Samsung, India’s largest consumer electronics brand, today announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers. At the heart of this launch is the new Samsung Vision AI that delivers an unparalleled home entertainment experience with next-generation AI capabilities. Staying true to its commitment to innovation, Samsung’s latest range redefines how users interact with screens, turning them into intelligent companions that enrich everyday living.

Samsung Vision AI – a cutting-edge technology framework – pairs AI-enhanced picture and sound for maximum performance with personalized experience. Samsung Vision AI is built on three pillars.

1. AI Mode optimizes picture quality and sound in real time by using advanced deep-learning algorithms that adapt to both content and ambient surroundings, ensuring stunning visuals and immersive audio every time.
2. AI Experience personalizes content discovery and settings by learning user preferences over time, delivering a smarter, more intuitive interaction.
3. Multi-Device Connectivity seamlessly connects the TV with smartphones, tablets, and other smart devices, enabling effortless content sharing, control, and continuity across the Samsung ecosystem.

“The role of the television in Indian homes has evolved – it’s no longer just about watching content, but about enabling connected, intelligent lifestyles. With the introduction of Samsung Vision AI across our widest-ever premium lineup, we are delivering a future-ready TV experience that goes beyond stunning visuals. Samsung Vision AI ushers in a truly personalized, AI-powered screen experience, where the viewer is more important than what’s being viewed. We are calling this shift ‘It’s Your Show’ – an experience where users are in complete control, with the TV adapting to their unique preferences, habits, and ecosystem. Our new AI TV lineup breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in India’s premium television segment,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung Vision AI: Powering a New Generation of Smart, Personalized Entertainment Experiences

Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviours. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display.

Several features come together to redefine the big screen experience-

Universal Gesture Control allows users to effortlessly navigate their Samsung Smart AI TV using simple hand movements, eliminating the need for a remote. This feature utilizes AI technology, and a connected Galaxy Watch to recognize gestures, allowing for intuitive control over various TV functions.

AI Upscaling Pro elevates lower-resolution content to near-8K quality, ensuring every detail is crystal clear. Powered by Samsung’s NQ8 AI Gen3 Processor, this feature sharpens images and enhances clarity, delivering a vivid and lifelike viewing experience.

Generative Wallpaper transforms idle screens into dynamic, personalized art canvases, creating visuals that match moods or occasions. Leveraging AI, this feature generates unique 4K images, allowing users to personalize their viewing experience with custom artwork. ​

Multi-Device connectivity keeps users updated about their living environment with real-time alerts and energy monitoring. Integrated with SmartThings, it provides real-time summaries of the home’s status and suggests necessary actions, enhancing peace of mind whether users are at home or away.

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Pet and Family Care Mode provides peace of mind by detecting unusual activities of pets or family members and by automatically adjusting home settings for added comfort. Utilizing on-device AI, it can detect events such as a dog barking or a baby crying, alerting users when attention is needed.

Samsung’s Most Advanced AI-Powered Neo QLED 8K TV Redefines Visual Display Technology

Leading the 2025 AI TV lineup is the flagship Neo QLED 8K QN950F, designed to deliver the pinnacle of TV innovation. Powered by the advanced NQ8 AI Gen3 Processor, which employs 768 AI neural networks, this TV brings breakthrough features to life. Ensuring an exceptional viewing experience with crisp details, regardless of the input source, it is encased in an ultra-slim, minimalist Infinity Air design. The Neo QLED 8K QN950F is an object of beauty and a technological prowess, offering a truly immersive and sophisticated cinematic visual display.

The 8K AI Upscaling Pro feature intelligently analyzes and enhances any content to 8K quality, preserving details and textures with remarkable accuracy.

The Glare-Free technology ensures distraction-free viewing even in brightly lit spaces, reducing reflections without compromising colour or contrast.

Q-Symphony and Dolby Atmos combine to deliver a deeply immersive, multidimensional audio experience by perfectly synchronizing the TV speakers with compatible Samsung soundbars.

The ultra-fast 240Hz refresh rate ensures fluid motion and razor-sharp visuals, ideal for high-speed action, sports, and next-gen gaming.

AI Mode intelligently optimizes picture and sound based on content type and surroundings, delivering a customized viewing experience.’

The Neo QLED 8K is available in sizes of 85, 75, and 65 inches.

Lineup for All Entertainment Needs: Neo QLED 4K

The QN90F, QN85F, QN80F and QN70F models headline the Neo QLED 4K lineup. The QN90F features Quantum Matrix Technology Plus with 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free viewing and a powerful 60W 4.2.2 channel speaker system with Dolby Atmos and Q-Symphony for a cinematic audio-visual experience and Samsung’s signature Neo Slim design with Art Store and Generative Wallpaper support.

Samsung’s   2025 OLED TVs push performance further with NQ4 AI Gen3 Processor supported by 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free Viewing, and AI Motion Enhancer Pro for exceptional clarity in fast-moving scenes. These models support 100% Color Volume, are PANTONE Validated, and feature a minimalist Infinity One design with Attachable Slim One Connect to reduce clutter.

Samsung has also curated localized Smart Experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness.’

Cloud Gaming Service enables users to experience AAA games with Plug and Play – with no console or PC required.

Samsung Education Hub helps users to experience Big Screen Learning with live classes, making learning for your kids more interactive and immersive.

TV Key service upscales consumers as there is no requirement for a set-top box as it enables direct transmission of content through the cloud.

Samsung TV Plus provides 125+ national and international channels absolutely free with instant access to news, movies, entertainment and more.

The 2025 Samsung AI TVs come equipped with a built-in SmartThings hub, transforming the television into a central command centre for connected living. This integration allows users to effortlessly connect and control a wide array of smart devices. Additionally, SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home. The platform’s ambient sensing capabilities analyse human movements and environmental sounds, allowing the system to adapt settings such as lighting and temperature to suit daily routines, thereby enhancing comfort and convenience. ​

Fortified with Samsung Knox, a comprehensive security platform that safeguards user data and privacy, high security standards are maintained. It detects and prevent unauthorized changes, blocks phishing websites to protect against malicious sites, and enhanced personal information protection through Samsung Knox Vault.

To ensure a future-ready and secure smart TV experience, Samsung’s 2025 AI TV lineup comes with 7 years of guaranteed OS upgrades at no additional cost. This industry-leading commitment extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements. Whether it’s advanced AI functionality or seamless SmartThings integration, consumers can enjoy a consistently premium experience year after year, making their investment in Samsung’s Vision AI-powered TVs truly future-proof.

Price, Offers & Availability

The 2025 lineup of Neo QLED 8K, Neo QLED 4K, OLED, and The Frame TVs will be available for pre-order from May 7, 2025 across Samsung retail stores, Samsung.com, and leading offline and online retail channels.

As part of the pre-order offer, consumers purchasing Neo QLED 8K, Neo QLED 4K, OLED TVs and The Frame can avail of exciting benefits, such as Free Soundbar worth up to INR 90990, cashback of up to 20%, Easy EMI with zero down payment, lowest EMI starting INR 2990 and up to 30-month EMI tenure. These offers are valid till May 28, 2025.

• Samsung’s Neo QLED 8K range starts from INR 272990
• Samsung’s Neo QLED 4K range starts from INR 89990
• Samsung’s OLED range starts from INR 154990
• Samsung’s QLED range starts from INR 49490
• Samsung’s Frame TVs range starts from INR 63990

The 2025 Samsung AI TV lineup is available in a wide spectrum of screen sizes, catering to every viewing preference and space requirement. The range includes 43″, 50″, 55″, 65″, 75″, 77″, 83″, 85″, 98″ and the ultra-large 100” and 115″. From compact personal entertainment zones to immersive home theatres, this diverse selection ensures there’s a perfect AI-powered screen for every room and need.

Samsung, India’s largest consumer electronics brand, has announced its exclusive Festive Campaign to celebrate Gudi Padwa, Ugadi, and Holi with incredible deals on its premium AI big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED, and Crystal 4K UHD TV models. Running from March 5 to March 31, 2025, this campaign presents consumers with unmatched offers to upgrade their home entertainment experience.

Elevating home entertainment to the next level, Samsung’s premium range of TVs offer AI-powered picture quality, immersive sound, and sleek designs. Consumers can also avail a free TV worth up to ₹2,04,990 or a free soundbar worth up to ₹90,990 on select purchases. To make these innovations more accessible, Samsung is offering up to 20% cashback, zero down payment, and easy EMI options starting at just INR 2990 for up to 30 months. Additionally, they can enjoy up to 45% off on Samsung Soundbars with the purchase of any Samsung TV, making it the perfect opportunity to upgrade to a cinematic viewing experience. These offers will be available on Samsung.com, leading online portals, and select Samsung retail outlets across India.

“At Samsung, we continuously strive to enhance the consumers viewing experience by offering cutting-edge technology combined with attractive deals, bringing best-in-class technology into their homes. Our premium AI-powered TVs redefine entertainment, offering unparalleled picture quality, immersive sound, and seamless connectivity. As we celebrate the month of festivals with Awesome India, we are excited to offer exclusive deals on Samsung’s range of AI-powered TVs. Through these exciting festive offers, we aim to make premium home entertainment more accessible, allowing consumers to elevate their viewing experience and celebrate with their loved ones in the most immersive way possible,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung’s latest festive offers, running in the month of March, are designed to make AI-powered home entertainment more accessible. The premium TV range ensures consumers enjoy immersive visuals with advanced AI upscaling, lifelike color accuracy, and superior sound quality. Samsung TVs, equipped with Dolby Atmos and Q-Symphony, deliver multidimensional audio, making every scene more captivating. Moreover, with Samsung Knox security, users can enjoy a secure and seamless smart TV experience. Powered by AI and Quantum Matrix Technology, these TVs deliver superior contrast, clarity, and brightness, transforming any living room into a home theatre.

Samsung’s festive campaign underscores its commitment to innovation and consumer delight, offering the perfect blend of technology, design, and value. The offers are available on 55” & above TV  sizes across the Neo QLED 8K, Neo QLED 4K, OLED TV and Crystal 4K UHD TV range.

Samsung TV Models

Neo QLED 8K

Samsung’s Neo QLED 8K range features the NQ8 AI Gen2 Processor, enabling a transformative AI-powered viewing experience. With 256 AI neural networks, this processor optimizes picture and sound quality, delivering an unparalleled 8K experience, whether streaming, gaming, or watching live sports. Motion Xcelerator Turbo Pro ensures consistently crisp visuals and ultra-fast speeds for a smooth gaming experience.

Neo QLED 4K

Samsung’s Neo QLED 4K lineup, powered by the NQ4 AI Gen2 Processor, enhances any content to stunning 4K resolution. Quantum Matrix Technology ensures impeccable contrast, while the world’s first Pantone Validated display guarantees true-to-life color accuracy. With Dolby Atmos integration, the Neo QLED 4K range provides an immersive cinematic experience.

QLED TV

Samsung’s QLED TVs utilize Quantum Dot technology to deliver 100% color volume, ensuring vibrant visuals at any brightness level. Designed to blend seamlessly into any home, these ultra-slim TVs offer a perfect combination of style and performance.

OLED TV

Samsung’s glare-free OLED TV eliminates unwanted reflections while preserving deep blacks and crisp images in all lighting conditions. Featuring the NQ4 AI Gen2 Processor, Real Depth Enhancer, and OLED HDR Pro, these TVs redefine picture quality. With Motion Xcelerator 144Hz, Samsung OLED TVs offer ultra-smooth visuals, making them the ultimate choice for gaming enthusiasts.

Samsung, India’s largest consumer electronics brand, has launched its ‘Big TV Days’ campaign to celebrate the New Year and Republic Day season. Offering unmatched deals on its premium big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED and 4K UHD TV models, the campaign will run from January 3 to January 31, 2025.

Consumers looking to elevate their home entertainment experience can benefit from incredible offers, including free Samsung TVs worth up to ₹204,990 and free soundbars worth up to ₹99,990 with select purchases. Bringing the best-in-class viewing experience to homes across the country, Samsung’s premium range of TVs deliver life-like picture quality, powered by AI upscaling and innovative technology, making every frame sharper, more immersive, and true to life. Ushering a new year along with a revolutionary audio-visual experience, customers can also avail up to 20% cashback, zero down payment, and lowest EMI options with a tenure of up to 30 months. These attractive deals will be available on Samsung.com, leading online portals and Samsung retail outlets across India.

“At Samsung, we are redefining home entertainment with our ‘Big TV Days’ campaign, offering unmatched deals on our premium AI-powered TVs. Designed to deliver stunning visuals, immersive sound, and smart connectivity, these televisions transform living spaces into cinematic hubs. Samsung televisions take the style quotient several notches higher while providing complete security enabled by Samsung Knox. We are excited to bring next-level viewing experiences to consumers across India with added benefits in the New Year,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

The new offers are aimed to democratize AI technology and make Samsung’s latest range of premium TVs more accessible to consumers. Powered by AI upscaling and AI optimisation, Samsung’s premium AI TVs breathe life into consumer’s content. Samsung TVs make it easier than ever to escape into the action of every scene with Q-Symphony & Dolby Atmos, multi-dimensional sound that is played from every corner of the screen, elevating the viewing experience to that of a movie theatre. Additionally, keeping user’s privacy under lock and key, Samsung Knox security protects the TV and its connected devices from unauthorized activity.

Powered by AI and Quantum Matrix Technology, these TVs display unparallel contrast, clarity, and brightness, delivering a cinematic adventure in every living room. Underscoring its commitment to democratizing AI and transforming TV-viewing experience for Indian consumers, Samsung ‘Big TV Days’ sale offer the perfect blend of innovation, premium design, and exceptional value. The new offers are available on 98”/85”/77”/75”/65”/55” sizes across the Neo QLED 8K, Neo QLED 4K, and OLED TV range, Neo QLED 8K.

Samsung’s Neo QLED 8K range is powered by the NQ8 AI Gen2 Processor, which enables AI-powered content viewing experience, providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience, whether its streaming OTT services, playing video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

Samsung’s Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

Samsung, India’s largest consumer electronics brand, is set to make this festive season more delightful with the launch of its ‘Big TV Festival’ promotion. Offering unparalleled deals on premium AI-powered big-screen televisions like Neo QLED 8K, Neo QLED 4K, OLED and Crystal 4K UHD TVs, the limited period offers runs from September 14 till November 10, 2024, bringing exciting freebies, cashback, a 3-year warranty and special EMI offers.

Samsung Big TV Festival is about to set a new standard in visual immersion and sound quality with AI-enabled features. The offers are available across the Neo QLED, OLED and Crystal 4K UHD TV range on select models.

Customers can also avail free Samsung TV models worth up to INR 290000, and free sound bar worth INR 100000, with select purchases. Samsung is also offering irresistible cashbacks up to 20%, 3-year comprehensive warranty and Easy EMIs starting at INR 2777 on its ultra-premium Big TVs, with a long tenure EMI up to 36 months. These attractive deals will be available across Samsung.com, and select Samsung retail outlets across India.

Ushering a new era of unrivalled picture and sound, these offers by Samsung aim to democratize AI technology and make its latest range of premium TVs more accessible to consumers. A screen class of its own powered by AI upscaling and AI optimisation, these premium AI TVs breathe life into consumer’s content. Making it easier than ever to escape into the action of every scene with Q-Symphony & Dolby Atmos, multi-dimensional sound is played from every corner of the screen, elevating the viewing experience to that of a movie theatre. Additionally, keeping user’s privacy under lock and key, Samsung Knox security protects the TV and its connected devices from unauthorized activity.

“Today, in modern Indian households, televisions are seen as the centrepieces of living spaces, seamlessly integrating technology and lifestyle. With the rising demand for bigger screen sizes in India and to democratize the premium AI experience for the consumers, we are proud to bring back the Samsung Big TV Festival. Designed to set a new standard in visual immersion and sound quality with AI-enabled features, these televisions take the style quotient several notches higher while providing complete security enabled by Samsung Knox. The Big TV Festival emboldens consumers to embrace the future of elevated home entertainment system ahead of the festive season, by upgrading to the ultimate cinematic experience offered by the Samsung AI TV range” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Neo QLED 8K

The Neo QLED 8K range comes powered by the NQ8 AI Gen2 Processor, which enables AI-powered content viewing experience, providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience, whether its streaming OTT services, playing video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with  Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

The 2024 Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

Crystal 4K UHD TV

Samsung’s UHD TV brings colours to life with Dynamic Crystal Colour technology, offering lifelike variations and subtle details in every shade. The 4K upscaling technology brings the picture on screen up to near 4K quality, offering a captivating screen experience. Motion Xcelerator keeps fast-moving action smooth and clear, making every game, movie, or show, more immersive and enjoyable.

Samsung, India’s largest consumer electronics company, today announced a new era of AI TVs with the launch of its ultra-premium Neo QLED 8K, Neo QLED 4K and OLED TVs at the ‘Unbox & Discover’ event at Samsung Opera House in Bengaluru. The 2024 line-up of Neo QLED 8K, Neo QLED 4K and OLED TVs elevate your home entertainment experience with powerful, AI-driven solutions.

“Samsung is bringing the transformative power of Artificial Intelligence (AI) across product categories to improve consumers’ lifestyles. That’s why we have integrated AI to home entertainment to offer exceptional viewing experiences for our consumers. Our 2024 range of Neo QLED 8K, Neo QLED 4K and OLED TVs redefine the home entertainment experience and offer new innovations across accessibility, sustainability and enhanced security with the power of AI,” said JB Park, President and CEO, Samsung Southwest Asia.

“Televisions have emerged as the centerpieces of modern living, seamlessly integrating technology and lifestyle. The rising demand for larger screen sizes in India reflects consumers’ preference for premium TVs. We are launching AI TVs that have been designed to set a new standard in visual immersion and sound quality. With the launch of our new range of AI-powered 8K Neo QLEDs, 4K Neo QLEDs and OLED TVs, we are confident of extending our market leadership in India,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Neo QLED 8K with new NQ8 AI Gen3 Processor for Clarity, Sound and Smart Experiences

Samsung’s flagship TV – Neo QLED 8K – is equipped with the advanced NQ8 AI Gen3 processor, marking a significant leap in AI TV

technology. The NQ8 AI Gen3 processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eight-fold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Several AI features come together to redefine the big screen experience on the 2024 Neo QLED 8K:

AI Picture Technology brings out the finest details with outstanding clarity and naturalness, including facial expressions and other subtle nuances. 

AI Upscaling Pro transforms content to closely match the 8K display.

AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports, helping users enjoy every moment. During a match, it helps in tracking the ball without any distortion, making users feel they are watching the match LIVE in a stadium.

Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene.

AI Sound Technology helps deliver precise audio with Active Voice Amplifier Pro, which detects background noises and adjusts volume automatically. Object Tracking Sound Pro enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

AI Auto Game Mode recognizes both the game and the genre and automatically tailors the picture quality and sound quality settings.

AI Customization Mode adjusts the picture for each scene based on user preference basis the content type.

AI Energy Mode saves power without compromising picture quality.

The Neo QLED 8K is available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches. 

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, World’s First Glare-Free OLED

The 2024 Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience.

The Neo QLED 4K is available in two models, QN85D and QN90D, and in sizes of 55, 65, 75, 85 and 98 inches.

Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. 

Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Samsung OLED TV will be available in two models — S95D and S90D — in sizes of 55, 65, 77 and 83 inches.

Samsung has also curated localized Smart Experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness.

Cloud Gaming Service enables users to experience AAA games with Plug and Play – with no console or PC required.

Samsung Education Hub helps users to experience Big Screen Learning with live classes, making learning for your kids more interactive and immersive.

Smart Yoga can be experienced with an AI- enabled mat. You not only get real-time asana tracking tips, but also posture correction feedback.

Additionally, with TV Key Cloud service, consumers no longer need a set-top box as it enables direct transmission of content through the cloud.

Samsung TV Plus provides 100+ channels absolutely free with instant access to news, movies, entertainment and more.

The 2024 Neo QLED 8K, New QLED 4K and OLED TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices.

Samsung’s 2024 screen lineup also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances.

The new AI TVs also provide a highly personalized experience with apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Samsung also announced the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and soundbar, the Music Frame promises an enhanced auditory experience that complements any space.

Price and Pre-Order Offer

As part of pre-order offer, consumers purchasing the Neo QLED 8K, Neo QLED 4K and glare-free OLED range will receive a free soundbar worth up to INR 79990, Freestyle worth INR 59990, Music Frame worth INR 29990, depending on the model, until April 30, 2024. Consumers can also avail up to 20% cashback depending on the model.

• Samsung’s Neo QLED 8K range starts from INR 319990 
• Samsung’s Neo QLED 4K range starts from INR 139990
• Samsung’s OLED range starts from INR 164990

Immerse yourself in action-tracking sound emanating from all corners of the screen and bask in the authentic sensation of being right in the heart of the scene. Activating Dolby Atmos on your television is a straightforward process that requires just a few simple steps.

Here’s a detailed guide for the process

Step 1: Press the ‘Home’ button on the remote control

Step 2: Then, press the ‘Left’ key

Step 3: Now, go to ‘Menu’ and select ‘Settings’

Step 4: Inside ‘Settings’, click ‘All Settings’

Step 5: After that, select ‘Sound’ and then select ‘Expert Settings’

Step 6: Among several options, select ‘Dolby Atmos’ and toggle it on

And just like that, you can easily enable Dolby Atmos on your Samsung television to get amazing and realistic surround sound experience every time you watch your favourite content.

Now, plan movie nights with your special someone or friends or even host watch parties during live matches. With Dolby Atmos, your viewing experience on Samsung TV will be as grand and stunning as it can get.

Watch the video to know more:

With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews.

Future-Proof Your Home Entertainment With Neo QLED 8K

▲ Samsung Neo QLED 8K

Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews.

At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels.

Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a “Top Pick 2023” for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” 

TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023)

Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K

Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution.

Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.”

T3 honored the QN95C with its “Platinum Award” and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023)

Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.”

The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.”

Game-Changing OLED Experience Powered by Neural Quantum Processor 4K

▲ Samsung OLED

Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors.

Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.”

Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.”

Lifelike Soundstage Powered by Q-Symphony and Sound Remastering

▲ Speakers on the rear side of Samsung Neo QLED (QN900C)

A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup.

Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars.

Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as “Highly Recommended,” and gave it five out of five stars.

Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com.

Samsung Electronics today was recognized by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

“The Samsung Gaming Hub combines Samsung’s leadership in streaming technology with our experience in creating the industry’s most cutting-edge hardware, removing the barriers to entry so people can just play,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “With expanding partnerships across leading game streaming services and expert curated recommendations, players will be able to easily browse and discover games from the widest selection available, regardless of platform.”

Where Gaming Comes Together

Powered by Tizen, Samsung Gaming Hub allows players to instantly access the games they love from industry-leading partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and coming soon, Amazon Luna in addition to their gaming consoles and PC, all in one convenient place.² Players can use their favorite accessories, such as Bluetooth headsets and controllers with the Samsung Gaming Hub without the need to purchase new hardware — making it easier to access games than ever before. Additionally, users will be able to see expertly curated recommendations based on the latest and most popular games.

The Samsung Gaming Hub also seamlessly integrates music and streaming services to provide access to more entertainment options during gameplay, with easy connection to Twitch, YouTube and Spotify directly on the Gaming Hub experience menu. Players can get the latest gaming news, watch tutorials, play their favorite music and podcasts and view trailers from the most anticipated games all from the new and convenient Gaming Hub.

Streaming Innovation Meets Incredible Processor and Picture Quality

Players can also look forward to an amazing gaming experience thanks to advanced motion enhancements and latency reducing technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series. Samsung’s latest lineups introduce faster decoding and optimized buffer control technology which reduces the input lag by more than an average of 30 percent compared to the previous models.

Additionally, Samsung’s latest AI upscaling technology optimizes game graphics, providing incredible 4K and 8K resolution with high color accuracy and sharpness.

For more details, visit the Samsung Gaming Hub page.

¹ Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil.
² Service availability for partners may vary by region.