame is one of a kind TV that makes your living space super stunning by giving it a luxurious touch and bringing a distinct touch of art. With The Frame, you can also curate your personal art collection to be displayed on the TV when it’s not in use.

Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analysing your room’s environment.

Samsung India today announced the launch of Samsung Smart Class at 6 Jawahar Navodaya Vidyalaya (JNV) schools across the state of Jharkhand, bringing the total number of schools in the state with Samsung Smart Class to 15.

The Samsung Smart Class at Jawahar Navodaya Vidyalaya in Benagoria, Maithan in Dhanbad district was inaugurated by Dr. S.K. Sinha, Principal, Jawahar Navodaya Vidyalaya along with Mr. Rajiv Mishra, Vice President, Samsung India Electronics. Samsung Smart Class will also be opened at JNV schools D.College, Rikhiya (Deoghar District), Gandey (Giridih District), Guhiyajore (Jamtara), Sijulata (Saraikela District) and Chaibasa (West Singhbhum District).

Samsung Smart Class, the company’s flagship CSR initiative in India, aims to bridge the digital gap between rural and urban India and provide equal opportunities for quality education to children from all backgrounds. Every Smart Class is equipped with Samsung products such as Samsung interactive whiteboard, laptops, a printer and a Wi-Fi connection to enable students to access digital content and be part of an interactive learning environment. Students are taught Mathematics, Science, English and Social Science in an engaging and visually appealing manner, helping them learn better and retain more information. The Samsung Smart Class are set up at Jawahar Navodaya Vidyalaya (JNV) schools, a system of alternate schools under the Ministry of Human Resource Development, Government of India, targeting talented children in rural India.

Mr. Rajiv Mishra, Vice President, Samsung India Electronics, said, “Digital India envisions a future where everything from scholarship applications to hospital appointments and governance discussions will be online. Over the last two years, the Samsung Smart Class initiative has helped over 180,000 children across India to become digitally literate, enabling them to be contributors to the future of Digital India. I am delighted that six JNV schools from Jharkhand are joining the Samsung Smart Class family and look forward to strengthening Samsung’s work in bridging the digital divide.”

Speaking at the launch of Samsung Smart Class, Dr. S.K. Sinha, Principal, Jawahar Navodaya Vidyalaya  said, “The world is going digital and we need to start early to equip our children with skills to tap into the opportunities that the digital future will offer. We at the Jawahar Navodaya Vidyalaya envisage a world where talented children – irrespective of socio-economic background – get equal avenues of quality education. We are elated that our association with Samsung has been successfully aiding us in this mission. The feedback from principals, teachers and students for the Samsung Smart Class is extremely encouraging and we are actively expanding our reach across the country.”

Since its inauguration in 2013, Samsung Smart Class have been set up in over 373 schools across the length and breadth of India, benefitting over 1.8 lakh students enabling them to experience digitally interactive ‘smart’ learning. Teachers with Samsung Smart Class in their schools have reported better attention levels, higher enthusiasm and interest in participating in classroom discussions, as lessons can be taught in a personalised and digitally interactive learning environment.

Samsung CSR initiatives seek to leverage the company’s expertise in developing technological solutions that shape the future. In addition to the Samsung Smart Class initiative, the company has also established Samsung Technical Schools to address the need for talented manpower with practical know-how and relevant industry experience. Samsung Technical Schools are set up in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in states such as Bihar, Delhi, Kerala, Rajasthan and West Bengal.