This wedding season, Samsung, India’s largest consumer electronics brand, has announced New BigInnings programme to add to the joy of newlyweds as they set up a home together that matches their lifestyle.

Based on the evolving needs of today’s modern lifestyle, the thoughtfully crafted New BigInnings programme allows newlywed consumers to choose from a variety of curated wedding packages that consist of Samsung’s premium and lifestyle products. To avail this offer, consumers need to buy three or more Samsung products ranging from smartphones and wearables, to TVs, refrigerators, microwaves, soundbars, washing machines, ACs, and more.

The New BigInnings programme also offers an array of special services to create a memorable experience for the newlywed consumers and help them set up their new home as per their convenience with flexible installation option. Samsung will also offer a dedicated service consultant to help consumers with smart home set up, product queries, service requests etc.  Additionally, to mark the occasion of setting up a new home together, Samsung will plan a special celebration during installation.

Consumers can avail these exciting packages on Samsung.com until February 29, 2024, with affordable EMI options starting from just INR 6999.

“Samsung is committed to enable a premium lifestyle and smart living for consumers with its innovative technology and consumer-centric approach. We are thrilled to introduce the New BigInnings programme for newlywed consumers as they begin setting up their new life together. Beyond providing amazing offers, this initiative offers memorable experience with seamless and hassle-free service. At Samsung, we understand the profound significance of these special moments and the role that smart technology and devices play in simplifying lives. The New BigInnings programme is our way of adding an extra touch of happiness to our consumers’ celebrations,” said Sumit Walia, Senior Director, Samsung India.

Under the New BigInnings programme, consumers can avail a discount of 7% while buying three or more Samsung products. Samsung has curated wedding packages under three themes – Smarter Living, Entertainment, and His & Her. Under each theme, there are three categories – Premium, Elegant and Modern.

The Smarter Living theme offers AI-enabled, premium lifestyle products such as Neo QLED TV, QLED TV, Frame TV, Family Hub refrigerator; BESPOKE side-by-side refrigerator, Top Mount Freezer refrigerator and high capacity front-load washing machines.

The Entertainment Theme provides a diverse selection of in-home entertainment products ranging from Neo QLED TV, QLED 4K TV to AI-enabled WindFree AC to Samsung’s premium Soundbars, Microwaves, Galaxy Buds, and more.

The His & Her theme allows consumers to choose from a combination of Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 Classic, Galaxy Watch 6, Galaxy Buds2 etc.

Samsung, the global number one TV brand for the last 17 years, today rolled out mega deals on a wide range of its televisions for the much-awaited festive season.

The festive season is a great opportunity to bring something new to your home and give a touch of style to your living space with Samsung’s television range which includes Neo QLED TV, OLED TV, Crystal 4K iSmart TV, Crystal Vision 4K TV, QLED 4K TV, The Frame TV and more.

“With festivities around the corner, consumers are on the lookout to upgrade their homes with premium TVs. At Samsung, we are committed to enhance this festive cheer for our customers through exciting offers on our televisions. We are confident that our unique offers will add more joy to this festive season,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Consumers can enjoy bank cashback of up to 20%, a 3-year warranty and choose some easy EMI options.

Key Retail Store Offers

The 2023 range of Neo QLED TVs come with Samsung’s Quantum Matrix Technology, advanced Neural Quantum Processor, Pantone® validation, Q Symphony 3.0, Dolby Atmos®, built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors, and much more. On purchase of select Neo QLED 8K & 4K TVs, consumers can get a free Galaxy S23 Ultra 5G worth INR 124999, a 50-inch The Serif TV worth INR 69990, The Freestyle projector worth INR 59990 or a Soundbar worth INR 49990 along with a 3-year comprehensive warranty on the Neo QLED TVs.

Samsung’s OLED TV range with Neural Quantum Processor 4K deliver deep blacks, clean whites and lively colours. Validated by PANTONE®, these TVs also come with the intelligent EyeComfort Mode, Dolby Atmos®, OTS+, Q Symphony, Motion Xcelerator Turbo Pro and much more. On purchase of select OLED TV models, consumers can get a free Soundbar worth INR 49990, along with a 3-year warranty on the TV.

On purchase of Samsung’s select QLED TVs, consumers can get a free Galaxy S23 Ultra 5G worth INR 124999 or a Soundbar worth up to INR 59990. With select Crystal UHD TVs, consumers can get a free Soundbar worth INR 49,990, along with a 3-year warranty on the TV.

Key Online Offers

Consumers can get up to INR 4000 cashback and avail easy EMI options for up to 18 months.

Samsung’s flagship Neo QLED TV range offers enhanced connectivity, advanced personalization, ultimate gaming experience and everyday sustainability, for a “More Wow than Ever” experience. It comes with Quantum Matrix Technology, Neural Quantum Processor, Pantone® validation, built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light, sound, and much more. It will be available on Amazon, Flipkart and Samsung.com at up to 15% discount.

Consumers can buy Samsung’s lifestyle TV, The Frame – a TV when it’s on and Art when it’s off – which comes with an attractive cashback of up to INR 6000.

Featuring the innovative Dual LED technology, QLED 4K TVs enable consumers to enjoy images without any distortion. It comes with Samsung’s proprietary Quantum HDR that helps in watching content with every intricate detail and contrast. The 2023 QLED 4K TV has been validated by Pantone®, which ensures not only lifelike but authentic expression of 2,030 Pantone® colours and 110 skin tone shades. It will be available on Amazon, Flipkart and Samsung.com starting at up to 25% off, along with a cashback of up to INR 3500.

The Crystal Vision 4K TVs come with flagship smart features such as Multi Voice Assistant, Video Calling with SlimFit Cam, Solar Remote, built-in IoT Hub with Calm Onboarding and IoT Light Sensors for auto brightness adjustment, which provides a truly connected living experience. It will be available on Flipkart and Samsung.com at up to 20% off and a cashback of up to INR 3500.

The Crystal 4K iSmart TV range offers a fusion of advanced technology and affordability. It also offers multiple flagship TV features such as a built-in IoT Hub with Calm Onboarding, IoT Light Sensors, HDR 10+, Video Calling with SlimFit Cam and much more. It will be available on Amazon, Flipkart and Samsung.com at up to 20% off and a cashback of up to INR 3500.

Samsung’s FHD and HD TV Smart TV range offers wondertainment to users with features like HDR, Dolby Digital Plus, 3 side bezel-less design, PUR color and more. Customers can buy it on Amazon, Flipkart and Samsung.com and get cashback of up to 10%.

Samsung Soundbar T42E, the perfect addition to any home setup, comes with a 6.5-inch subwoofer, 150W sound output, surround sound expansion, and one remote control. It will be available on Amazon, Flipkart and Samsung.com at an attractive discount of up to 20% off.

For synchronised sound experience that transports users to another world, Samsung Neo QLED TVs come equipped with Q-Symphony feature that uniquely allows TV and soundbar speakers to operate simultaneously for an accurate and balanced audio delivery, filling your room with rich and multidimensional sound. Once enabled, you can control the volume and other audio settings using a single remote, simplifying your experience.

Let us show you how you can enable Q-Symphony on Samsung Neo QLED TV:

Follow these steps to enable Q Symphony: 

• The setup is pretty easy; first, you’ll need an a HDMI or an optical audio cable
• If you’re using an HDMI, connect the cable from the soundbar to the TV
• Once you’re connected, go to your TV’s home screen
• Then, select a sound output from the quick settings

Follow these steps for manual setup: 

• First, select Settings, and then pair it with sound
• Do you see the soundbar and TV pair you connected?
• Just choose the TV + AV soundbar pair, and you’re all set

Enjoy the full-scale sound from the content you are watching.

Watch the video to know more:  

The video highlights the features of the 2023 Neo QLED TV, such as a SolarCell remote that is entirely battery-free and can charge only on indoor lighting or sunlight using built-in solar cells. It can also charge by drawing power from spare electromagnetic waves emitted by WiFi routers. Consumers can also enjoy low electricity bills via the AI Energy mode on the SmartThings app, which allows them to reduce energy usage by 20% by decreasing TV brightness per ambient light.

The video is a testimony to Samsung’s consistent efforts to promote sustainability and embrace responsible innovations while catering to consumers’ demand for in-home entertainment and modern lifestyles.

Watch the video below to see why the new Neo QLED TV is the epitome of everyday sustainability.

In the road to a sustainable future, every little step counts.

This #WorldEnvironmentDay, our all-new range of #NeoQLED8K TV brings home many little steps that let you make a difference with everyday sustainability.

Know more: https://t.co/oTn7Hdceqh #Samsung pic.twitter.com/dQw1ftlZHd

— SamsungNewsroomIN (@SamsungNewsIN) June 5, 2023

Our home is an extension of our personality and hence people like to make an extra effort to create the perfect cosy ambiance and leave a lasting impression on others who visit. Every corner, furniture, curtains, and most importantly gadgets in your home defines you. Every home requires that one statement piece that defines its inhabitants and effortlessly exudes their personality.

To add the right touch of elegance and style to your home, Samsung has recently introduced its 2022 range of Neo QLED TVs that can easily transform any living space. It offers unmatched in-home entertainment with a perfect combination of splendid design and cutting-edge features that will never fail to awe.

Wondering how Samsung Neo QLED TVs can give your home an effortless makeover and uninterrupted entertainment? Read on to know what makes them more than just TVs:

Add a Chic Look with Infinity One Design

Sporting the signature Infinity One Design, Neo QLED TVs come with a slimmer and sleeker look. Due to its unique design language, the TV appears as if it is floating above the ground. A breathtakingly beautiful sight for you and your guests!

Enhanced Viewing with Quantum Matrix Technology Pro

Samsung’s latest range of Neo QLED TVs comes with Quantum Matrix Technology Pro, which is powered by Quantum Mini LEDs. With 1/40th size of normal LED, the Quantum Mini LED enables best brightness with colors and deepest black and reduces blooming in the picture. The Shape Adaptive Light Control precisely analyses various objects in the picture and controls lights accordingly providing seamless viewing experience.

Better Convenience with Built-in IoT Hub

The latest Neo QLED TVs come equipped with a built-in IoT Hub that makes your TV a one-stop control hub for all your smart home devices, even third-party ones. The convenient SlimFit TV webcam allows you to seamlessly connect with your colleagues and loved ones through video calling or web conferences on the big TV screen. Bring the best of content viewing to your home. The Smart Hub feature comes with an all-new interface that simplifies smart viewing with an easy-to-navigate home screen.

Dolby Atmos

To bring cinematic viewing experience to the consumers, Neo QLED TV’s sound system that can create truly immersive and realistic audio experiences. The consumers can now enjoy a fantastic Dolby Atmos Experience with the unparalleled 3D surround sound.

Redefining ‘Eco-friendly’ with SolarCell Remote

Taking meaningful innovations to a whole new level, Samsung’s latest Neo QLED TVs come with the latest SolarCell Remote. It is completely battery-free and redefines ‘eco-friendly’ with its ability to get charged through the ambient light inside your home.

Immersive Gaming

The 2022 Neo QLED range allows the players to have smooth and flowing motions without a moment of lagging. The Game Bar allows players to monitor gaming status and optimize game settings easily. Also, there are no blind spots anymore with Zoom-in mode, and Ultra-wide view. All of this is possible Motion Xcelerator Turbo Pro that makes the Neo QLED a must-have for the gamers.

Samsung, India’s No. 1 TV brand, today launched its ultra-premium 2022 Neo QLED 8K and Neo QLED TVs in the country, offering the most pristine picture quality and immersive soundscapes to transform your living space.

The new Neo QLED TV range is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home and your perfect partner to improve efficiency.

The new Neo QLED line-up comes with Quantum Matrix Technology Pro powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs. It provides an enhanced luminance scale for a more precise control of display’s brightness. Shape Adaptive Light Control precisely analyses various objects in the picture and controls lights according to the need.

The Neo QLED 8K is powered by the Neural Quantum Processor 8K with real depth enhancer which determines and enhances objects to create three-dimensional depth with the help of AI based deep learning.

For an enhanced viewing experience, Neo QLED features EyeComfort mode which automatically adjusts the screen’s brightness and tone based on built-in sensors. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly.

The cutting-edge Neo QLED 8K line-up, will comprise of three series with screen sizes ranging from 65-inch to 85-inch. The Neo QLED TV will also be available in three series with screen sizes ranging from 50-inch to the massive 85-inch. The new range of Neo QLED TVs will be available across all leading retail stores and online on Flipkart and Amazon as well as on Samsung’s official online store Samsung Shop.

As a limited period offer, consumers buying Neo QLED 8K TVs between April 19-30, 2022 will get a Samsung Soundbar (HW-Q990B) worth INR 1,49,900 free along with the SlimFit Cam worth INR 8,900. Consumers purchasing Neo QLED TVs will get SlimFit Cam worth INR 8,900 along with their purchase. Consumers who had pre-reserved the Neo QLED 8K and Neo QLED TVs can avail discounts worth INR 10,000 and INR 5,000 respectively.

“At Samsung, we have been consistently taking the role of televisions a notch higher to complement our consumers’ evolved lifestyles. At its core, the stunning 2022 Neo QLED TV series offers breathtaking picture and sound quality. And that’s not all, it also gives a customizable and personalized experience to watch content, work, play, control other devices and connect with your loved ones. By bringing ultra-large screens, 8K resolution and next-level image and sound quality, we are confident that the Neo QLED TVs will strengthen our leadership in the premium TV market in India,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The latest range of Neo QLED TVs come equipped with Built-in IoT Hub that enables consumers to control their home in a smart way with just a TV. It lets you check all your home devices, even third party devices. Consumers can further enjoy video calling or web conferences on the big TV screen with an easy-to-use SlimFit Cam (TV webcam) that could be attached without compromising the TV’s design or viewing experience. The Smart Hub feature provides an all new user interface that brings every aspect of the smart experience into one easy-to-navigate home screen. Best of content viewing experience, personalized recommendations and 45+ Free Indian & Global TV Channels as part of Samsung TV Plus make the refreshed Neo QLED TV range an ultimate choice for consumers.

Samsung’s signature Infinity One Design provides a slimmer and sleeker look, making the TV appear as if it is floating above the ground. The 2022 Samsung Neo QLED 8K is also built with a 90W 6.2.4 channel audio system with Dolby Atmos support featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for an ultimate 3D surround sound home theater experience.

The 2022 Neo QLED TV line-up has also been designed keeping an avid gamers experience in mind with Motion Xcelerator Turbo Pro (upto 144Hz VRR with HDMI 2.1 ports) for a smooth, immersive, ultra-wide and lag-free gaming experience. The new TV line-up also features the new Game Bar that allows gamers to easily optimize game settings, leaving no blind spots with its zoom-in mode and ultra wide view (32:9) and much more.

Samsung is making every effort to protect the environment and fighting climate change through its products and its eco-packaging initiatives. Also, the latest SolarCell Remote is now completely battery-free and can now be charged through light inside your home.

Price & Availability

Neo QLED 8K TVs available in QN900B (85-inch), QN800B (65- and 75-inch), QN700B (65-inch) models and will start from a price of INR 3,24,990. Neo QLED TVs available in QN95B (55-, 65-inch), QN90B (85-, 75-, 65-, 55-, 50-inch), QN85B (55-, 65-inch) models will be priced starting INR 1,14,990 onwards. These TVs will be available at all Samsung retail stores, leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop.

Warranty

Consumers buying Neo QLED TVs will be offered 10-year no screen burn-in warranty.

Samsung’s Neo QLED Televisions

With the 2022 line up, Samsung introduces its Neo QLED televisions for ultimate viewing experience with a perfect blend of design and premium features. The Neo QLED comes with cutting-edge Quantum Matrix Technology Pro with a powerful Neural Quantum Processor 8K and a real depth enhancer. Samsung’s 2022 Neo QLED TVs are equipped with smarter and intelligent features and user interface, allowing Samsung TVs to become the central hub to watch content, control devices, play games, work out and more.

Smart, Smarter and Smartest: The superlatives fall short for 2022 Neo QLED

Smart Hub

Samsung’s 2022 Neo QLED TV is the one stop shop for unlimited entertainment. The new range of televisions comes with Renewed Home Screen with all content, smart features, and settings in one screen. The Samsung TV Plus feature eliminates the hassle of subscription as it allows the users to enjoy 45+ Free Local & Global TV channels for daily dose of entertainment, news, sports and more.

Gamer’s Paradise

The Samsung Neo QLED range of televisions is just more than a television; it is every gamer’s dream. The 2022 Neo QLED range allows the players to have smooth and flowing motions without a moment of lagging. The Game Bar allows players to monitor gaming status and optimize game settings easily. Also, there are no blind spots anymore with Zoom-in mode, and Ultra-wide view. All of this is possible Motion Xcelerator Turbo Pro that makes the Neo QLED a must-have for the gamers.

Control other devices with Neo QLED

The 2022 Samsung Neo QLED comes with other smart features such as Built – in Home IoT that allows you to control your home in a smarter way with a TV. Video Calling with Slim Fit Cam, Multiple voice assistant, Multi-view to enjoy both TV and Smartphone content at the same time are some of the other features that makes it the smartest TV in town.

Design: Minimalist approach for smarter design

Samsung’s 2022 Neo QLED is equipped with Infinity Screen, Infinity One Design and Attachable Slim One Connect. These smart features allow the television to have a slim and sleek design with no cable cutter. In addition to this, the engineers have kept a minimalistic design for the Neo QLEDs and have focused more on pure picture without the distracting black bezel to completely revamp your space. The makers have come up with an eco-friendly Solar Cell Remote that charge itself with room lighting. The Remote comes with minimalistic keys for easy one hand operation as well as having dedicated keys for Voice control command, Netflix, Prime Video, Samsung TV Plus and Disney+ Hotstar.

Enhanced viewing experience with pure picture quality

Quantum Matrix Technology Pro

The new range of Neo QLED TVs features Quantum Matrix Technology Pro (with Quantum Mini LED) and Shape Adaptive Light Control for sharper details with enhanced contrast. With 1/40th size of normal LED, the Quantum Mini LED enables best brightness with colors & deepest black and reduces blooming in the picture. The Shape Adaptive Light Control precisely analyzes various objects in the picture and controls lights accordingly providing seamless viewing experience.

Neural Quantum Processor 8K with Real Depth Enhancer

Outfitted with the most advanced processor and its ability to upscale content to 8K and 4K quality, the 2022 Neo QLED range offers clarity and depth in everything you watch with AI based deep learning.

Eye Comfort Mode

With ‘enhanced’ viewing experience the makers of Neo QLED have also focused on ‘pleasant’ viewing experience of the consumers. The Neural Quantum Processor optimizes the picture, tuning the brightness and color temperature which reduces blue light automatically for eye comfort and improves sleep quality.

Dolby Atmos

To bring cinematic viewing experience to the consumers the makers have enabled Samsung Neo QLED’s sound system that can create truly immersive and realistic audio experiences. The consumers can now enjoy a fantastic Dolby Atmos Experience with the unparalleled 3D surround sound.

Watch the LIVE stream here:

When it comes to generating the best viewing experiences possible on a TV, a balanced array of technologies and features are necessary to determine the picture quality of a display. From resolution to refresh rates, contrast levels to backlight control and color gamut to upscaling capabilities, all these features work together to create and produce high-quality images on-screen.

Samsung Electronics’ 2021 Neo QLED lineup features technological breakthroughs that deliver immersive and true-to-life viewing experiences like never before thanks to its LED modules on the hardware level through to its upscaling processes on a software level. With Samsung’s proprietary Neo Quantum Mini LEDs, Quantum Matrix Technology and Neo Quantum Processor, users can enjoy true-to-life viewing experiences that are better than ever before.

What’s more, Samsung’s Neo QLED lineup also features an incredibly thin and stylish Infinity One Design.¹ With bezels all but erased at less than a millimeter, users can fully immerse themselves into the images on-screen, and given that the Neo QLED hangs on the wall just like a painting, it can blend seamlessly into various interiors.

To better understand how three key technologies of the 2021 Neo QLED lineup work together to enhance the overall picture quality experience, Samsung Newsroom is introducing them in dynamic graphic format for easy comprehension.

Manufactured With Precision – Quantum Mini LEDs

Samsung’s 2021 Neo QLED comes with an all-new form of light source, Quantum Mini LED. A whole new display technology featuring thousands of LEDs that are much smaller than standard LED modules,² Quantum Mini LEDs reveal accurate and sophisticated image detailing while maintaining precise backlight control.

The secret behind the miniature size of Quantum Mini LEDs is Samsung’s proprietary micro layer technology that mounts micro layers inside the LED itself, as opposed to conventional technologies that pack layers on top of the LED, in order to eliminate unnatural noise among the LED elements and ensure deeper blacks can be displayed without blooming.

4,096 Levels of Lighting Control for Greater Bright-to-Dark Contrast – Quantum Matrix Technology

The 2021 Neo QLED lineup also incorporates Samsung’s proprietary Quantum Matrix Technology, which harnesses enhanced 12-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 4,096 levels, four times greater than conventional 10-bit displays.³ This also creates even more possibilities to deliver the ultimate in contrast ratio management and deeper shades of black.

But that’s not all. With advanced local dimming control, 2021 Neo QLED lineup can efficiently manage power and improve peak brightness, making bright areas brighter and dark areas darker by harnessing unused electric power from dark areas and concentrating it to be used in bright areas. Quantum Matrix Technology takes advantage of the Quantum Mini LEDs’ superb hardware characteristics, all embedded in an LED the size of a grain of sand, and offers viewers sharpness and color volume that is more true-to-life than ever before.

Advanced Upscaling Divided Into 16 Artificial Neural Networks – Neo Quantum Processor

The crisp definition and vivid colors offered by Quantum Mini LEDs and Quantum Matrix Technology are brought to life by Samsung’s powerful Neo Quantum Processor and its AI upscaling capabilities. With 16 multi-modal neural networks running at once, the 2021 Neo QLED lineup delivers smooth and seamless 4K or 8K upscaling that meets the needs of the finest home theaters.

Samsung’s Neo Quantum Processor features AI-powered deep learning technologies that mimic the mechanism of human learning and memory, and the 2021 Neo QLED lineup sees a significant upgrade in this technology as the Neo Quantum Processor has grown from featuring one to 16 neural networks. These 16 different neural networks categorize content based on input resolution, quality and more.

Furthermore, since the Neo Quantum Processor includes dedicated upscaling models to precisely upscale content based on various factors including resolution, edges, details and noise levels, its 16 multi-modal neural networks can upscale SD broadcast content, HD videos on streaming services or even FHD content from Blu-ray disks, enhancing the exact aspect of picture quality needed for each content type.

¹ Infinity One Design is offered on QN800A and above. For detailed lineup information, please visit www.samsung.com.

² Compared with LED module height featured in the 2020 Samsung UHD TV, each Quantum Mini LED is 1/40 the size.

³ 10-bit: 2¹⁰ = 1,024 levels of control; 12-bit: 2¹² = 4,096 levels.

In order to understand more about how those innovative features of the Neo QLED transcend technological hurdles to meet user’s growing demands for next-level quality displays, Samsung Global Newsroom sat down with the next-generation TV’s developers to find out more.

▲(From left to right) Engineers Bonggeun Lee, Kyehoon Lee, and Minhoon Lee from the Visual Display Business at Samsung Electronics

The Beginning of QLED: the Quantum Mini LED

The culmination of a range of leading innovations, the journey to developing the Neo QLED began with the creation of the Quantum Mini LED, a light source just 1/40^th the height of conventional LEDs. Samsung’s engineers managed to reduce the size of the LED down to almost that of dust, and applied a micro layer that softly disperses light into the LED itself, allowing the chip to emit and disperse light on its own. The resulting self-emitting LED removes the noise possessed by previous technologies and enables the era of natural, smooth display presentation.

“In those TVs that utilize the typical LEDs, there is an additional lens that has to sit on top of the LED so that the light can be dispersed, so our focus for our new LED product was on allowing it to disperse light independently,” noted Engineer Minhoon Lee. “Not only is the Quantum Mini LED smaller and more space-effective than its predecessors, but it also does not require the extra lens layer, allowing us to align more LEDs together in a more compact manner.”

As the Quantum Mini LED is just 1/40^th the height of previous LEDs, the engineers encountered many hurdles in the production process. There was not enough equipment available to work with these new LEDs that were of such a minute size, and the production process was inevitably intricate and tricky. “Not only is the Quantum Mini LED small, but we also needed to ascertain the accurate location of where electricity enters the LED in order to align the tens of thousands of elements around it,” said Engineer Kyehoon Lee. “This meant that expertise and advanced technologies became key. Samsung already has the know-how when it comes to developing next-generation displays, including micro LED products, so we could address this issue by applying existing Samsung processes that deal specifically with microfine elements.”

Presenting Fine Details Through Precise Control: the Quantum Matrix

Local dimming is a technology that enables better picture quality by optimizing the brightness appropriately and dimming or brightening parts of the screen that respectively need to be adjusted through distinguishing the screen backlights into multiple zones. Increasing the on-screen contrast not only provides life-like watching experiences, but it also significantly reduces the amount of electricity used. Samsung has championed local dimming technology for a long time, and has been able to improve and advance this technology through dedicated research and development efforts. As a result, the Neo QLEDs feature an evolved and optimized local dimming technology – Quantum Matrix.

However, if the lens that is used to disperse the light on top of an LED is removed and the backlights are exposed, wouldn’t this result in users being able to notice the changes in brightness and contrast happening? The engineers had already considered this, and tackled this obstacle by including even more precise adjustment into the Quantum Matrix’s processes.

Previously 10 bits, the Neo QLED features 12 bits brightness so that the light can be adjusted within a total of 4,096 levels. When the light level on-screen is not detailed enough, it can result in an impression of lag or freezing, and the light could be absorbed by nearby local blocks. However, Quantum Matrix technology is able to express a color at dozens of different levels without any glitching and presents them with no blooming. If you enjoy playing games on your TV, for example, you will be able to easily distinguish a foe in a dark cave with your own eyes.

“The range of brightness that the human eye can see is called the dynamic range,” noted Minhoon Lee. “When it comes to Quantum Matrix, the light can be adjusted within a 4,096 level range, meaning that this dynamic range has also been maximized.”

“The human eye is very sensitive, so we are helping each color to play its own role and show itself as it is instead of getting mixed up with other ones,” continued Minhoon Lee. “In addition, Quantum Matrix technology brings the extra electricity that isn’t being used in darker parts of the screen to the brighter parts so that the concentration is maximized. With this technology, we’ve achieved brightness of up to 4,000 nits¹ with the Neo QLED.”

Quantum Matrix technology not only precisely controls all those Quantum Mini LEDs, but it also controls the light source for each individual content. “This technology works by analyzing the content source being played so that users can enjoy even more vivid, realistic experiences,” noted Engineer Bonggeun Lee. “For instance, if there is a scene on-screen that requires a maximized sense of dimension, the technology will provide a sense of depth by focusing the light on the object that is at the front while darkening the background. It is a completely different technology from something as simple as lights that just turn on and off.”

More Detailed AI Upscaling: the Neo Quantum Processor

When it comes to enjoying the best possible viewing experiences, content picture quality is just as important as a next-level display. In order to ensure that users can enjoy high-quality content even if the original source is of a lower resolution, and regardless of local internet speed, Samsung’s engineers developed a picture quality engine to automatically convert any content to an optimized picture quality – the advanced AI-powered Neo Quantum Processor.

The innovation key to the Neo Quantum Processor’s high performance is that its neural network has been increased from 1 to 16. This allows the processor to map different contents by their type, significantly enhancing its upscaling capability. “The Neo Quantum Processor works like this: the selected video’s attributes will be analyzed in real-time by the processor, and then the most optimized neural network out of the 16 available will be applied for the best possible upscaling result,” explained Bonggeun Lee. “This means that each one of the 16 neural networks is capable of playing a different role so that the processor can perform even more detailed upscaling.”

The processor’s method of filling the gaps between low resolution and high resolution contents has also become more precise. If the gap between the pixels is widened, then simply copying and pasting the same pixel repeatedly will make the video unclear and blurry. With the Neo Quantum Processor, the correlation is constantly analyzed through neural network learning and the change between pixels is estimated to fill in the gap between pixels in a way that is as close to reality as possible. This allows for a pattern to be analyzed in real-time and the best possible upscaling solution can be applied to the content, no matter what resolution the input video has (be it SD, HD, FHD or 4K).

The Epitome of Samsung’s Display Innovation: 2021 Neo QLED

Samsung’s TVs have been number one in the global market for 15 consecutive years. This achievement illustrates the synergy between the different innovations the company develops for each of its products, and how they work together to consistently provide the viewing experiences that users expect. The Neo QLED, a TV in a whole new league of its own, was made possible only due to the company’s existing work into developing advanced display technologies.

“Neo QLED isn’t simply a display made out of small LEDs,” highlighted Engineer Kyehoon Lee. “From including small yet effective elements to developing precise screen control, there are so many different technologies that have converged in the Neo QLED to bring beautiful display screen experiences to users. We’re very excited to see how our team’s efforts in research and development over the years have finally led to such an achievement in display technology.”

Each year, the trends within the display business change without fail. When developing the Neo QLED, all the engineers agreed that the trend they paid the most attention to was “the bigger, the better”. Out of the many factors that users consider when purchasing a TV, size is always at the top of the list. The engineers expect that the market is set to move forward with this mindset, too.

“In the past, some people felt uncomfortable with large-screen TVs, as they wouldn’t be able to so vividly see all the pixels on-screen and this lead to visual discomfort,” noted Bonggeun Lee. “However, Neo QLED is a TV that has reached the technological level that allows for satisfying viewing experiences across the board. In line with the leading trends within the TV market that prioritize ultra-large screens, we will continue to work towards realizing the perfect picture quality on a large screen.”

Samsung’s Neo QLED, which presents its contents to users as if it were actually right there in front of their eyes, has been realized with the aim of opening up a new era for displays. Following this, it won’t be too long until we can all enjoy next-level viewing experiences right in our own living rooms.

¹ Maximum brightness may vary by model.

Samsung, India’s No. 1 TV brand, today launched its ultra-premium Neo QLED TV range, a new benchmark in TV technology and design that will transform your living spaces. The new range sports a nearly bezel-less Infinity One Design and exceptionally true-to-life picture quality for a cinematic viewing experience.

Neo QLED TV will take QLED TVs to the next level with Quantum Mini LED, precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED TV. These Mini LEDs are 40 times smaller than regular LEDs, which allows the device to display fine light and contrast levels. It increases the luminance scale that makes dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience.

Samsung is introducing a whole new display technology, Neo QLED TV, to its flagship 8K and 4K TV models. The line-up will be available in 5 sizes 85-inch (2m 16cm), 75-inch (1m 89cm), 65-inch (1m 63cm), 55-inch (1m 38cm) and 50-inch (1m 25cm). Consumers pre-booking select Neo QLED TVs can avail offers such as complimentary Galaxy Tab S7+, Galaxy Tab S6 Lite LTE, cashback of up to INR 20,000 and EMIs starting as low as INR 1,990 from April 15-30, 2021.

Neo QLED TVs come with Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

The 2021 Neo QLED TV line-up has been designed with gaming in mind with its Motion Xcelerator Turbo+ feature for an immersive ultra-wide gaming experience. This gives gamers the option to play PC and console games with a Super Ultra-Wide Game View and Game Bar. The 2021 Neo QLED TV models provide a seamless gaming experience with Auto Low Latency Mode ensuring a reliable experience with no tearing and stuttering. They also feature the new and intuitive Game Bar that allows gamers to easily adjust the screen’s aspect ratio, check input lag, connect wireless headsets, and more.

“Staying indoors most of the time has altered television consumption patterns. Consumers today prefer buying large screen premium TVs that not only lend a distinguished style statement to their living spaces but also offer a great viewing experience. With Neo QLED TVs, the next generation of QLED TVs, we are delivering breakthrough enhancements that allow consumers to unlock the full power of immersive TV viewing. The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The new line-up also packs in several premium, room-filling audio features – Object Tracking Sound Pro’s dynamic sound corresponds to the movement of objects on screen and SpaceFit Sound analyzes the installed TV’s physical environment and provides immersive sound tailored specifically to your space.

The new line-up will come with the Samsung TV Plus service that was launched in India recently, offering consumers instant access to exciting content across genres such as news, lifestyle, technology, gaming and science, sports and outdoors, music, movies and bingeable shows, without any subscription and no additional device such as a set top box.

Price, Offers & Where to Buy

Samsung’s new range of Neo QLED 8K TVs will be available in two models – QN800A 75-inch and 65-inch and QN900A 85-inch.

The 2021 Neo QLED 4K TV line-up would also be available in two models – QN85A in 75-inch, 65-inch and 55-inch and QN90A in 85-inch, 65-inch, 55-inch and 50-inch.

Neo QLED TV range will be priced from INR 99,990 onwards and will be available at all Samsung retail stores, leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop.

Consumers pre-booking select Neo QLED TVs can avail offers such as complimentary Galaxy Tab S7+, Galaxy Tab S6 Lite LTE, cashback of up to INR 20,000 and EMIs starting as low as INR 1,990 from April 15-18, 2021 exclusively on Samsung’s official online store Samsung Shop.

From April 19-30, 2021, the same pre-book offers will also be available on Flipkart, Amazon and at all leading consumer electronics stores.

Warranty

Consumers will be offered a 2-year warranty on all panels and a 10-year no screen burn-in warranty on Neo QLED 4K TVs.

About Samsung Neo QLED 

With the 2021 line-up, Samsung introduces its Neo QLED TV – a whole new world of QLED TVs with a perfect blend of design and premium features. The Neo QLED delivers cutting-edge Quantum Matrix Technology with a powerful Neo Quantum Processor. Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their evolving needs.

The Neo QLED offers a whole new level of picture quality 

Quantum Matrix Technology

The Quantum Matrix Technology in the new line-up delivers a massive reduction in picture blooming using precise lighting, with detail-revealing deep black tones powered by tiny Quantum Mini LEDs.

Neo Quantum Processor 4K and 8K

Neo Quantum Processors feature advanced AI Upscaling technology that utilizes data generated from up to 16 neural networks to produce a more detailed resolution, regardless of the image quality of the source. This results in enhanced visual details that make one feel like they are right there cheering from the stands.

100% Colour Volume with Quantum Dot 

The new range of Neo QLED TVs features nano-sized Quantum Dots that enable one to see 100% colour volume in everything they watch, even in the brightest scenes.

Quantum HDR 

Quantum HDR technology takes you beyond the conventional TV experience with an expanded range of colour, brightness and contrast so that you can experience the full vibrancy of every image.

A revolution in design that removes bulk and distractions

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system—allows for an easier install and cleaner aesthetic. With black edges all but erased, the Infinity screen offers new levels of immersive viewing and completely modernizes your space.

A complete sound experience like never before 

The 2021 Neo QLED comes with exclusive audio features like Object Tracking Sound Pro (OTS Pro) technology that lets you hear the action exactly where it’s happening — if the action moves, the sound moves with it whichever way it goes.

The Samsung Neo QLED TVs take sound one step further with Q-Symphony. Audio from Samsung Neo QLED TV comes together in harmony as Q-Symphony syncs them with your soundbar for a perfectly orchestrated surround sound experience.

The SpaceFit Sound feature allows you to enjoy perfect sound regardless of where and how you place your TV. SpaceFit sound technology analyzes the room environment and then auto-calibrates TV sound to its optimal settings.

When noisy distractions make it hard to hear what’s being said on the TV, the Active Voice Amplifier feature comes into play on the Neo QLED TV. It uses ambient noise analysis and voice clarity optimization to enhance on-screen voices, producing clear and easily audible dialogue.

A gamer’s dream

The Samsung Neo QLED range of televisions feature Samsung’s Neo quantum processor 8K that supports gaming-focused features like higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel), ultra-precision light driving to name a few, all meeting HDMI 2.1 specifications. Motion Xcelerator Turbo+ allows you to never miss a beat with minimized blur and enhanced motion clarity, and to catch all the fast-moving action whether you’re watching sports or taking advantage of next-gen gaming capabilities.

With exclusive new features, Samsung is delivering the ultimate TV gaming experience. Super Ultra-wide Game View gives gamers the option to play not only with the wide 21:9 aspect ratio but even with the ultra-wide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that is switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering, so players enjoy smooth picture quality throughout gameplay.