The city buzzed with excitement as the iconic Samsung Opera House, the historic marvel and the world’s largest mobile experience centre, was decked up for yet another spectacular event for K-pop fans.

Organised by fan group Armylights, the day-long event had fans in euphoria as the city drowned in Korean pop music. Besides K-Pop performances, there were other activities scheduled such as a special screening of popular Korean programme Music Bank, VR-driven activities, quizzes and interactive games which met with active participation from young fans. An exclusive exhibition was of items owned and used by Korean pop band celebrity was also organised. There was also a fashion show that was organised showcasing the impeccable Korean couture.

Young K-pop fan Mallika Mehra couldn’t contain her excitement as she danced to her favourite music. “Being here, feels like a dream! I have enjoyed every activity and made new friends. This has been a Sunday well-spent,” she said.

There are nearly ten K-pop fan clubs in the city with close to 3,000 fans and are growing at a rapid pace. Keeping in mind, the increasing popularity, Samsung has introduced a wide range of Korean content on the My Galaxy App, including blockbuster K-drama titles like Jugglers, Queen for Seven Days and Manhole along with over 750 songs by bands such as Exo, BTOB, and MONSTA-X.

The love for the youthful Korean music and K-dramas was evident as over 150 young fans joined in and participated in a range of activities around the K-culture.

There was screening of Korean content, K-drama quiz, singing and dance performances. ‘Guess the K-pop song with the help of emojis’ got the audience going with participants showing off their knowledge on K-pop culture.

Taking note of the huge popularity of K-content amongst its consumers especially millennials, Samsung recently introduced a wide range of Korean content, K-pop music and K-dramas on its My Galaxy App.

International blockbuster K-drama titles Jugglers, Queen for Seven Days and Manhole will now be exclusively available on the ‘My Galaxy’ app for Samsung consumers in India, in partnership with KBS Media. That’s not all, Samsung consumers will also get access to over 750 K-pop songs of top artists and bands such as BTS, Exo, BTOB, MONSTA-X among others.

“We value the interests and taste of our consumers and there is absolutely no doubt about the growing popularity of K-pop culture in India. Keeping in mind the evolving entertainment needs of Indian millennials, we are delighted to bring K-content on our ‘My Galaxy’ App. Samsung customers can now access K-pop music and exclusive K-drama on their favorite Samsung smartphone. We are confident that the famed K-content will resonate well with our young consumers,” said Pramod Mundra, Senior Director, Samsung India, commenting on the growing trend of Korean content consumption amongst Indian millennials.

K-pop and K-drama have become the drivers of interest in Korean culture globally. Even in India, the Korean wave is starting to gain prominence, especially among millennials. There has been special interest in Korean culture among youngsters from the age group of 18-24 years across metros and Tier 1 cities. ‘My Galaxy’ app continues to provide Samsung consumers in India the most distinctive content to meet their growing entertainment needs.

The Korean content streaming on the ‘My Galaxy’ app includes:

Jugglers – A rom-com drama, it is the story of equation between a secretary and her boss and how it completely flips outside office.

Queen for 7 days – A historical drama, it portrays the story of a queen who is on the throne for seven days and her love story with King LeeYeok and Lee Yung.

Manhole – This Korean drama captures the journey of Pil. The lead actor time travels to stop his crush of 28 years from getting married.

K-Pop – Korean pop music videos from top artists such as BTS, EXO, BTOB, MONSTA-X with over 750 songs (over 45 hours of content).

To watch the drama series and access the music bank, download the ‘My Galaxy’ app (www.tinyurl.com/hvfdx2d)

Besides K-content, ‘My Galaxy’ app offers a unique all-in-one experience including videos, music, games, news and personalized offers and updates. Currently there are over 20 million ‘My Galaxy’ app users in India.