Samsung, India’s largest consumer electronics brand, has further solidified its premium retail presence with the opening of a new premium experience store at Lotus Trade Centre, Andheri West, Mumbai.

Spanning 1,600 sq. ft., this expansive store serves as a comprehensive destination for customers to explore Samsung’s latest innovations and its seamlessly connected ecosystem, all in one place.

Strategically located in one of Mumbai’s key retail and lifestyle hubs, the store features dedicated zones showcasing Samsung’s full range of Galaxy devices, including the latest smartphones, tablets, laptops, smartwatches, smart rings, and the advanced SmartThings ecosystem. With interactive displays and experiential zones, visitors can discover how Samsung technology enhances productivity, entertainment, wellness, and smart home automation for a truly connected lifestyle.

“At Samsung, we are dedicated to bringing innovation closer to our customers through inspiring retail experiences. The launch of our premium experience store in Andheri West, Mumbai, marks a significant milestone in our journey to expand our premium retail footprint and create holistic, all-in-one destinations for technology, engagement, and service,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.

As part of Samsung’s flagship ‘Learn @ Samsung’ initiative, the store will host regular workshops focused on AI-powered photography, productivity, creativity, and doodling using Galaxy devices. These workshops aim to empower millennials and Gen Z consumers to maximize their device usage in everyday life. In addition, the store features a full-fledged service centre, ensuring customers receive prompt and reliable post-purchase support.

Through Samsung Store+, a digital interface within the store, customers can seamlessly browse products and arrange home delivery for their selected items. Furthermore, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

To celebrate the launch, customers visiting the Andheri West experience store can enjoy exclusive Paytm First benefits, including:

• Special travel and dining offers
• Over 30 free subscriptions across leading OTT, music, wellness, and infotainment platforms
• Exclusive discounts on over 40 brand gift cards and more than 25 top deals from premium brands
• Buy-1-Get-1-Free buffet deals across over 100 premium restaurants nationwide

Samsung, India’s largest consumer electronics brand, inaugurated another experience store in Viman Nagar in Pune, further reinforcing its commitment to enhancing premium retail presence across cities. Spanning 1050 sq. ft., the new store offers a one-stop destination for customers to explore Samsung’s cutting-edge innovations and seamless connected ecosystem under one roof.

The store features dedicated zones showcasing the latest smartphones, tablets, laptops, smartwatches, smart rings, and the innovative SmartThings ecosystem that supports connected living. Through interactive displays and hands-on experiential areas, visitors can discover how seamlessly these devices integrate across productivity, entertainment, wellness and smart home automation.

Located in one of Pune’s most affluent and high-footfall neighbourhoods, the new Samsung experience store offers customers an opportunity to explore and engage with the brand’s latest innovations across categories. As cities emerge as growth drivers, this store is poised to serve as a vital retail touchpoint, enabling deeper consumer engagement and strengthening Samsung’s presence in these high-potential markets.

“At Samsung, our aim is to create inspiring retail experiences that bring innovation closer to our customers. The inauguration of our premium experience store in Viman Nagar, Pune, marks another significant step in strengthening our premium presence. This new store embodies our broader vision of growing our premium retail presence and offering a holistic, all-in-one destination that brings together cutting-edge innovation, meaningful customer engagement, and outstanding service, all under one roof,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.

Reinforcing its commitment to customer satisfaction and digital empowerment, the new store will host Samsung’s flagship ‘Learn @ Samsung’ initiative, which has seen success in other locations across India. This programme offers a variety of workshops designed to equip consumers—especially millennials and Gen Z—with the skills and knowledge to make the most of advanced tech. These interactive sessions that provide hands-on experiences with Galaxy devices, cover topics such as AI-powered photography, productivity, creativity and digital doodling, enhancing both user engagement and tech proficiency.

To celebrate the launch, customers visiting the store can avail:

• Over 30 free subscriptions across leading OTT, music, wellness, and infotainment platforms.
• Exclusive discounts on over 40 brand gift cards and over 25 top deals from premium brands.
• Buy-1-Get-1-Free buffet deals across over 100 premium restaurants across India.
• Paytm First membership rewards, special travel savings on flights, and discounts at over 14,000 restaurants nationwide.

The store also introduces Samsung Store+, a user-friendly digital platform that enables in-store visitors to explore detailed product information and conveniently choose home delivery, creating a smooth and integrated online-offline shopping experience. In addition, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Ambience Mall in New Delhi’s Vasant Kunj. The store will be a one-stop solution for consumer needs around sales and customer service. It will also offer captivating consumer experiences, which includes Samsung SmartThings – a connected device ecosystem and immersive gaming.

Spanning a total area of 1,150 sq. ft., the store is designed with different zones showcasing, smartphones, laptops, gaming & SmartThings, among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get; 2X loyalty points on all transactions above INR 15000 and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer. On purchase of Samsung products worth INR 40000 & above, the first 100 customers will get early bird giveaways.

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 18000 in ecosystem benefits on select items.

“This is our third store in New Delhi, which is a testament to our commitment to increasing our retail touchpoints and connecting directly with our consumers. The new store will be a playground for stellar product experiences clubbed with customer service and will host a series of Galaxy AI workshops that are a part of the ‘Learn @ Samsung’ programme”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Mohali in Punjab. The store will be a one-stop solution for consumer needs around sales and customer service. Situated at CP67 mall, a prime shopping destination, the store will offer captivating experiences to consumers, including its connected device ecosystem – Samsung SmartThings – and host a variety of engaging activities.

Spanning a total area of 1,505 sq. ft., the store is designed to offer consumers immersive zones showcasing, smartphones, laptops, audio, gaming and SmartThings among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get, 2X loyalty points (on all transactions above INR 15000) and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 21000 in ecosystem benefits on select items.

“Witnessing an exhilarating response from consumers in Chandigarh and adjoining markets, we are optimistic that our Mohali store will captivate shoppers just as much. The new store allows consumers to enjoy a holistic product and services experience. There will also be Galaxy workshops conducted under the larger ‘Learn @ Samsung’ programme to drive AI Education”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can also access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.