“I’m thrilled, and proud to be part of the JBL team that boasts of a dynamic roster of ambassadors who I personally admire. ‘Living it raw’ and ‘living it real’ is my personal mantra, and I’m so glad to see that in the ethos of the brand JBL,” said Sara Ali Khan. “I truly believe in saying it as it is and being who you are- in the most organic and honest way, and I think JBL is a perfect representation of this philosophy. With this association, I’m very excited to take this message of authenticity to young consumers of the iconic audio brand.”

“The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further.” said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

The dynamic brand commercial, launched today, is a combination of spirited moves by Khathi – Meethi personality, Sara Ali Khan and funky visual effects that will instantly elevate the mood. The film features playful lyrics that echo the confidence of young Indians like – “I’m fab and flawed” – giving them a new life anthem.

The film will be seen on JBL’s social media channels along with other platforms. This commercial comes as an extension of JBL’s newly launched campaign- ‘Live it Real, Live it Raw’ that seeks to challenge its consumers to live their own truth. The campaign recently went live with the first commercial featuring superstar and JBL brand ambassador, Ranveer Singh.

Sara Ali Khan joins a star-studded lineup of JBL ambassadors and partners from music, sports, and entertainment industries including superstar Ranveer Singh, actor and humanitarian Priyanka Chopra, music mogul A.R. Rahman, and Olympian Shuttler P.V. Sindhu in India.

Packed with JBL’s signature sound, the PartyBox creates an uplifting listening experience, whether it’s a small gathering at home or pop-up gig in a park. And what’s a party without mood lighting? Choose one of three lighting options and create added ambiance to any setting.

Sumit Chauhan, VP Lifestyle, HARMAN India and Actress Priyanka Chopra with JBL PartyBox

“I love that my JBL PartyBox combines JBL Signature Sound with stylish lighting, and the speaker’s bass brings my personal parties to life,’’ stated Priyanka Chopra, actor, singer, philanthropist and Global Brand Ambassador for JBL.

For even larger sound, connect two PartyBox speakers to create a crowd friendly, amplified listening experience. PartyBox has a USB input allowing anyone to connect their playlist directly via a USB drive. The party won’t miss a beat, and no one will have to sacrifice their phone and miss out on countless social media opportunities.

Price and Availability

JBL PartyBox 200, priced at INR 32,499 and JBL PartyBox 300, priced at INR 35,999 are immediately available at www.JBL.com and other online and retail channels, including 350 Samsung brand stores across the country.

JBL PartyBox 200 & 300 Features

• JBL Signature Sound: Enjoy an immersive audio experience at home or at a party that only JBL sound can provide.
• Wireless Bluetooth Streaming: Wirelessly stream high-quality sound from a smartphone or tablet.
• Built-in Light Shows: There’s a light show for every mood; Meter, Pulse, and Party mode.
• Portable with Rechargeable Battery: Plug in to a 12V DC source or use the built-in 10,000mAh battery for 18 hours of playtime (only for the PartyBox 300).
• Mic and Guitar Inputs: Plug in a mic or guitar and take the stage.
• USB Playback: Pre-program a party or event with a favorite playlist from a USB thumb drive.
• True Wireless Stereo & RCA: Connect compatible speakers wirelessly via TWS (True Wireless Stereo) using Bluetooth connection up to two PartyBox speakers or wired via one RCA output to another.

Ms. Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others.

In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

As Harman’s brand ambassador, Ms. Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon. As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY Gala Salute to industry Icons with other luminaries as part GRAMMY celebrations.

Harman is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands.

“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world,” said Mr. Ralph Santana, Chief Marketing Officer of HARMAN. “She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.”

HARMAN’s ambassador team reflects the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture.

“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations,” said Priyanka Chopra. “Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands.”