For those who missed the live stream or are looking for a recap on all the exciting announcements from the latest Unpacked, you can check out our event recap video here. You can view highlights from the main event, such as footage of the new Galaxy portfolio, including the Galaxy Z Flip5, Galaxy Z Fold5, Watch6 and Tab S9 and experience zone at COEX. You can also see exclusive, close-up footage of Samsung’s new pop-up studios (Flip Side Market) in Seoul and Busan as well as highlights from a special visit to Samsung’s very own Digital City in Suwon and top attractions from Seoul and Busan.

Come along to Join the flip side where you will discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives.

An official livestream of the event will begin at 04:30 pm IST on July 26th. You can watch the action unfold as it happens by tuning in via any of the links listed below.

Where to Watch

Tune in via Samsung’s Official Websites

Visit the Samsung India Newsroom, Samsung.com when the event begins.

Tune in on Facebook

Samsung India’s Facebook page when the event begins.

Don’t forget to keep an eye on Samsung Newsroom’s Galaxy page after the event for exclusive updates on the newest additions to the Galaxy family.

Samsung Electronics has released a new global film as part of the “Join the flip side” campaign, providing teasers for the next generation of Galaxy devices expected to launch later this month at Galaxy Unpacked 2023.

Building on the first “Join the flip side” video released last September, the new campaign video continues the campaign theme, calling on people to lean into their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device—it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Check out the video below to view the new “Join the flip side” season 2 video and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on July 26 at 04:30pm IST live on Samsung Newsroom India, Samsung.com and Samsung’s YouTube channel.

Find out more by joining Samsung Electronics on July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on Samsung Newsroom India, Samsung.com and Samsung’s YouTube channel beginning at 04.30 pm IST.

And as always, visit Samsung Newsroom India for more upcoming teasers, trailers and the latest updates.