Samsung India today introduces the Music Studio Series, a new lineup of Wi-Fi speakers designed to elevate the audio experience in Indian homes. Combining timeless aesthetics with immersive sound, the Music Studio 5 (LS50H) and Music Studio 7 (LS70H) are crafted to harmonize with any space while delivering rich, expressive audio.

The Music Studio Series is the latest addition to Samsung’s expanding audio ecosystem, offering seamless integration with Samsung TVs and soundbars. Designed by renowned designer Erwan Bouroullec, these speakers feature an iconic dot design inspired by universal symbols in music and art, blending elegance with functionality.

“Samsung has been transforming home audio in India with advanced audio technology and smart features. We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment. We’re proud to continue this journey with new Music Studio series that bring rich, immersive audio to every Indian home,” said Viplesh Dang, Vice-President of the Visual Display Business at Samsung India.

Iconic Dot Design, Expressive Sound

Samsung has introduced two new Wi-Fi speakers, the Music Studio 5 and Music Studio 7, as part of its Music Studio Series. These speakers are designed to enhance the integrated ecosystem by combining timeless aesthetics with immersive sound technology. These new models enable a wider range of sound system combinations, maximizing the audio-visual experience. Additionally, they offer richer sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment.

Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion. It functions as a standalone immersive speaker or can be paired with additional Samsung sound devices or Samsung TVs as well.

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity.

A Connected and Intelligent Audio Experience

The Music Studio Series integrates seamlessly with Samsung’s SmartThings app, allowing users to control sound settings, manage group playback, and access music streaming services effortlessly. With Q-Symphony, users can pair up to five sound devices with a Samsung TV, optimizing channel distribution for a more immersive experience.

Price, Offers & Availability

Samsung’s Music Studio series is now available at Samsung.com, leading offline retailers, and major e-commerce platforms, starting at a price of INR 27900.

Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

[1] Omdia Q4 2025 Public Display Report, by unit sales.