This year’s list features a variety of wonderful items for you and your loved ones, most of which have been selected from small businesses. To shop the full list of items, please visit: https://www.oprahdaily.com/oprah-favorite-things-2022. The Freestyle is available for purchase at www.samsung.com and in the Oprah’s Favorite Things gift guide exclusively in Amazon’s store at amazon.com/oprah, as well as via the Amazon shopping app for customers to conveniently shop anytime, anywhere. As Oprah says on OprahDaily.com, “Point onto any wall to turn it into a big screen. You can use your favorite streaming apps from it, and it’s got powerful speakers, just like a movie theater.”

The Freestyle offers first-of-its-kind technology and flexibility that lets users watch TV, enjoy movies and even have a lightshow wherever they go. The Freestyle is a portable display, smart speaker and ambient light all rolled into one lightweight, portable device. Its versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere — tables, floors, walls or even ceilings — no separate screen required. With the optional battery base and case (sold separately), The Freestyle provides entertainment everywhere, with no limitations.

“The Freestyle is a one-of-a-kind portable entertainment device that provides the ultimate versatility by letting users take it in anywhere,” said Stephen Coppola, Senior Director, Lifestyle TV Product Marketing at Samsung Electronics. “The Freestyle is a fun and adaptable portable display that can be used in many creative ways. On the ceiling before bed? Outside on the fence while roasting treats? The sky is the limit!”

LIFE Picture Collection is a visual archive of the 20^th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners¹ of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso and more.

“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”

Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.

Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With Matte Display adopted in 2022 The Frame, consumers can enjoy beautiful works of art with drastically reduced light reflections so they can see what’s on the screen clearly. Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste.

With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.

For more information on The Frame, please visit Samsung.com.

¹ Samsung Art Store subscription is required.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,1 you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favorite content from any posture or angle that you desire.

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different color options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design.2 In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at any time.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of color to The Freestyle’s neat, white design with a colorful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centerpiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product.

1 Compatible with Neo QLED 8K, Neo QLED 4K and The Frame models. Size availability varies by product line ups.

2 The number and availability of color swatches may vary by country or region.

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

Palani Mohan is an award-winning photographer who holds the view that if you slow down and look around you, you will find “small, beautiful miracles that take place all the time.”

Samsung Newsroom spoke with Mohan about his experience as a photographer and his collaboration with Samsung on The Frame.

Life Through a Camera Lens

▲ Photographer Palani Mohan, Katie Barget for TEDxSydney | CC BY-NC-ND 2.0

Mohan photographs a variety of subjects, from his famous pictures of eagles on the outskirts of Mongolia, to the various shades of Hong Kong, and just about everything else in between.

Many of Mohan’s projects have led him to travel around the world, visit new places and meet new people. Before the pandemic, Mohan spent as much as six months out of the year on the road for work. Now, however, he spends a lot more time staying in one place.

▲ Man and Eagle over tall grass (2013)

Mohan says he hopes that, when people look at one of his photographs, they get the same feelings of awe as if they were standing right beside him when he took it.

“Most, if not all, of the time when I’m taking my photographs, I am alone, especially when I’m doing landscape work,” he comments. “So when people look at my images on the screen, or in a magazine or print, I would like them to feel like they’re standing where I stood and seeing what I saw when I made that image. If they can do that, I’ll be very happy because my job will be done.”

On The Frame, viewers can experience Mohan’s stunning work in premium, QLED picture quality that brings photos to life. When viewing his work on The Frame, Mohan says, “I hope [viewers] see what I see. I hope they look at my work and see what a magical place this world is.”

▲ Hong Kong through the clouds (2016)

Technology Shines a Light on Detail

An interesting aspect of Mohan’s work is that a large portion of it is black and white. Whereas other photographers may focus on the colors in a scene, Mohan often removes the color to let viewers focus on other aspects of the subject.

▲ Water Dragon (2019)

Art and technology have already been intersecting for some time, with technology being used as a medium for both creating and viewing artworks. And innovations such as The Frame are bringing the two even closer together, making pieces more accessible and opening a world of new possibilities for producing and showcasing art. And this is especially true for artists like Mohan who value attention to detail very highly.

▲ Golden Eagle (2013)

“The Frame gives viewers the chance to look at a piece of art as the artist wants them to view it,” Mohan says. “It feels so real, viewing images on The Frame. It changes the interaction you have with the artworks you look at. You see all the details and tones – you can walk up and see the work as the artist really intended.”

It is the quantum dot technology in The Frame that gives it its spectacularly vivid display, and that delivers the finer detail that illuminates texture and contrast. “Attention to the minute details is very important to me. I place huge importance on the quality of my work, the tones reflected and how the visual image is presented. This is a huge part of what I do,” Mohan relates. “I go to extraordinary lengths as far as the quality of the final image, and I believe Samsung and The Frame do exactly that too. The screen resolution on The Frame is out of this world – simply unbelievable. And I think it’s a wonderful marriage when you have an artist who also puts quality above everything else. When the two meet, the result is magic.”

Palani Mohan’s work is available in the Art Store on The Frame now, and 14 new pieces will be available from late November.

“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.”

Innovative Design Marries Form and Function

The Frame is the most popular model among Samsung’s Lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs.

As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for their screens to go beyond a home appliance and enhance their interior design. The Frame perfectly converged these trends to offer consumers a blend of form and function, leading to rising sales for the lineup.

Innovating picture quality and keeping up with consumer trends drive Samsung to continually enhance each new iteration of The Frame. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings, so that viewers can fully enjoy optimized pictures and videos. In July 2021, Samsung launched an 85” version, so it is now available in five different sizes (32″, 55″, 65″, 75″, 85″) to satisfy a variety of lifestyles and home spaces.

The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year’s model, adding elegance of space with frame-type bezels available in various colors. Users can choose a customizable frame — white, teak, or brown flat-style bezel, and white or brick red beveled chamfer-style bezel.¹ The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand.

Curated Content Through Strategic Partnerships in the Art Store

Aside from its unique and modern design, a focal point of The Frame is the Art Store — its proprietary art subscription platform. When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s vast library of paintings and photographs to put on display — this way, the screen does not have to be a blank canvas interfering with interior design, but an element that enhances it.

The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to encompass unique artworks from up-and-coming creators all over the world such as Magnum Photos, a global photojournalist group, and most recently, the leading art photography maison YellowKorner, to offer vibrant artwork that takes advantage of The Frame’s QLED picture quality. With AI-based curation, the 2021 version of The Frame analyzes consumers’ patterns and tastes and recommends new artwork.

The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery.

For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com.

¹ The Chamfer style bezel is available only in 55″ and 65″

In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries.

Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors

“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”

Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?

A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.

Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?

A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.

Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel

“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”

Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?

A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.

Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?

A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.

Q: Lola – what is your favorite thing about The Serif?

A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.

Kyal & Kara, Australian Renovators Who Like to Think Outside the Box

“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”

Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?

A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.

Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?

A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.

Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?

A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.

Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.

Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style

“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”

Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?

A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!

Q: What about The Frame? What do you like most about it?

A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.

Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior

“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”

Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?

A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.

On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.

Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?

A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.

For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.

* The influencers featured in the article are Samsung’s paid influencer partners.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s Treasures From Your Own Home

By entering into a partnership with the Louvre,¹ Samsung offers all The Frame owners a chance to explore the most visited museum in the world through forty pieces of artwork and photographs. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-Slim Design and Exceptional Picture Quality

The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak and brown) and bevelled (available in white and brick red).²

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent³ cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand.⁴

In addition to its gallery-ready design, The Frame provides a vibrant 4K⁵ QLED picture quality powered by Quantum Dot Technology that allows 100% color volume, immersing viewers in a world of rich and realistic colors.

For more information on Samsung’s lifestyle TV products, please visit www.samsung.com.

About the Musée du Louvre

Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

More information on www.louvre.fr.

¹ Through 30 June 2023

² For the 55 and 65-inch models

³ Comes with one 5-meter cable; 15-meter cable available separately. Available for the 43, 50, 55, 65 and 75-inch models.

⁴ Sold separately.

⁵ The 32-inch model is in QLED Full HD.

The Louvre has a fascinating and rich history; a former royal palace, it has been a cornerstone of French history for over eight centuries. Open to the public since 1793, the Louvre’s collections are among the finest in the world, spanning several thousands of years and regions of origin from America to the borders of Asia and beyond. Divided into eight departments, it houses some of most recognizable art pieces in the world, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

Samsung Newsroom spoke with Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships at the Louvre, to learn more about what users can expect from this exciting partnership.

▲ Pyramide et Palais du musée du Louvre (2021) by Nicolas Guiraud

LFH (Louvre From Home)

Due to the COVID-19 pandemic, everyday life has been flipped on its head. The arts and entertainment were among the industries hardest hit, but that didn’t stop the public’s yearning to enjoy cultural pursuits. In order to allow people to still be able to experience its collections, the Louvre sought out new and innovative method of sharing art including uploading its entire art collection online.

According to Le Touher, this has been a crucial step in making sure the Louvre accomplishes its main mission of sharing art with as many people as possible. “It is important to share knowledge on as many of the artworks preserved at the Louvre as possible,” highlighted Le Touher. “We believe this online platform, which presents thousands of our artworks, is useful not only to art historians and researchers, but also art lovers.”

▲ Mona Lisa (1503-1519) by Leonardo da Vinci

Samsung and the Louvre’s partnership is in line with the goal of bringing artwork closer to art fanatics around the world thanks to Samsung TVs’ pristine picture quality and lifelike images. The Frame is known for its ability to display images that look remarkably like physical prints and paintings, with the screen’s signature Quantum Dot technology making colors more vibrant and contrast sharper. “We were impressed by the features offered by The Frame and were interested in the idea of bringing art into peoples’ homes as well as making it more accessible,” noted Le Touher.

As an iconic structure itself, photos of the Louvre itself are also available, bringing Parisian chic directly to you so as to bring the entire Louvre experience to your home. The Art Store provides access to an expansive range of artworks from world-renowned galleries and museums directly to your home, elevating any living space.

Find Your Inspiration

The Louvre has cemented itself as a place of inspiration for artists and art-enthusiasts alike. “The greatest architects, painters, sculptors, and craftsmen not only imagined and embellished the palace, but also lived, worked, and exhibited their work at the Louvre for over three hundred years,” said Le Touher.

In September, the Louvre opened its latest exhibition dedicated to Greek art. This project highlights the cultural, historical and artistic links between France and Greece in the 19th century and shows how the rediscovery of Greek antiquity changed the European view of Greece.

Thanks to The Frame’s ever-growing library of art some of that inspiration can now be yours too. There are 40 pieces of artwork from the Louvre and photographs of the iconic building, available on the Art Store today.

▲ Le Sacre de Napoléon (1806-1807) by Jacques Louis David 

“Our selection of artworks from the Louvre include great masterpieces, such as the Liberty Leading the People, and the Grande Odalisque,” noted Le Touher. “We also want to promote lesser-known paintings that are important and meaningful in art history.” The Louvre and the Art Store partnership has, for example, added the painting Deux chiens de chasse liés à une souche (1548) by Jacopo Bassano, a monumental piece as the first animal portrait in Western painting, albeit less known than works such as the Mona Lisa.

“We are proud to be part of the partners highlighted in the Art Store,” affirmed Le Touher. “Thanks to Samsung’s technology and innovation, we have the opportunity to give people the impression of having a reproduction of their favorite work at home. Obviously, this does not replace a visit to the museum but we strongly believe it can bring inspiration and joy to many homes.”