The “Upgrade to Awesome” campaign incentivizes loyal Samsung customers to upgrade and reiterates Samsung’s philosophy of democratizing 5G and making awesome technology accessible to larger audience. The loyalty offer will be valid on the purchase of all the 5G supported Galaxy A series smartphones: Galaxy A54G, Galaxy A34 5G, Galaxy A23 5G and Galaxy A14 5G.

Samsung’s Galaxy A series is known for its premium experience and signature Galaxy design. Galaxy A smartphones are built to last and offer a massive battery life and come with enhanced entertainment features, making them a top choice for consumers. With the exciting festive offers, Galaxy A14 5G, Galaxy A23 5G, Galaxy A34 5G and Galaxy A54 5G are available at effective price of INR 44/day, INR 47/day, INR 49/day, and INR 63/day respectively.

How to redeem ‘Upgrade to Awesome’ Loyalty Offer

Customers can redeem the offer through the My Galaxy App by logging into the App with their old device. Eligible customers, using old Galaxy smartphones, will see the banner mentioning offer benefits on the app.

Upon generating a unique code on the old device, the customer needs to log into the My Galaxy App of their new purchased device.

In the app, only eligible users get to see the banner. On clicking the banner, My Galaxy App performs validation of the customer’s phone number, which they used to log in with, and the IMEI of the device through which the app is being accessed.

After successful validation, My Galaxy App’s coupon generation mechanism shares the coupon code with both Samsung Care+ and the policy gets activated within 48 hours.

Offer Summary

The city buzzed with excitement as the iconic Samsung Opera House, the historic marvel and the world’s largest mobile experience centre, was decked up for yet another spectacular event for K-pop fans.

Organised by fan group Armylights, the day-long event had fans in euphoria as the city drowned in Korean pop music. Besides K-Pop performances, there were other activities scheduled such as a special screening of popular Korean programme Music Bank, VR-driven activities, quizzes and interactive games which met with active participation from young fans. An exclusive exhibition was of items owned and used by Korean pop band celebrity was also organised. There was also a fashion show that was organised showcasing the impeccable Korean couture.

Young K-pop fan Mallika Mehra couldn’t contain her excitement as she danced to her favourite music. “Being here, feels like a dream! I have enjoyed every activity and made new friends. This has been a Sunday well-spent,” she said.

There are nearly ten K-pop fan clubs in the city with close to 3,000 fans and are growing at a rapid pace. Keeping in mind, the increasing popularity, Samsung has introduced a wide range of Korean content on the My Galaxy App, including blockbuster K-drama titles like Jugglers, Queen for Seven Days and Manhole along with over 750 songs by bands such as Exo, BTOB, and MONSTA-X.

The love for the youthful Korean music and K-dramas was evident as over 150 young fans joined in and participated in a range of activities around the K-culture.

There was screening of Korean content, K-drama quiz, singing and dance performances. ‘Guess the K-pop song with the help of emojis’ got the audience going with participants showing off their knowledge on K-pop culture.

Taking note of the huge popularity of K-content amongst its consumers especially millennials, Samsung recently introduced a wide range of Korean content, K-pop music and K-dramas on its My Galaxy App.

International blockbuster K-drama titles Jugglers, Queen for Seven Days and Manhole will now be exclusively available on the ‘My Galaxy’ app for Samsung consumers in India, in partnership with KBS Media. That’s not all, Samsung consumers will also get access to over 750 K-pop songs of top artists and bands such as BTS, Exo, BTOB, MONSTA-X among others.

“We value the interests and taste of our consumers and there is absolutely no doubt about the growing popularity of K-pop culture in India. Keeping in mind the evolving entertainment needs of Indian millennials, we are delighted to bring K-content on our ‘My Galaxy’ App. Samsung customers can now access K-pop music and exclusive K-drama on their favorite Samsung smartphone. We are confident that the famed K-content will resonate well with our young consumers,” said Pramod Mundra, Senior Director, Samsung India, commenting on the growing trend of Korean content consumption amongst Indian millennials.

K-pop and K-drama have become the drivers of interest in Korean culture globally. Even in India, the Korean wave is starting to gain prominence, especially among millennials. There has been special interest in Korean culture among youngsters from the age group of 18-24 years across metros and Tier 1 cities. ‘My Galaxy’ app continues to provide Samsung consumers in India the most distinctive content to meet their growing entertainment needs.

The Korean content streaming on the ‘My Galaxy’ app includes:

Jugglers – A rom-com drama, it is the story of equation between a secretary and her boss and how it completely flips outside office.

Queen for 7 days – A historical drama, it portrays the story of a queen who is on the throne for seven days and her love story with King LeeYeok and Lee Yung.

Manhole – This Korean drama captures the journey of Pil. The lead actor time travels to stop his crush of 28 years from getting married.

K-Pop – Korean pop music videos from top artists such as BTS, EXO, BTOB, MONSTA-X with over 750 songs (over 45 hours of content).

To watch the drama series and access the music bank, download the ‘My Galaxy’ app (www.tinyurl.com/hvfdx2d)

Besides K-content, ‘My Galaxy’ app offers a unique all-in-one experience including videos, music, games, news and personalized offers and updates. Currently there are over 20 million ‘My Galaxy’ app users in India.

Samsung India on Thursday launched its new My Galaxy application for users of Samsung Galaxy mobile devices before a select audience in Kolkata and Lucknow.

The flagship application from Samsung India is an all-in-one product that brings entertainment, services and Samsung Care on one platform for users.  The new My Galaxy application’s intuitive one-page design not only ensures seamless video, music and gaming experience, but also gives quick access to lifestyle services to users.

The new My Galaxy application’s entertainment hub packs in 42,000+ hours of video content. To top it up, it comes with a free three-month premium subscription for Samsung My Galaxy members.

The music section has a catalogue of more than two million songs, offering three unique features – Galaxy Mocha, Galaxy DJ and Galaxy Mix.

Galaxy Mocha allows users to set their alarm to their favorite song every day. Galaxy DJ enables users to create a playlist as per their mood, while Galaxy Mix offers a specially curated playlist of popular songs for My Galaxy members.

The new My Galaxy application’s gaming hub opens up collaborative functionalities for gamers, enabling them to not only record videos, stream their gameplay and watch others play, but also join and discover new gaming communities.

The new My Galaxy application also integrates key lifestyle services such as recharges, bill payments, movie ticketing, cab booking, flight & hotel bookings, live chat, hyperlocal deals and much more, all within one application.

“At Samsung, we continuously strive to create value for our customers by providing differentiated solutions and services coupled with innovative devices. The new My Galaxy has been developed keeping in mind the Indian consumers and their smart phone usage habits. It is a testimony to our passion for innovation and localization,” Mr. Asim Warsi, Senior Vice President, Samsung India Electronics, said.

Asim Warsi unveiled Samsung My Galaxy App in Lucknow

The new My Galaxy application incorporates significant enhancements over its predecessor, which saw over 10 million downloads on Google Play Store.

The new My Galaxy application was developed by Indian research and development team at Samsung R&D Institute (SRI) at Bangalore. SRI Bangalore is Samsung Electronics’ largest overseas R&D Centre.

Mr. Dipesh Shah, Managing Director, Samsung Research India, Bangalore, said, “The application has been designed to deliver a simple and seamless experience to consumers by a team of our user experience designers, tech experts and great collaboration from our partners. We strongly believe that it would help de-clutter the device, by bringing everything that consumers use their smartphones for, at one place with ease and convenience.”

Users can now do away with multiple applications, which will help them reduce memory constraints on their devices.

Over the next few days, the new My Galaxy application will be unveiled before audiences in Hyderabad, Chandigarh and Ahmedabad too. The new My Galaxy application is available for free via an update on all Samsung Galaxy smartphones in India with android versions which are Jellybean and above. The application can also be downloaded from Google Play Store.