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		<title>Maharashtra &#8211; Samsung Newsroom India</title>
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		<link>https://news.samsung.com/in</link>
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            <title>Maharashtra &#8211; Samsung Newsroom India</title>
            <link>https://news.samsung.com/in</link>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[Samsung Strengthens AI Data Centre Cooling Push with New FläktGroup Manufacturing Facility in Pune]]></title>
				<link>https://news.samsung.com/in/samsung-strengthens-ai-data-centre-cooling-push-with-new-flaktgroup-manufacturing-facility-in-pune</link>
				<pubDate>Thu, 13 Aug 2026 15:42:21 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/08/13152844/feature-FG-Pune-Factory-Exterior.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Appliances]]></category>
		<category><![CDATA[FläktGroup]]></category>
		<category><![CDATA[HVAC Solutions]]></category>
		<category><![CDATA[Maharashtra]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[Pune]]></category>
                <guid isPermaLink="false">https://bit.ly/4wvepGP</guid>
									<description><![CDATA[Samsung Electronics today announced the completion of a new heating, ventilation and air conditioning (HVAC) manufacturing facility operated by FläktGroup, a Samsung company, in Pune, Maharashtra, strengthening Samsung’s push into the fast-growing AI data centre cooling and HVAC markets in India and across Asia-Pacific. The Pune facility is the first new FläktGroup manufacturing facility to […]]]></description>
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<p>Samsung Electronics today announced the completion of a new heating, ventilation and air conditioning (HVAC) manufacturing facility operated by FläktGroup, a Samsung company, in Pune, Maharashtra, strengthening Samsung’s push into the fast-growing AI data centre cooling and HVAC markets in India and across Asia-Pacific.</p>



<p>The Pune facility is the first new FläktGroup manufacturing facility to become operational since Samsung Electronics completed its acquisition of the global HVAC specialist in November 2025, marking an important milestone in the integration of the two companies and their strategy to expand Samsung’s global HVAC business. Strategically located near Mumbai and major logistics infrastructure, the plant will help supply HVAC solutions more quickly to customers not only in India but also across the Asia-Pacific region. </p>



<p>Samsung Electronics held a ceremony at the new facility on August 12, attended by Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business, David Dorney, CEO, FläktGroup, executives from both companies, and representatives from major customers. The event was attended by over 100 people.</p>



<p><em>“The completion of the production line in Pune, India, marks a significant milestone in expanding our HVAC supply beyond India to the broader Asia-Pacific region. By combining Samsung’s AI and platform technologies with FläktGroup’s HVAC expertise, we will deliver exceptional value to a diverse range of customers, including AI data centers,” said<strong> Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business.</strong></em></p>



<figure class="wp-block-image size-full"><img width="1000" height="736" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/08/13153639/Image-1-1.jpg" alt="" class="wp-image-32469" /><figcaption class="wp-element-caption">▲ Second and third from left – Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business, Samsung Electronics; David Dorney, CEO of FläktGroup</figcaption></figure>



<p>The new production facility, including the production line, office, and auxiliary facilities, covers an area of approximately 13,826 square meters. The facility moved from equipment installation to mass production in just six months. FläktGroup plans to progressively expand production to up to 6,500 HVAC units annually.<br><br>The Pune plant will manufacture a broad portfolio of FläktGroup solutions, including its flagship Air Handling Units (AHUs), Fan Wall Units (FWUs) and Computer Air Handlers (CRAHs) for AI data centres and other critical infrastructure.</p>



<p>AHUs use chilled water to cool indoor environments while helping maintain air quality and are widely deployed in data centres and large commercial buildings. FWUs use multiple high-capacity fans to efficiently remove heat from server environments, while CRAHs provide precision temperature, humidity and air-quality management for mission-critical IT equipment. </p>



<p>The new facility builds on FläktGroup’s plants in Greater Noida, Uttar Pradesh. Together, its Greater Noida and Pune operations will strengthen local manufacturing, improve customer responsiveness and support Samsung’s ambition to build a stronger HVAC business in India, for India and the wider Asia-Pacific region. By combining FläktGroup’s specialised HVAC and critical-cooling expertise with Samsung’s AI and technology capabilities, global reach and scale, the companies aim to accelerate the development and delivery of next-generation cooling solutions for AI data centres and other high-growth infrastructure sectors.<br></p>



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				<title><![CDATA[Samsung Innovation Campus is Inspiring More Young Women in Maharashtra to Build Careers in AI]]></title>
				<link>https://news.samsung.com/in/samsung-innovation-campus-is-inspiring-more-young-women-in-maharashtra-to-build-careers-in-ai</link>
				<pubDate>Mon, 03 Aug 2026 14:00:27 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/08/03135803/728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Future Ready]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Maharashtra]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Samsung Innovation Campus]]></category>
		<category><![CDATA[Topper]]></category>
                <guid isPermaLink="false">https://bit.ly/4fW0MdA</guid>
									<description><![CDATA[Artificial Intelligence is reshaping the future of work, creating new opportunities across every industry. As demand for AI talent grows, empowering more young women with practical technology skills will be critical to building India’s next generation of innovators. Across Maharashtra, Samsung Innovation Campus (SIC) is helping make that transition possible by equipping young women with […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img width="1000" height="563" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/08/03135808/1000x564.jpg" alt="" class="wp-image-32317" /><figcaption class="wp-element-caption">Student receives recognition during the Samsung Innovation campus felecittation ceremony</figcaption></figure></div>


<p>Artificial Intelligence is reshaping the future of work, creating new opportunities across every industry. As demand for AI talent grows, empowering more young women with practical technology skills will be critical to building India’s next generation of innovators.</p>



<p>Across Maharashtra, Samsung Innovation Campus (SIC) is helping make that transition possible by equipping young women with industry-relevant AI skills, hands-on learning and real-world project experience that prepares them for careers in emerging technologies.</p>



<p>Samsung’s flagship future-tech skilling programme has trained more than 26,500 young people across India, including over 1,000 students in Maharashtra, creating greater access to AI education and helping more young women confidently pursue careers in technology.</p>



<p>For Himanshi Sharma, a student at Ramrao Adik Institute of Technology (RAIT), Navi Mumbai, Samsung Innovation Campus became the bridge between classroom learning and the rapidly evolving AI industry.</p>



<p>“I often wondered whether my academic knowledge alone would prepare me for the rapidly evolving AI industry,” she says.</p>



<p>Through hands-on AI training, project-based learning and expert mentorship, Himanshi developed CareerStack AI, an AI-powered Resume Intelligence System that helps job seekers improve their applications through AI-driven insights. She has since secured an internship as an AI & Data Technology Intern at Blue Sapphire, a US-based company, contributing to client-facing and patent-filed projects.</p>



<p>“Instead of viewing AI as just a collection of algorithms, I learned how to build complete solutions for real-world challenges. You don’t need to know everything before you begin. What matters is the willingness to learn, stay curious and keep improving every day,” she says.</p>



<p>For Sunidhishree Prabhakaran, a Computer Engineering student at DY Patil Ramrao Adik Institute of Technology, the programme strengthened her technical capabilities and confidence to pursue opportunities in AI and data-driven technologies.</p>



<p>After completing Samsung Innovation Campus, she secured a placement at Capgemini, demonstrating how industry-aligned skilling can help young women successfully transition from education to employment.</p>



<p>“Samsung Innovation Campus provided me with valuable exposure to Artificial Intelligence through structured training, assignments and expert guidance. The hands-on learning experience strengthened my technical, analytical and presentation skills while helping me apply theoretical concepts to real-world challenges,” she says.</p>



<p>Implemented in collaboration with the Electronics Sector Skills Council of India (ESSCI) and the Telecom Sector Skill Council (TSSC) under the National Skill Development Corporation (NSDC), Samsung Innovation Campus equips young people with practical skills in Artificial Intelligence and emerging technologies while supporting the vision of Skill India and Digital India.</p>



<p>As Samsung marks 30 years in India, Samsung Innovation Campus is helping expand opportunities for young women to participate in India’s growing AI economy. By combining industry-focused learning with practical experience, the programme is enabling aspiring women technologists to build meaningful careers while contributing to a more inclusive and future-ready digital workforce.</p>
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				<title><![CDATA[AI Meets Innovation: Samsung Launches its Future-Forward Business Experience Studio in Mumbai]]></title>
				<link>https://news.samsung.com/in/ai-meets-innovation-samsung-launches-its-future-forward-business-experience-studio-in-mumbai</link>
				<pubDate>Wed, 16 Jul 2025 16:43:22 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2025/07/BES-Feature.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[B2B]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[BES]]></category>
		<category><![CDATA[Business Experience Studio]]></category>
		<category><![CDATA[EBC]]></category>
		<category><![CDATA[Executive Briefing Centre]]></category>
		<category><![CDATA[Maharashtra]]></category>
		<category><![CDATA[Mumbai]]></category>
                <guid isPermaLink="false">https://bit.ly/4f1nZdq</guid>
									<description><![CDATA[Samsung, India’s largest consumer electronics brand, has unveiled a state-of-the-art Business Experience Studio (BES) on the 28th Floor of Oberoi Commerz-II, International Business Park, Goregaon East, Mumbai. This future-focused space showcases seamless interoperability between cutting-edge Samsung devices to offer a wide range of integrated business solutions to B2B partners. The 6,500-square-foot showroom is designed to […]]]></description>
																<content:encoded><![CDATA[<p><div id="attachment_29628" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-29628" class="wp-image-29628 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2025/07/BES-Main.jpg" alt="" width="1000" height="642" /><p id="caption-attachment-29628" class="wp-caption-text">JB Park, President & CEO, Samsung Southwest Asia and Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra launching the Samsung Business Experience Studio in Mumbai</p></div></p>
<p>Samsung, India’s largest consumer electronics brand, has unveiled a state-of-the-art Business Experience Studio (BES) on the 28th Floor of Oberoi Commerz-II, International Business Park, Goregaon East, Mumbai.</p>
<p>This future-focused space showcases seamless interoperability between cutting-edge Samsung devices to offer a wide range of integrated business solutions to B2B partners. The 6,500-square-foot showroom is designed to assist businesses in exploring, planning and innovating across a wide range of commercial landscapes. BES, Mumbai joins Samsung’s sprawling Executive Briefing Centre (EBC) in Gurugram, which showcases the company’s innovative products and B2B solutions.</p>
<p>“At Samsung, we believe that the future of business lies in intelligent experiences that are human-centered, connected, and sustainable. The Business Experience Studio in Mumbai reflects this vision. It is a space where enterprises can engage with our most advanced AI-powered innovations in real-world environments. From smart classrooms to automated hotels, intelligent healthcare tools to paperless banking, we are enabling digital transformation that is meaningful, efficient, and built for scale. This studio is not just a showcase of technology but also a testament to our commitment to building the future of enterprise with our partners in India and across the world,” said <strong>JB Park, President & CEO, Samsung Southwest Asia.</strong></p>
<p>Commenting on the launch of the BES, Mumbai, <strong>Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra</strong>, said, “As we accelerate the Digital India mission, emerging technologies like AI and VR are reshaping the way industries function, institutions deliver services, and citizens experience the world. Mumbai is at the forefront of this transformation, while driving innovation, collaboration, and future-ready ecosystems. Samsung’s Business Experience Studio is a powerful addition to this journey, bringing global technological leadership closer to our businesses and reinforcing Maharashtra’s position as a leading hub for digital innovation.”</p>
<p><img loading="lazy" class="aligncenter wp-image-29633 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2025/07/IMG_2362-e1752665699654.jpg" alt="" width="1000" height="667" /></p>
<p>The BES, Mumbai offers clients across sectors, including startups, schools, hotels, hospitals and banks, a curated walkthrough experience through zones that display real-world scenarios, enabling them to drive digital transformation across evolving business environments.</p>
<p>In Zone 1, for instance, visitors will find themselves immersed in intelligent solutions tailored for industry verticals such as Education, Retail & Finance and Healthcare. Smart classrooms and campus solutions feature Samsung’s next-generation interactive displays, tablets, and digital notice boards—all operating in sync—while innovations in digital advertising solutions, soft POS systems, intelligent air quality management systems, and advanced diagnostic equipment power solutions in the retail & finance and healthcare sections.</p>
<p>Unified Solutions is the theme of Zone 2, where Samsung Smart Things Pro demonstrates the future of meeting rooms and hotel rooms with connected AI-powered systems, while Samsung’s revolutionary display, The Wall creates screening solutions for a myriad of scenarios across automotive, government, hospitality and corporate.</p>
<p>Similarly, in Zone 3 of the BES, Mumbai, customers will discover solutions featuring Samsung products, including microwave, side-by-side refrigerators, TVs, ACs, front load washing machines, addressing the needs of businesses functioning in the realms of co-living and startups, along with display of System ACs for commercial spaces. And for clients looking for smart home solutions, Zone 4 impresses with its display of scenarios simulating connected bedrooms, kitchens and living rooms, while immersive gaming and home cinema zones featuring the latest innovations do not fail to surprise the most demanding tech enthusiasts.</p>
<p><strong>Opening Hours</strong>: 9:00AM ~ 6:00PM (Monday to Friday)</p>
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				<title><![CDATA[Samsung Solve for Tomorrow: Inspiring Young Innovators in Maharashtra and Gujarat]]></title>
				<link>https://news.samsung.com/in/samsung-solve-for-tomorrow-inspiring-young-innovators-in-maharashtra-and-gujarat</link>
				<pubDate>Wed, 25 Jun 2025 16:36:48 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2025/06/f-main.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Gujarat]]></category>
		<category><![CDATA[Maharashtra]]></category>
		<category><![CDATA[Solve For Tomorrow 2025]]></category>
                <guid isPermaLink="false">https://bit.ly/4kclLZE</guid>
									<description><![CDATA[From the dynamic classrooms of Pune to the imaginative spaces of Kolhapur and the inquisitive minds of Vadodara, the Samsung Solve for Tomorrow roadshows have sparked a surge of creativity and purpose across Maharashtra and Gujarat. Launched on April 29, 2025, Samsung Solve for Tomorrow is a pan-India competition that empowers students with tools, mentorship, […]]]></description>
																<content:encoded><![CDATA[<p><img loading="lazy" class="aligncenter wp-image-29427 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2025/06/main.jpg" alt="" width="1000" height="564" /></p>
<p>From the dynamic classrooms of Pune to the imaginative spaces of Kolhapur and the inquisitive minds of Vadodara, the Samsung Solve for Tomorrow roadshows have sparked a surge of creativity and purpose across Maharashtra and Gujarat.</p>
<p>Launched on April 29, 2025, Samsung Solve for Tomorrow is a pan-India competition that empowers students with tools, mentorship, and resources to address real-world challenges through technology. With guidance from Samsung leaders, IIT Delhi faculty, and support for prototyping, the programme awards INR 1 crore to the top four teams. However, its true essence lies in motivating young minds to dream ambitiously and act decisively.</p>
<p>Recent roadshows at DPS School and Munsukhbhai Kothari School in Pune, SPSMBH College of Architecture and NIT Sabhagruh in Kolhapur, and New Era School and Anand Vidya Vihar School in Vadodara highlighted the programme’s transformative influence.</p>
<p>In Pune, Aakash, a class 11 student, arrived with a vague concept but left with a clear vision for sustainable packaging. “Samsung Solve for Tomorrow showed me I can turn this idea into reality,” he expressed.</p>
<p>In Vadodara, Rohan from Anand Vidya Vihar designed wireframes for a mobile app aimed at making education accessible for remote learners. “I want to ensure children like my cousin aren’t left behind,” he shared.</p>
<p>In Kolhapur, architecture student Ishan found inspiration in leveraging technology to revive local crafts. “It’s about connecting the past with the future,” he explained.</p>
<p>Throughout the sessions, students proposed innovative solutions — from smart agriculture tools to mental health platforms and affordable solar innovations. What united them was a shared commitment to driving change and a belief in their potential.</p>
<p>“These ideas are driven by empathy,” remarked a teacher at the Pune event. “They’re creating solutions to help others, not for recognition.”</p>
<p>The roadshows introduced design thinking, encouraging students to question, empathise, define, and prototype. It was about understanding the ‘why’ behind the ‘what.’</p>
<p>As Samsung Solve for Tomorrow continues to grow, its impact is evident: it’s not just fostering innovation but shaping a future where classroom ideas can transform the world.</p>
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				<title><![CDATA[[#IndiaOnFrame] Gond Paintings from India’s Heartland, Madhya Pradesh, Now in Your Living Room with The Frame TV]]></title>
				<link>https://news.samsung.com/in/indiaonframe-gond-paintings-from-indias-heartland-madhya-pradesh-now-in-your-living-room-with-the-frame-tv</link>
				<pubDate>Wed, 25 May 2022 10:19:49 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/feature-gond-Artboard-2-728x409.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Baiga artworks from Madhya Pradesh]]></category>
		<category><![CDATA[Bhil artworks from Madhya Pradesh]]></category>
		<category><![CDATA[Cheriyal Scroll Paintings of Telangana]]></category>
		<category><![CDATA[Chhattisgarh]]></category>
		<category><![CDATA[Gond artworks from Madhya Pradesh]]></category>
		<category><![CDATA[Gujarat]]></category>
		<category><![CDATA[Jharkhand]]></category>
		<category><![CDATA[Kalighat Paintings from Bengal]]></category>
		<category><![CDATA[Kerala Mural Paintings]]></category>
		<category><![CDATA[Madhubani from Bihar]]></category>
		<category><![CDATA[Maharashtra]]></category>
		<category><![CDATA[Patachitra Paintings of Odisha and Bengal]]></category>
		<category><![CDATA[Phad Paintings from Rajasthan]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[The Frame TV]]></category>
		<category><![CDATA[Warli Paintings of Maharashtra]]></category>
                <guid isPermaLink="false">https://bit.ly/3GkLtJe</guid>
									<description><![CDATA[India is a country of ethnic diversity with many deep-rooted cultures, vibrant colours, rich heritage and fascinating stories. Indian folk art depicts all this and much more. As a part of the ‘India on Frame’ initiative to revive appreciation of various Indian art forms, Samsung has introduced Gond art from the tribal areas of Madhya […]]]></description>
																<content:encoded><![CDATA[<p><img loading="lazy" class="aligncenter wp-image-20487 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Artboard-2.jpg" alt="" width="1920" height="1080" /></p>
<p>India is a country of ethnic diversity with many deep-rooted cultures, vibrant colours, rich heritage and fascinating stories. Indian folk art depicts all this and much more.</p>
<p>As a part of the ‘India on Frame’ initiative to revive appreciation of various Indian art forms, <a href="https://www.samsung.com/in/">Samsung</a> has introduced Gond art from the tribal areas of Madhya Pradesh to its lifestyle television <a href="https://www.samsung.com/in/microsite/the-frame-tv/">The Frame</a>, which is a TV when it’s on and art when it’s off.</p>
<p>Created with articulately drawn lines and dots in vibrant colors, Gond painting is a famous folk art of the Gond tribal community of central India. Blended with mystery, pattern, blend of colours and humour, this tribal art form is practiced by one of the largest tribes in India – the Gond – who are predominantly from Madhya Pradesh, but can also be found in pockets of Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha. The history of the Gond people dates nearly 1400 years.</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">From the lanes of Madhya Pradesh, marvels of nature in the strokes of <a href="https://twitter.com/hashtag/Gond?src=hash&ref_src=twsrc%5Etfw">#Gond</a> art come straight to your living room on <a href="https://twitter.com/hashtag/TheFrame?src=hash&ref_src=twsrc%5Etfw">#TheFrame</a>, TV when it’s on, art when it’s off. <img src="https://s.w.org/images/core/emoji/16.0.1/72x72/1f5bc.png" alt="🖼" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>Know more: <a href="https://t.co/WiSwgnYxXI">https://t.co/WiSwgnYxXI</a> <a href="https://twitter.com/hashtag/IndiaOnFrame?src=hash&ref_src=twsrc%5Etfw">#IndiaOnFrame</a> <a href="https://twitter.com/hashtag/Samsung?src=hash&ref_src=twsrc%5Etfw">#Samsung</a> <a href="https://t.co/VCOE5hT3G1">pic.twitter.com/VCOE5hT3G1</a></p>
<p>— SamsungNewsroomIN (@SamsungNewsIN) <a href="https://twitter.com/SamsungNewsIN/status/1527555977163071489?ref_src=twsrc%5Etfw">May 20, 2022</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js"></script></p>
<p>The Frame features over 1,400 artworks with various other regional folk art forms such as Madhubani from Bihar, Kalighat Paintings from Bengal, Cheriyal Scroll Paintings of Telangana, Patachitra Paintings of Odisha and Bengal, Bhil artworks from Madhya Pradesh, Maharashtra, Gujarat, and Rajasthan, Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh, Warli Paintings of Maharashtra, Kerala Mural Paintings, Phad Paintings from Rajasthan, and Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively. This initiative is in collaboration with Floating Canvas Company.</p>
<p><img loading="lazy" class="aligncenter wp-image-20486 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Artboard-1.jpg" alt="" width="1920" height="1080" /></p>
<p>The Frame is one of a kind TV that makes your living space super stunning by giving it a luxurious touch and bringing a distinct touch of art. With The Frame, you can also curate your personal art collection to be displayed on the TV when it’s not in use.</p>
<p>Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, powerful <a href="https://www.samsung.com/in/tvs/qled-tv/4k/picture-quality/">Quantum Processor 4K</a>, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analysing your room’s environment.</p>
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