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		<title>Quantum Matrix Technology Pro &#8211; Samsung Newsroom India</title>
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		<link>https://news.samsung.com/in</link>
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            <title>Quantum Matrix Technology Pro &#8211; Samsung Newsroom India</title>
            <link>https://news.samsung.com/in</link>
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        <currentYear>2022</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Give Your Living Room an Ultra-Premium Makeover with Samsung Neo QLED TV</title>
				<link>https://news.samsung.com/in/give-your-living-room-an-ultra-premium-makeover-with-samsung-neo-qled-tv?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 20 Jul 2022 09:18:43 +0000</pubDate>
						<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Infinity One Design]]></category>
		<category><![CDATA[Neo QLED TV]]></category>
		<category><![CDATA[Quantum Matrix Technology Pro]]></category>
		<category><![CDATA[Samsung]]></category>
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									<description><![CDATA[&#160; Our home is an extension of our personality and hence people like to make an extra effort to create the perfect cosy ambiance and leave a lasting]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-20137 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/04/11630_Neo_Qled_Banner_3000x2000.jpg" alt="" width="3000" height="2000" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/04/11630_Neo_Qled_Banner_3000x2000.jpg 3000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/04/11630_Neo_Qled_Banner_3000x2000-845x563.jpg 845w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/04/11630_Neo_Qled_Banner_3000x2000-1024x683.jpg 1024w" sizes="(max-width: 3000px) 100vw, 3000px" /></p>
<p>&nbsp;</p>
<p><span>Our home is an extension of our personality and hence people like to make an extra effort to create the perfect cosy ambiance and leave a lasting impression on others who visit. Every corner, furniture, curtains, and most importantly gadgets in your home defines you. Every home requires that one statement piece that defines its inhabitants and effortlessly exudes their personality. </span></p>
<p><span> </span></p>
<p><span>To add the right touch of elegance and style to your home, <a href="https://www.samsung.com/in/">Samsung</a> has recently introduced its 2022 range of <a href="https://www.samsung.com/in/tvs/qled-tv/?qled-8k+neo-qled">Neo QLED TVs</a> that can easily transform any living space. It offers unmatched in-home entertainment with a perfect combination of splendid design and cutting-edge features that will never fail to awe.</span></p>
<p><span> </span></p>
<p><span>Wondering how Samsung Neo QLED TVs can give your home an effortless makeover and uninterrupted entertainment? Read on to know what makes them more than just TVs:</span></p>
<h3><span> </span></h3>
<h3><strong><span>Add a Chic Look with Infinity One Design</span></strong></h3>
<p><span>Sporting the signature Infinity One Design, Neo QLED TVs come with a slimmer and sleeker look. Due to its unique design language, the TV appears as if it is floating above the ground. A breathtakingly beautiful sight for you and your guests!</span></p>
<h3><span> </span></h3>
<h3><strong><span>Enhanced Viewing with Quantum Matrix Technology Pro</span></strong></h3>
<p><span>Samsung’s latest range of Neo QLED TVs comes with Quantum Matrix Technology Pro, which is powered by Quantum Mini LEDs. With 1/40th size of normal LED, the Quantum Mini LED enables best brightness with colors and deepest black and reduces blooming in the picture. The Shape Adaptive Light Control precisely analyses various objects in the picture and controls lights accordingly providing seamless viewing experience.</span></p>
<h3><span> </span></h3>
<h3><strong><span>Better Convenience with Built-in IoT Hub</span></strong></h3>
<p><span>The latest Neo QLED TVs come equipped with a built-in IoT Hub that makes your TV a one-stop control hub for all your smart home devices, even third-party ones. The convenient SlimFit TV webcam allows you to seamlessly connect with your colleagues and loved ones through video calling or web conferences on the big TV screen. Bring the best of content viewing to your home. The Smart Hub feature comes with an all-new interface that simplifies smart viewing with an easy-to-navigate home screen.</span></p>
<p><span> </span></p>
<h3><strong><span>Dolby Atmos</span></strong></h3>
<p><span>To bring cinematic viewing experience to the consumers, Neo QLED TV’s sound system that can create truly immersive and realistic audio experiences. The consumers can now enjoy a fantastic Dolby Atmos Experience with the unparalleled 3D surround sound.</span></p>
<h3><span> </span></h3>
<h3><strong><span>Redefining ‘Eco-friendly’ with SolarCell Remote</span></strong></h3>
<p><span>Taking meaningful innovations to a whole new level, Samsung’s latest Neo QLED TVs come with the latest SolarCell Remote. It is completely battery-free and redefines ‘eco-friendly’ with its ability to get charged through the ambient light inside your home.</span></p>
<p><span> </span></p>
<h3><strong><span>Immersive Gaming </span></strong></h3>
<p><span> </span></p>
<p><span>The 2022 Neo QLED range allows the players to have smooth and flowing motions without a moment of lagging. The Game Bar allows players to monitor gaming status and optimize game settings easily. Also, there are no blind spots anymore with Zoom-in mode, and Ultra-wide view. All of this is possible Motion Xcelerator Turbo Pro that makes the Neo QLED a must-have for the gamers.</span></p>
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					<item>
				<title>[Interview] Exploring Innovation in 2022 Neo QLED 8K: Optimizing Picture Quality Through AI and Picture-Enhancing Technology</title>
				<link>https://news.samsung.com/in/interview-exploring-innovation-in-2022-neo-qled-8k-optimizing-picture-quality-through-ai-and-picture-enhancing-technology?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 23 May 2022 10:07:08 +0000</pubDate>
						<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[2022 Neo QLED]]></category>
		<category><![CDATA[AI Devices]]></category>
		<category><![CDATA[Quantum Matrix Technology Pro]]></category>
		<category><![CDATA[Samsung Neo QLED]]></category>
		<category><![CDATA[Shape Adaptive Light]]></category>
                <guid isPermaLink="false">https://bit.ly/3wCyJKA</guid>
									<description><![CDATA[Samsung Electronics has been leading the TV industry for more than a decade with the latest technologies available on consumer TVs and screens. In 2022,]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics has been leading the TV industry for more than a decade with the latest technologies available on consumer TVs and screens. In 2022, Samsung has yet again secured the number one spot in terms of market share for 16 consecutive years.<sup>1</sup> At the heart of Samsung screens is customer-centric innovation, which powers Samsung screens, including <a href="https://www.samsung.com/in/tvs/qled-tv/qn700a-65-inch-neo-qled-8k-smart-tv-qa65qn700akxxl/">Neo QLED 8K</a>, to deliver immaculate, true-to-life picture quality. Samsung Newsroom sat down with the engineers to provide a deep dive into the innovative features that make Neo QLED 8K the TV it is today, with next-level picture quality and one-of-a-kind features powered by artificial intelligence(AI).</p>
<p>&nbsp;</p>
<div id="attachment_132821" class="wp-caption alignnone">
<div id="attachment_20450" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-20450 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main1.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main1.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main1-844x563.jpg 844w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business</p></div>
</div>
<p>&nbsp;</p>
<h3><span><strong>Quantum Matrix Technology Pro Delivers Ultra-Fine Contrast With Details in Darkest Blacks and Lightest Whites</strong></span></h3>
<p>Samsung has continued to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs. The newly released Neo QLED 8K is an upgraded version of its previous <a href="https://www.samsung.com/in/tvs/qled-tv/">QLED TV</a> and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source — the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colors previously unseen.</p>
<p>&nbsp;</p>
<p><img class="size-full wp-image-132822 aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2022/05/Neo-QLED-8K_main2.gif" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Shape Adaptive Light and Real Depth Enhancer Add Depth for Vivid, Lifelike Images</strong></span></h3>
<p>Newly introduced technologies, namely Shape Adaptive Light and Real Depth Enhancer, have taken the picture quality offered by <a href="https://www.samsung.com/in/tvs/">Samsung TVs</a> to new heights. These new features optimize contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20451 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main3.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main3.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main3-844x563.jpg 844w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. “Real Depth Enhancer separates the object from the background to enhance the contrast of the object, making it look clear. In doing so, we can clearly distinguish the object from the background, creating a greater sense of depth and making the images pop.”</p>
<p>&nbsp;</p>
<p>Shape Adaptive Light analyzes a scene and estimates the difference in the light layer by each section of a scene to control the light source. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark spaces around it stay dark. Additionally, the technology enables optimal contrast levels and allows details in the inkiest blacks, producing life-like picture quality,” said Jo.</p>
<p>&nbsp;</p>
<p><img class="size-full wp-image-132824 aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2022/05/Neo-QLED-8K_main4.gif" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Upgraded Neural Quantum Processor Allows Customized AI Upscaling for Any Given Scene</strong></span></h3>
<p>Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-132825 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2022/05/Neo-QLED-8K_main5.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p>“As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyze a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.”</p>
<p>&nbsp;</p>
<p>Jeong shared Samsung’s ambition to provide a better viewing experience: “Samsung’s multi-intelligence AI network is set up to continuously expand, delivering optimal picture quality technology according to a viewing environment and the latest content trends.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Samsung’s 2022 QLED TVs, the World’s First HDR Displays With ‘Pantone Validated’ Approval</strong></span></h3>
<p>Color is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% color volume since 2017 and displayed accurate and vivid colors. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in color and provides a global color standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colors is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colors and 110 skin tone shades.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20452 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main6.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main6.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main6-844x563.jpg 844w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>“Pantone Validated certification suggests that the color expression of Neo QLED 8K is almost on par with the colors we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colors recognized by Pantone and also 110 skin tones, the most complicated and delicate colors.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Smart Calibration — Automatically Calibrate and Optimize Picture Quality in an Easy and Convenient way</strong></span></h3>
<p><a href="https://www.samsung.com/in/">Samsung</a> has been providing industry-leading picture quality through technical innovation. A classic example is Smart Calibration, which is embedded in the latest TV models in 2022.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20453 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main7.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main7.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main7-844x563.jpg 844w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Smart Calibration enables anyone with a Samsung Neo QLED to calibrate their screen by simply using their smartphone.<sup>2</sup> This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. All users have to do is open the Smart Calibration feature within the SmartThings app and point their smartphone camera towards the TV, the <a href="https://www.samsung.com/in/apps/smartthings/">SmartThings app</a> will then simplify the process to optimize picture quality. Users can choose between ‘Basic Mode’ and ‘Professional Mode’ according to how accurately they want to adjust picture quality. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20454 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main8.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main8.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main8-844x563.jpg 844w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>“Picture calibration normally requires expensive equipments, such as a measuring instrument and pattern generator. Smart Calibration enables users to adjust picture quality easily and conveniently with just their smartphone. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. “Professionals who work with colors like photographers tend to calibrate their devices quite frequently — once every three months or six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Samsung Neo QLED 8K, the First TV To Receive ‘Eye Care’ Certificate by Top Global Certification Institutes</strong></span></h3>
<p>There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Therefore, comfortable viewing experience is becoming an important factor influencing TV purchasing decisions.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20455 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main9.jpg" alt="" width="1000" height="544" /></p>
<p>&nbsp;</p>
<p>The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test &amp; certification association. This makes them among the first TVs to be awarded a certificate specific to eye care. VDE’s ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level,<sup>3</sup> uniformity<sup>4</sup><span> </span>and color fidelity<sup>5</sup><span> </span>assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC).</p>
<p>&nbsp;</p>
<p>‘Gentle to the eyes’ certification proves that the amount of melatonin suppression from a device meets the International Commission on Illumination (CIE) standard.</p>
<p>&nbsp;</p>
<p>“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20456 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main10.jpg" alt="" width="1000" height="550" /></p>
<p>&nbsp;</p>
<p>Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. It limits blue light to provide a more pleasant viewing experience, all done automatically by the TV’s Neural Quantum Processor. “AI technology automatically adjusts a screen’s brightness and color temperature according to a viewing environment so that users can comfortably enjoy their favorite content on their TV,” said Lee. “After sunset, you will see significantly warmer colors and reduced brightness, while during the daytime, the screen will be brighter and more vivid.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>AI technology To Provide Perfect Viewing Experience With Minimal Effort From the Users’ Side</strong></span></h3>
<p>As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. We will continue to develop cutting-edge technology to offer true-to-life picture quality to our consumers,” said Lee.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-20457 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main11.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main11.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2022/05/Neo-QLED-8K_main11-844x563.jpg 844w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>“Our users’ overall viewing experience is just as important as accurate color and sharpness,” said Jo. This means it is essential to help users conveniently enjoy the best picture quality. “We consistently strive to create a viewing experience where users can simply enjoy content anywhere, in any environment. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em><span><sup>1</sup> According to data released by market research firm Omdia</span></em></p>
<p><em><span><sup>2</sup> Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at </span></em><a href="http://samsung.com/support" target="_blank" rel="noopener"><em><span>samsung.com/support</span></em></a><em>.</em></p>
<p><em><span><sup>3</sup> According to International Electrotechnical Commission(IEC) standard</span></em></p>
<p><em><span><sup>4</sup> According to International Standard Organization(ISO) standard</span></em></p>
<p><em><span><sup>5</sup> According to Information Display Measurement Standard(IDMS) standard</span></em></p>
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