Samsung India, the country’s biggest and most trusted consumer electronics company, has announced a unique customer service initiative for consumers across India, bringing its world-class service to the doorsteps of lakhs of rural and semi-urban customers.

(Samsung’s new digital campaign, showcasing the company’s promise of doorstep customer service)

The pioneering move, which sets a new benchmark for customer service in India, involves the launch of 535 brand new service vans that will run around to reach consumers quickly and resolve their problem in the first visit only.

Each van, equipped with DG set and key fixtures, will have a multi-skilled engineer for providing quick response and on-spot resolution of complaints.

To complement the service vans, over 250 service points and over 250 resident engineers have also been added within one month. These resident engineers will be located in remote areas and help reach out to Samsung’s consumers in their local areas.

The new initiative takes Samsung’s tally of touch points to over 3,000, helping Samsung extend its lead as the country’s largest service network in the industry.

These vans will help Samsung deliver its world class service ‘Anytime, Everywhere’. Consumers can access the service vans by dialing 1800-40-SAMSUNG (1800-40-7267864).

These vans will not only help in faster adoption of technology among rural customers, but will also provide skills and employment in areas that need them most.

All of 29 vans – representing India’s 29 states, 7 union territories and 6,000 talukas covering several thousand villages – were flagged off by Dr. Mahesh Sharma, Minister of State for Tourism & Culture, Government of India and Mr. HC Hong, President and CEO of Samsung Southwest Asia.

The vans were flagged off by Union Minister Dr. Mahesh Sharma and Mr. HC Hong, President and CEO of Samsung Southwest Asia

“This is a big initiative. It will take service to the doorsteps of the people, especially to those customers who are last in the queue. Let’s make Samsung, India and Bharat friendship a strong one,” Dr. Mahesh Sharma, said, at the event.

Mr. HC Hong welcomes Dr. Mahesh Sharma at Samsung’s Noida story

The new Samsung CSR campaign film was also aired at the event held at Samsung’s Noida factory, near Delhi. Dr Sharma said he was touched by the film’s story and complemented Samsung for contributing to the growth of the underprivileged children of the country. He said Samsung is leading the way in fulfilling the Government’s promise of Digital India and Digital Inclusion.

In a televised messaged, Mr Narendra Singh Tomar, Minister for Rural Development, Government of India, said, “I am happy that Samsung is working for rural India. This step will help make Digital India a reality. Samsung is also helping generate jobs through Skill India.”

Union Minister Narendra Singh Tomar said Samsung is working for rural India

“With the new service initiative, our customers in rural India will enjoy the same level of speedy and high quality services as urban customers. Our aim is to bridge the urban-rural service gap and we devised a solution which is ‘Make in India’ and ‘Make for India’ which will create unprecedented service delight across the entire country,” CEO HC Hong, said.

The Noida plant was set up in 1996, and Samsung is celebrating 20 years of Make in India. Samsung is also committed to Make for India.