Samsung India today launched its 2026 Bespoke AI appliances lineup, designed to enhance and simplify consumers’ lives. At ‘The Brief Gurugram’, a cutting-edge experiential event, Samsung demonstrated how AI acts as a common thread across different product categories, connecting climate control, laundry, living room, and kitchen into an ecosystem capable of learning habits, automating tasks, and optimizing energy consumption through the SmartThings platform. With intuitive touchscreens, advanced voice intelligence, and inclusive design, the 2026 Bespoke AI appliances lineup offers a connected, easy-to-use, and secure smart home experience for everyone.

“Our 2026 Bespoke AI range is designed to understand diverse lifestyles so that they become your AI Home Companion to deliver real-world convenience. Samsung’s objective is to create an AI Home where technology adapts to the way you live — not the other way around. Our Bespoke AI appliances come with AI Vision, Samsung Knox solution, and inclusive design to make homes smarter, safer, and more human-centric. Every second Samsung appliance sold in India today is a Bespoke AI appliance and we are confident that our new lineup will continue to get consumers’ love and support,” said JB Park President and CEO Samsung Southwest Asia.

2026 Bespoke AI Home Appliance Lineup

• Family Hub Refrigerator with AI Vision built with Google Gemini¹: Equipped with contextual AI experiences like search for Video Recipes, the 32-inch Family Hub serves as a central space , Now Brief, Notes, schedules, and entertainment. Localised features include Family Care and Pet Care.
• Bespoke AI WindFree Pro Air Conditioner: A next-gen platform with AI-enabled controls and PM1.0 purification for superior air quality. It comes with scalable climate management via SmartThings + Home Appliance Remote Management [HRM].
• Infinite1-Way Cassette AC with WindFree: Designed for modern spaces, it features Edge Lighting with 9 light modes, draft-free WindFreeTM Cooling through 17200 micro-holes, and an ultra slim profile with13.8 cm depth, made of long-lasting ASA (Acrylonitrile Styrene Acrylate) material. Comes equipped with SmartThings control, AI comfort Mode and an Intertek certified antibacterial copper filter.

The 2026 Bespoke AI appliances are powered by Samsung’s AI Home screen, Bixby voice assistant, Knox security, and SmartThings connectivity, delivering personalized, energy-efficient, and secure smart home solutions for modern Indian households.

Built into select devices, the AI Home screen serves as a central hub for managing home appliances. The AI Home screen provides real-time insights, controls connected appliances, and supports entertainment and family communication—all from one interface. Its user-friendly design makes it easier to unlock the full potential of Samsung’s Bespoke AI appliances.

The upgraded Bixby voice assistant now supports voice commands and introduces Voice ID, which recognizes individual users and personalizes their experience. New SmartThings services like Family Care enhance safety by sending alerts in unusual situations, such as inactivity at scheduled times. Complementing this, Samsung’s Pet Care service helps owners look after their furry companions by enabling activity tracking, breed-based health insights, and timely reminders for walks and care routines through the SmartThings app.

Samsung is committed to delivering trusted, intelligent experiences. Enhanced Knox Security ensures multi-layered protection across devices, giving users peace of mind. Samsung’s software update service via SmartThings, now offers 7 years of updates, ensuring long-term value.

The Bespoke AI lineup is centred around four key pillars that define the consumer experience: AI Understands you, AI Adapts to you, AI Connects Your Home, and AI Cares for You.

AI Understands You: Making Everyday Living More Intuitive

The Bespoke AI lineup brings AI-powered appliances and SmartThings together to simplify everyday routines. The Bespoke AI Refrigerator Family Hub uses AI Vision and AI Food Manager to recognise food items, suggest recipes and help manage use-by dates. The ‘Now Brief’ feature provides personalised daily updates, including schedules, weather and family care information. Integration between SmartThings and Samsung Health also enables calorie-aware meal planning.

AI Adapts to You: Personalised Comfort for Better Sleep

The WindFree ACs bring personalised comfort to everyday cooling featuring AI Energy Mode for efficient, low-noise cooling. The ‘Wearable Good Sleep’ feature works with Galaxy Wearables to adjust AC settings based on individual sleep patterns, helping create a more comfortable sleep environment. Triple Motion Wings offer precise airflow control, allowing users to direct cooling where it is needed.

AI Connects Your Home: Bringing Appliances Together

With SmartThings built into select appliances, the Bespoke AI lineup enables connected experiences across the home. The Top Mount Refrigerator offers features such as Energy Saving mode and Power Cool/Freeze, while 2-in-1 Smart Conversion provides flexible storage options. Closet & Pantry Monitoring further extends connected home capabilities by helping households monitor their belongings.

AI Cares for You: Smarter Laundry and Appliance Care

The Bespoke AI Laundry Combo uses AI Wash & Dry to detect fabric types and adjusts the wash and drying cycle accordingly. A dedicated Pet Care Wash Cycle makes it easier to clean pet accessories, while Smart Forward Software Updates help appliances evolve with new features over time. SmartThings Home Care and Home Appliance Remote Management [HRM] further support convenient appliance monitoring and service.

With the evolution of the Bespoke AI ecosystem, Samsung reinforces its strategy of integrating artificial intelligence, connectivity, and security across different home appliance categories. The goal is to transform smart home automation into an increasingly intuitive, personalized, and efficient experience where devices work together to simplify consumers’ routines.

Price & Availability

The Infinite 1-Way Cassette AC is available in 3.6 kW, 5.2 kW and 7.1 kW cooling capacities, launching at a starting price of INR 160000 through authorised channel partners nationwide. The Family Hub is priced at INR  400690. The Bespoke AI WindFree Pro Air Conditioner is available at a price of INR 69990.

1. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎

Samsung, India’s most trusted consumer electronics brand, has launched its 2020 range of artificial intelligence powered – Front Load Washing Machines which has its latest Q-Rator technology. Samsung has also launched segment-first, 7-kg Washer Dryer Front Load machine, apt for an average Indian family.

The new range of 5-star Washing Machines will be available on Amazon, Flipkart, Samsung’s official online store Samsung Shop, and across leading retail stores.

Bringing convenience to consumers with advanced AI solutions, the 10-kg Fully Automatic Front Load and 10-kg Front Load Washer Dryer models come integrated with Samsung’s Q-Rator technology. An ultimate AI-powered Laundry Assistant to manage and deliver perfect laundry efficiently, Q-Rator sports three unique features – Laundry Planner, Laundry Recipe and HomeCare Wizard.

The Laundry Planner enables users to schedule end time of their laundry while the Laundry Recipe gives automatic recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need to guess which cycle is best. HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.

To use the AI-powered Q-Rator technology, consumers can download Samsung’s SmartThings app which provides access to a seamlessly integrated ecosystem. The app is compatible with both Android and iOS.

Catering to the demand for smaller capacity Washing Machines that may be apt for a family of four, Samsung has expanded its line-up of Washer Dryers with an industry-first 7-kg model.

Washer Dryers dry clothes up to 97% while conventional Front Load Washers dry clothes up to 60~65%.

The new Washer Dryer models are not only energy efficient but also aesthetically pleasing and will be available in Silver and Inox colour options. With the 7-kg Washer Dryer model, Samsung will offer its consumers a time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Ensuring high standards of cleaning and hygiene, all new models of Q-Rator and Fully Automatic Front Load Washing Machines come with Hygiene Steam technology that is capable of removing engrained dirt and 99.9% of bacteria along with inactive allergens.

“As a consumer centric brand, we at Samsung have always kept innovation at the forefront that cater to the needs of our customers. The new artificial intelligence powered Washing Machines with the Q-Rator technology make laundry planning and its entire course convenient and seamless. Laundry becomes convenient as users can control the washing cycle and schedule via a mobile app, compatible with both Android and iOS. We have observed an increase in demand for innovative and sustainable technologies in household durables and we are confident that the new range will help us further strengthen our market leadership,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The new range of Washing Machines and Dryers also sport top notch features such as Eco Bubble and Ceramic heater, among others to offer an enhanced experience in managing laundry sessions. Eco Bubble ensures removal of stubborn stains easily, while Ceramic Heater prevents calcium build up and provides quick heating that helps avoid scaling which takes place due to hard water, making it more energy efficient.

Samsung Front Load Washing Machines also come with Samsung’s innovative AddWash feature that gives users the ability to add items at any time during the cycle (without having to drain out water). From a forgotten sock to a delicate item that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of Q-Rator and AddWash creates a synergistic effect that further enhances user convenience, simplifying the laundry process.

Sporting a range of energy efficient features, the new range of 5-star washing machines adheres to the latest BEE norms. Features like Eco Bubble Digital Inverter Technology and Ceramic Heater cut energy requirements and makes the models sustainable.

Price and Availability

The 10 kg Fully Automatic Front Load model will be available at INR 67000 while the 10 kg Washer Dryer model will be available at INR 93000. Both these models come with Samsung’s AI-powered Q-Rator technology.

The 7 Kg Washer Dryer will be available in White & Silver Options and would be available INR 45590 onwards.

The new range will be available on Amazon, Flipkart, Samsung’s official online store Samsung Shop and Samsung channel partners across offline channel.

Samsung Front Load Washing Machines come with 3 Years Standard Warranty and a 10 Year Warranty on the Digital Inverter Motor.

Samsung Front Washers come with VDE Certification of 23 Years Reliability on the Digital Inverter Motor.

Key Product Features

Q-Rator

Samsung’s Q-Rator technology is the ultimate AI-powered laundry assistant that provides users with three smart features to manage laundry with added convenience.

Laundry Planner enables consumers to manage a laundry finishing time, freeing them to control their schedule on their own terms. The intuitive interface is easy to use and will even recommend the proper cycle for the given time.

Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.

HomeCare Wizard proactively monitors your washing machine’s condition and provides tips to ensure that it is maintained at its best. It also provides you with quick and easy remote troubleshooting support.

Hygiene Steam

Hygiene Steam ensures that garments are clean and sanitized. It improves the washing quality by releasing stream from the bottom of the drum. As a result, each garment inside the drum is completely soaked. Hygiene Steam removes dirt and up to 99.9% of the bacteria.

Eco Bubble

Samsung’s Eco Bubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. With less mechanical actions and bubble cushion, the technology protects clothes from getting damaged. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Eco Bubble ensures the detergent is properly dissolved into the water leading to faster penetration into clothes. The Super Eco Wash program washes at just 15°C, with the results of a 40°C wash, using just 30% of the energy as a result.

Ceramic Heater

Samsung Washing Machines come with a double ceramic coating, unlike conventional heaters. The ceramic heater is three times more durable than regular heaters. It saves you money on repairs and avoids scaling that takes place due to hard water. As a result of this innovation, not only are heaters protected from the build-up of water scale deposit, the durability of your washing machine is tripled with increased energy efficiency.

Digital Inverter

Samsung’s Digital Inverter Technology reduces friction in the motor. Having less friction makes your washing machine run much quieter and smoothly, which makes it perfect for open plan living and keeping that budget in check. Digital Invertor Technology also reduces running costs by using precise operations for laundry loads.

Addwash

Samsung’s AddWash comes with an Add Door that allows consumers to add laundry items anytime during the wash cycle. It also lets consumers add hand washed items only for rinsing, or additional softener anytime they want during the wash cycle. AddWash also allows easy ventilation of the washing tub even in narrow laundry rooms without any hassles.

AirWash

Samsung AirWash technology deodorizes and sanitizes your clothes, so they always smell fresh. Using just heated air, unpleasant odors are removed and bacteria is eliminated without using water, detergent or other chemicals. Clothing that can be refreshed includes woolen coats, cotton jumpers, sweaters, and suits.

With more Millennials than ever buying homes, this new cohort of digitally savvy homebuyers is demanding home appliances that incorporate meaningful, personalized technology to enhance their lives. The WW6850N with QuickDrive technology is just the latest in a line of differentiated laundry innovations, including the activewash Top Load Washer, AddWash Front Load Washer and FlexWash + FlexDry laundry pair.

“When you’ve got a pile of laundry to do, you just want to get it done as quickly and efficiently as possible,” said Shane Higby, Vice President, Home Appliance Marketing, Samsung Electronics America. “The introduction of the WW6850N washing machine with QuickDrive technology underscores our commitment to providing consumers with options for tackling their laundry needs to free up time for what really matters.”

The WW6850N washer’s innovative performance starts with QuickDrive technology, which features a large main drum and a back plate that move independently. This creates a dynamic action that moves clothes in four directions – up and down, and back and forth – to quickly, gently and thoroughly remove dirt for a more powerful and intense wash cycle that takes up to 35% less time than other comparable Samsung machines¹. Additionally, at 24” wide and stackable, the WW6850N washer and its companion dryer are an ideal size for small spaces like first floor laundry rooms or closets just off the master suite, to conveniently tackle loads quickly and effectively.

The WW6850N is IoT-ready and compatible with Samsung’s SmartThings ecosystem. Its Q-rator laundry assistant has smart capabilities that simplify the washing cycle with intuitive features:

• Laundry Recipe provides automatic recommendations for optimal wash cycles based on the color, fabric type, and degree of soiling inputted by the user.
• Laundry Planner allows consumers to manage the time that a wash cycle will finish, adjusting cycle settings accordingly.
• HomeCare Wizard monitors the washer to keep it operating at optimal performance and provides easy-to-follow maintenance instructions

A 2018 CES Innovations Award honoree, the WW6850N washing machine with QuickDrive technology will be available in the U.S. this year.

¹ Tested on Samsung WW6850N with WW6800K. Saves up to 35% time on Heavy Duty (hot, 6lb load) with a washing performance within ± 3%, based on internal data tested by AHAM HLW-1-2013.

Rishi Suri, Director, Consumer Electronics, Samsung India with actress Shanvi Srivastava at the launch of FlexWash in Bangalore

Samsung India today introduced its revolutionary FlexWash^TM, a washer-dryer combination that effectively integrates two washers and a dryer into one high performance appliance. The latest offering is a perfect blend of state of art technology, utility and aesthetics.

Equipped with a range of core Samsung laundry technologies and features that includes the popular AddDoor, FlexWash^TM is designed to offer users freedom and flexibility to customize their laundry routines, while providing a higher level of care for clothes to make them last longer.

An all-in-one solution for busy people striving to wash clothes in minimal time, the washing machine is available in 23 kg capacity to handle an optimal load. The multi-purpose solution uses three core Samsung laundry technologies – EcoBubble^TM, Bubble Soak, and Vibration Reduction Technology (VRT Plus^TM). EcoBubble^TM uses air and water to dissolve detergent, creating a powerful bubble action for cleaning that is much faster and more effective.

The units are IoT-enabled and integrated with Smart Control, allowing users to operate and monitor the machine anytime, anywhere via their smartphones, letting them start and stop every cycle from the palm of their hand. The striking combination of ergonomics and convenience promises Indian consumers the added advantage of saving time. IoT devices are the future and Samsung, as a harbinger of innovation in technology, is ready to adopt this across its product portfolio.

“Samsung has always been at the forefront of innovation that aims at creating products that cater to the evolving needs of our consumers. With the launch of FlexWash, we aim at making laundry even more flexible and convenient. Every feature in our latest innovation was designed with the consumer in mind,” said Rishi Suri, Director, Consumer Electronics, Samsung India.

“We have witnessed a paradigm shift in the consumer behavior and innovative technologies like active DualWash^TM and AddWash^TM have received great response from users enabling us to consolidate our leadership in the segment,” he added.

Price and Availability

FlexWash will be available from August 15, 2017 at INR 1,45,000 in Samsung Brand Shops and all major retailers.