Samsung, India’s largest consumer electronics brand, has further solidified its premium retail presence with the opening of a new premium experience store at Lotus Trade Centre, Andheri West, Mumbai.

Spanning 1,600 sq. ft., this expansive store serves as a comprehensive destination for customers to explore Samsung’s latest innovations and its seamlessly connected ecosystem, all in one place.

Strategically located in one of Mumbai’s key retail and lifestyle hubs, the store features dedicated zones showcasing Samsung’s full range of Galaxy devices, including the latest smartphones, tablets, laptops, smartwatches, smart rings, and the advanced SmartThings ecosystem. With interactive displays and experiential zones, visitors can discover how Samsung technology enhances productivity, entertainment, wellness, and smart home automation for a truly connected lifestyle.

“At Samsung, we are dedicated to bringing innovation closer to our customers through inspiring retail experiences. The launch of our premium experience store in Andheri West, Mumbai, marks a significant milestone in our journey to expand our premium retail footprint and create holistic, all-in-one destinations for technology, engagement, and service,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.

As part of Samsung’s flagship ‘Learn @ Samsung’ initiative, the store will host regular workshops focused on AI-powered photography, productivity, creativity, and doodling using Galaxy devices. These workshops aim to empower millennials and Gen Z consumers to maximize their device usage in everyday life. In addition, the store features a full-fledged service centre, ensuring customers receive prompt and reliable post-purchase support.

Through Samsung Store+, a digital interface within the store, customers can seamlessly browse products and arrange home delivery for their selected items. Furthermore, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

To celebrate the launch, customers visiting the Andheri West experience store can enjoy exclusive Paytm First benefits, including:

• Special travel and dining offers
• Over 30 free subscriptions across leading OTT, music, wellness, and infotainment platforms
• Exclusive discounts on over 40 brand gift cards and more than 25 top deals from premium brands
• Buy-1-Get-1-Free buffet deals across over 100 premium restaurants nationwide

JB Park, President & CEO, Samsung Southwest Asia and Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra launching the Samsung Business Experience Studio in Mumbai

Samsung, India’s largest consumer electronics brand, has unveiled a state-of-the-art Business Experience Studio (BES) on the 28th Floor of Oberoi Commerz-II, International Business Park, Goregaon East, Mumbai.

This future-focused space showcases seamless interoperability between cutting-edge Samsung devices to offer a wide range of integrated business solutions to B2B partners. The 6,500-square-foot showroom is designed to assist businesses in exploring, planning and innovating across a wide range of commercial landscapes. BES, Mumbai joins Samsung’s sprawling Executive Briefing Centre (EBC) in Gurugram, which showcases the company’s innovative products and B2B solutions.

“At Samsung, we believe that the future of business lies in intelligent experiences that are human-centered, connected, and sustainable. The Business Experience Studio in Mumbai reflects this vision. It is a space where enterprises can engage with our most advanced AI-powered innovations in real-world environments. From smart classrooms to automated hotels, intelligent healthcare tools to paperless banking, we are enabling digital transformation that is meaningful, efficient, and built for scale. This studio is not just a showcase of technology but also a testament to our commitment to building the future of enterprise with our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.

Commenting on the launch of the BES, Mumbai, Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra, said, “As we accelerate the Digital India mission, emerging technologies like AI and VR are reshaping the way industries function, institutions deliver services, and citizens experience the world. Mumbai is at the forefront of this transformation, while driving innovation, collaboration, and future-ready ecosystems. Samsung’s Business Experience Studio is a powerful addition to this journey, bringing global technological leadership closer to our businesses and reinforcing Maharashtra’s position as a leading hub for digital innovation.”

The BES, Mumbai offers clients across sectors, including startups, schools, hotels, hospitals and banks, a curated walkthrough experience through zones that display real-world scenarios, enabling them to drive digital transformation across evolving business environments.

In Zone 1, for instance, visitors will find themselves immersed in intelligent solutions tailored for industry verticals such as Education, Retail & Finance and Healthcare. Smart classrooms and campus solutions feature Samsung’s next-generation interactive displays, tablets, and digital notice boards—all operating in sync—while innovations in digital advertising solutions, soft POS systems, intelligent air quality management systems, and advanced diagnostic equipment power solutions in the retail & finance and healthcare sections.

Unified Solutions is the theme of Zone 2, where Samsung Smart Things Pro demonstrates the future of meeting rooms and hotel rooms with connected AI-powered systems, while Samsung’s revolutionary display, The Wall creates screening solutions for a myriad of scenarios across automotive, government, hospitality and corporate.

Similarly, in Zone 3 of the BES, Mumbai, customers will discover solutions featuring Samsung products, including microwave, side-by-side refrigerators, TVs, ACs, front load washing machines, addressing the needs of businesses functioning in the realms of co-living and startups, along with display of System ACs for commercial spaces. And for clients looking for smart home solutions, Zone 4 impresses with its display of scenarios simulating connected bedrooms, kitchens and living rooms, while immersive gaming and home cinema zones featuring the latest innovations do not fail to surprise the most demanding tech enthusiasts.

Opening Hours: 9:00AM ~ 6:00PM (Monday to Friday)

Samsung, India’s largest consumer electronics brand, has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country.

The new experience stores will come up at iconic locations across top metro cities such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune and Chandigarh.

These stores will showcase Samsung’s complete product ecosystem through exciting zones such as Samsung SmartThings, Smartphones, Audio, Gaming, Lifestyle Screens, Consumer Electronics, Home Theatre and Wearables, showcasing its multi-device connectivity with SmartThings.

The SmartThings zone will showcase how Samsung’s connected living ecosystem can create convenience for consumers in their daily lives. This includes highlighting how a smartphone, refrigerator, AC, home theatre, TV and other devices can connect to each other and provide convenience to consumers. The SmartThings zone will also include scenarios such as Work from Home to show how a Samsung monitor, laptop, tab and smartphone connect to improve productivity, or how you can switch on your ACs remotely so that the your home is cooled even before you reach, or even a home kitchen experience.

For young gaming enthusiasts, these experience stores will have dedicated gaming zones where they can spend time on their favourite games. They can experience the power of Samsung Galaxy S23 flagship smartphones and Samsung’s premium Odyssey Ark gaming monitors as they play.

“As a brand focused on ever evolving customer’s needs, we have seen that demand for our premium products has increased with nearly two thirds of our consumers choosing a premium device at our Samsung Experience Stores. To tap into this growing consumers demand, we are setting up 15 Premium Experience Stores across India that will offer the widest portfolio of Samsung’s curated premium products as well as experiences such as our SmartThings ecosystem, Gaming, Lifestyle Screens, product customization,” said Mr. Sumit Walia, Senior Director, D2C Business, Samsung India.

“These products and experiences will not only provide our customers with an in-person, immersive look at Samsung technology but also help them engage with the brand more meaningfully,” he said.

Consumers, especially Gen Z and millennials, will have the opportunity to attend the many Galaxy Workshops and activities that will be organized at the premium experience stores as part of the Learn @ Samsung initiative. These Galaxy Workshops will be around photography, video-editing, gaming, music, coding, doodling, baking and many other topics, helping young consumers pursue shared interests as well as learn about Samsung’s innovations and how to use their smartphones and other Samsung products more efficiently.

At the customization counter, young consumers can have a DIY smartphone cover customization experience using stickers and other accessories.

Samsung’s new premium experience stores will also offer a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers can buy any Samsung product, from among 1,200 options across its portfolio, even if they are not available at the stores. Consumers can buy products using a Store+ digital catalogue and it is delivered directly to their home. Consumers can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan for Galaxy smartphones, tablets and smartwatches Samsung Care+ at the stores.

Consumers visiting the premium experience stores will also be able to get hassle-free after sales service for their smartphones and book service calls for their consumer electronics products at home.

This season also provides the the shutterbug the perfect picturesque frame to capture on their smartphones.

With the right theme, skill, and technique, you can get outstanding shots, especially with your Samsung Galaxy’s innovative technologies that offer superior camera capabilities. We asked some of our Samsung Members to share the Monsoon photographs that they were busy clicking with their Galaxy. They came out brilliant!

Samsung Member for the past one year, Rohit Gadher is a photography ‘enthusiast and a Samsung Galaxy A9 Pro user. He loves shooting with the Pro mode on his Galaxy smartphone. “The colours and the details that I get to capture using Galaxy smartphone is unbelievable,” Rohit said.

Another Samsung Member and Galaxy Note 8 user, Aditya Mane also shared some amazing shots. “A camera which is capable of capturing a high dynamic range is very important while shooting photos during monsoon and my Galaxy Note 8 helps me a lot during such shooting conditions,” he said.

The morning dew captured by Aditya Mane #withGalaxy

Mumbai Rains captured by Aditya Mane #withGalaxy

Jumping into the rain shot by Aditya Mane #withGalaxy

The mirror image captured by Aditya Mane #withGalaxy

A sky above and a sky below captured by Aditya Mane #withGalaxy

The morning dew on a flower captured by Aditya Mane #withGalaxy

The swing of the bat amid rain captured by Aditya Mane #withGalaxy

Kolkata city lights captured by Rohit Gadher #withGalaxy