Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy F36 5G to deliver a superior smartphone experience to users. Galaxy F36 5G comes with several segment-leading features that sets it apart from its predecessors. Galaxy F36 5G stands out with a premium leather finish, 50MP OIS triple camera with Nightography, Corning® Gorilla® Glass Victus®+ protection and advanced AI innovations.

“With Galaxy F36 5G, we are reiterating our commitment to empower our consumers’ lives with powerful, future-ready devices. Galaxy F36 5G further accelerates the democratization of mobile AI, bringing cutting-edge AI features and capabilities within everyone’s reach, enabling users to unlock their full potential,” said Akshay S Rao, Director, MX Business, Samsung India.

AI Camera

Galaxy F36 5G comes with an advanced 50MP OIS (Optical Image Stabilization) triple camera setup, enabling you to shoot high-resolution, shake free photos and blur free videos. Galaxy F36 5G features Auto Night Mode, taking the Nightography experience to a whole new level by allowing you to capture crystal-clear low-light shots and videos. You can capture sharper and clearer night portraits thanks to AI stereo depth map technology.

Users can record 4K videos with both the front and rear cameras. Galaxy F36 5G comes with fantastic mobile AI features such as Object Eraser, which instantly removes unwanted objects or people from photos; Image Clipper, which helps users extract a subject from an image and separate it from the background; and Edit Suggestions, which provides AI-powered recommendations for photo and video editing, taking the user experience to a whole new level.

AI-Led Convenience

Furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem, Galaxy F36 5G comes with Circle to Search with Google. Additionally, it introduces new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. It allows for natural, conversational interactions with the Gemini AI assistant through voice, camera, and screen sharing. You can talk to Gemini, ask it to brainstorm ideas, explore topics, or even practice for important moments.

Design and Display

Designed for young consumers and built to impress, Galaxy F36 5G features a premium leather finish which is crafted to perfection and will come in three refreshing colours – Luxe Violet, Coral Red and Onyx Black. Galaxy F36 5G is only 7.7mm slim and features segment-leading Corning® Gorilla® Glass Victus®+ protection – making it extremely tough as well as ergonomic.

Galaxy F36 5G features a 6.7-inch Full HD+ Super AMOLED display with 120Hz refresh rate and Vision Booster technology making it the perfect device for an unparalleled viewing experience even in the harsh outdoor lighting conditions.

Powerful Processor

Galaxy F36 5G is powered by the fast and power-efficient Exynos 1380 processor. Along with the 5nm based processor, Galaxy F36 5G also comes with a large vapor cooling chamber, which ensures efficient heat dissipation, providing users with a lag-free gaming experience and super smooth processing. For long sessions of browsing, binge watching and gaming, Galaxy F36 5G packs in 5000mAh battery. The device supports 25W fast charging, giving more power in less time.

Galaxy Experiences

Galaxy F36 5G offers segment-best 6 generations of Android upgrades and 6 years of security updates, ensuring a future-ready experience. Galaxy F36 5G comes with One UI 7 out of the box, bringing simple, impactful and emotive design as well as streamlined and cohesive experience to Galaxy users.

Galaxy F36 5G aims to revolutionize consumer experience with ‘made in India’ innovations such as Voice Focus that cuts the ambient noise for an amazing calling experience. Galaxy F36 5G also features Quick Share which enables users to instantly share files, photos and documents with other devices, even if they are faraway, including your laptop and tab, privately.

Galaxy F36 5G also features one of Samsung’s most innovative security features: Samsung Knox Vault. The hardware-based security system offers comprehensive protection against both hardware and software attacks. It includes Samsung’s innovative Tap & Pay feature with Samsung Wallet allowing consumers to make secure payments effortlessly.

Galaxy A Series smartphone has a plethora of features to delight young consumers. Optical Image Stabilization (OIS) is one such popular camera feature that ensures that the pictures that you click are steady and without any blurs.

Gen MZ consumers are evolved and look for a lot more than just megapixels to get a good capture and shoot exciting content for their social handles. Keeping this in mind Samsung India and Cheil India came together for #AmpYourAwesome campaign with popular youth influencers Shanaya Kapoor and Prit Kamani.

To highlight the OIS camera capabilities, the team had to come up with situations and insights that are truly relevant to Indians. And what could be more appealing than a setting that’s near and dear to Indian hearts – Weddings.

As Gen MZ moves towards giving old traditions a modern and fun twist and puts efforts into creating something fresh and unique, it is important that the shots are captured blur-free. The latest Galaxy A Series film, set in a wedding tells the story of how Prit Kamani uses Galaxy A Series camera to capture the unique entry and energy of the bride Shanaya Kapoor.

This film is directed by Avinash Jai Singh, a filmmaker who understands Gen MZ well. “Films are best enjoyed when they are relatable to the audience with energy and entertainment. As a director, I tried to capture the pulse of Galaxy A Series – Vibrant, young & fun. Shanaya and Prit are stellar performers and youth icons, so they naturally felt like the right choice for this film,” he said.

Watch the film here:

As smartphone cameras became the primary go-to camera for many, the technology powering them has become an integral part of the way we share our lives with each other. Samsung has been at the forefront of this change, building a strong heritage of camera technology that has evolved the way people use the camera — from clear night photography, to professional-grade portraits, smooth video stabilization, and selfies.

Samsung Newsroom talked with Joshua Sungdae Cho, VP and Head of Visual SW R&D at Samsung Mobile, to discuss Samsung’s camera philosophy and legacy of imaging technology.

Joshua Sungdae Cho, VP and Head of Visual SW R&D at Samsung Electronics

What is the driving philosophy behind the features and specs for cameras on Galaxy devices?

Our goal is to satisfy two very different needs. First, we help general users by democratizing the experience of professional photography, making it easy for them to create high-quality photos and videos with nothing but their smartphone. Secondly, we aim to bring a more customized shooting experience for pros who want to use their Galaxy smartphone as a professional tool. To do that, we focus on three key areas: the best shooting and viewing experience, ease of use, and controllability.

Our aim with the shooting and viewing experience is to ensure that users get crisp, vivid results every time they capture images and videos. This is why we have focused on high-resolution images, best-in-class image sensors, and other features like High Dynamic Range (HDR) and Optical Image Stabilization (OIS). For ease of use, we focus on creating features that make getting the best results as simple as possible. Single Take, for example, makes it easy to take multiple pictures and videos all at the same time, then recommends the best shots of the series. Finally, controllability is emphasized in our Pro Photo and Pro Video modes, giving users more control over their final results. Underpinning all of these features is AI, which ensures users get the most optimal results.

(Left) Super steady OFF l (Right) Super steady ON

Can you expand on these three pillars? How do you ensure users get the best shooting and viewing experience?

We take a lot of things into consideration for delivering the best shooting and viewing experience for both photos and video. First, we consider portraits our top priority. With warm tones, but a natural brightness and color, our cameras capture your emotions and expressions in vivid detail. We are continuing to make this a key focus area with upgrades that improve details such as skin texture and hair. Improving the resolution of the images from our cameras is one way we accomplish this.

Higher resolution images contain more pixels, and therefore, more information.  We try to find ways to get more pixels into our sensors, as well as improved optics, so that users produce sharp images and videos even when they crop or zoom. Ensuring users get great results no matter the lighting condition is also a key focus for the shooting experience on Galaxy devices.

Our advanced High Dynamic Range (HDR), for example, makes it possible to shoot in mixed lighting and still get great results. This is possible thanks to the AI in our camera, which takes three images at different exposure levels simultaneously and then combines them into one final image. This same approach is used for low-light photography. To deliver more bright, crisp images in low-light conditions, we use nona-binning technology, which uses AI to merge nine pixels into one larger pixel so it absorbs more light and creates clear, vivid images.

Last but not least, we also adopt best-in-class hardware to deliver superior viewing and sharing experiences and improve image quality. Samsung’s cutting-edge sensor technology, such as our 108MP sensors and 50x Space Zoom on the Note20 Ultra, make it possible to capture ultra-high-resolution images and even 8K video. We combine this sensor technology with other strengths of Galaxy devices, such as world-class displays to view the results and fast Wi-Fi connectivity and 5G that make sharing large files easy, to create the best all-around smartphone camera experience.

That sounds like a lot of features to pack into a smartphone camera. How do you make sure they are intuitive and easy to use?

Ease of use is particularly important for our camera philosophy. We aim to create an optimal auto-shooting mode that delivers professional looking images and video. The only thing our users need when shooting with a Galaxy device is a good subject and a memorable moment. We also pack our cameras with features that enable greater creativity while still making it easy to get great results.

Scene optimizer is a great example of how we make it easy to get professional level results. Users just have to point and shoot, and the camera delivers an image optimized for color and brightness based on the scene. We use AI to help deliver these optimizations, ensuring that every cloud, sunset, and smile is captured just as you remember.

Ease of use is also at the heart of features like Single Take. With just a single click, the camera takes multiple pictures and videos with dynamic effects simultaneously, allowing users to capture the moment in a variety of ways and choose their favorite. Features like My Filter also make it easy for users to customize their images. With My Filter, users can create a custom filter, save it, then apply it to all of the photos they shoot.

On the opposite end of this ease of use and auto-shooting, you mentioned that customization and control are an important part of the Galaxy camera experience. How do you implement those control features?

Both Pro Photo and Pro Video mode offer users more control over their final results. In Pro Photo mode, users can tweak all aspects of the photo including the ISO, shutter speed, white balance, and exposure levels. It also gives them the power to save RAW images, which they can later edit on their own. With the enhanced Pro Video mode on the Galaxy Note20 series, we’ve given users more creative control over the fine details in their videos.

In addition to manual adjustment of exposure settings, Pro Video mode introduces features such as Zoom control, allowing users to adjust the speed of their zoom for more dramatic footage. In Pro Video mode, users can also adjust the direction of the microphone to get the best sound. To top it off, we’ve also given users the power to record 8K video at 24fps on the Galaxy Note20 for high-quality results with a cinematic feel.

Many of these features seem to be powered or enhanced by AI. Why is AI such an important component of Galaxy cameras?

AI is one of the core technologies in Samsung’s camera technology because it allows us to do a lot of the heavy lifting for the user. We use AI to improve image resolution, optimize new technology for mobile, and provide better experiences for our customers.

Auto Framing on the Galaxy Z Fold2, for example, automatically shifts the view to stay centered and in focus depending on how many people are in view.  When there is only one person, it can follow their motion and keep them centered – ideal for vloggers and creatives that are using their smartphone to create content.

In the future we will continue to implement these advancements to learn, adapt, and develop new technology that improves the overall camera experience.

In addition to improvements in AI, the trend in smartphone photography has been to add more cameras on flagship devices year over year. Is this a trend you believe will continue?

We keep trying to find a balance between the best AI technology and the optimal number of cameras on our devices. Our AI technology is continuously improving thanks to the image training technology we have developed at Samsung. At the same time, we are also working to deliver the best camera hardware for our devices. If we are able to achieve the same results from multiple cameras with just a single AI-powered camera, then we will merge the technologies. Although we are not at that point yet, we are able to deliver stunning results with features like the Ultra-Wide camera that capture landscapes from a whole different perspective, and 50x zoom on the Galaxy Note20 Ultra.

The Galaxy Note20 series is a prime example of how our philosophy is reflected in our devices. We know that video usage has been steadily increasing, and has led to greater demand for better video features. So, for the Galaxy Note20 series, we improved on Super Steady, delivered 8K recording, and added increased functionality with Pro Video mode to enhance the user experience.

Ultimately, whatever we do is in service of consumer needs, to ensure every feature, experience and design choice offers increased functionality and quality.

Samsung Electronics today announced the launch of Galaxy A9 Pro smartphone, the latest addition to its highly successful Galaxy A series in India. Continuing the Galaxy A series legacy, the dual-sim Galaxy A9 Pro comes with a stylish Glass & Metal body which has been designed keeping in mind the discerning consumers who wish to express their unique style with a powerful device.

Mr. Manu Sharma, Vice President, Mobiles Business, Samsung India Electronics said, “The millennial generation is increasingly consuming content on their smartphones & the 6” sAMOLED display on Galaxy A9 Pro enhances that experience. With capabilities like multitasking with higher memory and advanced processor, one of the largest batteries in the industry for long lasting use and an enhanced camera with Optical Image Stabilizer along-with low light photography capability, the Galaxy A9 Pro provides a Flagship experience. We are excited to expand our Galaxy A series with the new Galaxy A9 Pro which offers a differentiated experience to our consumers for their active lifestyle.”

Premium design with metal and glass

The design of Galaxy A9 is a harmonious blend of glass and metal. The unified combination gives the smartphone a Luxurious look and feel that augments the consumer’s style quotient. The smartphone provides an immersive viewing experience with a 6” Full HD sAMOLED screen that makes it a perfect device for multimedia users. A narrow bezel of 2.7mm with a slimness of 7.9mm ensures that device is ergonomic and easy to handle despite its large immersive screen. The Gorilla Glass 4 in the Galaxy A9 Pro provides added toughness and protection against scratches.

Convenience for millenials who are on-the-go

In an age where time matters more than ever, the Galaxy A9 Pro incorporates features that help multimedia and gaming consumers do the most. The Galaxy A9 Pro now comes with a powerful and a long lasting 5000mAh battery, which ensures that the smart phone keeps up with the user’s spirited and fast paced lifestyle.

The battery provides unmatched usage experience with Standby Time of upto 22.5 Days, Talk Time of upto 32.5h, Video Playback time of upto 26h.

In addition to increased battery capacity, the smartphone also contains a fast-charging feature, which can charge the battery from 0 to 100% in 160 mins, and a mere 30 minutes can give you upto 32% charge.

Powerful Performer

To enable consumers to do more, Galaxy A9 pro comes with 4GB RAM and a powerful Snapdragon 64 bit Octa-core processor. This ensures that the smartphone handles day to day tasks with ease for a fast and smooth multi-tasking experience. In addition, the Galaxy A9 pro comes equipped with an easy to use fingerprint sensor technology, ensuring quick and secure access at all times.

The device provides the users high flexibility with two sim card slots and additional MicroSD card slot (upto 256GB).

Capture crystal clear moments

The Galaxy A9 Pro sports a 16MP rear and 8MP front camera, both with f1.9 aperture that allows users to capture bright and clear photos even in low light conditions. The rear camera also comes with Optical Image Stabilization (OIS) to ensure blur free photographs. The Quick launch feature ensures access to camera in less than a second. Clicking the perfect selfie has also been made easy with the wide angle front camera.

Price and availability

Samsung Galaxy A9 Pro is priced at INR 32,490/- and is available in 3 attractive colors of Gold, Black and White, and will be available in stores starting 26th September, 2016.

Click here to know more: http://www.samsung.com/in/microsite/galaxy-a9-pro/

Samsung GALAXY A9 Pro Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.