Samsung, India’s largest consumer electronics brand, inaugurated another experience store in Viman Nagar in Pune, further reinforcing its commitment to enhancing premium retail presence across cities. Spanning 1050 sq. ft., the new store offers a one-stop destination for customers to explore Samsung’s cutting-edge innovations and seamless connected ecosystem under one roof.

The store features dedicated zones showcasing the latest smartphones, tablets, laptops, smartwatches, smart rings, and the innovative SmartThings ecosystem that supports connected living. Through interactive displays and hands-on experiential areas, visitors can discover how seamlessly these devices integrate across productivity, entertainment, wellness and smart home automation.

Located in one of Pune’s most affluent and high-footfall neighbourhoods, the new Samsung experience store offers customers an opportunity to explore and engage with the brand’s latest innovations across categories. As cities emerge as growth drivers, this store is poised to serve as a vital retail touchpoint, enabling deeper consumer engagement and strengthening Samsung’s presence in these high-potential markets.

“At Samsung, our aim is to create inspiring retail experiences that bring innovation closer to our customers. The inauguration of our premium experience store in Viman Nagar, Pune, marks another significant step in strengthening our premium presence. This new store embodies our broader vision of growing our premium retail presence and offering a holistic, all-in-one destination that brings together cutting-edge innovation, meaningful customer engagement, and outstanding service, all under one roof,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.

Reinforcing its commitment to customer satisfaction and digital empowerment, the new store will host Samsung’s flagship ‘Learn @ Samsung’ initiative, which has seen success in other locations across India. This programme offers a variety of workshops designed to equip consumers—especially millennials and Gen Z—with the skills and knowledge to make the most of advanced tech. These interactive sessions that provide hands-on experiences with Galaxy devices, cover topics such as AI-powered photography, productivity, creativity and digital doodling, enhancing both user engagement and tech proficiency.

To celebrate the launch, customers visiting the store can avail:

• Over 30 free subscriptions across leading OTT, music, wellness, and infotainment platforms.
• Exclusive discounts on over 40 brand gift cards and over 25 top deals from premium brands.
• Buy-1-Get-1-Free buffet deals across over 100 premium restaurants across India.
• Paytm First membership rewards, special travel savings on flights, and discounts at over 14,000 restaurants nationwide.

The store also introduces Samsung Store+, a user-friendly digital platform that enables in-store visitors to explore detailed product information and conveniently choose home delivery, creating a smooth and integrated online-offline shopping experience. In addition, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

Samsung India today inaugurated a new Premium Experience Store at the Lulu Mall in Lucknow, its largest in Uttar Pradesh, bringing in exciting new technology experiences to consumers in the city.

At the new store, consumers can enjoy Samsung’s entire product range through exciting zones around Samsung’s connected ecosystem such as SmartThings, smartphones, laptops, audio, gaming and lifestyle televisions.

Lulu Mall, which is located at Amar Shaheed Path in Golf City area in Lucknow has emerged as a hub for Gen Z and millennials. The store here will host a variety of Galaxy workshops under the ‘Learn @ Samsung’ program for consumers. This will include free hands-on workshops around consumer passion points such as digital art, doodling, photography, videography and fitness.

Built on an area of more than 1200 sq. ft. of space, the store will also host a variety of entertainment activities offering a Samsung experience customized to the city of Lucknow.

Consumers visiting the store in the first week after opening will get assured gifts on purchases of INR 20,000 & above, 2X loyalty points and Galaxy Buds2 at INR 2,999, on purchase of select Samsung products. In addition, consumers can also avail always-on special benefits such as student discounts of up to 10% on smartphones, tabs, laptops and smartwatches, up to INR 8,000 cashback on select devices and up to INR 21,000 in additional benefits.

“We are excited to open the doors to our next-gen Premium Experience Store in Lucknow. We have tailored unique experiences through zones such as Samsung SmartThings and Gaming & Creativity, designed especially for Gen Z consumers. Moreover, to engage our young consumers through their passion points, we will also host ‘Learn @ Samsung’ workshops. These workshops will focus on varied consumer interests such as digital art, doodling, photography, videography, fitness and music, among others,” said Sumit Walia, Senior Director, Samsung India.

The newly launched store offers a next-generation larger-than-life experience of Samsung products alongside a one-of-a-kind experience to young gaming enthusiasts with a dedicated gaming zone that showcases a premium range of smart monitors.

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in-store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered home directly.

Consumers can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy smartphones, tablets, and smartwatches at the store.

Consumers visiting the store will also be able to enjoy hassle-free after-sales service for their smartphones and book service calls for their consumer electronics products at home.

Spread over 3,500 sq ft of space, the store will also see a variety of entertainment activities lined up, especially for the Hyderabad locals, around music, art, and a lot more. Here are 5 amazing features you will find in the store that simply cannot be missed.

Samsung Experience Store in Hyderabad is the epitome of technology mixed with creativity. So head to the store now and experience the intersection of technology, culture and collaboration.