Samsung, India’s biggest and most trusted consumer electronics brand, today launched four new models of its extremely popular Curd Maestro Refrigerators in larger capacities as consumers look to upsize and buy refrigerators with higher storage capacity.

Curd Maestro, the world’s first refrigerators that can make curd, will now be available in 386 litre and 407 litre capacities, and come with Samsung’s proprietary innovations such as Convertible 5-in-1 Technology, Twin Cooling Plus, Digital Inverter Technology and Stabilizer Free Operation making them energy efficient.

The new models of Double Door Frost Free Curd Maestro Refrigerators also come with a stainless steel curd container.

The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation.

Process of curd making in Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.

“At Samsung, we believe in meaningful innovations that transform lives of people. Our Curd Maestro Refrigerators have got a very positive response from consumers, leading to strong growth in our market share in frost free refrigerators. We have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers & Availability

Samsung’s Curd Maestro Refrigerator models will now be available in 386 litre and 407 litre capacities, apart from the existing 244 litre, 265 litre, 314 litre and 336 litre capacities. The new models will be available in two colour variants – Refined Inox and Luxe Brown – at all retail channels and on Samsung’s official online store Samsung Shop, starting September 10, 2020.

The four new models will be available in 2-star and 3-star rating options. The 386 litre capacity will be priced at INR 55,990 for 2-star and INR 56,990 for 3-star models while the 407 litre capacity will be priced at INR 61,990 for 2-star and 63,990 for 3-star models.

On buying Curd Maestro Refrigerators, consumers can avail limited period offers such as cashback of up to 15%, one EMI off and EMIs starting as low as INR 990.

 Curd Maestro: Innovation for Everyday Home

Curd Maestro Refrigerators transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.

Using the Curd Maestro, one needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.

Convertible 5in1 Refrigerator

The Convertible 5in1 technology in Curd Maestro Refrigerators offers five conversion modes to take care of all your refrigeration needs – Normal, Seasonal, Extra Fridge, Vacation and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy.

Twin Cooling Plus

Twin Cooling Plus Technology works as a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer. Two evaporators manage the fridge and freezer space separately to minimize temperature fluctuation and maintain a humidity level of up to 70%, leading to longer freshness and less wastage of food.

Digital Inverter Technology

Digital Inverter Technology, ensures a sturdy performance with energy efficiency and less noise. Digital Inverter Compressor comes with a 10-year warranty and is also awarded a 21-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

Stabilizer Free Operation

This feature helps protect the refrigerator from power fluctuations (Stabilizer Free Operation range: 100 ~ 300V). Stabilizer Free Operation keeps the refrigerator working steadily and reliably. If the voltage increases too much it automatically cuts the power to prevent electrical damage. 

Samsung, India’s most trusted and desired smartphone brand, has launched a new ‘Make for India’ innovation called AltZLife that will further enhance your smartphone privacy level.

The feature has been developed following deep consumer insights that smartphone users are seeking greater privacy, as they transition into an enhanced digital life using their mobile devices.

Samsung smartphone users can quickly and easily switch between normal mode and private mode (Secure Folder) by simply double clicking on the power key. The on-device AI function also intelligently suggests moving private content to the Secure Folder.

The AltZLife feature will be available to existing as well as new users of Galaxy A71 and Galaxy A51 through a software update on August 10, 2020.

“An industry first innovation, this intelligent feature has been designed keeping in mind the inherent need of consumers, especially Gen Z, for enhanced privacy when it comes to storage and access of content on their smartphones. This helps eliminate the anxiety that consumers usually face while also sharing their smartphones with someone,” Manu Sharma, Senior Director, Mobile Business, Samsung India, said.

According to a research conducted by Samsung, 79% of Gen Z consumers admit to having content such as images, applications and private chats on their smartphones that they do not want family or others to see. In addition to this, they also want to hide the fact that they have things they do not want to share.

The two ‘Make for India’ solutions that are part of AltZLife – Quick Switch and Content Suggestions – have been developed by a team of young engineers at Samsung R&D Institutes in Bangalore and Noida using insights from consumer research.

As part of Samsung’s ‘Make for India’ initiative, Samsung R&D centres in the country work on India-centric innovations based on deep consumer insights.

Samsung had launched other AI-based ‘Make for India’ features on Galaxy A series devices earlier this year. This includes Alive Intelligence, which offers Multilingual Keyboard, Smart Crop, Useful Cards and Finder. AltZLife takes the endeavor forward to make the consumer’s interaction with their Galaxy A series more intelligent, intuitive and secure.

How does AltZLife work?

AltZLife comes with two features—Quick Switch and Content Suggestions—which help provide a private and secured experience to consumers. The on-device AI solution allows all processing to take place within the device, and does not require interaction with any server or cloud.

Quick Switch

Our research shows consumers tend to have some aspects of their digital life—private and public—which they like to keep discrete and separate from each other. Quick Switch helps users in switching between two instances of the same app instantly – one instance in normal mode and the other in private mode. For example, a consumer can easily move between the normal Gallery and a private Gallery; or from a normal WhatsApp to private WhatsApp with a simple double click of the power button. The private versions of these apps are secured by Samsung Knox in the Secure Folder of Galaxy smartphones.

When a user double clicks on the power button in normal mode, authentication is required before entering the private mode of the same app. This authentication is different from normal unlocking of the smartphone. When switching from private to normal mode, no authentication is required. Quick Switch is also useful even if the application does not have dual instances in private and normal mode.

Content Suggestions

Content Suggestions is an AI-based app inside the Secure Folder, and its on-device AI-powered engine automatically suggests users to move private images of pre-selected categories to the Secure Folder. For this to happen users have to simply select specific faces or a type of image they want to tag as private and keep them secured in the private gallery of the Secure Folder.

Once the initial setup is complete, the AI engine kicks in and identifies relevant images from the entire gallery. As this is an on-device AI solution, no information or image ever leaves the smartphone.

Remember the time when your mom kept a spoonful of sweet curd ready before you appeared for an exam?

Or when dad rushed to the doorstep just before you left for you first job interview, with dahi cheeni wishing the best for you?

In India, sweet curd is not just a condiment. It is almost an emotion that stays with us all through and we experience it in different stages of life. It is our own spoonful of #GoodLuckCharm that we pass off to our loved ones for their most important moments.

Keeping in mind this sentiment, Samsung India introduced Curd Maestro with meaningful ‘Make for India’ innovations. This is the world’s first refrigerator that prepares curd. It addresses the problems of curd making which are often complex and time-consuming. With Samsung Curd Maestro, you can make curd with the same consistency in all weather conditions.

And to continue with the celebrations of the sweet tradition, Samsung India has announced a special #GoodLuckCharm contest on June 27-28, 2020. Connect with us on Facebook, Instagram and Twitter and share your special memories when sweet curd worked its magic in your life with the hashtag #GoodLuckCharm and #CurdMaestro.

That’s not all! Two of the best stories stand a chance to win Samsung Curd Maestro.

So flex your brain muscles and recall that a special memory of sweet curd being your personal #GoodLuckCharm. But before that, dahi cheeni zaroor khaana!

At Samsung too, the brightest minds from the Indian Institutes of Technology (IITs) and other reputed engineering colleges join us and become part our innovations culture, with the aim of developing meaningful technology that transform people’s lives.

While our young minds do their jobs around the world, Samsung Newsroom India thought of catching up with three young Indian innovators who have identified real world problems and came up with innovative solutions.

A few years ago, Arman Gupta was bothered by a simple household problem that is the worry of every child – spilling juice or food on the floor, and getting a reprimand from mom!

So at 10, the Mumbai boy created what he calls the “Mopping Machine”.

Fortunately for him, his keen interest in science and robotics that was nurtured by his parents from an early age came in handy when developing this machine.

“I had been working on robotics since I was nine. So, I could turn my ideas into innovation,” says Arman.

Arman Gupta: Developed an innovative Mopping Machine.

“Young Innovators need to be encouraged. They are makers and their ability to connect the dots and create innovations is exceptional and needs to be celebrated by schools, parents and society at large,” says Amitoj Singh, Senior Director and Head, Product Innovation Team at Samsung India.

Samay Godika did exactly that: Connect the dots. His inspiration to innovate was a ‘close family member’s’ suffering from an acute neurological disease. So he worked on establishing a correlation between Circadian Rhythms and the effectiveness of medical treatments, which is something that can be potentially useful in preventing diseases like Cancer or even Alzheimer’s.

“I have always been inspired by people who are trying to make a difference in the world and solving problems that are large scale. That’s what innovation should be aimed at,” says the Bengaluru lad who turned 17 last year. He is now working on developing “a Circadian Rhythm wearable and a lamp that can make us more productive.”

Samay Godika: Combining Science with Story Telling.

Now, he wants to change the way science is taught. “Our generation likes to watch engaging videos about interesting concepts. So I am trying to combine science with storytelling. Theatre and science have to go hand-in-hand. I want to tell new stories with science, through science. That’s what innovation is,” adds Samay, who is a student of National Public School – Koramangala, Bengaluru.

Amitoj points out that young innovators have a unique ability to think at the intersection of business, consumer and technology. “I am amazed to see the work of these young innovators. They have a bright future.”

Another innovator is Abhik Saha, an alumnus of Don Bosco English Medium school in Odlabari in Jalpaiguri district of North Bengal. His first brush with computers happened in 2011 when he was the only one in his class to fail in the subject. But that’s where the story begins. He did well in the next exam and never looked behind.

Soon he was working with international clients on website designs, and also created a slew of gaming, educational and tutorial apps. He even created a whole computer programming language – Lino.

“I wanted to do more research – on coding, on AI and so many other things. But somehow, I wasn’t really getting the material that could satiate me,” says Abhik. So, he developed a search engine for everyone to find good content.

Abhik Saha:: Innovators need to believe in their ideas.

The 17-year-old who loves product design, has now moved on, and with a friend is working on a new product that will aggregate content from OTT as well as music providers on a common platform.

Singh says what differentiates creative young minds and young innovators is the ability to create experience prototypes.

“Innovators need to believe in their ideas and convert their ideas into prototypes. These can be quick and dirty prototypes to simulate the product experience or high fidelity functional prototypes to test the usability performance. Prototyping helps them to validate their hypothesis and also helps in further evolving the concepts,” he says.

Samsung has engaged with India’s education system at an early stage. Through Samsung Smart Class programme, the company has set up a smart class each in 645 Jawahar Navodaya Vidyalaya schools across the country. Students at these schools have been coming with several interesting innovations.

Also Read: Samsung Star Scholar Program to Offer Scholarships to 560 IIT & NIT Students from Jawahar Navodaya Vidyalaya

Samsung’s three research institutes in Bengaluru and Noida also hold programmes from time to time to encourage young innovators.

[Samsung salutes the indomitable spirit of Young Innovators of this country – the bright future of a scientific India]

Samsung Curd Maestro Frost Free Refrigerator addresses the problem of curd making which is complex, time taking and tricky. Now, with the new Samsung Curd Maestro Frost Free Refrigerator, you can easily make curd with the same consistency in all weather conditions. National Dairy Research Institute (NDRI) has tested and recommended the process of curd making in Samsung Curd Maestro Refrigerator.

Here’s Samsung India’s next meaningful innovation under the #MakeforIndia initiative.

“At Samsung, we believe that ‘Awesome is for Everyone’. Last year, millions of consumers in India adopted the Galaxy A line, making it one of the most loved smartphone line in a very short span of time. The success of Galaxy A embodies our philosophy of bringing meaningful innovation to all our consumers. Galaxy A51 takes this legacy to the next level with its awesome camera, awesome screen and long lasting battery – features that will excite our young consumers. The new ‘Make for India’ Alive Intelligence features will elevate the way Gen Z and millennial consumers use their smartphones for a truly awesome experience,” said Aditya Babbar, Director, Mobile Business, Samsung India.

Cinematic viewing experience: Awesome Screen

Gen Z binges on content, so the Galaxy A51 comes with Samsung’s signature Infinity-O Super AMOLED display which provides a rich and immersive viewing experience. Galaxy A51 will be the first ever Galaxy A device to sport the Infinity-O display.

Shoot like a pro: Awesome Camera

The smartphone camera today is at the centre of Gen Z and young millennials, who thrive on Social Media. Galaxy A51’s awesome quad camera set up enables our young consumers to capture key moments on-the-go. Galaxy A51 features an advanced 48 MP main camera, 12 MP Ultra Wide lens with Night Mode capability, which is a unique camera offering in this price segment. Galaxy A51 also comes with 5MP Macro lens that allows consumers to take really close up shots and a 5MP depth camera for clicking amazing shots in Live Focus mode. Galaxy A51 also comes with cool features such as Scene Optimizer that can recognize up to 30 different scenes and adjust the colour, contrast and brightness to instantly optimize image quality. Galaxy A51 also has flagship features such as Best Shot Suggestion which points to the best composition while shooting and AR Doodle that enhances videos by giving consumers the power to add line drawings or handwriting to the environment. Also, with Super Steady Video, you can now capture smooth and stable videos letting you keep up with the action in the moment.

Multi Task like a pro: Awesome Processing

Galaxy A51 is powered by a 10nm Exynos 9611 chipset that comes with AI powered Game Booster that improves frame rate and stability as well as reduces power consumption during your favourite games. The device comes in two memory configuration – 6/128 GB and 8/128 GB.

Galaxy A51 also comes with full version of Samsung Pay, which enables consumers to pay using their phone almost everywhere. Galaxy A51 comes with Samsung’s defense-grade security platform Samsung Knox.

Stay Connected Longer: Long-Lasting Battery Life

Galaxy A51 comes with a long-lasting battery that lasts for up to 19 hours of video play back time. You can now watch your favourite content or play games all through the day, thanks to the 4000mAh battery with 15W fast charging that helps you quickly juice up your device on the go.

Make for India Innovations: Alive Intelligence

Samsung is bringing cool and intelligent ‘Make for India’ innovations to Galaxy A51. Based on extensive consumer research in India, these features have been designed to help Gen Z consumers live a fast and organized life.

Useful cards

This feature makes SMS come “Alive” by identifying messages that are most useful to the user and organizing them neatly in the form of visual cards such as Reminders and Offers. The Useful Cards feature helps reduce clutter in the SMS Inbox and lets consumers find useful information quickly and easily.

Multilingual Typing

This feature makes the native keyboard come “Alive” by offering multilingual predictions. By using AI, the keyboard is able to detect the language used by the user while typing. Multilingual Typing will help millennials and Gen Z converse effortlessly using intelligent and meaningful suggestions in local languages.

Finder

This feature makes search on the phone come “Alive” by letting users find app content quickly. With Finder, users will now be able to search for content across entertainment, e-commerce, food and travel domains available within popular apps installed on their phones.

Smart Crop

This feature makes screenshots come “Alive” by intelligently detecting the hero block/image within the screenshot. With a single tap, Smart Crop will help users save, share or edit the most relevant part of the screenshot.

Price & Availability

Galaxy A51 will be available in Blue, White, Black Prism Crush colours starting January 31 across retail stores, Samsung Opera House, Samsung e-shop and leading online portals. Galaxy A51 will currently be available in 6/128 GB variant and is priced at INR 23,999.

Launch Offer

Amazon pay: Upto 5% Cash back on Amazon pay. T&C apply

One time screen replacement. T&C apply

Product Specifications

Curd Maestro

For generations, curd has been an essential condiment paired with varied Indian recipes across geographies; but curd preparation is demanding. Curd Maestro, Samsung’s Make for India innovation, is resultant of the company’s deep understanding of Indian consumers’ needs over the years, and addresses the pain points of daily curd making. National Dairy Research Institute (NDRI) has tested and recommended the process of curd making in Samsung’s Curd Maestro.

Samsung, India’s No.1 refrigerator brand, also introduced India’s First Frost Free Refrigerator with Base Stand Drawer, in which you can store onions and potatoes, and India’s first five-star Direct Cool Single Door Refrigerator lineup based on new 2020 Star Ratings. These new meaningful innovations are part of Samsung India’s ‘Make for India’ initiative based on consumer feedback and insight.

“At Samsung we believe in meaningful innovations that transform lives of people. Convenience, storage space and energy efficiency are the key features consumers look for in a refrigerator, and our 2020 range addresses all these needs. We are confident the new range of refrigerators will further strengthen our market leadership in the refrigerator category,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

2020 Refrigerator Line-up

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the problems of curd making which are complex, time taking, and tricky, yet an essential food ingredient in an Indian household.

Curd Maestro refrigerator ensures that nothing comes in the way of you and your precious family time; enabling curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Curd Maestro refrigerators come with Samsung’s Smart Convertible 5 in 1 Twin Cooling technology and will be available in 244-litre, 265-litre, 314-litre and 336-litre capacities.

Smart Convertible 5in1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.

Efficient Space, Design and Technology: Innovation catering to consumer needs

Frost Free Refrigerator with Base Stand Drawer

The latest line-up has been uniquely designed for extra capacity. Consumers can now store non-perishable vegetables in the Base Stand Drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers.

Catering to the need for varied designs and patterns, the line-up will be available in new design patterns, Paradise Bloom and Wave that add to the aesthetic value of the products and will be available in 253-litre capacity.

Single Door, Direct Cool Refrigerator

Samsung recently launched India’s first five-star Direct Cool Single Door Refrigerators in line with new 2020 Energy norms with capacity of 198-litres.

A solution to long power cuts, the model comes equipped with digital inverter technology allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption.

The new lineup comes with 10-year warranty on the compressor and digital inverter technology with stabilizer free operations.

Under the ‘Make for India’ initiative, the 2020 line-up is uniquely designed for extra space and also sports the next-gen Horizontal Curve Door design along with the GARO handle, a first for the Indian market. The 2020 line-up comes with new set of design patterns — Paradise Bloom, New Camellia, Wave and Premium Steel — adding to the aesthetics of the product.

Price, Offers & Availability

Samsung’s new 2020 refrigerator lineup is available across all retail channels and on Samsung Shop starting January 2020 and will range from INR 17,990 for the new 198-litre Direct Cool Single Door Refrigerator to  INR 45,990 for the Smart Convertible 5in1 Refrigerator. Curd Maestro models will be priced between  INR 30,990 and INR 45,990.

The new range of smart TVs, launched under the ‘Unbox Magic Every day’ campaign, resonates with the lifestyle of millennials offering meaningful benefits to them. All the benefits are designed under our ‘Make for India’ philosophy, keeping in mind the evolving needs of the Indian consumers on how they interact with their television and other smart devices.

Along with the revolutionary new smart features, all the Smart TVs come with unmatched picture quality ranging from the High Definition range with Ultra Pix technology to the Ultra High Definition (UHD) 4K models, featuring superior colors, stunning details and contrast levels.

“At Samsung, we believe in creating an ecosystem, to provide users with unique solutions that enhance the consumer’s experience and enrich their lifestyle. The latest Smart TV range caters to the needs of our consumers with a host of never-seen-before features such as Personal Computer, Music System, Home Cloud, Live Cast and Two Way Sharing. With Samsung’s commitment to deliver best in class products, these Smart TVs will redefine the consumer experience”, said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Samsung India.

The new Samsung Smart TVs will surprise you with never before features that will transform your entertainment experience to a new level.

Unbox Personal Computer: Work-fun balance

The new Smart TVs allow you to transform your Television to your own personal computer. With this feature one can turn their Smart TV into a full-fledged computer than just browsing. Consumers can create documents or work from the cloud such as creating your school or office presentations. Users can also mirror their laptop on the Smart TV screen wirelessly without internet connection for a big screen or extended screen experience. Another unique feature is that users can remotely access their laptop or personal computer from any location over internet, for example you can access your work computer which is at office or any distant place to complete any unfinished file from the convenience of your home. The Smart TVs are secured by multi-layered Knox for unmatched security and provides seamless access to Microsoft Office 365 services over cloud.

Unbox Music System: Music comes alive

The new Samsung Smart TV offers a complete visual experience by turning into a virtual music system. It allows the user to choose from a library of skins with different color options. This feature enhances the overall audio experience by adding visual elements on the screen turning the TV into a virtual music system. You can manage multiple device playlists and create immersive musical experience with external speaker. Now, all your beats will sound and look better.

Unbox Home Cloud: Your virtual cloud

Samsung Smart TV transforms into a virtual cloud to automatically store your favorite moments. The pictures and videos of your smartphone are transferred automatically and wirelessly without an internet connection on to the USB drive connected to the TV which is password protected. This feature allows you to view the moments on a larger screen anytime and free up memory on your smartphone. You have to initially sync your smartphone and TV and then the data is automatically backed up on the USB drive whenever the smartphone comes in close proximity to the Smart TV. You can also share the same content wirelessly to other smartphones without internet via the Smart TV.

Unbox Live Cast: Share the moment

The Live Cast feature empowers the consumer to seamlessly stream live moments from any remote location on to their Smart TV over internet via their smartphone. The feature enables the consumers to effortlessly share a live stream with anyone having access to the user’s Smart TV allowing for collective entertainment experience.

Unbox Two Way Sharing: Your entertainment on any Screen

Two way sharing, allows sharing of content between the TV and smartphone, this feature allows the smartphone and Smart TV to work in harmony enriching the overall user experience. The user can play music and videos from their phone onto their Smart TV for a bigger screen entertainment or carry their TV content and audio to their smartphone for personal consumption without internet.

Samsung Smart Hub

All of Samsung Smart TVs come with the Smart Hub which gives you single access for all your content. The Smart Hub provides a single access to live TV, apps and other sources. You can browse content while watching TV and check out the thumbnail previews before diving in. You can enjoy the best online streaming content on a big screen and get immersed in a world of entertainment never seen before. The 60K+ titles encompass of International and National Content in 10+ local languages accompanied with a wide array of content as per consumers’ choice.

Price and Availability

Samsung’s new range of Smart TVs start from 32-inch priced at INR 24,900 (MRP) and is available across screen sizes upto 82-inch. They are available at all Samsung Smart Plazas and leading consumer electronic stores

“There is a marked increase in the penetration of smartphones and mobile application downloads across Tier 2 and Tier 3 markets. We studied this trend in key markets and partnered with Indus App Bazaar to address the growing demand for vernacular applications. The partnership will enable our valued customers to access their favorite apps on Galaxy Apps Store in 12 Indian languages in addition to English. With this, we are certain that our customers across the country will find the ‘Galaxy App Store’ even more useful and user-friendly,” said Sanjay Razdan, Senior Director, Services Management, Samsung India.

Samsung’s latest ‘Make for India’ offering will help millions of Indians navigate through an exhaustive catalogue of apps on the Galaxy Apps Store, in their vernacular language. Galaxy Apps Store is available in English and Malayalam, Telugu, Tamil, Odia, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali and Marathi.

Galaxy Apps Store now empowers users to download a host of free applications, without having to sign in, making the experience seamless and hassle-free.

“We understand that there is a growing demand among mobile users to communicate in their local language. The new Galaxy Apps Store is a big step in that direction. We also realized that the mandatory sign in on the Apps store is an extra step and have completely removed this requirement for free downloadable apps. Coupled with the revamped user experience and the enormous catalogue of apps available on Galaxy Apps Store, we are sure that our Galaxy users will cherish the new experience and will fall in love with it,” Razdan added.

Galaxy Apps Store provides a strong personalized recommendation engine delivering users the option to download the apps that would best serve their needs. Galaxy Apps will have special sections for highlighting all Indian innovations to Samsung smartphone users, which is in line with the Government of India’s ‘Startup India’ initiative.

Around 50 startups from all across India attended the event, where they interacted with Samsung Leadership about their products and solutions. The startups belonged to multiple domains ranging from camera, community building, finance, health and travel, to entertainment. Dr. Aloknath De, CTO, SRI-B delivered a keynote speech at the event.

The highlight of the event were the experience zones where themes like Bixby (Vision and Home), Marketplace (Samsung Mall), Finance and Health (Samsung Pay and Health), Entertainment (My Galaxy and Lock Screen Stories) and Device Enhancements (Smart Manager, Iris and keyboard) were showcased. The demos were aimed to help the startups understand their expertise and connect with the desired platform that their solution or app can be plugged into.

Speaking at the event, Mr. Dipesh Shah, Managing Director, Samsung R&D Institute, Bengaluru said, “Samsung is a consumer centric company and strives to develop meaningful innovations, specifically for Indian consumers under the Make for India initiative. As a multinational company with global reach, our focus is to grow the local ecosystem and connect budding entrepreneurs to our consumer base. We strongly believe in co-prosperity and welcome collaboration and partnership opportunities to yield benefits together.”

(L-R) Ritesh Jain (Director, SRI-B), Dipesh Shah, (MD, SRI-B), Aakrit Vaish (Co-Founder and CEO, Haptik Inc.) and Inder Singh (Head of engineering, Glance) participate in a panel discussion

Samsung invited InMobi and Haptik, which had a fruitful engagement with SRI-B, to participate in a panel discussion. The panelists included Inder Singh (Head of engineering, Glance), Aakrit Vaish (Co-Founder and CEO, Haptik Inc.) and Dipesh Shah, (MD, Samsung R&D Institute Bangalore).

Samsung Electronics had recently held its Global Startup Acceleration Program in Bengaluru, where they selected three winners. The program, which was done in partnership with the International Institute of Information Technology Bangalore (IIIT-B) to mentor startups in varied fields, as a part of a global program being held across Indonesia, Malaysia, India, South Africa between July and September with 80 selected startups. As part of its corporate social responsibility, Samsung R&D Institute, Bengaluru (SRI-B) signed a MoU with IIIT-B under which three startups will get extended support from the local incubation center at IIIT-B for the next 24 months.

For interested startups who would like to collaborate, please reach out to startup.connect@samsung.com.