Samsung had 40% volume market share in the Indian Tablets Market for Q1, 2022, which is a strong growth of 10% against the last quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release. Samsung saw great momentum in the premium tablet segment priced USD 500 and above. With the recently launched flagship Galaxy Tab S8 series, Samsung has gained more than 8.3% in the premium segment during Q1, 2022 against the previous quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release.

“The popularity of recently-launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively. Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,” said Sandeep Poswal, Business Head, New Computing Business, Samsung India.

Samsung offers consumers a wide variety of easy payment options along with special bundle offers enabling consumers to experience the Samsung ecosystem with products like Galaxy Buds and Galaxy Watch along with Galaxy Tablets. Additionally, Samsung provides new age financing option in the form of Samsung Finance+ which also empowers customers with no past loan or credit history to own Galaxy Tablets at affordable price. Further, Samsung Upgrade enables customers to exchange their old smartphones or tablets to purchase new Galaxy Tablet, reducing the overall cost of ownership. These smart enablers have helped the company become the number 1 Tablet player for the quarter.

The powerful Galaxy Tab S8 Ultra comes with most vivid screen ever, sAMOLED 14.6”display with 120Hz refresh rate. Galaxy Tab S8 Ultra is the first of the Galaxy Tab series to be equipped with 12MP main camera in the front and ultra-wide lens for an even wider screen. The efficient audiovisual experience will ensure that video calls or online meetings are smooth. With the device’s three precision microphones, you can also minimize distractions, reducing background noise for even sharper, clearer audio.

Samsung DeX offers PC-like experience, so you can open multiple app windows at once, just like you would on a PC. Using the DeX Mirroring feature, you can bring your work to the big screen by mirroring the tablet’s DeX window on a TV screen or a monitor. With the upgraded S Pen, you can write as smoothly and effortlessly on your tablet as you do on paper. The S Pen has 30% faster response speed through a prediction algorithm for truer pen-to-paper or brush-to-canvas experience.

Samsung has been working with large enterprise customers and government departments for various productivity enablement automation projects. In line with the business requirements, Samsung devices are designed to meet regional and global standards, powered by durable hardware and robust in-house Knox security platform. With Make in India and Made for India initiatives, and secure customizations of binary/software using Knox for projects, business and government requirements, Samsung today is an end-to-end service provider bringing the eco-system together and making every project a great success.

At Samsung too, the brightest minds from the Indian Institutes of Technology (IITs) and other reputed engineering colleges join us and become part our innovations culture, with the aim of developing meaningful technology that transform people’s lives.

While our young minds do their jobs around the world, Samsung Newsroom India thought of catching up with three young Indian innovators who have identified real world problems and came up with innovative solutions.

A few years ago, Arman Gupta was bothered by a simple household problem that is the worry of every child – spilling juice or food on the floor, and getting a reprimand from mom!

So at 10, the Mumbai boy created what he calls the “Mopping Machine”.

Fortunately for him, his keen interest in science and robotics that was nurtured by his parents from an early age came in handy when developing this machine.

“I had been working on robotics since I was nine. So, I could turn my ideas into innovation,” says Arman.

Arman Gupta: Developed an innovative Mopping Machine.

“Young Innovators need to be encouraged. They are makers and their ability to connect the dots and create innovations is exceptional and needs to be celebrated by schools, parents and society at large,” says Amitoj Singh, Senior Director and Head, Product Innovation Team at Samsung India.

Samay Godika did exactly that: Connect the dots. His inspiration to innovate was a ‘close family member’s’ suffering from an acute neurological disease. So he worked on establishing a correlation between Circadian Rhythms and the effectiveness of medical treatments, which is something that can be potentially useful in preventing diseases like Cancer or even Alzheimer’s.

“I have always been inspired by people who are trying to make a difference in the world and solving problems that are large scale. That’s what innovation should be aimed at,” says the Bengaluru lad who turned 17 last year. He is now working on developing “a Circadian Rhythm wearable and a lamp that can make us more productive.”

Samay Godika: Combining Science with Story Telling.

Now, he wants to change the way science is taught. “Our generation likes to watch engaging videos about interesting concepts. So I am trying to combine science with storytelling. Theatre and science have to go hand-in-hand. I want to tell new stories with science, through science. That’s what innovation is,” adds Samay, who is a student of National Public School – Koramangala, Bengaluru.

Amitoj points out that young innovators have a unique ability to think at the intersection of business, consumer and technology. “I am amazed to see the work of these young innovators. They have a bright future.”

Another innovator is Abhik Saha, an alumnus of Don Bosco English Medium school in Odlabari in Jalpaiguri district of North Bengal. His first brush with computers happened in 2011 when he was the only one in his class to fail in the subject. But that’s where the story begins. He did well in the next exam and never looked behind.

Soon he was working with international clients on website designs, and also created a slew of gaming, educational and tutorial apps. He even created a whole computer programming language – Lino.

“I wanted to do more research – on coding, on AI and so many other things. But somehow, I wasn’t really getting the material that could satiate me,” says Abhik. So, he developed a search engine for everyone to find good content.

Abhik Saha:: Innovators need to believe in their ideas.

The 17-year-old who loves product design, has now moved on, and with a friend is working on a new product that will aggregate content from OTT as well as music providers on a common platform.

Singh says what differentiates creative young minds and young innovators is the ability to create experience prototypes.

“Innovators need to believe in their ideas and convert their ideas into prototypes. These can be quick and dirty prototypes to simulate the product experience or high fidelity functional prototypes to test the usability performance. Prototyping helps them to validate their hypothesis and also helps in further evolving the concepts,” he says.

Samsung has engaged with India’s education system at an early stage. Through Samsung Smart Class programme, the company has set up a smart class each in 645 Jawahar Navodaya Vidyalaya schools across the country. Students at these schools have been coming with several interesting innovations.

Also Read: Samsung Star Scholar Program to Offer Scholarships to 560 IIT & NIT Students from Jawahar Navodaya Vidyalaya

Samsung’s three research institutes in Bengaluru and Noida also hold programmes from time to time to encourage young innovators.

[Samsung salutes the indomitable spirit of Young Innovators of this country – the bright future of a scientific India]

Vice Chairman of Samsung Electronics Jay Y. Lee calls on Prime Minister Narendra Modi

Samsung Electronics Co., Ltd. Vice Chairman Mr Jay Y. Lee today met India’s Prime Minister Shri Narendra Modi in New Delhi and reiterated Samsung’s long-term commitment to the people of India as a strategic partner.

Vice Chairman Lee apprised the Hon’ble Prime Minister of Samsung’s business operations and citizenship activities in the country. He explained how Samsung is actively partnering Prime Minister Modi’s ‘Make in India’ and ‘Digital India’ initiatives, with a commitment to growing India as an important production base and central R&D hub, as Samsung continues to view India as an important strategic partner.

He said Samsung’s ultimate goal is to be not just a foreign investor but a true local business in India, where Samsung will work with local communities to build a better future. Besides Make in India, Samsung is also committed to ‘Make for India’, an initiative to create meaningful local innovations for the Indian consumers.

In India, ‘Samsung Smart Class’ program is helping over 200,000 students from low income families to experience e-learning at 376 Jawahar Navodaya Vidyalaya schools. In addition, 18 Samsung Technical Schools are imparting skills to youth to enable their employability.

Samsung Electronics has completed 20 strong and successful years in India, growing from a one-room, two-employee start-up to the country’s biggest and most loved and trusted consumer brand in India.

In a journey that started in 1995, Samsung set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. Along the way, it effectively consolidated its position in India with two factories, three R&D centres and a design centre, employing over 45,000 people and establishing the largest sales and service network by any company in the country. By not only fulfilling its commitment to ‘Make in India’, but also living its promise of ‘Make for India’, Samsung has emerged as a truly Indian company at heart.

Mr HC Hong, President and CEO of Samsung India, said, “The last two decades has been a glorious journey for Samsung India. Along the way, we touched millions of hearts and became one of India’s biggest multinational corporations by revenue. This achievement is a result of the collective effort of all our colleagues, partners and consumers who have stood by us and believed in us over these years.”

“Thank you India for helping us successfully reach this great milestone. We believe in co-prosperity, and the entire Samsung India family looks forward to continued support from across the country as we prepare for the Next 20 years and beyond,” Mr Hong added.

Leadership

Samsung India today is a leader in several smart device categories, including Mobile Phones and consumer electronics products such as panel TVs, Refrigerators, ACs, Microwaves, among others. It has been able to bring revolutionary and innovative technologies across all segments, leading change for consumers and enterprise partners, with its innovative products and solutions.

Focused on driving efforts through three pillars of Creative Solutions, New Technologies and Innovative Products, Samsung has introduced game-changing products in the Indian market across product segmentation. Some products that have set benchmarks of quality, innovation and design include the flagship Galaxy S series and Galaxy Note Series of smartphones, SUHD TVs, Smart Convertible Refrigerators and ActivWash+ Washing Machines. The global unveiling of Tizen powered smartphones, Samsung Z1 and Samsung Z3, stand testimony to the commitment to India and the company’s ‘Make for India’ initiative.

Make for India & R&D

Under Samsung’s ‘Make for India’ initiative, several revolutionary products and innovations have been indigenously developed including the Joy Smart TVs, Smart Convertible Refrigerators, Roti and Naan Microwave ovens, Fully Automatic ActiveWash+ Washing Machines and Neo Inverter Air Conditioners.

India has grown into an important global hub of R&D for Samsung; and has demonstrated this by developing several new features for its diverse global portfolio. The R&D facilities, employing over 10,000 of India’s best minds, are amongst the best in the world. The R&D Centres are working on path-breaking innovations not just for India, but also for the rest of the globe.

Revolutionary features such as the ‘Live Broadcast’, ‘Ultra Power Saving Mode’, and ‘Ultra Data Saving Mode’ in the smartphone category have been developed by the Indian R&D team. The Indian R&D team has the largest number of engineers in South West Asia second only to Korea.

Enterprise Business

Samsung’s Enterprise Business Division (EBD) was initiated in 2011 in India that started with a vision to be a trusted advisor to large enterprises and small and medium businesses. The EBD division has smart offerings encompassing devices and solutions tailor made for all business needs – from retail to healthcare, transportation, banking & financial services and insurance (BFSI), education and hospitality and several government programmes. Samsung’s smart devices ensure consumers are always connected with quick access to information.

Corporate Citizenship

‘Nanum’ or ‘Sharing’ is an integral part of Samsung’s culture, and in India too, Samsung has from the very beginning worked hard at turning its success into an opportunity to help others. Consistently recognized for its social initiatives, the company has over the years, largely focused on supporting education and job trainings, health and community welfare. These programs have been tailor-made to the needs of local communities who need a helping hand. One such initiative, Samsung Smart Class, has, since its establishment two years, impacted over 2.9 lakh school-going children across the country, while another initiative, Samsung Technical Institutes, has provided technical training for job opportunities to over 3,500 youth in a single year. The company has already established 300 Smart Class and expects to close fiscal 2016 with 400 Smart Class. It has also set up 18 technical schools.

Through its Sports Ratna programme, Samsung also supports Indian athletes for the Olympics and Asian Games.

Consumer Offer

As the brand completes 20 years in India, Samsung would like to thank its loyal customers for making it a part of their lives with a ‘Celebrating 20 Years’ offer. The 20-day Special Offer will be on between December 11 and December 30. It would include offer of 20 Easy EMI options, one time Screen Replacement on select models of Smartphones valid for one year, up to 20% Cashback on exchange and 20 Easy EMI options on select TVs, ACs, Refrigerators, Washing Machines and Microwave ovens.

There will also be more than 20 awesome offers on the ‘My Galaxy’ application, 20% off on Extended Warranty packs across select Mobile and Consumer Electronic products, Special Wedding packages on Televisions and Home Appliance products.

The Samsung Brand Stores will have exclusive offers in the form of free product insurance, 5% cashback for HDFC Bank credit card holders and Samsung SmartClub loyalty points in addition to the offers mentioned above on TVs and Home Appliances.

“The trust, belief and expectations of our consumers have inspired us to innovate and address their needs through ‘Make for India’ Innovations. This promotion is a way for us to thank our consumers who have stood by us through all these years,” Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung India, said.

The ‘Celebrating 20 years’ promotion will be supported by Print, Digital and Radio campaigns. In addition to the Samsung Brand Stores, the promotion offers will be available across all leading Mobile and Electronics stores.

Blue Fest, which unveils nationally on Saturday, 20th June, will bring consumers 9 days of never before offers.

Free device care for one year on 7 Smartphone models, which will make owning a Samsung device a pleasurable and stress-free experience. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between 20th and 28th June.

In addition, Samsung is offering up to 15% off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

“Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now,” said Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India.

Blue Fest also marks the opening of Samsung’s 2100th exclusive store in India, which not only makes it the country’s biggest retailer by the number of exclusive retail outlets, but is also a testimony to the Company’s commitment to India for two decades.

“As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life,” said Mr. HC Hong, President & CEO of Samsung India Electronics.

Samsung India Electronics is one of India’s leading companies and offers a choice of products across categories such as TVs, smartphones, wearables, tablets, cameras, digital appliances, printers and medical equipment. In the past 20 years, the company has set up three research labs and two manufacturing plants and has an employee base of more than 45,000 professionals.

Samsung has regularly introduced India-inspired innovations. With the recently launched Samsung ‘Make for India’ campaign, it has taken the national ‘Make in India’ campaign to a new level. The ‘Make for India’ campaign is designed to showcase Samsung’s most recent India-centric innovations. Samsung is dedicated to improving the lives of consumers through its constant pursuit of ground breaking innovations and value creation and has launched products which are specifically designed for the Indian consumers.