The five-year MoU was signed by Kyungyun Roo, Managing Director, SRI-N (3rd from L) and Prof. V. Kamakoti, Director, IIT Madras (3rd from R)

Samsung R&D Institute, Noida (SRI-N) has deepened its industry-academia engagement through an MoU with the Indian Institute of Technology Madras (IIT Madras) to drive collaborative research, accelerate technology development and nurture future-ready talent. The partnership will focus on pioneering advancements in AI for Indian languages, HealthTech and emerging areas such as Generative AI, reinforcing Samsung’s commitment to build a stronger innovation ecosystem aligned with the vision of ‘Make in India’ and ‘Digital India’.

The five-year MoU that was signed by Kyungyun Roo, Managing Director, SRI-N and Prof. V. Kamakoti, Director, IIT Madras, aims to provide a wide range of collaborative activities, including sponsored research projects, consultancy projects, technology licensing, trainings, facility development and sponsorship of student fellowships in future.

“At SRI-N, we are continuously working towards creating technologies that empower people and communities. Our collaboration with IIT Madras marks an important step towards co-creating solutions that are meaningful, inclusive, and future-ready. Together, we aim to enhance the Galaxy AI ecosystem with deeper integration of Indian regional languages and contribute to breaking language barriers across the country. In addition, we are engaging in co-development of emerging technology and enhancement of skill sets,” said Kyungyun Roo, Managing Director, Samsung R&D Institute, Noida.

Prof. V. Kamakoti, Director, IIT Madras, echoed the excitement surrounding this collaboration. “We are proud to partner with SRI-N and this alliance will sponsor revolutionary research and technological development through effective utilization of AI technology. In the fast-changing tech landscape, the MoU will upskill beneficiaries to develop strong connection between theoretical knowledge and practical industry solutions required to mitigate risks and address uncertainty,” he said.

This strategic partnership between Samsung India and IIT Madras adds to SRI-Noida’s growing network of academic collaborations, having already established long-term strategic MoUs with premier institutes including IIT Delhi, IIT Kanpur, IIT Bombay and IIT Ropar. Samsung and these institutes are charting an expansive roadmap toward a smarter, more connected world. By combining industry-scale resources with academic rigor, these partnerships are cultivating a thriving ecosystem for future breakthroughs.

SRI-Noida will sponsor research and development (R&D) projects, which may be conducted at IIT Madras, the company’s premises or through a collaborative arrangement at both locations.

The bustling heart of Noida’s tech hub witnessed the gathering of Galaxy enthusiasts from the Samsung Members community at the second Samsung Members Connect event. Hosted by Samsung R&D Institute India, Noida, the event oversaw 3,300 registrations and hosted 58 select attendees to explore the frontiers of Samsung’s Galaxy ecosystem.

Samsung Members is a peer-led community dedicated to enriching the experiences of Galaxy users and a space for them to share their experiences, favorite features and connect.

Members Connect gave these Galaxy enthusiasts a chance to directly interact and engage with the bright minds behind Samsung’s famed Galaxy ecosystem.

“We planned this event for two purposes. Understanding and learning from our customers which helps our next developments. We prepared tech sessions explaining solutions which our tech experts develop,” said Kyungyun Roo, Managing Director, SRI-Noida.

The one-day event comprised of a series of insightful sessions around What’s New, Intelligent Solutions, Samsung Health, Samsung Wallet, Samsung Internet and Camera Features along with engaging activities and quizes.

Additionally, all attendees received a goodie bag. Ten lucky Members won Galaxy Buds2 Pro in a lucky draw, and 29 quiz and contest winners received Power banks.

With a positive user feedback of 96%, the event was a huge success and a delightful display of love by Samsung Members.

Catch the enthusiasm and excitement of these Galaxy fans in the images –

Watch all the action here:

When you step into the all new studio of Samsung Design Delhi (SDD), in Noida, you get the feeling you are walking into an art gallery, not an office. The modern art work on the walls are all conceptualized by SDD designers and this space invokes a feeling of inspiration.

The new open studio has been designed by the people who work here, SDD designers, around the concepts of creativity, innovation and collaboration. It reflects the collective aspirations of everyone here.

Focusing on elevating the spirit of open innovation through design research, the SDD studio is strategically placed along with Samsung R&D Institute, Noida at Candor TechSpace.

This all-new studio of SDD challenges the traditional notion of how a workspace should be!

As you pass through the arrival experience, spaces seamlessly transition between the themes of creation, collaboration and celebration. Natural wood tones and the greens of the plants contribute to the bright, open feel of the office. The entire office space carries with it the feeling that ideas are sown and nurtured here.

Thoughtfully crafted open workspaces with height adjustable desks in wooden finish create a comfortable and spacious zone for designers to innovate and create. Expansive floor to ceiling windows bring in an abundance of natural light, creating an openness for the collaborative areas arranged alongside these windows.

These areas range from small and large huddle spaces to informal lounges tastefully designed with a variety of seating formats in neutral tones.

“Samsung Design Delhi is proud to turn a new chapter in 2022 with its brand new studio space. It is a bright open space that cultivates the right environment for innovation. The synergy and seeds of the innovation are driven through strong collaboration with our R&D centres across India & beyond. We bring together the epitome of creativity for our consumers from this new space,” said Mr. KD Park, Managing Director, Samsung Design Delhi.

Adjacent to the collaborative spaces is Rang (Color), the Color, Material and Finish (CMF) lab with specialized equipment that provides a sensory creative space for designers with a varied collection of mood boards and objects for inspiration.

The Ideation Room, Soch (Thought) has been strategically planned to enable cross company collaboration and synergy with key local stakeholders from Samsung R&D centers, marketing and consumer experience teams across India to align on a common vision.

The warm neutral ambience of the Social Lounge, filled with lots of natural light, gives a comfortable café like feel. It has been designed to offer an escape from work as well as provide spontaneous interactions, open communication, and rich collaborations.

Similar to the user centric design process of Samsung, this exemplary studio space of SDD is thoughtfully designed to enable a variety of social interactions and work styles, keeping its designers at the core.

At the other end of the studio is the Open Library which is filled with inspiration in the form of books, Indian artefacts, prototypes and snippets drawn from the design teams’ projects, their wanderings and their collective passions. This space is mindful of sensory stimuli and provides transition zones between working areas to enable designers to recalibrate their senses.

Transparency is maintained in every aspect of this studio space. The meeting rooms are partitioned through a clear glass allowing a seamless work atmosphere.

Each of these rooms have been named in Sanskrit after the key elements of Design: Disha (Direction), Bhaav (Emotion), Satah (Surface), Bindu (Dot), Aakar (Form). Through the studio space, you can see artworks made by SDD designers on the walls.

SDD is one of the largest Samsung Global Design studios alongside ones in London, San Francisco, Tokyo, Beijing, and Sao Paulo. It acts as a gateway to create holistic design solutions with authentic local inspirations to build globally successful products.

Samsung Design Delhi creates a complete product and service experience across smartphones, digital appliances, visual display and wearables. Designers at SDD, continually empathize with and consider customers’ lives as the DNA of their innovation, “Inspired by humans, creating the future”.

Every floor has a social hub at the entrance to enhance interaction, communication and open collaboration among employees

Samsung, India’s most trusted smartphones and consumer electronics brand, has announced that Samsung R&D Institute, Noida (SRI-N) and Samsung Design Delhi (SDD) have moved to a new state-of-the-art office in the city that is housed in an IGBC LEED Platinum rated campus. The new office campus is spread over 377,118 sq ft of space across 10 floors in the Candor TechSpace building on the Noida-Greater Noida Expressway.

The design of the building is inspired by the India Gate and the SRI-N and SDD office is built to deliver breakthrough innovations and new-age solutions that make people’s lives better.   The latest workspace reinforces Samsung’s commitment to its vision of #PoweringDigitalIndia by empowering the next generation of young India with its impactful innovations.

SRI-N and SDD’s new office is built on the egalitarian linear workstations concept and every floor has a social hub at the entrance to enhance interaction, communication and open collaboration among employees.

Workstations have been designed in a way that a majority of them have access to natural sun light and amenities such as a social hub, recreation and meeting rooms. The space also includes height adjustable workstations for better ergonomics, which can also be used as standing desks. The workspace follows the hot desking concept, allowing people to choose where they want to sit. Employees at SRI-N choose their seats for a week through an in-house app. Through the app, members of different teams working on a project can choose to sit together and collaborate better.

Infused with biophilic design principles, the interior of the office built around a human-centred approach that ensures improved air quality and well-being through natural elements. As part of this principle, biophilia or indoor plants in planters are spread across the office. The work floors are also equipped with Indoor Air Quality sensors.

The lush green campus has an IGBC LEED Platinum rating and has been awarded 5 stars by the Bureau of Energy Efficiency (BEE). The new office uses technology like occupancy sensors and maximizes the use of natural light for energy savings.

“We are thrilled to announce the new location for Samsung R&D Institute, Noida. The new office space is an effort to create a safe and inclusive workplace that empowers every individual to innovate and create. Keeping in line with our core values of people, excellence and co-prosperity, the new office will offer the right environment and opportunities to deliver new-age products and solutions,” said Mr. KY Roo, Managing Director, Samsung R&D Institute, Noida.

“With this new space, we look forward to providing opportunities to young engineers to learn, grow and contribute to Samsung’s innovative global products,” he added.

“Samsung Design Delhi is proud to turn a new chapter in 2022 with its brand new studio space. It is a bright open space that cultivates the right environment for innovation. The synergy and seeds of the innovation are driven through strong collaboration with our R&D centres across India & beyond. We bring together the epitome of creativity for our consumers from this new space,” said Mr. KD Park, Managing Director, Samsung Design Delhi.

Samsung Design Delhi’s brand new studio space

SRI-N’s new office houses a number of labs with state-of-the-art equipment that work on testing smartphone device performance, stability and IoT capabilities.

To ensure the maximum comfort and convenience for employees, the campus is also equipped with a multi-format experiential cafeteria, training hub, crèche, gymnasium, wellness centre, daycare, banks/ATMs, cafes, restaurants, various recreational amenities as well as EV charging stations.

Taking a step ahead towards creating a diverse and inclusive workplace, the campus has been carefully designed keeping in mind the needs of the specially-abled. Every campus area including pathways, parking, lobbies, lifts, staircases and toilets uses braille and tactile indicators to create a more accessible and inclusive workplace for all.

The Cafeteria

SRI-Noida was established in 2007 with the primary focus of mobile software development and testing. It is actively involved in developing localized and advanced solutions to suit market needs for South West Asia and also develop models for Middle East Asia, North America (USA and Canada), Europe & CIS regions. The centre possesses extensive and in-depth experience in major domains of R&D like Framework, Multimedia Applications, Knox Security and Health-based Wearable development.

The R&D centre has developed global solutions that are focused on GenZ to enrich customer experience. These include features such as AltZ Life, Chat Over Video and Auto Data Switching solution.   R&D teams are also actively involved in enhancing health-oriented wearable experience of users by implementing features like auto cycling, workout detection, among others.

In our continuous endeavour to support the fight against Covid-19, Samsung today pledged a contribution of INR 20 crore to the Union and State governments in India. Samsung will be donating INR 15 crore to the PM Cares Fund, and INR 5 crore to the states of Uttar Pradesh and Tamil Nadu, to support the country’s challenge against the pandemic.

In addition, Samsung employees across India are putting together their personal contribution. The Company will match the employee contribution and donate the total amount to the PM Cares Fund in the coming weeks.

These new measures come on the back of Samsung’s support to local administration and community in Noida, where the Company has provided hospitals with medical equipment required in the preventive drive against the pandemic. So far Samsung has provided thousands of Preventive Masks and Personal Preventive Equipment (PPE) kits to hospitals. PPE kits are an essential preventive healthcare utility and each kit includes: Surgeon Gown, Face Mask, Gloves, Preventive Eye wear, Hood Cap and Shoe Cover.

We are also supporting the authorities at hospitals and at other facilities by providing a large number of Infra-red Thermometers and Public Address systems. Along with these, Air Purifiers that are vital to improve the ambient air quality in medical facilities, are also being provided.

Over the last few weeks, Samsung has hastened deliveries of Digital X-ray and Digital Ultrasound machines that it provides to government hospitals as part of its Samsung Smart Healthcare citizenship program. As part of the program, Samsung also provides training to technicians on how to use these machines. The most recent delivery of the equipment has been to a hospital in Noida that has also been designated as a Covid-19 facility for the region. The Samsung Digital X-ray and Digital Ultrasound machines will aid in quick diagnostics.

In Noida, Samsung is also supporting the local administration and local police in providing food packets to local communities on a daily basis.

At Samsung, our commitment is to stand strong with the nation during these testing times. In our endeavour to enable individuals to support the cause, we have updated our Samsung Pay platform to allow seamless donations for the PM Cares Fund. Consumers can contribute directly to the PM Cares Fund through Samsung Pay by clicking on the PM Cares Fund option.

Even as operations at our service centers and customer call centers have been suspended, our commitment to serving our consumers remains intact. We are full of hope that our Service Vans will soon be back in action, covering the diverse terrain of India and reaching your doorstep.

Until then, we urge consumers to connect with us through our online Live Chat feature ( https://bit.ly/2wPfyR) for any product queries or email us (https://www.samsung.com/in/support/email/). Consumers can track their repairs at: https://www.samsung.com/in/support/your-service/track-repair/

Samsung salutes all professionals working tirelessly on the frontline of this battle.