Every floor has a social hub at the entrance to enhance interaction, communication and open collaboration among employees

Samsung, India’s most trusted smartphones and consumer electronics brand, has announced that Samsung R&D Institute, Noida (SRI-N) and Samsung Design Delhi (SDD) have moved to a new state-of-the-art office in the city that is housed in an IGBC LEED Platinum rated campus. The new office campus is spread over 377,118 sq ft of space across 10 floors in the Candor TechSpace building on the Noida-Greater Noida Expressway.

The design of the building is inspired by the India Gate and the SRI-N and SDD office is built to deliver breakthrough innovations and new-age solutions that make people’s lives better.   The latest workspace reinforces Samsung’s commitment to its vision of #PoweringDigitalIndia by empowering the next generation of young India with its impactful innovations.

SRI-N and SDD’s new office is built on the egalitarian linear workstations concept and every floor has a social hub at the entrance to enhance interaction, communication and open collaboration among employees.

Workstations have been designed in a way that a majority of them have access to natural sun light and amenities such as a social hub, recreation and meeting rooms. The space also includes height adjustable workstations for better ergonomics, which can also be used as standing desks. The workspace follows the hot desking concept, allowing people to choose where they want to sit. Employees at SRI-N choose their seats for a week through an in-house app. Through the app, members of different teams working on a project can choose to sit together and collaborate better.

Infused with biophilic design principles, the interior of the office built around a human-centred approach that ensures improved air quality and well-being through natural elements. As part of this principle, biophilia or indoor plants in planters are spread across the office. The work floors are also equipped with Indoor Air Quality sensors.

The lush green campus has an IGBC LEED Platinum rating and has been awarded 5 stars by the Bureau of Energy Efficiency (BEE). The new office uses technology like occupancy sensors and maximizes the use of natural light for energy savings.

“We are thrilled to announce the new location for Samsung R&D Institute, Noida. The new office space is an effort to create a safe and inclusive workplace that empowers every individual to innovate and create. Keeping in line with our core values of people, excellence and co-prosperity, the new office will offer the right environment and opportunities to deliver new-age products and solutions,” said Mr. KY Roo, Managing Director, Samsung R&D Institute, Noida.

“With this new space, we look forward to providing opportunities to young engineers to learn, grow and contribute to Samsung’s innovative global products,” he added.

“Samsung Design Delhi is proud to turn a new chapter in 2022 with its brand new studio space. It is a bright open space that cultivates the right environment for innovation. The synergy and seeds of the innovation are driven through strong collaboration with our R&D centres across India & beyond. We bring together the epitome of creativity for our consumers from this new space,” said Mr. KD Park, Managing Director, Samsung Design Delhi.

Samsung Design Delhi’s brand new studio space

SRI-N’s new office houses a number of labs with state-of-the-art equipment that work on testing smartphone device performance, stability and IoT capabilities.

To ensure the maximum comfort and convenience for employees, the campus is also equipped with a multi-format experiential cafeteria, training hub, crèche, gymnasium, wellness centre, daycare, banks/ATMs, cafes, restaurants, various recreational amenities as well as EV charging stations.

Taking a step ahead towards creating a diverse and inclusive workplace, the campus has been carefully designed keeping in mind the needs of the specially-abled. Every campus area including pathways, parking, lobbies, lifts, staircases and toilets uses braille and tactile indicators to create a more accessible and inclusive workplace for all.

The Cafeteria

SRI-Noida was established in 2007 with the primary focus of mobile software development and testing. It is actively involved in developing localized and advanced solutions to suit market needs for South West Asia and also develop models for Middle East Asia, North America (USA and Canada), Europe & CIS regions. The centre possesses extensive and in-depth experience in major domains of R&D like Framework, Multimedia Applications, Knox Security and Health-based Wearable development.

The R&D centre has developed global solutions that are focused on GenZ to enrich customer experience. These include features such as AltZ Life, Chat Over Video and Auto Data Switching solution.   R&D teams are also actively involved in enhancing health-oriented wearable experience of users by implementing features like auto cycling, workout detection, among others.

Samsung, India’s most trusted smartphone brand, today announced the launch of Galaxy A03 Core. The latest in Samsung’s Galaxy A portfolio – Galaxy A03 Core – sports stunning 6.5-inch Infinity-V display, powerful octa-core processor and massive 5000mAh battery.

Awesome Display

Galaxy A03 Core comes with large 6.5” Infinity-V display offering immersive viewing experience for Gen Z and young millennials who love binging on content. With HD+ resolution and 20:9 aspect ratio, Galaxy A03 Core provides vivid clarity while browsing or watching content.

Awesome Performance

Powered by the powerful octa-core Unisoc SC9863A processor, Galaxy A03 Core ensures optimized performance, smooth multitasking and reduced power consumption even while browsing and using multiple apps.

Awesome Battery

The long-lasting 5000mAh battery provides power to keep you going and lets you spend more time watching content and less time charging your smartphone.

Other Awesome Features

Camera: Galaxy A03 Core is equipped with 8MP rear camera with f/2.0 aperture for bright photos and 5MP front camera to take sharp selfies.

Storage: Galaxy A03 Core comes with 32GB internal memory with expandable memory up to 1TB allowing you to store more content without worrying about your smartphone running out of storage.

Operating System: Galaxy A03 Core has been developed on the latest Android Go platform, which means it comes with lightweight custom apps that are built to use less storage for Android Go OS. These customized apps of Android Go 11 launch 20% faster compared to Android 10 Go, making for great user experience. Android Go 11 also promises increased safety with its new Safe Folder feature that safeguards all that you want via encrypted PIN and pattern.

Design: Galaxy A03 Core has smooth curves and textured back offering comfortable grip while watching your favourite movies or shows. The striped pattern near the camera adds to the style quotient. Galaxy A03 Core is available in two classic colours – Black and Blue.

Price and Availability

Priced at INR 7999 for 2GB+32GB variant, Galaxy A03 Core is available across retail stores, Samsung.com and leading online portals.

Specification Sheet

The decisions have been taken after due consultations with various stakeholders in India and assessing the immediate needs of local administrations.

Samsung will donate USD 3 million to the Centre as well as to the states of Uttar Pradesh and Tamil Nadu.

In addition, to help the healthcare system that has been stretched over the last few weeks, Samsung will provide USD 2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and one million LDS syringes. These will be offered to the states of Uttar Pradesh and Tamil Nadu.

LDS or Low Dead Space syringes minimize the amount of drug left in the device after injection, optimizing vaccine usage. Existing products have a large amount of the vaccine remaining in the syringe after use. The technology has demonstrated up to 20% greater efficiency and if existing syringes were to deliver one million doses, LDS syringes could deliver 1.2 million doses with the same amount of vaccine. Samsung has helped the manufacturer of these syringes increase production capacity.

Additionally, as part of its people initiative, Samsung will cover the vaccination costs for over 50,000 eligible employees and beneficiaries in India, with an aim to safeguard their lives, as vaccine doses become available. This will also include all Samsung Experience Consultants, who work at electronics retail stores across the country.

At Samsung, employee health, safety and well-being are our absolute priority. To help employees and their families with information and access to medical supplies as well as hospital facilities and home-care, we have set up in-house facilities and teams across the country.

In April 2020, Samsung had contributed INR 20 crore to India’s fight against the pandemic. This included a donation to the Central government and support to local administration in Noida, where the Company had provided hospitals with medical equipment required in the preventive drive against the pandemic such as thousands of Preventive Masks and Personal Preventive Equipment (PPE) kits.

Samsung salutes all professionals working tirelessly on the frontline of this battle. The Samsung family, which includes our employees across India and our partners and their employees, stand together in this battle against Covid-19.

A JNV school teacher teaching in one of the existing Samsung Smart Classes running under the Samsung Smart School initiative.

Samsung India has announced that it is adding smart classes to 80 new Jawahar Navodaya Vidyalaya (JNV) schools as part of its global Samsung Smart School initiative, providing digital education to less-privileged students and fulfilling its vision of #PoweringDigitalIndia by empowering the next generation of young India. With this addition, smart classes set up by Samsung will be available at 625 JNV schools and 10 Navodaya Leadership Institutes in 835 classrooms across the country, impacting close to 5 lakh students.

A majority of the new smart classes are being set up in very remote rural districts such as Kupwara in Jammu & Kashmir, Dahod in Gujarat, Sukma in Chhattisgarh, Darjeeling in West Bengal and Baksa in Assam. These new JNV schools are spread across 17 states.

JNV schools are run by the Ministry of Education, Government of India to make modern education available to talented children from rural India. There are currently 661 JNV schools in the country.

The first smart class by Samsung, as part of the Samsung Smart School initiative, was established in 2013 in association with Navodaya Vidyalaya Samiti and the program has so far benefitted over 4.3 lakh students in the country. An additional 50,000 students will benefit from the new smart classes being set up. The program will also continue to support training of teachers. So far, over 8,000 teachers have been trained on how to use interactive technology to teach effectively, improving the quality of teaching and building capacity at JNV schools.

JNV students studying in one of the existing Samsung Smart Classes running under the Samsung Smart School initiative.

Every smart class set up by Samsung is equipped with an interactive Samsung Flip, Samsung tablets, a printer, a server, power backup and digital learning content.

“NVS has had a very strong and fruitful relationship with Samsung. The Samsung Smart School project that has been running since 2013 has allowed our students and faculty to leverage technology at a time when the world is going digital. JNV students are among the best performing students in the country, and their access to the latest technology through this program has been a strong advantage for them. This will become even more important in the current times,” said Vinayak Garg, Commissioner, Navodaya Vidyalaya Samiti.

“Samsung helps young people around the world gain access to better educational and learning opportunities as part of our citizenship vision of Together for Tomorrow! Enabling People. The addition of 80 new smart classes at JNV schools as part of the Samsung Smart School initiative strengthens our commitment to our vision of Powering Digital India. This citizenship initiative is closely tied with India’s development agenda, and implemented in close partnership with the government to ensure wider reach and impact among less-privileged students,” Partha Ghosh, Vice President, Corporate Citizenship, Samsung India, said.

Samsung is committed to harnessing its legacy of innovation to positively transform communities and create a better life for people through its citizenship initiatives. Samsung Smart School, the company’s flagship citizenship initiative in India, aims to bridge the digital divide between rural and urban India and provide equal opportunities for quality education to children from all backgrounds.

With the help of Samsung Smart School, students are taught Mathematics, Science, English and Social Science in an engaging and visually appealing manner, helping them learn better and improving retention. Teachers and school principals at JNV schools have provided feedback that smart classes set up by Samsung have increased student participation, familiarity and comfort with technology such as smartboards, tablets and printers.

Additionally, teachers have also said that students learn complicated concepts more easily and that the digitally interactive environment encourages shy or hesitant students to participate better in classroom discussions.

SRI-B, Samsung’s largest R&D facility outside Korea, was set up in 1996. Over the years, it has grown into an advanced R&D centre for Samsung globally, with excellence in wireless communications, multimedia and image processing, artificial intelligence in vision, voice and text technologies and Internet of Things (IoT).

Over the next five years, SRI-B to explore Multi-Device Intelligence, beyond 5G, Blockchain and Data Science areas even as it continues to create strong differentiation for Samsung through innovations in camera technologies, artificial intelligence and 5G.

SRI-B, which has created a strong culture of filing patents among its engineers over the last decade, will also expand Open Innovation with startups, students and universities to help strengthen the innovation and startup ecosystem in the country.

It will drive this effort by scaling up its industry-academia program PRISM under which it has been working with engineering students and faculty on real-world research and development projects in cutting edge technology areas. So far it has worked with close to 500 students in the country and some of these students have gone on to file patents along with Samsung engineers.

SRI-B engineers have filed over 3,200 patents so far and over the last three years there has been a 4X increase in the number of patents being filed annually. In this period, there has been an increase in Gen Z and Millennial engineers at SRI-B filing patents and around 80% of the patent creators were engineers who filed patents for the first time in their careers.

“It has been an incredible journey since 1996 as SRI-B has been Samsung’s pillar of strength. As we complete yet another milestone, we will focus on breakthrough innovations with our refreshed R&D strategy that will lead to shaping of new global lifestyles inspired from India. We will grow sustainably as we will do our part to uplift the skill base of students especially in the Karnataka region through our unique CSR programs,” said Dipesh Shah, Managing Director, SRI-B.

“Our biggest strength is our people and as we move ahead we will continue to focus on building up the skills of our in-house talent in cutting edge research and development areas and also empower thousands of students enrolled in our industry-academia initiative Samsung PRISM, as part of Samsung’s vision of Powering Digital India,” he said.

Focus on Next Gen Technologies

Going forward, the R&D centre will explore Multi-Device Intelligence, beyond 5G, Blockchain and Data Science areas while on the digital infrastructure side, Virtualization and Containerization will be the key technology focus areas. SRI-B will also focus on intensifying community building programs with services like Samsung Find that enables users to help each other in tracing devices.

Since it’s set up in 1996, SRI-B has worked on many cutting edge technologies and has had many firsts – 3G networks, the world’s first 4G, 5G networks, voice over LTE – and engineers at the centre have made significant contributions to Samsung Galaxy smartphones and Samsung networks.

Local India-Specific Innovations

SRI-B has been at the centre of developing local India-specific innovations, which has created a differentiation for Samsung smartphones in the Indian market, and these innovations have been loved by consumers.

SRI-B conducts consumer research every year to understand the growing needs of consumers in India, based on which engineers develop innovations that become part of smartphone products for the country. A recent innovation that the centre developed is an On Device Search engine that helps people find their pictures and other content on the smartphones easily using natural language search.

Open Innovation & Building a Strong Patents Culture

SRI-B will scale up the Samsung PRISM program to add more colleges from across the country, to help stimulate the Indian innovation ecosystem, and build capabilities among students that meet industry needs.

These students get to work on projects in cutting edge technology areas such as Artificial Intelligence (including vision tech), Machine Learning, Internet of Things & Connected Devices and 5G networks, to solve real world problems. Each project is taken up by a team of three students and one professor, with a mentor from SRI-B who will guide and train them, and conduct regular reviews. Students are encouraged to publish papers and file patents jointly with SRI-B.

“When I came to India, I really didn’t know much about the country. But it’s so colourful, vibrant and exciting here. Any expat, who works in Samsung India, eventually becomes an Indian. I am Indian at heart. I think because Samsung is so deeply a consumer centric company that it shows in everything we do, for the consumer. As Samsung turns 25 in India, I would like to thank everyone for their love and trust in us. We remain committed to India. Now we look forward to unveiling a new chapter in our growth, with our new vision Powering Digital India. Watch out for more,” said Peter Rhee, CRO & Dy MD, Samsung SWA.

“Just recently, my son asked me why I love working with Samsung. In all the excitement of business, I never thought about it. But that day it occurred to me, what I love about Samsung is its values, and the hunger to grow even after becoming so big. It is not about just becoming No 1, but the enormous amount of love we get from our consumers. That drives us to get better, every day. It’s amazing we have completed 25 years in India. Almost every home in India has a little bit of Samsung in it. Thank you everybody. We will now be an even stronger partner to India with our new vision Powering Digital India,” said Raju Pullan, SVP, CE Business, Samsung India.

“At Samsung, we are driven by the idea that a company is its People, which is why consumers, partners and our employees are at the center of everything we do. The past 25 years of Samsung in India has been a celebration of our people’s desire for excellence and co-prosperity.  To innovate and transform the community and the way we live. At Samsung India, we take pride in grooming leaders for the future. Especially young leaders, with whom we are constantly engaging with new and fresh initiatives and creating opportunities for them to grow with us. Samsung has a vision for your future. For New India. Join us in Powering Digital India,” said Sameer Wadhawan, SVP & Head of Human Resources, Samsung India.

“I am the first employee of Samsung R&D in India. I feel quite accomplished today as we complete 25 years of R&D and improving consumer lifestyles in India. This is all because great effort and innovation of our people very good support from our partners and love & trust of our consumers. Thank you for bringing Samsung to this point. From now as India is poised for the big leap we will do our part to contribute to this growth. We will use our technology innovation and consumer focus to do our part. We call it Powering Digital India. We will do our best. Please support us. Thank you,” said Dipesh Shah, MD, Samsung Research Institute – Bangalore.

Samsung has grown from a USD 6 million company in India in 1995 to an over USD 10 billion company today, becoming India’s No. 1 consumer electronics and smartphone company.

As it turns 25, Samsung India is all set for the next giant leap into the future, with a new vision for India: #PoweringDigitalIndia.

Here’s a short video on our 25-year journey in India.