More than 20,000 offline retailers have already signed up for the digital platform that enables consumers to buy Galaxy smartphones online from their neighbourhood stores.

“At Samsung, the consumer is at the core of everything we do. Our partnership with Benow is part of our broader online to offline (O2O) strategy and is aimed to provide benefits of both offline and online platforms to the consumer. With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. This will ensure that our consumers don’t have to step out to a physical store at a time when Social Distancing is the new normal. At the same time, the new platform enables thousands of physical retailers to connect with local customers online,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

“Benow believes in harnessing technology to bring customers closer to their favorite brands. We have always believed in the strength of retailers and have been supporting them with various disruptive initiatives like contactless payments and device-less payment acceptance. Our O2O initiative in partnership with Samsung ensures that a large number of their mobile dealers can now have an online presence and extend an Omni-channel experience to their customers. This becomes increasingly relevant during these days of strict social distancing. The beauty of the platform is that it does not call for yet another app download while giving a seamless app like shopping experience all the way to a checkout with multiple payment options to the customers,” said Soorraj VS, Co-founder, Benow.

How the new digital platform works

To enable a dealer to become part of the new digital platform, Samsung shares the details of the dealer with Benow. Following this, the dealer gets a link on his/her mobile number. The dealer then registers for the platform and downloads the Benow App.

On the Benow app, the dealer can make an online catalogue of best-selling Galaxy smartphones. This catalogue can be edited to add newer models. Once the catalogue is ready, the dealer shares the link with customers via email, SMS and WhatsApp. The dealer can also share the link on his/her Social Media channels.

The consumer can browse the entire catalogue of Galaxy smartphones through the link shared by a particular dealer. To order a new phone, all the consumer needs to do is place a request via the online link. The moment a customer places an order, the dealer gets a notification. The dealer then checks the Benow app to get customer details. Post contacting the customer and finalizing the deal, the dealer generates the payment link through Benow.

The customer has the option to select various payment methods (cash on delivery, credit card, debit card, easy EMI, etc.) to make the payment. Upon transaction, both the customer and the dealer get digital charge slips. The dealer gets the Galaxy smartphone delivered to the customer.

Win-win situation for both Consumers & Dealers

The new digital platform enables millions of consumers in India to tap their local dealers to buy Galaxy smartphones online. It also helps Samsung’s large number of offline partners reach out to their local consumers online.

Samsung, India’s biggest and most trusted consumer electronics and mobile phones brand, has announced the Christmas Carnival on its official online store ‘Samsung Shop’, from December 8 to December 15, 2017.

Samsung Shop will bring in exclusive deals on a range of Samsung mobiles, speakers, audio accessories, wearable devices and televisions during this period.

Newly-launched products such as Gear Fit2 Pro and Gear Sport wearable devices will be available on Samsung Shop (https://shop.samsung.com/in) during the Christmas Carnival at attractive no-cost EMIs on leading credit cards.

“We are happy to spread the joy this festival season with a week-long sale on the Samsung Shop. During the sale, we will have exciting offers, EMI and exchange schemes that will allow consumers to purchase and enjoy their favorite Samsung product,” Mr. Sandeep Singh Arora, Vice President, Online Business, Samsung India, said.

Partner offers

Bajaj Finserv Offer: No-cost EMIs for multiple tenures from Bajaj Finserv on all products above
INR 10,000.

Exchange & assured buyback with Cashify: When customers buy a new device on Samsung Shop during the period of sale by exchanging an existing device (any model/brand), they will receive the following benefits from Samsung’s partner Cashify:

• Best exchange value

Customers can exchange their existing mobile phones and get the best market rate.

• Assured buyback

There is also an assured buyback guarantee on popular smartphone models purchased from Samsung Shop during the period of sale. Get up to 40% value of the device when the customer upgrades to the next Samsung device.

• Free 1-year accidental damage cover for smartphones
  • Zero depreciation, accidental and liquid damage cover for the smartphones
  • Assured repair at Samsung Authorized Service Centres by Cashify
  • Home pickup and delivery with 100% cashless transaction

LazyPay Offer: Customers using LazyPay can start paying for their purchase up to 15 days later.

SuperCash discounts with MobiKwik: During this period, users of MobiKwik wallet will get a flat 10% SuperCash discount on Samsung Shop products that are on sale if they buy using their wallets.

Cashback on Paytm: INR 8,000 cashback on Galaxy S8 and S8+ and Galaxy Note8 smartphones when the payment is made using Paytm.

“We have a strong ongoing partnership with Samsung and are pleased to participate during this sale to offer customers best value on their existing devices and special deals on purchase of new Samsung smartphones,” said Mr. Mandeep Manocha, Chief Executive Office, Cashify.

“Our partnership with Samsung Shop will enable millions of MobiKwik users to benefit from the best deals and gain great value for their spends on Samsung platforms. MobiKwik is the fastest way to pay on Samsung Shop and delivers the best payments experience,” said Mr. Daman Soni, Head of Growth, MobiKwik.

Samsung Shop, the official online shopping destination for consumers, offers a wide portfolio of Samsung products covering smartphones, televisions, home appliances, memory and IT products with richer content, detailed product information and pan India delivery.

A sneak peek at the ‘Samsung Shop’:

Samsung India’s online store is now more exciting, easy to use and seamless to help customers find the best Samsung products that fit their requirements.

Free Delivery on all orders across the country

Year-long attractive no cost EMI financing schemes on leading credit cards and Bajaj Finserv Cards

All-year attractive no cost EMI financing schemes available with a variety of payment options including Credit/Debit card, Netbanking & COD

Delight delivery for delivery by appointment from the nearest Samsung Plaza within 24 hours of ordering online, including free delivery in the case of Consumer Electronics

Live Chat with Samsung Product Experts to help customers make buying decisions or generally enquire about Samsung products

Best exchange offers on smartphones while buying a new Samsung smartphone powered by Cashify

A special offers section for corporate employees for exclusive deals on Samsung products 365 days of the year

To Read the story in Hindi, Click Here- https://news.samsung.com/bharat/samsung-spreads-joy-this-festival-season-with-samsung-shop-christmas-carnival