Samsung, India’s largest consumer electronics brand, today announced that it has won two bronze Awards for its ‘India Cheers Neeraj’ film at the Clio Sports Awards 2024 – which recognize the best in sports advertising and marketing around the world. The ‘India Cheers Neeraj’ campaign celebrated two-time Olympic medalist javelin thrower Neeraj Chopra’s spirit of resilience and determination as he fought through multiple challenges.

Samsung India won two bronze awards – for Direction and Editing for its film. The prime focus behind Samsung India’s campaign was to support and empower Neeraj Chopra to strive for excellence at the games. Showcasing Neeraj’s resilience & determination, Samsung India released the inspiring film, displaying the ace athlete’s excellence and limitless possibilities at the games.

Celebrating this achievement, Aditya Babbar, Vice President, MX Business, Samsung India, stated, “The Clio Sports Awards is an incredible honour that underscores Samsung India’s commitment to crafting stories that inspire and connect. Our ‘India Cheers Neeraj’ campaign celebrates resilience and determination, values that we hold close at Samsung. This recognition strengthens our resolve to continue pushing creative boundaries, using our technology to empower people and enrich lives across the globe.”

Clio Sports Awards: Recognize Creative Excellence

Clio Sports, founded in 2014, honors the best in sports advertising and marketing around the world. Annually, marketing and creative executives from brands, agencies, media, teams and leagues convene to select and celebrate the breakthrough communications that propel the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community.

‘India Cheers Neeraj’ Film

Through the ‘India Cheers Neeraj’ campaign, Samsung India encouraged fans nationwide to send their good wishes to Neeraj Chopra, supporting him in his journey to push beyond limits and achieve greatness. The film, which embodies Neeraj’s resilience and determination, serves as a tribute to his hard work and unwavering spirit as he overcomes challenges in the world of javelin.

In the campaign film, Samsung Galaxy Z Fold6 smartphone served as a testament to the power of AI technology to enhance and simplify lives. Equipped with cutting-edge Galaxy AI features, the Galaxy Z Fold6 provides tools like Interpreter and Note Assist to help users communicate more effectively and boost productivity, redefining the way they work and connect with the world.

Samsung India undertook the campaign across different platforms including digital and social media, Samsung CRM and Members App, along with promotion through its SECs (Samsung Experience Consultants) and channel partners.

Samsung today announced that it is requesting fans to come forward and send their good wishes for Neeraj Chopra through the ‘India Cheers for Neeraj’ campaign. With the campaign, Samsung India’s aim is to support and empower Neeraj to strive for excellence and push beyond boundaries.

To channelize consumer enthusiasm and amplify the collective cheer of the nation, Samsung India has unveiled a film to bolster support for Neeraj Chopra. Embodying the spirit of resilience and determination of the ace athlete as he fights through multiple challenges, this film highlights how Samsung’s recently-launched Galaxy Z Fold6 smartphone aids his journey.

Galaxy Z Fold6 pushes the bar with its powerful Galaxy AI technology, offering unparalleled experiences to consumers. Powered by Galaxy AI, the Galaxy Z Fold6 comes with AI features such as Interpreter and Note Assist, allowing users to communicate more effectively, enhancing their productivity and changing the way they work and live.

“Samsung believes in empowering individuals to push beyond their limits and achieve greatness. We are putting our might behind Neeraj Chopra, who embodies excellence and limitless possibilities, values that are deeply respected at Samsung. With the ‘India Cheers for Neeraj’ campaign, we aim to harness the collective energy of the nation and ‘Unfold the Best’ in cheering for Neeraj,” said Aditya Babbar, Vice President, MX Business, Samsung India.

Apart from receiving the all-new Galaxy Z Fold6, Neeraj Chopra would also receive the Special Edition Galaxy Z Flip6 and a personalized Flipsuit case.

“I am grateful to Samsung India for their unwavering support and the motivation provided through the ‘India Cheers Neeraj’ campaign. The encouragement and well wishes from fans are invaluable and fuel my determination to succeed. With each challenge that I overcome; I’m drawn closer to my targets and unfolding this journey with me is the all-new Galaxy Z Fold6. This remarkable device with its cutting-edge Galaxy AI features empowers me to perform at my best. The mantra of ‘GalaxyFoldIsGold’ embodies my drive to push beyond boundaries,” said Neeraj Chopra.

Neeraj Chopra is now also a part of Samsung’s exclusive ‘Team Samsung Galaxy’. Users and fans can send their wishes to Neeraj Chopra – the man with the golden arm – by visiting Samsung India’s website on: Cheer for Neeraj Chopra Send a wish | Samsung India.  Believing that every wish can make a difference, Samsung India is facilitating users to send their wishes on WhatsApp by messaging “NEERAJ” to 9870-494949. Additionally, they can drop a comment on Samsung’s social media channels by tagging the brand @SamsungIndia. Samsung encourages its consumers to join the conversation with the hashtags: #IndiaCheersNeeraj, #GalaxyFoldIsGold, #GalaxyZFold6, #GalaxyAI, and #Samsung.

Neeraj Chopra, the golden boy and world champion, joins the flip side with Galaxy Z Fold5. Watch the video to know why our golden boy feels ‘Fold is Gold’ !