Samsung, India’s most trusted consumer electronics brand, pays homage to the state of West Bengal and its rich heritage with Kalighat folk art on its lifestyle TV The Frame. The Frame is a TV when it’s on and art when it’s off.

Kalighat paintings, mostly made on mill paper with flowing brush strokes, were popular in aristocratic homes. Samsung and patuas (painters) from parts of West Bengal bring this indigenous art form to your living room.

Kalighat folk art on The Frame is part of a collection of local Indian folk and tribal art from across the country on the lifestyle TV’s art store, which hosts over 1,600 artworks. This initiative is aimed at reviving Indian folk art and bringing it to your living rooms through The Frame.

These paintings, done on mill paper, are composed of bold outlines, vibrant colour tones, and minimal background details that depict mythological stories. Besides, Kalighat, The Frame TV also houses other local folk arts such as Madhubani from Bihar, Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively, Cheriyal Scroll Paintings of Telangana; Pattachitra Paintings of Odisha and Bengal; Bhil artworks from Madhya Pradesh; Maharashtra, Gujarat, and Rajasthan; Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings and Phad Paintings from Rajasthan. This initiative is in collaboration with Floating Canvas Company.

The Frame TV is designed for the art connoisseur in you and lets you frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space. Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% color volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, a powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing your room’s environment. The Frame TV now also comes with ‘Matte Display’ that eliminates reflections and makes it difficult to distinguish art displayed on The Frame TV from real art.

As we slide into 2023 and gear up to mark new beginnings, here’s the gift of #IndiaonFrame that’ll give a makeover to your living space!

Check out Kalighat art on #TheFrame, TV when it’s on, art when it’s off.

Know more: https://t.co/lfDIdtmNl5#Samsung pic.twitter.com/PovN2p8i6q

— SamsungNewsroomIN (@SamsungNewsIN) December 28, 2022