Samsung, India’s largest consumer electronics company, has inaugurated a new Premium Experience Store at the Nexus Elante Mall in Chandigarh, its first in the state of Punjab. Designed to be a one-stop shop for sales and service, the premium experience store will offer captivating experiences to consumers and also host a variety of engaging activities.

At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the tech-savvy consumers, especially the Gen Z and millennials. This will include workshops around AI education focusing on consumer passion points such as AI-based portrait photography, nightography and photo editing sessions.

Consumers coming into the store will get assured gifts, 2X loyalty points (On all transactions above INR 15000) products and Galaxy Buds FE at INR 2999 with select Galaxy devices in the first week after the launch. On purchase of Samsung products worth INR 20000, the first 200 customers will get early bird giveaways. In addition, consumers can also avail always-on special benefits such as student discounts of up to 10% on smartphones, tabs, laptops and smartwatches, up to 22.5% cashback and INR 22000 in additional benefits.

“We are delighted to introduce our Premium Experience Store in Chandigarh following a fantastic response in other parts of India. We aim to captivate local shoppers with immersive and uniquely tailored product experiences. The newest store is dedicated to engaging Chandigarh’s diverse consumer base, by hosting ‘Learn @ Samsung’ workshops that cater to various passion points, including productivity masterclass, portrait photography, nightography and photo editing sessions. The dynamic retail market of the city provides an ideal backdrop for us to connect with our customers and create memorable engagements,” said Sumit Walia, Senior Director, D2C Business, Samsung India.

The newly launched store offers a next-generation larger-than-life experience of Samsung products alongside a SmartThings station, an audio-visual zone, and a smartphone and wearables section that displays the recently launched flagship smartphone series – Galaxy S24, Galaxy Z Fold5 and Galaxy Z Flip5.

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered home directly.

They can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy smartphones, tablets and smartwatches at the store.

Consumers visiting the store will also be able to enjoy hassle-free after-sales service for their smartphones and book service calls for their consumer electronics products at home.