Samsung Electronics, the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range — which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9 — delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and Wi-Fi speakers.

“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”

Redefining Cinematic Sound with Samsung’s Q-Series Soundbars

Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences.

Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.

The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and dual 8-inch driver built-in compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups.

New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.

A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.

Music Studio Series: Iconic Dot Design, Expressive Sound

Samsung is introducing two new Wi-Fi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wider range of sound system combinations than before, maximizing the audiovisual experience. Additionally, they offer richer sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art — and grounded in Samsung’s signature aesthetic.

Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. Also, thanks to the super tweeter, the frequency range can extend up to 35kHz for enhanced musical detail. Available in black and white, it functions as a standalone immersive speaker or can be paired with additional units or Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup.

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity.

A More Intelligent, Connected and Immersive Sound Experience

For 11 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and Wi-Fi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while Q-Symphony analyzes room layout and device placement to optimize channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene.

Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings also provides instant music controls, making it easy to start listening and adjust playback from any connected mobile device.

Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) launched in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.

The new lineup consists of flagship HW-Q990F and the convertible HW-QS700F models. The new range brings the latest global innovations to transform everyday entertainment into immersive experiences. The line-up features,

• AI Sound Optimization for real-time audio tuning tailored to content
• Dynamic Bass Control for deeper, more refined low-end sound without distortion
• Active Voice Amplifier Pro for enhancing dialogue clarity with Convertible Fit Design
• Integrated Gyro Sensor for adjusting acoustics based on placement.

A compact wireless subwoofer offers powerful bass in a smaller form, Q-Symphony Pro creates expansive, synchronized sound with Samsung TVs whilst Wireless Dolby Atmos brings cinematic 3D audio without cables.

“Samsung’s new soundbars complement our premium TV ecosystem that now comes with Vision AI, transforming everyday viewing into immersive experience. This range is a masterclass in precision sound engineering, offering unmatched versatility in an ultra-slim form. By combining AI-powered personalization with a sleek design, our new soundbar range meets the growing demand for adaptive and beautifully integrated audio solutions. Whether you are a cinephile, a minimalist, or someone building a connected smart home, Samsung’s new range offers a soundbar that fits your space, style, and expectations,” Viplesh Dang, Senior Director and Head of Visual Display Business, Samsung India, said.

AI-Powered Personalization for Richer, Smarter Sound

The 2025 soundbar range is powered by Samsung’s upgraded AI Sound Engine, which analyzes content in real time and automatically adjusts audio output for genre, content type, and environment. The result is more precise dialogue, dynamic action soundscapes, and deeper engagement with every scene.

Dynamic Bass Control further enhances low-frequency output using non-linear bass management for clarity without distortion, while Active Voice Amplifier Pro sharpens dialogue by analyzing ambient sound and isolating voices for louder, clearer conversations. These features combined offer a truly cinematic experience at home, optimized for the moment, every time.

Connected for Today’s Smart Homes

The 2025 soundbar range seamlessly integrates into the Samsung ecosystem through Q-Symphony Pro, which pairs the soundbar’s channels with the speakers of compatible Samsung TVs to create a more immersive, AI-synchronized surround sound experience.

All models support Wireless Dolby Atmos with 3D sound to put consumers at the centre of the action, whether it is films, concerts, shows, songs or soundtracks.

Elevated with SmartThings, Alexa, Google Assistant, Chromecast, AirPlay, and Roon Ready compatibility, these soundbars ensure effortless control and high-resolution playback, no matter how the user streams.

Space-Smart Subwoofers and Adaptive Design

Samsung’s Convertible Fit Design, with an integrated Gyro Sensor, allows the soundbar to adapt its sound profile depending on whether it is wall-mounted or placed on tabletops. This flexibility is matched by a minimalist form factor, making it a perfect fit for modern Indian interiors.

Supporting models across the lineup feature a compact 6.5” wireless subwoofer, 58% smaller than before, delivering bold, room-filling bass without taking up valuable space. This subwoofer innovation ensures that great sound doesn’t have to come with bulky hardware.

Pricing and Availability

Samsung’s 2025 sandbars are now available across at Samsung.com, leading offline retailers, and major e-commerce platforms, starting at a price of INR 14990, ranging up to INR 92990 for its flagship HW-Q990F model.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

Samsung, India’s most trusted consumer electronics brand, has announced exciting Samsung Big TV Offers on its 55-inch and above premium range of televisions at all leading consumer electronics retailers across the country. Offers during the Samsung Big TV Days will be valid till January 31, 2021.

Consumers can access unique offers with assured benefits on purchase of large screen Samsung TVs – 55-inch, 65-inch, 75-inch, 82-inch and 85-inch QLED TVs, Crystal 4K UHD, QLED 8K TVs. Additionally, consumers can avail up to 20% cashback and extended warranty offers coupled with EMI as low as
INR 1,990.

During this period, consumers will get Samsung’s Galaxy A51 smartphone worth INR 22,999 with 65-inch QLED TV and 75-inch Crystal 4K UHD TVs. They will get a Galaxy A31 smartphone worth INR 18,999 with 55-inch models of QLED TVs and 65-inch Crystal 4K UHD TVs.

Consumers buying 75-inch, 82-inch and 85-inch QLED TVs will get Soundbar HW-Q800T worth INR 48,990 or Soundbar HW-Q900T worth INR 99,990, on select TV models.

Samsung QLED TVs will come with a 10-year no screen burn-in warranty, one-year comprehensive warranty and one-year additional warranty on panel.

“In 2020, there was a rise in demand for bigger screen smart TVs, above 55-inch, in top cities as well as small towns and rural markets. Consumers want to buy bigger TVs that offer cinematic viewing experience at home amid availability of high-quality OTT content and need for entertainment at home. The ‘Big TV Days’ promotion is aimed at creating great consumer offerings as we enter the New Year,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

“Consumers wishing to upgrade their lifestyle and looking forward to enjoying their big TV viewing experience will be delighted by the ‘Big TV Days’. We are confident that our unique offers will not only meet their expectations but also enrich their lives and make their homes ready for quality family time,” he said.

SAMSUNG’S PREMIUM TV AND SOUNDBAR LINE-UP

Samsung QLED Televisions

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by Quantum Dot technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The QLED TVs also features Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unmatched cinematic experience at home.

The QLED TV features an Ambient Mode which turns the TV into a piece of art, building on the Ambient Mode’s ability to blend in with the home interior, the TV can be hung on the wall with a No Gap Wall-Mount, intelligently embedded in the back of the TV so that it blends in seamlessly. It also allows the users to take voice control one step further with the new Bixby and Alexa feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.

Crystal 4K UHD Televisions

Samsung’s 4K UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by Crystal technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Crystal 4K Display, Multi View, Adaptive Sound, Tap View, Screen Mirroring, Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

QLED 8K TV

Championing the premium TV space, Samsung’s world’s first QLED 8K TVs are game changing ultra-premium TVs and home entertainment. Samsung’s QLED 8K TVs come with features such as Infinity Screen, Adaptive Picture, Active Voice Amplifier, Q-Symphony and Object Tracking Sound+ that provide the most pristine picture quality and dynamic sound experience available today.

Samsung QLED 8K TVs come with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.

Samsung 8K QLED TVs come with 33 million pixels, four times the resolution of 4K UHD TVs and 16 times that of a Full HD TV, allowing consumers to immerse themselves into the display. These 33 million pixels provide sharper resolution giving a feeling of realness and presence with exceptionally true-to-life picture quality.

Q Series Soundbar

With a sleek and compact form factor, Samsung Q Series Soundbar complements the design-forward aesthetics of Samsung QLED TVs. Q Series Soundbars use fabrics from premium textile brand Kvadrat (available in HW-Q900T model), which not only makes it visually aesthetic but it makes the sound more beautiful.

Q Series Soundbars come the Dolby Atmos® technology and provide multi-dimensional cinematic audio that rivals any theater experience delivering sound as premium as the picture with Samsung TVs. The series includes Samsung’s signature Q-Symphony technology – which enables both TV speakers and the Q Soundbar to work simultaneously creating the ultimate sound synergy.

Samsung, India’s largest and most trusted consumer electronics brand, today launched its line-up of 2020 Sound Devices in India with the all new party speaker, Sound Tower and premium Soundbars that come with the world’s first Atmos technology for an elevated sound experience. These devices have been tuned at the Samsung Audio Lab in Valencia, California to give you perfectly balanced and room-filling sound.

Sound Tower brings life to any party through exceptionally loud and crisp sound quality with their 1,500 watt output, built-in woofer and bi-directional sound. These speakers offer everything one needs for a party – Dynamic Bass, DJ effect, Karaoke and LED Party Lights.

The new and premium Q Series Soundbar, an epitome in audio technology innovation, comes with Samsung’s signature Q-Symphony technology. This unique technology plays surround sound from TV and Soundbar simultaneously, creating incredible audio synergy. The built-in Alexa voice service allows you to easily control your music, get information and manage your day, hands-free. The Tap Sound feature allows the music from your smartphone to be sent directly to the Q Soundbar, with just a tap.

The T Series Soundbar amplifies the TV viewing experience by providing awesome sound quality. It includes 3D surround sound, anchored by a dedicated built-in center speaker that helps project audio content crisply and clearly. The Wireless Subwoofer customizes the movie watching experience by elevating the TV sound with powerful bass. Additionally, the T Soundbar can be connected to a TV with ease and without the clutter of wires via Bluetooth or Wi-Fi.

“Samsung’s signature Q-Symphony technology in our 2020 Sound Devices line-up is going to offer unmatched sound quality. With performance and innovative features that are truly game changers, the new line-up is designed for those looking for the sound of perfection. The 2020 range of Sound Tower has been built to light up your party, while the Q & T Series Soundbars will certainly excite the audiophiles and cinephiles. We are certain that in the new normal where customers are spending more family time viewing content, our new range will enhance the cinematic experience,” said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price and Availability

The 2020 Sound Device line-up would be available on Samsung’s official online store, Samsung Shop and select Samsung Smart Plazas from July 16, 2020.

Sound Tower will be available in two variants. The MX-T70 is priced at INR 42,990 while the MX-T50 is available for INR 29,990.

Q Series Soundbars come in four models – HW-Q950T priced at INR 1,39,990, HW-Q900T priced at
INR 1,03,990, HW-Q800T priced at INR 53,990 and HW-Q60T priced at INR 35,990.

T Series Soundbars come in seven models – HW-T650 priced at INR 35,990, HW-T550 priced at INR 25,990, HW-T450 priced at INR 19,990, HW-T420 priced at INR 16,990 and HW-T400 priced at INR 10,990. HW-T45E priced at INR 19,990 will be available only on Amazon while HW-T42E priced at INR 16,990 will be available only on Flipkart.

Consumers can also avail cashback of upto 10% on the new sound devices through their ICICI Bank and Federal Bank Debit and Credit Cards.

Additionally, all Soundbars & Sound Towers will come with 12 months of warranty.

Sound Tower: Giga Party Audio

The Samsung MX-T70 and MX-T50 Sound Tower series is specially designed for in-home entertainment, spanning musical gigs to small gatherings to movie watching with family. These are superior speakers that sport the next-generation premium design which will definitely grab the eyeballs of guests.

The new Sound Tower line-up features Bi-directional Sound that disperses sound evenly covering wider range. It also delivers exceptionally loud and crisp sound quality with no distortion at high volumes even at a powerful output ranging from 500 watts and 1,500 watts.

The new series comes equipped with a variety of party and audio features like Dynamic Bass, DJ effect, Karaoke, LED Party Lights among others, adding more life to the party. The 10-inch built-in woofer provides enhanced bass performance with a long excursion bass unit in the MX-T70 Sound Tower device.

And you can double the fun with seamless connectivity on the speakers. The models feature multiple USB ports, multi-connection options through Bluetooth and Group Play, which allows up to 10 Sound Tower speakers with one audio source. Additionally, the speakers are splash proof making them a perfect companion at get-togethers.

The Sound Tower series will surely take party anthems to the next level and allow consumers to enjoy deep bass for those dance floor filling tunes.

Premium Soundbars

Q Series Soundbar

With a sleek and compact form factor, Samsung Q Soundbar series complements the design-forward aesthetics of Samsung QLED TVs. Q Soundbars use fabrics from premium textile brand Kvadrat (available in HW-Q950T & HW-Q900T models), which not only makes it visually aesthetic but it makes the sound more beautiful.

Q Series Soundbars come the Dolby Atmos® technology and provide multi-dimensional cinematic audio that rivals any theater experience delivering sound as premium as the picture with Samsung TVs. The series includes Samsung’s signature Q-Symphony technology – which enables both TV speakers and the Q Soundbar to work simultaneously creating the ultimate sound synergy.

Featuring up and side-firing speakers that support both Dolby Atmos® and DTS:X technology, the three-dimensional audio flows all around the listener. Q Series Soundbars also include Samsung’s proprietary Acoustic Beam technology, which makes the listener feel like they’re right in the middle of the action. It creates 3D overhead sound effects, as if the speakers are on the ceiling, through multiple up-firing holes connected to tweeters.

The 2020 line up also enables users to swiftly connect to Amazon Alexa to access content through voice commands in addition to the Samsung SmartThings App. The SmartThings App makes the Q Soundbar a new member of the smart ecosystem of Samsung’s Internet of Things enabled appliances. Samsung’s Q Series Soundbars automatically move to Game Mode Pro once the Samsung TV detects a console.

Adaptive Sound technology analyzes the frequency and sound signals to automatically deliver optimized sound scene-by-scene. Even when reducing the volume, background sound is reduced and voices are kept clear.

The Tap Sound feature allows the music from your smartphone to be sent directly to the soundbar, just with a tap.

Q Series Soundbars come in four models – HW-Q950T, HW-Q900T, HW-Q800T and HW-Q60T.

T Soundbar series

On the T Series Soundbars, the captivating experience of Dolby Audio and DTS: Virtual X turns the living room into a theater which emulates a spatial surround sound system without the need for additional speakers. Additionally, Smart Sound provides optimized sound for TV series, sports, and news by automatically analyzing the audio tracks of each content.

Not only is the TV viewing experience enhanced by the T Series Soundbars, the Game Mode delivers amazing sound effects by optimizing sound. When a game device is connected to a Samsung TV, the Soundbar is automatically switched to the Game Mode setting so that one can solely focus on winning the game. Thrills and excitement created by surround sound and subwoofers provide dynamic and life-like experience as if one is inside the game.

In terms of connectivity, the T Series Soundbars can be connected with Samsung TVs through a HDMI cable or Bluetooth allowing one to enjoy their favorite content right away. Not only this, users can connect two different mobile devices at the same time using the Bluetooth multi-connection feature.

Samsung Audio Remote App is an exclusive, integrated audio device control app that can control the Samsung Sound Tower and Soundbars through Bluetooth.

T Series Soundbars are offered in seven models – HW-T670, HW-T550, HW-T450, HW-T45E, HW-T420, HW-T42E and HW-T400.