Attended by Mauro Porcini, Chief Design Officer (CDO) at Samsung Electronics; Giusy Versace, Senator of the Italian Republic; Ollie Dudfield, Olympism365 Associate Director at IOC; and Domenico De Maio, Education & Culture Director of the Milano Cortina 2026 Foundation, the Exhibition provided a space in which selected Samsung Solve for Tomorrow Ambassadors could directly showcase their solutions on the biggest stage.

▲ Mauro Porcini, Chief Design Officer of Samsung Electronics, takes a commemorative selfie with global Samsung Solve for Tomorrow ambassadors at the exhibition venue.

▲ A view of the Samsung Solve for Tomorrow exhibition held in Milan, Italy, showcasing innovative solutions developed by youth ambassadors from around the world.

Samsung Solve for Tomorrow is a global platform that empowers young innovators to address real-world challenges using skills in the fields of AI technology or STEM. By fostering creativity and critical thinking, the program encourages students to innovate and develop impactful solutions to local and global issues. Through hands-on projects, participants gain the skills and confidence to tackle complex problems, transforming their ideas into actionable solutions. This initiative not only nurtures the next generation of leaders but also strengthens the global community by connecting young minds across borders to share knowledge and inspire collective progress. After the work Samsung did for Solve for Tomorrow with the IOC in the lead up to Paris 2024, the program has been strengthened through the collaboration with the IOC by launching “Social Change Through Sport & Technology – Sport & Tech” as one of the global themes for Solve for Tomorrow competition 2025.

Displayed as prototypes in their respective booths were AKQUA-Gel, an AI-based smart bandage solution that monitors wound healing in real time and supports early infection detection through sensor data developed by Arya Anilkumar, Anna Huang, Aishwarya Reddy, Subiksha Srinivasan Vidya, and Elaine Zuo; and Kroove, a Solve for Tomorrow Italy-winning community-based app developed by Davide Casciaro and Francesco Emmanuel Stringaro that promotes sporting activities.

A key principle of Solve for Tomorrow is design thinking, which involves innovators learning how to manifest their ideas as usable, tangible objects in the real world. As such, the Ambassadors also took part in a bespoke Innovation workshop led by the Olympism365 Innovation Hub, organized collaboratively by Samsung and the IOC — with the objective of preparing them for what is next in their innovation journeys.

▲ Mauro Porcini, Chief Design Officer of Samsung Electronics, delivers a keynote speech at the Samsung Solve for Tomorrow Global ambassador Exhibition held in Milan, Italy.

“At Samsung, we believe that young people already have what it takes to build a better future,” said Mauro Porcini, CDO at Samsung Electronics. “Our role is to support that journey — to provide the space, the tools and the trust that allow their ideas to grow into something meaningful.”

“The solutions exhibited today were truly impressive and are a hallmark of improving communities through passion and ingenuity,” said Senator Giusy Versace. “With future leaders as innovative as the Solve for Tomorrow Ambassadors, it is clear that the world is in good hands.”

Solve for Tomorrow Ambassadors Exhibit Solutions

Each booth at the Exhibition allowed hands-on experience of a Solve for Tomorrow solution, with the students on hand to introduce the problem they identified, the solution they developed and how technology plays a role in bringing that solution to life. Guests were able to ask questions, engage with the students, and experience their ideas firsthand.

▲ Danielle Yang from the U.S. Samsung Solve for Tomorrow ambassador team, Storm Shield, presents a wearable solution designed to enable safe physical activity while using hearing assistive devices.

For example, at the Storm Shield experience, guests tried on the headband and a demonstrator approached them from two meters away. As they approached — indicating an obstacle — the headband vibrated, with vibrations varying depending on distance. At the MyVision Experience, guests were able to walk slowly with the cane, which recognized obstacles on the floor and vibrated to alert the user to danger.

Meanwhile, the AKQUA-Gel and Kroove booths provided in-depth, interactive explanations of the ways in which the prototype solutions provided smarter health solutions and brought communities together through sports, respectively.

At the exhibition, there were all ten solutions from the Solve for Tomorrow Ambassadors, as follows:

The Five Sport & Tech Ambassador Teams

Australia | Team Up: Ahan Khiani

An AI-based platform that connects individuals with local sports teams and communities to increase participation in recreational sports.

Indonesia | Run Sight: Anthony Feriyanto

A wearable AI solution that helps people with visual impairments safely participate in running and other physical activities by detecting lanes and obstacles.

Türkiye | Poseidon: Umut Devrim Deveci

A swimming safety system for visually impaired users that provides vibration alerts through a wristband when approaching boundaries or obstacles.

Great Britain | Curastep: Raye Woon

Smart sneakers equipped with sensors to detect early signs of blister formation in people with diabetes and encourage safe physical activity.

United States | Storm Shield: Danielle Yang

A protective sports headband designed to shield hearing aids from moisture, impact and environmental damage during physical activity.

The Five Accessibility and Environment Ambassador Teams

China | Furen Makers: Chenyue Wang

A brainwave-controlled wheelchair designed to support people with ALS and physical disabilities in mobility, rehabilitation and sports participation.

France | Liova: Simon Cénet 

A reusable battery production kit that transforms discarded smartphone batteries into portable power banks to reduce electronic waste.

India | Paraspeak: Pranet Khetan

A cloud-based AI solution that converts unclear speech into clear pronunciation in real time for people with speech impairments.

Türkiye | Oilsorb: irem Erden

A sustainable oil spill response solution using reusable wool-based oil absorption pads and drone technology to address marine pollution.

United States | AKQUA-Gel: Arya Anilkumar

An AI-powered smart bandage that monitors wound healing in real time and supports early infection detection through sensor data.

The Spirit of Excellence in the Pursuit of Unity

Through Solve for Tomorrow, Samsung supports the journey of expanding the potential of youth into social impact around the world. It is with this in mind that the company hosted the Solve for Tomorrow Exhibition while another global event celebrating excellence and togetherness, the Olympic Winter Games Milano Cortina 2026. Each event represents a yearslong journey in the pursuit of excellence for the greater good, the transition of potential to real impact.

“It is energizing to witness the Solve for Tomorrow Ambassadors showcase their innovative solutions firsthand, particularly in the context of the Olympic Games Milano Cortina 2026, which placed a strong emphasis on inspiring and educating young people across Italy to encourage participation, inclusion and lifelong engagement in sport,” said Ollie Dudfield, Olympism365 Associate Director at IOC. “The work of the Ambassadors reflects our shared belief — across the IOC, Samsung and Milano Cortina 2026 — in youth engagement and in the impact sport and technology can have as catalysts for positive social change.”

“These young Solve for Tomorrow Ambassadors have put in long, difficult, hours — all in the name of benefiting their communities,” said Domenico De Maio, Education & Culture Director at the Milano Cortina 2026 Foundation. “Seeing the incredible results of all that work is awe-inspiring, and the Milano Cortina 2026 Foundation is proud to have been associated with this Exhibition.”

Find out more about Samsung Solve for Tomorrow at https://csr.samsung.com/en/.

On the Olympic podium, that instinct comes into focus. After years of preparation and competition, athletes stand side by side in a moment that is emotional, unfiltered and deeply human; one they want to remember as themselves and share with the people who supported them along the way.

That insight led Samsung to introduce Victory Selfie as part of official medal ceremony programming, bringing the most natural and authentic way athletes capture their lives onto the podium. Shaped by athletes themselves, it has become an iconic part of the medal-winning experience.

Now, at Milano Cortina 2026, Victory Selfie enters its next chapter, powered by the Galaxy Z Flip7 Olympic Edition.

Not only is it making its Olympic Winter Games debut, it also is expanding beyond individual and pair podium moments to capture shared victory — allowing full teams to celebrate side by side, just as they trained, competed and earned their medals together.¹

Since its inception at Paris 2024, Victory Selfie has helped this once-in-a-lifetime Olympic moment feel closer and more personal. Nearly 300 Victory Selfies were taken with the Galaxy Z Flip6 Olympic Edition in Paris, capturing the vibrant, diverse personalities of the athletes on the podium.

From spectators seeing the moment captured live to athletes sharing their Victory Selfie image with family, fans and followers around the world, Samsung is helping reinforce the podium as a cultural stage — where sport, self-expression and shared victory come together and where an iconic moment continues to grow beyond the Olympic Winter Games.

▲ (Above) MILAN, ITALY – FEBRUARY 08: Gold medalists of Team United States, Silver medalists of Team Japan and Bronze medalists of Team Italy pose for a photo on the podium by taking a victory selfie with the Samsung Galaxy Z Flip7 Olympic Edition during the Medal Ceremony for the Team Event on day two of the Milano Cortina 2026 Winter Olympic Games at Milano Ice Skating Arena on February 08, 2026 in Milan, Italy. (Photo by Andreas Rentz/Getty Images)

▲ (Above) MILAN, ITALY – FEBRUARY 08: Gold medalist Sander Eitrem of Team Norway, Silver medalist Metodej Jilek of Team Czechia and Bronze medalist Riccardo Lorello of Team Italy take a victory selfie with the Samsung Galaxy Z Flip7 Olympic Edition following the medal ceremony after Speed Skating Men’s 5000m on day two of the Milano Cortina 2026 Winter Olympic Games at Milano Speed Skating Stadium on February 08, 2026 in Milan, Italy. (Photo by Sarah Stier/Getty Images)

 

▲ (Above) ANTHOLZ-ANTERSELVA, ITALY – FEBRUARY 08: Bronze medalist Justus Strelow, Philipp Nawrath, Vanessa Voigt and Franziska Preuss of Team Germany use the Samsung Galaxy Z Flip7 Olympic Edition to take a victory selfie with Gold medalists Eric Perrot, Quentin Fillon Maillet, Lou Jeanmonnot and Julia Simon of Team France during the medal ceremony for the Mixed Relay 4 x 6km (M+W) on day two of the Milano Cortina 2026 Winter Olympic Games at Anterselva Biathlon Arena on February 08, 2026 in Antholz-Anterselva, Italy. (Photo by Alexander Hassenstein/Getty Images)

▲ (Above) LIVIGNO, ITALY – FEBRUARY 08: Gold medalist Zuzana Maderova of Team Czechia, Silver medalist Sabine Payer of Team Austria and Bronze medalist Lucia Dalmasso of Team Italy use the Samsung Galaxy Z Flip7 Olympic Edition to pose for a victory selfie during the medal ceremony for the Women’s Parallel Giant Slalom on day two of the Milano Cortina 2026 Winter Olympic Games at Livigno Snow Park on February 08, 2026 in Livigno, Italy. (Photo by David Ramos/Getty Images)

¹ For the Olympic Winter Games Milano Cortina 2026, Victory Selfie will be available across all sporting events. The program will be focused on individual and pair events for Paralympic Winter Games Milano Cortina 2026.

Athletes commemorated these once-in-a-lifetime moments of the Opening Ceremony with their Samsung Galaxy Z Flip7 Olympic Edition devices. From their first walk-in amid the thunderous roar of the crowd to celebrations with teammates, these special memories from the Parade of Nations were shared from the world’s stage through a closer, more personal view.

As a Worldwide Olympic and Paralympic Partner, Samsung also collaborated with Olympic Broadcasting Services (OBS) to embed 26 Galaxy S25 Ultra devices across the stadium — from the spectator stands to the very heart of the athlete entrance tunnels — capturing new views alongside conventional broadcast equipment.

From the Opening Ceremony to the stories unfolding behind the scenes, Samsung continues to use mobile innovation to connect athletes and fans in every moment — innovating how we celebrate the Olympic Winter Games.

Take a look at some of the highlights here:

▲ Samsung Galaxy S25 Ultra smartphones are utilized for the live broadcast of The Opening Ceremony for Milano Cortina 2026 (Credit: Getty Images)

▲ Samsung Galaxy S25 Ultra is utilized for the live broadcast of The Opening Ceremony for Milano Cortina 2026 (Credit: Getty Images).

▲ Samsung Galaxy S25 Ultra is utilized for the live broadcast of The Opening Ceremony for Milano Cortina 2026 (Credit: Getty Images).

▲ Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition (Credit: Getty Images).

▲ Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition (Credit: Getty Images).

▲ Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition smartphones (Credit: Getty Images).

 

▲ Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition. (Credit: Getty Images).

The announcement was made in Milan, where the ambassador program announcement is being held in conjunction with the Olympic Winter Games Milano Cortina 2026. The three-day program runs from Feb. 8–10 and includes an appointment ceremony, a solution exhibition and networking activities.

Solve for Tomorrow is Samsung’s global problem-solving platform that supports young people in developing innovative STEM-based solutions to address local and global challenges. This year’s global ambassadors were selected from winning teams of Solve for Tomorrow regional competitions around the world, with the final selection being made through a joint evaluation by Samsung and the International Olympic Committee (IOC) based on the innovation, scalability and social impact of each solution. The 10 selected teams are divided into two focus areas — Sport & Tech, and Accessibility & Environment — with five teams chosen in each category.

As part of the Ambassador program, each selected team will receive funding, along with up to two years of continued support from Samsung to help transform their prototypes into commercially viable products. Five teams in the Sport & Tech category will be jointly supported by Samsung and the International Olympic Committee (IOC).

During the ceremony, two Solve for Tomorrow alumni — Danielle Yang, a Samsung Solve For Tomorrow Ambassador in Sport & Tech, and Simon Cénet of Team Liova from France — shared personal stories and insights on youth innovation and the real-world impact of their projects.

Yang, who has a hearing disability herself, explained her motivation for participating in the program, stating, “I joined Samsung Solve for Tomorrow to address the challenges I experienced in my daily life.” She added, “With the support of Samsung Electronics and the International Olympic Committee (IOC), I am truly honored and delighted to have the opportunity to share my idea with the world, even on the Olympic stage.”

“Through Samsung Solve for Tomorrow, I gained the confidence that my idea can create positive change in society,” said İrem Erden, an Ambassador from Türkiye who won a regional competition with OilSorb, a marine oil spill response solution that utilizes reusable wool-based oil absorption pads and drones. “As a selected ambassador, I will strive to inspire more generations.”

 

 

Sustainable Innovation in Sport & Tech

Held under the theme “Sport & Tech,” the aim of Samsung’s 2026 Ambassador program is to empower youth to drive sustainable innovation through the intersection of sports, technology and leadership. The official appointment ceremony took place at Samsung House in Milan and was attended by approximately 80 global stakeholders, including IOC President Kirsty Coventry; Jae Youl Kim, IOC Executive Board Member and President of Samsung Global Research; Olympism 365 Commission Chair Auvita Rapilla; Olympism 365 Commission Member Nawal El Moutawakel; and Won-Jin Lee, President and Head of Global Marketing at Samsung Electronics.

 

Commitment moment in the appointment ceremony underscored the shared commitment of Samsung and the IOC to jointly nurturing future talent and empowering young people to help shape a better world. This commitment was brought to life through a stage performance in which the composite logos of both organizations were brought together by unfolding and overlapping the Galaxy Z TriFold, completing the visual composition. The act of opening the Galaxy Z TriFold symbolically represented the expansion of ideas and potential, as well as the shared belief of Samsung and the IOC in opening new possibilities as young people step forward to lead the future.

 

“The projects are truly inspiring: full of creativity, imagination, and passion to make a real difference. You’re using technology to shape a future that is more inclusive, more sustainable, healthier and more active,” said IOC President Coventry. “I am especially excited to see the first-ever Sport & Tech winners — combining sport, technology, and problem-solving in ways that can truly change lives.”

 

“Through Solve for Tomorrow and our collaboration with the IOC, we are creating environments where young people can discover their strengths, express their ideas, and contribute meaningfully to society,” said Global Marketing Head Lee. “We are not only supporting innovation but also nurturing future leaders who will carry forward the values of excellence, respect, friendship — and creativity.”

 

Solution Exhibition and Innovation Workshop

On Feb. 9, the ambassador teams will showcase the solutions they developed at Smart City Lab in Milan and attend an innovation-themed workshop led by the IOC’s Olympism365 Innovation Hub that will equip the ambassadors with the skills to be an innovator of sustainable development in the world of sports. The exhibition will be attended by representatives from the IOC, the Milano Cortina 2026 Organizing Committee and various Italian government agencies.

 

On Feb. 10, the ambassadors will take part in a series of on-site programs and official activities, as well as a visit to the Milano Cortina 2026 Olympic Village. Through these experiences, Samsung is supporting the ambassadors in deepening their understanding of sports, technology and the meaning of the Olympic Games and the Olympic spirit.

 

 

Details regarding the 10 newly selected Solve for Tomorrow Ambassador teams and their projects are as follows:

 

The Five Sport & Tech Ambassador Teams

 

Australia | TeamUp: Ahan Kiani

An AI-based platform that connects individuals with local sports teams and communities to increase participation in recreational sports.

 

Indonesia | Run Sight: Anthony Edbert Feriyanto, Kaindra Rizq Sachio, Muhammed Fazil Tirtana and Ariq Maulana Malki Ibrahim

A wearable AI solution that helps people with visual impairments safely participate in running and other physical activities by detecting lanes and obstacles.

 

Türkiye | Poseidon: Umut Devrim Deveci and Efe Cem Öztürk

A swimming safety system for visually impaired users that provides vibration alerts through a wristband when approaching boundaries or obstacles.

 

Great Britain | Curastep: Raye Woon and Sarah

Smart sneakers equipped with sensors to detect early signs of blister formation in people with diabetes and encourage safe physical activity.

 

United States | Storm Shield: Danielle Yang, Sara Carmona, Isha Harbaugh, Koel Harbaugh, Audrey Adams, Nikki Beshkar and Emily Wang

A protective sports headband designed to shield hearing aids from moisture, impact and environmental damage during physical activity.

 

The Five Accessibility and Environment Ambassador Teams

 

China | Furen Makers: Chenyue Wang, Ziyang Ma, Qiuyue Wang and Hewei Wen 

A brainwave-controlled wheelchair designed to support people with ALS and physical disabilities in mobility, rehabilitation and sports participation.

 

France | Liova: Simon Cénet and Evan Dessables

A reusable battery production kit that transforms discarded smartphone batteries into portable power banks to reduce electronic waste.

 

India | Paraspeak: Pranet Khetan

A cloud-based AI solution that converts unclear speech into clear pronunciation in real time for people with speech impairments.

 

Türkiye | Oilsorb: İrem Erden, Ece Deniz Sayar, Ela Aksoy and Meryem Melis Çınar

A sustainable oil spill response solution using reusable wool-based oil absorption pads and drone technology to address marine pollution.

 

United States | Aqua-Gel:Arya Anilkumar, Anna Huang, Aishwarya Reddy, Subiksha Srinivasan Vidya and Elaine Zuo 

An AI-powered smart bandage that monitors wound healing in real time and supports early infection detection through sensor data.

As the way people experience the Olympic and Paralympic Games continues to evolve beyond a single venue or broadcast moment, this shift is even more pronounced at Milano Cortina 2026 — shaped by geography, distance and multiple host locations. At this year’s XXV Olympic Winter Games Milano Cortina 2026, Samsung’s role focuses on bridging these gaps, using technology to make Milano Cortina 2026 moments feel closer and more connected for athletes, fans and the broader Olympic Games community through technologies embedded across Games-time operations, including:

• Delivering dynamic perspectives with Opening Ceremony live broadcast integration: With support from the Olympic Broadcasting Services (OBS), Galaxy S25 Ultra devices will be embedded within the Opening Ceremony to capture dynamic perspectives alongside established broadcast cameras, expanding coverage, while fully complementing production workflows.
• Enabling seamless on-site communication for volunteers: A select group of volunteers will be equipped with Galaxy devices featuring Interpreter,¹ powered by Galaxy AI,² to communicate with athletes, officials and visitors with ease. With translations processed directly on device, the experience remains fast and reliable across Milano Cortina 2026’s diverse and distributed environments.
• Supporting officiating and competition monitoring for fair play: Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.
• Keeping fan devices powered with Galaxy Charging Stations: Samsung will help people keep their devices powered throughout long competition and event days, enabling them to stay connected throughout the Olympic and Paralympic Winter Games.
• Connecting athletes, media and partners through storytelling at Samsung House: Samsung will host a dedicated hub, where people can come together to experience Samsung’s Olympic Games technology innovation story and share moments, perspectives and conversations as part of the rhythm of the Games.

“At the heart of Samsung’s role at Milano Cortina 2026 is a clear ambition: to connect athletes and fans in every moment, and help remind everyone that the Olympic Games are, above all, about people,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “As the way audiences watch, share and experience the Olympic and Paralympic Games continues to change, mobile technology plays an increasingly important role in helping athletes, fans and communities stay connected — and get closer to the action, the emotion and each other.”

Opening Ceremony Live Broadcast Integration to Deliver Dynamic Perspectives

To support the Opening Ceremony experience, Galaxy devices will be integrated throughout the live broadcast production environment, enabled by the portability, superior camera quality and 5G connectivity of Galaxy S25 Ultra. Positioned alongside established broadcast cameras, the smartphones have been installed across dynamic locations — including jibs above the field and stadium stands, as well as athlete entrance tunnels — capturing immersive, on-site perspectives wirelessly and in real-time without disrupting established broadcast workflows.

Beyond the devices themselves, Samsung is working closely with the International Olympic Committee (IOC) and Olympic Broadcast Services (OBS) to help ensure Galaxy-based capture integrates seamlessly into the overall live broadcast environment.

Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome more than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 countries enter the stadium to mark the official opening of the Olympic Winter Games. By working closely with OBS to deliver an enhanced view of the Opening Ceremony with Galaxy, Samsung will help connect spectators in the stands with millions more sharing this historic moment across screens and locations around the world.

“The Olympic Games are a celebration of human excellence and unity, bringing athletes and audiences together around the world,” said Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and through our partnership with Samsung, we can capture dynamic perspectives that complement our core broadcast coverage. By embracing dedicated mobile storytelling and the way millions of fans experience the Games on their smartphones, we help global viewers feel closer to the energy and emotion of this historic moment.”

Supporting Volunteers, Operations and the Games-Time Experience

Beyond the Opening Ceremony, Galaxy innovation is supporting the everyday operations that help Milano Cortina 2026 run smoothly across venues and host locations.

A select group of volunteers across the Olympic Games will be equipped with Galaxy devices featuring Interpreter, powered by Galaxy AI, to support natural communication between athletes, officials and visitors across languages. With translation processed directly on device, Interpreter enables fast, intuitive conversations and helps volunteers focus on delivering a welcoming, human-centered Games-time experience.

“As we prepare for the most geographically widespread Winter Olympics in history, the role of technology shifts from a simple tool to the very fabric holding our vision together,” said Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is fundamental in bridging the distances between our venues, transforming the vast territory of Milano Cortina 2026 into a single, unified arena. Their cutting-edge solutions do more than just support our operations; they redefine how the world perceives the spirit of the Games, ensuring that human connection remains at the heart of this digital evolution.”

In addition, Galaxy Charging Stations at stadiums across host cities will support spectators during long event days, helping to ensure these rare and meaningful Olympic and Paralympic Games moments unfold smoothly on site. This practical support allows people to stay present and engaged during moments that come only every four years.

Inside competition venues, Samsung technology will support officiating and operations. Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.

Samsung House: A Central Hub for Connection, Storytelling and Shared Experiences

Located in Milan’s historic Palazzo Serbelloni, Samsung House provides a setting where guests can experience Samsung’s Olympic Games technology innovation history — bringing together the legacy of Samsung’s innovations and how they are brought to life on the ground in Milan as part of the rhythm of the Olympic Games, rather than a standalone showcase.

Throughout Milano Cortina 2026, Samsung House will host a curated program that encourages interaction and shared moments. Moments include National Olympic Committee nights, live competition viewings and displays of the Victory Profile portrait series, creating opportunities for athletes, partners and media to come together and share perspectives, and celebrate the spirit of the Olympic and Paralympic Winter Games. Complementing this atmosphere, Samsung House will also feature hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, adding a sense of local culture and warmth.

Samsung House officially opens on Feb. 4 and will operate throughout the Olympic Winter Games until Feb. 22. Samsung House will reopen during the Paralympic Winter Games from March 6 to 15. During this period, Samsung House will operate as an invitation-only environment, creating a dedicated space for meaningful connection throughout the Games.

As Samsung looks ahead to the future, Milano Cortina 2026 represents an important chapter in a partnership defined by innovation, athlete empowerment and the ongoing evolution of how global audiences experience the Olympic and Paralympic Games. Through its latest Galaxy technology, Samsung continues to open up Olympic and Paralympic Winter Games Milano Cortina 2026 — supporting athletes from preparation to the podium and bringing fans closer to the energy, creativity and emotion of the world’s most celebrated winter sporting event.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and help to shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

1. Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. ︎
2. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎

Samsung out-of-home advertising at Duomo

As part of Samsung’s global “Open always wins” campaign the takeover transforms streets, squares and transit hubs into a living canvas — placing the energy and anticipation of the upcoming Olympic and Paralympic Winter Games directly into the rhythm of city life.

Featuring Team Samsung Galaxy¹ athlete ambassadors, the visuals celebrate the drive, resilience and openness at the heart of the Olympic and Paralympic Winter Games. The series highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), enjoying their precious moments on their Olympic journey with ‘Selfies’ captured on the Galaxy Z Flip7.

Samsung out-of-home advertising at San Babila

Running across ten key locations including Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home advertising brings the excitement of winter sports beyond competition venues and into the heart of the host city. The advertising campaign runs from February 1 to February 28, with select locations including San Babila – Durini until March 15 and Duomo di Milano until March 31.

As Milano Cortina 2026 approaches, Samsung continues to pair its “Open always wins” message with local expression — opening up moments that matter and bringing people closer to the excitement of the Games.

Samsung out-of-home advertising at Porta Venezia

Locations for the out-of-home advertising:
• Duomo
• Porta Venezia
• Corso Como – Porta Garibaldi
• Pirelli 39
• Cadorna – Via Carducci – San Nicolao
• Via San Paolo
• Corso Venezia – Via Senato
• San Babila
• Largo La Foppa
• Palazzo Odeon

1. First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible. ︎

The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens. In addition, athletes[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.

“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”

A Special Olympic Edition To Celebrate the Olympic Winter Games 

The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience. This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:

• The dual rear camera system, including 50MP Wide[3] and 12MP Ultra-Wide lens, delivering flagship-level clarity.
• Now Brief[4], which provides personalized daily updates such as reminders, calendar events and fitness summaries. It can also access health and wellness data from certain applications.
• Photo Assist[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.
• On-device Interpreter[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.

Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.

The signature blue color covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The color also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolizes athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.

Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colorful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.

Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time. Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.

The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:

• To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.
• Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.
• Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.
• Other applications — including the official Olympic Games app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
• The pre-installed fitness application will enable athletes to track workouts and receive personalized training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.

Marking the Moment of Victory, Together

First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.

At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.

Capturing the First Spark of Excitement With the Victory Profile

Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.

The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.

Helping Shape the Future Games-Time Experience

Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.

The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30^th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

[1] Galaxy Z Flip7 Olympic Edition is not for sale.

[2] Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.

[3] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung mobile devices must be synchronized with the Samsung digital health platform. The result is for your personal reference only and is not intended for medical purposes.

[5] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Supported languages include Korean, English, French, German, Italian, Spanish, Portuguese, Chinese, Japanese, Polish, Hindi, Thai, Vietnamese, Russian, Bahasa Indonesia, Arabic, Dutch, Swedish, Turkish, Romanian, Filipino, and Gujarati.

[7] Dual Recording zoom-in feature supports up to 10x.