Samsung, India’s most trusted consumer electronics brand, has brought back Big TV Day offers on its 55-inch and above premium range of televisions on popular demand from July 15 to August 20, 2021. These offers will be available at all leading consumer electronics retailers across the country.

The demand for big screen TVs has been on the rise as in-home entertainment continues to gain importance due to limited outdoor entertainment options. Today, consumers want more from their TVs – premium cinematic experience, enhanced productivity, immersive entertainment, and connectivity with their loved ones.

To give consumers an opportunity to upgrade their in-home entertainment experience with large screen TVs and soundbars, Samsung’s Big TV Days offers will be valid on purchase of select 55-inch and above Neo QLED and QLED TVs, and 75-inch and above Crystal 4K UHD TVs.

To take the immersive viewing experience to another level, these exciting offers include Samsung’s Q-series and A-series soundbars worth up to INR 1,04,990 as assured gifts, cashback of up to 20%, easy finance offers and EMIs as low as INR 1,990, on purchase of select TVs. There are additional benefits such as 2-year warranty and 10-year no screen burn-in warranty for QLED TVs.

Consumers purchasing 55-inch and above Neo QLED, QLED TV and 75-inch UHD TV will get an A series Soundbar HW-A450 worth INR 17,900 or HW-A550 worth INR 23,900, depending on the TV model.

On purchase of 75-inch and above Neo QLED and QLED TV, consumers will get the Q series Soundbar HW-Q800A worth INR 51,900 or Q series Soundbar HW-Q900A worth INR 1,04,900, depending on the TV model.

“In-home entertainment has become an indispensable part of consumers’ lives and there is a rise in demand for bigger screen smart TVs above 55-inch along with soundbars for an immersive sound experience. Consumers want to buy bigger TVs that offer a cinematic viewing experience at home amid availability of high-quality OTT content and need for other entertainment such as gaming at home. With the Samsung ‘Big TV Days’, consumer can look to upgrade their lifestyles,” said Raju Pullan, Senior Vice Present, Consumer Electronics Business, Samsung India.

Samsung’s Premium TV and Soundbar Line-up

Samsung Neo QLED 

With the 2021 line-up, Samsung introduces its Neo QLED – a whole new world of QLED TVs with a perfect blend of design and premium features. The Neo QLED delivers cutting-edge Quantum Matrix Technology with a powerful Neo Quantum Processor. Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their evolving needs.

The Neo QLED offers a whole new level of Picture Quality 

Quantum Matrix Technology

The Quantum Matrix Technology in the new lineup delivers a massive reduction in picture blooming using precise lighting, with detail-revealing deep black tones powered by tiny Quantum Mini LEDs.

Neo Quantum Processor 4K and 8K

Neo Quantum Processors feature advanced AI Upscaling technology that utilizes data generated from up to 16 neural networks to produce a more detailed resolution, regardless of the image quality of the source. This results in Enhanced visual details that make one feel like they are right there cheering from the stands.

100% Color Volume with Quantum Dot 

The new range of Neo QLED TVs features nano-sized Quantum Dots that enable one to see 100% Color Volume in everything you watch, even in the brightest scenes.

Quantum HDR 

The Quantum HDR technology takes you beyond conventional TV experience with an expanded range of color, brightness, and contrast so that you can experience the full vibrancy of every image.

Design: A Revolution in design that removes bulk and distractions 

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that —allows for an easier install and cleaner aesthetic. With black edges all but erased, the Infinity screen offers new levels of immersive viewing and completely modernizes your space.

A Complete Sound experience like never before 

The 2021 Neo QLED comes with exclusive audio features like completion of Object Tracking Sound Pro (OTS Pro) technology that lets you hear the action exactly where it’s happening — if the action moves, the sound moves with it whichever way it goes.

The Samsung Neo QLED TVs take sound one step further with Q-Symphony. Audio from Samsung Neo QLED comes together in harmony as Q-Symphony syncs them with your soundbar for a perfectly orchestrated surround sound experience.

The SpaceFit Sound feature allows you to enjoy perfect sound regardless of where and how you place your TV. SpaceFit sound technology analyzes the room environment and then auto-calibrates TV sound to its optimal settings.

When noisy distractions make it hard to hear what’s being said on the TV, the Active Voice Amplifier feature comes into play on the Neo QLED TV. It uses ambient noise analysis and voice clarity optimization to enhance on-screen voices, producing clear and easily audible dialogue.

Samsung’s latest Neo QLED – A Gamer’s dream

The Samsung Neo QLED range of televisions feature Samsung’s Neo quantum processor 8K that supports gaming-focused features like higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel), ultra-precision light driving to name a few- all meeting HDMI 2.1 specifications. Motion Xcelerator Turbo+ allows you to never miss a beat with minimized blur and enhanced motion clarity, and catch all the fast-moving action whether you’re watching sports or taking advantage of newer Next-Gen gaming capabilities.

With exclusive new features, Samsung is delivering the ultimate TV gaming experience. Super Ultra-wide Game View gives gamers the option to play not only at the wide 21:9 aspect ratio but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that is switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering, so players enjoy smooth picture quality throughout gameplay.

Q series Soundbar:

Dolby Atmos/ DTS:X: Enjoy a real cinematic experience with ultimate 3D sound from all the directions at home. Q950A and Q900A will support true Dolby Atmos through its full range driver with the waveguide. Q series models Q800A and Q600A will also be support true Dolby Atmos via Samsung patented technology, the Acoustic Beam that acts as upward-firing speaker delivering an immersive overhead sound.

True 11.1.4 Channel Soundbar: With the first 11.1.4 channel in the world that sends out detailed expressions of sound motion in 11 directions, one can enjoy an unprecedentedly rich and stereoscopic sound. This is unrivalled new sound technology from Samsung that perfectly reproduces all the motions around the world.

Up-firing rear speakers: Waveguide technology, engineered by Samsung Audio Lab, enables up-firing speakers project audio above you, maximizing the overhead and surround sound effect.

Q-Symphony: Awarded as the best CES innovation, Q-Symphony allows your soundbar to sync with your Samsung TV, together creating immersive sound. It combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers, giving you a new level of acoustic immersion so you can experience content like never before.

SpaceFit Sound: SpaceFit Sound automatically analyzes the surrounding environment of your living space and provides the optimized sound for you.

Game Mode Pro: Powerful up-firing speakers, acoustic beam and strong woofers of soundbar provides multi-dimensional 3D dynamic sound optimized for gaming. The soundbar automatically switches to Game Mode when connected to your Samsung TV so you can focus on playing.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

Built-in Amazon Alexa: Take full control of the listening experience with built-in Amazon Alexa.

Music streaming made easy: Airplay2 is newly supported through OTN enabling it to be used to stream audio from iPhones and other Apple ecosystem devices. Tap Sound is a feature that mirrors the mobile sound to the powerful soundbar by a single tap. You can also enjoy your mobile screen on the TV and obile sound through the soundbar simultaneously in a more immersive way.

A series Soundbar:

Dolby Audio/ DTS Virtual:X: It is a room filling technology that fills up your room with virtual surround sounds. It analyzes the scenes based on big data and sends out the sounds to right places, providing a perfect surround sound experience regardless of the numbers of speakers or their locations. If you want to enjoy a richer surround sound, optional rear speaker SWA-9100S will be able to provide it.

Bass Boost: This feature delivers more power and allows users to add ‘more boom’ with a simple click so you can feel every beat.

Adaptive Sound Lite: Adaptive Sound Lite provides the optimized sound for TV series, sports, and news by automatically analyzing the audio tracks of each content.

Inbuilt Subwoofers: The great bass of an in-built wireless subwoofer brings your entertainment to life.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

Not only do movie theaters provide lifelike pictures and visuals in ultra-high resolution, but they also control the amount of ambient light in the room in order to highlight the scene shown on the screen. Given that these theaters are built specially to provide such conditions, the at-home experience is never quite the same given that it is harder to control the amount of light in a room depending on the time of day.

But what if we were able to replicate the picture quality at home the way a content creator intended it to be seen? How can we bring the movie theater experience home?

The answer lies within Samsung Electronics’ 2021 Neo QLED TVs, which come with the latest HDR10+ Adaptive standard. Not only do the TVs provide premium viewing experiences, but they are also able to optimize the picture quality regardless of any reflection, luminance and interference brought about by the indoor lighting condition. Samsung Newsroom has pulled the curtains back to find out what HDR10+ Adaptive is and just how it works.

True-to-Life Picture Quality for Impactful Viewing

Unlike movie theaters, the at-home TV viewing environment can change from moment to moment depending on the change of day to night, lighting, interference and the reflection of light.

HDR10+ is the latest advanced High Dynamic Range technology, which Samsung has been incorporating into their UHD and above TVs since 2017 and is also featured in the 2021 Neo QLED TVs. It intelligently adapts your TV to optimally display UHD content the way it was meant to be seen with all the true-to-life highlight and shadow details. HDR10+ uses dynamic tone mapping to enhance the color and contrast and directs the screen to accurately display high dynamic range content on a scene-by-scene or even on a frame-by-frame basis.

HDR10+ is a royalty-free, open standard, accessible to any device maker to adopt and certify their own compatible devices using HDR10+ metadata syntax. This means that Samsung has been able to build complete control over on-screen picture quality into their TV lineup for true-to-life viewing experiences. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, such as film producers and engineers, allowing them to deliver more impactful images exactly as they intend them to be seen.

AI Analysis for Optimum Experiences Even in Home Lighting Conditions

Samsung’s 2021 TV lineup also supports HDR10+ Adaptive, a technology that improves the HDR10+ viewing experience in users’ homes regardless of the lighting conditions. Samsung’s 2021 TVs come with the HDR10+ Adaptive standard which supports Filmmaker Mode¹ and adapts to brighter rooms so that customers can enjoy true cinematic experiences when viewing HDR10+ movies and television programs in various environments at home.

On the 2021 Neo QLED TVs, HDR10+ Adaptive harnesses its AI engine to analyze the viewing environment, including the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimized. HDR standards are typically designed with a dark room in mind, similar to that of a movie theater. However, with HDR10+ Adaptive, viewers are guaranteed to see the original creators’ intent regardless of the lighting condition or the time of the day.

Youngwook Son, an engineer at the Visual Display Business at Samsung Electronics, has been spearheading the development of the feature with his team. “HDR10+ is a premium feature that is geared to optimize the TV’s picture quality by fine-tuning the scene while preserving the original creator’s creative direction. HDR10+ Adaptive takes this one step further by allowing the TV to optimize the picture based on the surrounding lighting conditions, finally allowing TVs to provide a similar viewing experience to those found in dark environments, such as movie theaters.”

HDR10+ Marks Its Two-Year Anniversary with 120 Partners and Over 2,000 HDR10+ Content

The HDR10+ standard was introduced 2 years ago and now has 120 related partners. HDR10+ has robust support across the industry, with several thousand different products from multiple manufacturers offering HDR10+ supported devices. Currently, over 3,100 different TVs and projectors from more than 20 manufacturers support HDR10+. Furthermore, devices including smartphones, tablets and Blu-ray players also support the standard.

Streaming platforms like Amazon Prime Video, Google Play, Rakuten TV, Megogo, Watcha, Paramount+, YouTube and others have helped make accessible thousands of hours of premium content, delivering a wide array of viewing choices to certified HDMI devices, including the Paramount+ Original Series “The Stand” and Universal’s iconic Back to the Future Trilogy. There are now over 2,000 pieces of content available to users that support the HDR10+.

HDR10+ is the only dynamic HDR technology supported on YouTube, which provides content creators and viewers alike with the unique opportunity to have the access to enhanced, premium HDR content right at their fingertips. With the rise of vertical video production and consumption, the standard gives content creators a unique opportunity to film and view user-generated content across any HDR10+ device.

“There are numerous technologies involved in creating the perfect scenes for the ultimate viewing experience,” noted Younghun Choi, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics. “HDR10+ Adaptive is one of the core technologies that enable us to enjoy the pristine picture quality that we enjoy watching today. Samsung will continue to invest and upgrade users’ viewing experiences in line with the latest technological advancements and trends in the home entertainment industry.”

¹ Filmmaker Mode is a viewing mode, which allows viewers to enjoy movies and TV shows the way the filmmakers intended them to be seen. Various Hollywood directors, including Christopher Nolan and James Cameron, are known to have advocated for the feature in August 2019.

With its innovative television solutions, Samsung, the leader of the global TV market for the past 15 straight years, is realizing ‘A Better Normal’ in users’ actual lives. In part two of this series, Samsung Newsroom looks at how global trends and innovative products like Samsung’s television line-up have come to shape the very ways consumers live their lives.

How Lifestyle TVs Reflect Our Distinct Lives

Contemporary users spend a lot of time with their TVs. Thus, it is important that they select a TV that is a match for their individual lifestyle. According to its product development philosophy, which prioritizes ‘respect for all users’ preferences’, Samsung has developed innovations in fields ranging from screen design to user experience. And with Samsung opening the door to an era of more flexible and customizable lifestyle televisions, users no longer need to match their lifestyles to their TVs.

One initial aspect that Samsung analyzed was distinct patterns across different generations and lifestyles. A variety of lifestyles were taken into consideration in order to develop products that would fit a range of needs. For example, The Sero, a Samsung TV capable of alternating between vertical and horizontal orientation, was launched to meet the needs of a Millennial generation that enjoys consuming mobile content. Likewise, The Serif, a TV with an iconic design, was developed to satisfy those who value aesthetic appeal. The Frame, a TV that can be hung like a piece of artwork, is for those who prioritize artistic appeal.

The Premiere, an ultra-short throw (UST) projector which transforms the home into a theater, is another case in point. This industry’s first triple laser projector with 4K resolution and Smart TV UI delivers a remarkable in-home cinema viewing experience. Samsung went even further in meeting a range of diverse user needs with The Terrace, an outdoor TV that allows users to expand their home entertainment experiences to the outdoors.

Bigger is Better: The Trends Behind the Evolution of Premium TVs

Formerly minor facets of our lives like home training, telecommuting, and remote learning have become major parts of our regular routines recently. As we are required to spend more time indoors, more people are both working and playing from home, making our screens our windows to the wider world. Thus, more and more users have been investing in larger screens and premium televisions, with the popularization of various OTT services also contributing to this. Last year, experts forecasted that sales of large-screen TVs (over 75” in size) and 8K-resolution TVs would rise by 22% and 118% respectively this year.¹

Samsung Electronics took this trend into account too, diversifying its QLED TV model lineup to include 85, 75, 65, and 55-inch options. To further satisfy users with diverse expectations of large-screen TV functionality, Samsung also implemented 8K maximum resolution on the televisions and maintained a keen emphasis on sound quality. In particular, Samsung’s Object Tracking Sound (OTS) technology, a dynamic sound feature that corresponds to the movement of objects on screen, allows users to experience more realistic sounds while consuming their content. To further deliver optimized gaming performance, Samsung has also partnered with AMD to develop the first TVs with Freesync Premium Pro support for both PC and console games in its 2021 Neo QLED and QLED lineup.

These days users can experience the very best in displays from the comfort of their homes. For instance, the MICRO LED 110” model that Samsung unveiled in December 2020 breaks new ground in the premium display domain by showing users just how attractive a large-screen TV can be. The MICRO LED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. The display’s Monolith design, defined by its screen-to-body ratio of over 99%, additionally allows it to fit naturally anywhere in the home. The new Multi View feature, which allows users to watch up to four different content sources simultaneously, is also available on Samsung’s MICRO LEDs.

Eco-Friendly – From Manufacturing to Disposal

When it comes to the environment, Samsung has adopted eco-friendly policies that cover the lifecycle of its TV products, beginning with the manufacturing stage. The use of recycled plastic materials has been applied to certain products in the manufacturing process, and the company’s Eco-Packaging, which sees previously discarded packaging materials upcycled, has been implemented. First used for 2020 lifestyle TVs, Samsung is now extending this packaging scheme to the entire 2021 TV lineup.

The company has also introduced Solar Cell Remote Controls, which can be recharged by indoor light, outdoor light or via USB. These remote controls will be featured with all 2021 Neo QLED models, removing the need for disposable batteries.

Samsung’s ‘Screens Everywhere, Screens for All’ vision aims to not only provide the best screen experience for all users, but to contribute to realizing a sustainable future. Looking forward, Samsung Electronics will continue working to provide optimal display solutions and create people-centered innovations while catering to ever-changing environments and trends.

¹ Market research firm OMDIA forecasted that, in 2021, shipments of large-screen TVs (over 75” in size) would reach 7.62 million units, a 22% increase over the 6.27 million units last year. It also predicted that 8K TV shipments would reach 571 thousand units in 2021, surpassing the 262 thousand units in 2020.