Samsung, global No.1 television brand for 17 years, today announced the launch of its Crystal Vision 4K UHD TV in India. This latest addition to the Crystal UHD TV line-up comes with flagship smart features such as Multi Voice Assistant, Video Calling with SlimFit Cam, Solar Remote, built-in IoT Hub with Calm Onboarding and IoT Light Sensors for auto brightness adjustment, for a truly connected living experience.

Keeping in mind the demand of modern Indian consumers for a seamless everyday life, the Crystal Vision 4K UHD TVs come with a newly added and built-in Multi Voice Assistant that allow consumers to view content at ease and enjoy a connected home experience by using either Bixby or Amazon Alexa.

Designed to offer captivating picture and sound quality, the new Crystal Vision 4K UHD TV celebrates the brilliance of One Billion True Colours with PurColor and Crystal Processor 4K. PurColor assures a lifelike experience of content with one billion shades of rich and vibrant colours, while the intelligent Crystal Processor 4K upscales lower-resolution picture for superior 4K level.

Starting at INR 33,990, the new Crystal Vision 4K UHD TV will be available from August 4, 2023 on Flipkart and Samsung Shop in 43-inch, 55-inch and 65-inch screen sizes.

“While buying a television, modern Indian consumers look for immaculate picture and sound quality, immersive gaming experience, and advanced features that facilitate easy connected living. Our new Crystal Vision 4K UHD TV perfectly ticks all these boxes and comes with additional features such as Multi Voice Assistant and Video Calling to enhance the user experience,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

The new line-up also features HDR (High Dynamic Range) that allows consumers to enjoy better contrast with rich darks and bright lights. It increases the range of light levels on the TV with an enhancement of the contrast quality so that consumers can cherish a massive spectrum of colours and all the visual details even in the darkest scenes. The 3-Side Bezel-less Design perfectly allows for an immersive viewing experience.

For a truly immersive content viewing experience, the Crystal Vision 4K UHD TVs feature OTS Lite that allows consumers to feel the on-screen motion as if it is real with 3D surround sound created with two virtual speakers. Adaptive Sound provides optimal sound experience by analysing all contents scene-by-scene on real-time, making it more dynamic and amplifying the intended effects.

The new range comes with built-in IoT Hub with Calm Onboarding and IoT-enabled light sensors, for automatically adjusting brightness. Calm Onboarding effortlessly syncs all smart devices, including third-party appliances, for smoother control. The new Crystal Vision 4K UHD TVs also feature Smart Hub, the focal point of the smart home experience that assembles entertainment, ambient and gaming options together. The Tizen OS-powered entertainment hub renders access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service comprising 100 channels in India.

The new range is also a wonderland for gamers, thanks to its Auto Low Latency Mode and Motion Xcelerator features, which enable swifter frame transition, along with quick and instant reactions. It also has multiple modes such as Smart Work, Gaming, and Smart Watching.

Price and Availability

Samsung’s new Crystal Vision 4K UHD TV will come in 43-inch, 55-inch and 65-inch screen sizes, with prices starting from INR 33,990. The new lineup will be available online on Flipkart & Samsung.com from August 4, 2023.

Consumers can also avail up to INR 3000 cashback and a 12-month no cost EMI from leading banks while purchasing the television.

Warranty: 2 Years (1 Year Standard + 1 Year Extended Warranty on Panel Only)

Key Features of Crystal Vision 4K UHD TVs

Multi Voice Assistant

Consumers can pick their favorite voice assistant that is built-in into the new Crystal Vision 4K UHD TV for an advanced control in their connected home. They can choose between Bixby or Amazon Alexa and cherish an optimal home entertainment experience from the coziness and comfort of their living couch.

Video calling with SlimFit Cam

Consumers can enjoy video calls with their loved ones or for work meetings on the big screen using the SlimFit Cam. They can connect their video call applications to the TV screen and convert their television into a video call device, instantly.

SolarCell Remote

This TV comes with a SolarCell Remote with minimalistic keys. It is completely battery-free and can be charged through room lights and it also draws power from spare energy emitted by Wi-Fi routers.

Smart Hub

With Samsung’s new Smart Hub, content curation and discovery have never been easier. Consumers can now spend less time searching and more time enjoying their favorite movies, shows, and other content. The Smart Hub offers content that suits consumers’ taste within a matter of few seconds and plays it. All the content they want is in one full screen, helping them experience a personalised Smart Hub that perfectly suits their preference. It provides content forward experience customised to various TV experiences, and enhanced accessibility to features.

Calm Onboarding

Consumers do not have to connect devices one by one to use SmartThings anymore. Samsung Smart TV can now detect and connect to Samsung devices with Calm Technology without any difficulty for an intuitive experience right from the comfort of their couch. The television can now detect and connect to other smart devices automatically with Calm Technology, omitting the need for manual connection.

IoT Sensor

The light sensor detects changes in illuminance on seven levels and adjusts the brightness to optimize the viewing environment.

PurColor

With PurColor, consumers can enjoy an above and beyond experience while watching their favorite content by enjoying real life colour expression on the screen. It enables the TV to express a vast range of colours for optimal picture performance and an immersive viewing experience. With One Billion True Colours, this distinctive technology brings reality to the TV screen, with existing colours being showcased in their original state.

Crystal Processor 4K

The powerful Crystal Processor 4K precisely maps every shade of colour with a 16-bit 3D Colour Mapping algorithm and analyzes various data to adaptively optimize the picture for a lifelike 4K resolution with Adaptive 4K Upscaling.

OTS Lite

OTS Lite (Object Tracking Sound Lite) provides two virtual top speakers made with Samsung’s AI algorithms, allowing consumers to feel the motions inside each scene with both their eyes and ears simultaneously. This feature eliminates any requirement of additional speakers to enjoy the cinematic 3D sound as they already have one that generates from the two virtual speakers at the top. It has an object-tracking sound that tracks the movement of on-screen elements and produces sound in locations that match the content using multi-channel speakers, thereby delivering a dynamic 3D-like sound experience with Dolby Digital Plus.

Q-Symphony

This intelligent feature allows the Samsung TV and Soundbar to perfectly synchronize for an elevated surround sound effect without muting the television speakers.

Gaming Features

This TV is a paradise for gamers as it comes with the Auto Game Mode and Motion Xcelerator features, which allow faster frame transition and low latency for the ultimate gaming experience.

For synchronised sound experience that transports users to another world, Samsung Neo QLED TVs come equipped with Q-Symphony feature that uniquely allows TV and soundbar speakers to operate simultaneously for an accurate and balanced audio delivery, filling your room with rich and multidimensional sound. Once enabled, you can control the volume and other audio settings using a single remote, simplifying your experience.

Let us show you how you can enable Q-Symphony on Samsung Neo QLED TV:

Follow these steps to enable Q Symphony: 

• The setup is pretty easy; first, you’ll need an a HDMI or an optical audio cable
• If you’re using an HDMI, connect the cable from the soundbar to the TV
• Once you’re connected, go to your TV’s home screen
• Then, select a sound output from the quick settings

Follow these steps for manual setup: 

• First, select Settings, and then pair it with sound
• Do you see the soundbar and TV pair you connected?
• Just choose the TV + AV soundbar pair, and you’re all set

Enjoy the full-scale sound from the content you are watching.

Watch the video to know more:  

Whether you are watching content on OTT, documentaries, movies, or listening to music, sound plays an intrinsic role in making the in-home entertainment completely immersive.

To offer next level of rich, room-filling three-dimensional audio, Samsung has recently launch its latest Q-Series and S-Series soundbars that promise an extraordinary in-house entertainment experience with cutting-edge features that bring you an immersive sound experience like never before. The latest range of sound devices from Samsung makes in-home entertainment truly exceptional. Read on to know-how:

World’s First Wireless Dolby Atmos Connection

The flagship Q-series, a perfect companion for Samsung Neo QLED and QLED TVs, comes with the world’s first built-in Wireless Samsung TV-to-Soundbar Dolby Atmos connection that allows you to seamlessly enjoy immersive sound with a Wi-Fi connection without any lags or delays.  Dolby Atmos immerses you in your favourite entertainment with sound that moves all around you with breath-taking realism.

Maximised 3D Sound Effect with Q-Symphony

The Q-Series soundbars support the Q-Symphony feature, which enables the usage of the soundbar along with Samsung Neo QLED and QLED TVs’ built-in speakers to maximize the 3D sound effect of the setup, delivering a rich and immersive sound experience.

Optimised Sound with SpaceFit Sound

The 2022 Samsung soundbars also feature Space Fit Sound technology that optimises the sound depending upon the size of your room. So, whether you are gaming, binge-watching your favourite web series, or having a weekend blast with your friends, the sound output will always be customised in accordance with your needs and space.

Amped-up Bass and Design

The latest range of Samsung Soundbars offers a delightful experience for both ears and eyes. The chic design language combined with an upgraded bass and surround sound offers you a sound system that is aesthetically pleasing.

Enhanced Accessibility

Samsung’s 2022 Soundbars come with built-in support for Alexa, Tap View, and Airplay, providing users with next-level convenience and accessibility. Planning a house party just got easier than ever!

So why wait? Get yourself a Samsung Soundbar today and immerse yourself in the world around you.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

Since introducing their very first soundbar at the Consumer Electronics Show (CES) in 2008, Samsung Electronics has continued to release soundbar solutions packed with innovative technologies so that users can enjoy truly immersive TV experiences.

Take a look at the infographic below to learn more about the history of Samsung’s leading soundbars and to find out how they have been charting new territories in audio quality since 2008.

The 2020 QLED 8K lineup provides consumers with an unprecedented viewing experience and unparalleled smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. Plus, it offers a range of smart features powered by Tizen, making it easier than ever for consumers to use voice commands and access new features like Tap View, Digital Butler and Samsung Health.

The ultimate expression of these different innovation is the new, flagship Q950TS QLED 8K TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.

“8K resolution has the potential to transform our industry. Screens over 75” are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup demonstrates the power of this potential. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Reinventing TV Design

The Q950 practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from about ten or fifteen feet away, consumers experience a stunning Infinity Screen effect where the bezels seem to disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.

In addition, the Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat black panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition.

At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.

And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they are watching lower resolution content. Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in bright rooms while still maintaining contrast.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet ensures a smooth streaming connection by optimizing the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content. Samsung Electronics is continuing to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio as important as video when it comes to an immersive streaming experience, the Q950 delivers some of the best TV audio on the market. It features speakers on every side of the display, as well as sub-woofers in the back. When combined with Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.

The Q950 can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Active Voice Amplifier (AVA) helps the 40% of U.S. consumers who say that these sounds tend to distract them while they’re watching TV by detecting the these noises and automatically enhancing voice clarity.

Finally, the Q950 is uniquely capable of using its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800, a 2020 CES Best of Innovation honoree. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. That’s why the 2020 QLED 8K TV line offers unique features that help consumers to better enjoy their content and interact with their different devices.

In 2020, Bixby, the Samsung’s AI assistant, is getting even smarter. Consumers can use their TV to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will offer multiple voice assistant options in order to provide consumers a choice by integrating Amazon Alexa and the Google Assistant into Samsung’s 2020 QLED 8K line. Now users will enjoy easier access to the content they love, with expanded smart home and TV control capabilities.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

Through Samsung TV Plus, Samsung’s free smart TV video service, consumers can easily access new content, even if they have cut the cord. With just an internet connection, consumers can instantly access news, sports, entertainment, and more—with new options joining all the time. There are currently nearly 100 channels on Samsung TV Plus, including CBSN (CBS’s 24/7 live digital news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV+, and much more.

Reimagining Connected Living

The 2020 QLED 8K lineup accounts for the evolving ways in which consumers use screens today through innovative new features that integrate into modern lifestyles.

Because four out of every five people do not get enough regular exercise, Samsung has developed a fitness and wellness solution designed to fit around consumers’ hectic schedules. The Q950 can serve as the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV. Through Samsung Health on the Q950, consumers will be able to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, FitPlan, Jillian Michaels, Echelon, Obe Fitness, and Barre 3 and more.

In addition, more consumers are using their mobile devices while watching content on their TVs, even though it can be difficult to see everything happening on both devices. Multi-View ensures that these consumers won’t miss a thing on either screen by projecting the screen of the consumer’s mobile device onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from side-by-side viewing to picture-in-picture viewing along with several other options.

To create an even more streamlined experience for consumers, the Q950 also offers novel ways of mirroring your mobile device and controlling your home devices. Tap View empowers consumers to mirror their phone screens to the TV just by touching the two devices together. And with Digital Butler, consumer can control more devices than ever before by using infrared technology to detect and control non-IoT devices within the home.

Samsung Newsroom highlighted several of the company’s award-winning innovations when the winners were first announced in November of last year. While that article largely spotlighted winners from within the mobile category, here, we shift our focus to award-winning innovations from across Samsung’s wide-ranging product ecosystem.

Read on to learn more about this year’s honorees in the display, home appliance and memory categories.

Samsung’s CES^® 2020 Innovation Award-winning display and soundbar technologies include QLED 8K TVs’ new Q-Symphony sound feature and the lifestyle TV “The Sero” (both of which snagged Best of Innovation honors), as well as the Q950TS QLED 8K TV, and the company’s latest gaming monitors, the Odyssey G9 and G7.

• Q-Symphony – Samsung’s revolutionary Q-Symphony feature harnesses the power of 2020 QLED 8K TVs and the HQ-Q800T soundbar – combining the former’s built-in speakers with the latter’s impressive audio capabilities – to deliver a truly immersive and powerful sound experience.

• The Sero – Samsung’s versatile lifestyle TV, The Sero, not only provides users with a conventional horizontal TV-viewing experience, but can also be flipped 90 degrees to allow them to enjoy content created in vertical formats.

• Q950TS – Samsung’s 85-inch Q950TS QLED 8K TV is packed with enhancements, including a groundbreaking design and next-level picture, screen and audio technologies. Standout features include the TV’s new Infinity Screen and true-to-life 8K resolution, as well as its innovative AI Quantum Processor 8K and Object Tracking Sound+ (OTS+) technology.

• G9 – A CES^® 2020 Innovation Awards honoree in the Computer Peripherals and Accessories category, the Odyssey G9 features Samsung’s all-new Infinity Core Lighting on its rear. The eye-catching lighting adds a futuristic glow to the gaming monitor’s already-striking white exterior, further setting it apart from other devices on the market.

• G7 – An honoree in the Gaming category, the 32- or 27-inch Odyssey G7 offers users a gaming experience unlike any they’ve seen before, thanks to a first-of-its-kind combination of a 240Hz refresh rate, 1ms response time, QHD (Quad High Definition) and a 16:9 aspect ratio.

Winning entries in the Home Appliance category include the latest version of Samsung’s Family Hub refrigerator, as well as the company’s new Cube Refrigerator Series.

• Family Hub – The latest edition of Samsung’s Family Hub refrigerator features personalized, AI-driven enhancements that help users get the most out of their kitchen. These enhancements enable families to plan meals, share video content and manage their smart home – all from their kitchen.

• 4D-Flex BESPOKE – Samsung’s 4D-Flex BESPOKE refrigerator establishes a completely new category of customized home appliances. From materials to colors and even fridge and freezer functions, users can customize a wide range of the refrigerator’s features to make this innovative product their own.

• Cube Refrigerator Series – Available in a versatile range of colors, including Wine, Beer and Beauty, Samsung’s Cube Refrigerator Series features three new compact models whose stackable design and innovative low-noise cooling technology make them suitable for any room – from the kitchen to the bedroom.

• Portable Slim Double Induction – Samsung’s Portable Slim Double Induction is an innovative cooking solution designed for those who live in smaller households. It features two versatile induction burners that themselves feature nine different power levels to suit any culinary need – not just in the kitchen, but in other rooms as well.

• Samsung Shoe Care System – The Samsung Shoe Care System is a trailblazing innovation in home shoe care that offers users an all-in-one shoe care solution, enabling them to deodorize, dehumidify and dry shoes with a single convenient device.

• WA8500V Front Load Washer – Samsung’s latest front load washer not only offers users a laundry experience that is both personalized and powerful – thanks to its large capacity and wide range of wash cycle options, including Super Speed – it also offers advanced Wi-Fi connectivity and smart voice controls for ultimate usability.

Samsung’s memory solutions were also honored with a number of awards. This year’s winners include the Samsung Portable SSD T7 Touch, an external storage drive featuring significantly enhanced speed and security; the Samsung SSD 980 PRO, a consumer SSD solution that’s optimized for high-end PCs; and the PM1733 30.72TB PCle Gen4 NVMe SSD, the industry’s fastest and largest capacity storage drive, developed for next-generation datacenters and enterprise server systems.

Many of the innovative products covered in this article are currently on display at this year’s CES, alongside a wide range of products from across Samsung’s mobile ecosystem. These include the category-defining Galaxy Fold – recognized for its innovative materials and technologies – and the Galaxy Note10/Note10+ – the latest power devices in Samsung’s Note series, designed to help users do more of what they love. The Galaxy Note10+ 5G received its CES^® 2020 Best of Innovation award based on the sheer power it offers users with its best-in-class specs, features and network speeds. Similarly, as Samsung’s first 5G flagship phone, the Galaxy S10 5G has been recognized for offering users fast network connectivity, advanced features and high performance. Furthermore, the Galaxy A50 has been acknowledged for bringing users advanced hardware and premium features at a lower price point.

“Consumers use screens every day to work from home, exercise from home, and even shop from home. As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,” said Jong-hee Han, President of Visual Displays at Samsung Electronics. “As part of our vision of ‘Screens Everywhere,’ we’re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.”

MicroLED Pioneering the Home Entertainment Market

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecented customization capabilities. Consumers are now able to personally experience how Samsung’s design and innovation engineering teams have reimagined the TV.

With 75 -,88-, 93- and 110-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles. The new 88- and 150-inch MicroLED models introduce ultra-slim infinity designs, virtually removing all four sides of the bezels for a finish that blends right into any wall. And consumers can also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space.

MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is that these MicroLED displays provide an unparalleled sense of immersion for the at-home viewing experience.

8K QLED Lineup Expands With Strengthened AI Quantum Processor 8K and Design

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV to combine a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. Plus, the Q950TS introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.

With stunning 8K resolution, the Q950TS delivers the best LCD picture quality on the market. Equipped with the AI Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to pristine and true-to-life 8K resolution. With a feature called Adaptive Picture, it can also optimize the screen to both ambient conditions and individual images. And the AI Quantum Processor – the powerhouse behind the flagship display – is also helping to power Samsung’s open smart home platform, Tizen, enabling users to experience everything from enhanced picture quality to heightened usability to other connected home functions.

Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

And building off of the picture quality amplification are the QLED 8K’s premium sound features – Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier. These features maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences. And when paired with the CTA “Best of Innovation”-winning HQ-Q800T soundbar, the TV’s speakers sync with the soundbar to serve as an additional audio channel and create a more dynamic soundscape.

Lifestyle TV “The Sero” Expands Display Possibilities Across the Global Market

Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. Following its initial rollout in South Korea last year, Samsung is set to expand The Sero’s availability to several global markets in 2020 .

The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content – including social media, YouTube and other personal videos – in whatever display orientation mirrors their mobile device.

Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and features a range of different display features for when it is not in use. A CTA “Best of Innovation” winner at CES, The Sero combines the cutting-edge functions of Samsung’s top-level displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.

“Consumers today expect TVs that can fully integrate into their individual lifestyles and Samsung is redefining the role of the screen creating delivering new digital services and creating new designs to enhance your life” said Grace Dolan, Vice President of Marketing Communication at Samsung Electronics America.

For more information on Samsung’s 2020 TV lineups, please visit https://www.samsung.com.