Beyond technology and products, Samsung’s citizenship programmes continued to focus on people, empowering young innovators, equipping India’s youth with future-ready skills, strengthening institutions, and fostering a culture of giving back. Across classrooms, communities, campuses, and innovation hubs, Samsung’s initiatives reached thousands of lives this year, reinforcing a long-standing belief: technology creates its greatest value when it enables people to grow, dream, and lead change.  Over the last 30 years Samsung India’s Citizenship progammes have benefited lives of 1.5 mn people.

Solve for Tomorrow: Empowering Young Minds to Solve Real Problems

In 2025, Solve for Tomorrow once again emerged as a platform where young Indians turned curiosity into solutions. Students from across the country identified challenges rooted in their communities—ranging from sustainability and education to healthcare and inclusion—and worked to develop technology-led answers.

The programme went beyond ideation, offering mentorship, design-thinking frameworks, and exposure to innovation ecosystems. For many participants, Solve for Tomorrow became their first real encounter with problem-solving at scale—building confidence, collaboration, and a sense of purpose.

The Top Four winning teams in 2025 — Percevia (Bengaluru), NextPlay.AI (Aurangabad), Paraspeak (Gurugram), and Prithvi Rakshak (Palamu) — received INR 1 crore in incubation grants and will continue to develop their prototypes into scalable real-world solutions with mentorship support at IIT Delhi’s FITT Labs.

The jury panel brought together Samsung leadership and experts from across academia, government, and industry to evaluate the finalists’ solutions across four thematic tracks — AI for a Safer, Smarter, and Inclusive Bharat; Future of Health, Hygiene, and Well-being in India; Environmental Sustainability via Technology; and Social Change through Sport and Tech.

This year’s Samsung Solve for Tomorrow witnessed thousands of participants from across India presenting bold, human-centered ideas that blended innovation with purpose. For the first time, finalists also gained hands-on access to FITT’s advanced R&D infrastructure, refining their concepts before the Grand Finale.

Samsung Innovation Campus: Building Future-Ready Skills for a Digital India

As industries rapidly adopt emerging technologies, Samsung Innovation Campus (SIC) played a vital role in preparing India’s youth for the future of work in 2025. The programme offered structured learning in areas such as AI, IoT, coding, and big data—combining theoretical knowledge with hands-on application.

Aligned with the Government of India’s Skill India and Digital India missions, Samsung Innovation Campus equips youth with essential skills in Artificial Intelligence (AI), Internet of Things (IoT), Big Data, and Coding & Programming. Samsung Innovation Campus, the company’s flagship CSR programme now spans 10 states, aiming to upskill 20,000 students nationwide in 2025 — a six-fold expansion over last year.

Nationally, the initiative has achieved 44% women participation, reflecting Samsung’s focus on inclusive and equitable skilling. In Uttar Pradesh, 5000 students would be provided training this year, which is about 25% of the national target — positioning the state as a frontrunner in driving digital empowerment and job-ready talent.

Through Samsung Innovation Campus, Samsung continued to support India’s ambition of becoming a global digital talent hub.

Samsung DOST: Enabling Access to All

In 2025, Samsung India announced a major scale-up of its flagship Samsung Digital & Offline Skills Training (DOST) Sales Programme, under which 9,400 young people from underserved communities will be trained for frontline retail roles. The initiative reinforces Samsung’s commitment to building a skilled, future-ready workforce and advancing India’s vision of inclusive economic growth.

Since its launch in 2021, the DOST Sales Programme has created a strong talent pipeline for India’s fast-expanding organised retail sector. With DOST Sales 4.0, which commenced this year, Samsung is doubling down on its skilling mission in partnership with the Electronics Sector Skills Council of India (ESSCI) and the Telecom Sector Skills Council (TSSC).

DOST Sales 4.0 is yet another step in Samsung’s commitment to driving inclusive, sustainable growth by bridging skill gaps and helping India’s youth participate confidently in the country’s digital and economic transformation.

Nanum: Volunteering that Reflects Samsung’s People-First Culture

At the heart of Samsung’s citizenship efforts lies Nanum, its global volunteering platform. In 2025, Samsung employees across India actively contributed their time and skills to support education, community development, and social causes.

From mentoring students to participating in community initiatives, Nanum embodied Samsung’s belief that citizenship is a shared responsibility.

Through the Nanum Kiosk initiative, Samsung employees are not just donating money—they’re nurturing futures. Each child sent back to school is a story of possibility, made real by shared compassion and purpose.

This day was a reminder that when people come together to care, incredible change can happen. And for these children, the journey is just the beginning.

A Year Defined by Purposeful Progress

Together, Solve for Tomorrow, Samsung Innovation Campus, Samsung DOST, and Nanum shaped a year of meaningful impact for Samsung India in 2025. Each programme addressed a different facet of progress—innovation, skilling, access, and community, yet all were united by a common purpose.

As Samsung looks ahead, its citizenship programmes will continue to evolve with India’s needs, ensuring that technology remains a force for empowerment, opportunity, and inclusive growth. Because when innovation is guided by purpose, its impact lasts far beyond a single year.

Samsung celebrated Nanum Day this year with a heartwarming and interactive initiative — the “Make a Wish Come True” Donation Drive — bringing joy, creativity, and inspiration to the workplace. As part of the celebration, 51 children, aged 6 to 13, spent a memorable day at Samsung’s Gurugram office, sharing their dreams, creating art, and interacting with employees.  “Nanum” means “sharing” in Korean, reflecting the value of giving that defines this initiative.

The highlight of the event was the children’s creation of 100 handmade ‘Wish Cards’, each reflecting a personal dream — from becoming a doctor or teacher to owning a cricket bat or learning something new. These colourful and heartfelt cards were displayed in the office and placed next to the Nanum Kiosk, inviting employees to pick a card and contribute to making a child’s wish come true.

Employees were encouraged to participate by visiting the kiosk on 13 and 14 November 2025, choosing a Wish Card to contribute toward fulfilling that child’s wish. Each contribution symbolised a simple but meaningful act of sharing.’

Celebrate the spirit of sharing

To support their learning journey, Samsung also presented the visiting children with School Ready Kits, packed with essential stationery and supplies. Children later shared their reflections on the experience, expressing their excitement about visiting Samsung, making art, and seeing employees choose and support their dreams.

A special moment of the day was the interaction between the children and SP Chun, Corporate Vice President, Samsung Southwest Asia. Addressing the young visitors with warmth and encouragement, he said: “You are all superstars! There is magic inside each one of you. You can become anything you want — a doctor, teacher, engineer, cricketer or even a YouTuber! The secret is simple: study with your heart. If you work hard, your dreams will come true.”

“When you grow, India grows. At Samsung, we always want you to learn, stay happy and keep smiling. Your dreams are our dreams.”

His message left the children inspired and energized, reinforcing the importance of learning, dreaming big, and believing in themselves.

Through the “Make a Wish Come True” Donation Drive, Samsung employees came together to create an atmosphere of hope and generosity, making Nanum Day a meaningful celebration of sharing.

By contributing to a child’s wish, employees not only supported their dreams but also embraced the spirit of Nanum — giving joy and inspiring the next generation.