Thirty students of JNV Chandigarh were recently shown Samsung India’s campaign film on Samsung Smart Class. The four-minute film depicts the real life story of young Sadanand Ugale, who secured a study trip to Australia from JNV in Aurangabad, Maharashtra.

Students of JNV Chandigarh became emotional, while watching the film and some had tears in their eyes by the time the film ended. Students said Sadanand Ugale is an inspiration for them.

Applications for JNV entrance test have risen since the film on Samsung Smart Class was released in October 2016, teachers said.

Titled ‘Dreams Become Bigger when People and Technology Come Together’, the film has been viewed over 35 million times on social networking site YouTube so far.

Sadanand Ugale is one of the over 2 lakh school students to have benefitted from Samsung Smart Class, the company’s flagship citizenship program that currently covers 400 Jawahar Navodaya Vidyalaya schools in India.

Samsung’s campaign film depicts the real life story of young Sadanand Ugale

Samsung India on Monday launched its new Citizenship Campaign.

Aptly titled ‘Dreams Become Bigger when People and Technology Come Together’, the campaign builds on Samsung’s commitment to harness its legacy of innovation to transform communities and create a better life for people.

The campaign film depicts the real life story of young Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra. Sadanand Ugale is one of the over 2 lakh school students to have benefitted from Samsung Smart Class, the company’s flagship citizenship program that currently covers 373 Jawahar Navodaya Vidyalaya schools in India.

“Sadanand’s story is one of many such inspiring success stories at Samsung Smart Class. It truly shows ‘dreams become bigger when people and technology come together’. Samsung Smart Class initiative is closely tied with India’s development agenda, and implemented in close partnership with government departments to ensure wider reach and impact among the less-privileged,” said Mr. Deepak Bhardwaj, Head of CSR at Samsung India.

Samsung Smart Class has increased student attention in classrooms, reduced rates of student absenteeism and increased student familiarity and comfort with technology such as smart boards, tablets, laptops and printers, according to feedback from teachers and school principals of JNVs.

Samsung Smart Class also helps students learn complicated concepts more easily, besides encouraging shy and hesitant students to participate better in classroom discussions.

Samsung’s association with Jawahar Navodaya Vidyalaya schools, run by the Ministry of Human Resource Development, Govt of India, is now in its fourth year.

The partnership aims to bridge the digital gap between rural and urban India and provide equal opportunities for quality education to children from all backgrounds.

Over 7,400 teachers have also been trained on how to use interactive technology to teach.

Samsung’s Citizenship Campaign complements Government of India initiatives such as Digital India, Make in India and Skill India. Samsung, which has completed twenty years of manufacturing in India, is committed to Make for India, and remains committed to transforming lives of people.

As part of this commitment, the Samsung Smart Class initiative will be expanded in the near future to more JNV schools.