Samsung, India’s largest consumer electronics brand, today announced the launch of its 2023 range of air conditioners, including its premium WindFree air conditioners. The new range addresses consumers’ demand for a powerful air conditioner that combines fast cooling, clean air, energy efficiency and convenience with great aesthetics, effortlessly.

The WindFree technology has been designed to eliminate harsh cold air draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s that promises 43% faster cooling, for powerful cooling and perfect comfort. The new range includes 36 WindFree air conditioner models.

Designed to blend in with the home décor seamlessly, the new line-up comes in beautiful dual tone design and is available in two new colours – Rose Grey and Airy Mint, apart from the White colour panel. Priced at INR 35,599 onwards, the new line-up is available across all leading retail stores and online on Flipkart and Amazon, and Samsung.com.

To enable a clean indoor environment, the in-built air purifier in select models of the new range comes with a 4-in-1 PM2.5 air filter with advanced filtration technology. 4-in-1 Care Filter provides optimal protection by filtering out ultra-fine dust and sterilizing bacteria, viruses and allergens. It reduces up to 90% harmful bacteria, up to 99% viruses and up to 98% allergens (tested by Intertek).

In a world of smart connected devices, Samsung has also taken the AI features a notch higher in select models in its new range. In addition to smart features such as Welcome Cooling and Voice Control, Samsung’s Wi-Fi-enabled air conditioners, including those from the WindFree series, now offer AI Energy Mode. This intelligent cooling feature uses AI to analyze the user’s preferred temperature and room condition before switching to the most effective mode and saving up to 20% of energy.

The WindFree Good Sleep mode creates an ideal temperature without an unpleasant cold air flow and saves up to 69% energy compared to the normal cooling mode.

Overall, the new range allows consumers to save up to 77% energy thanks to features like the WindFree Energy Saving Motion Detect Sensor, Digital Inverter Boost and AI Energy mode.

“We are excited to introduce our new line-up of air conditioners, which provides powerful cooling and perfect comfort. These air conditioners are not only powerful cooling machines but also come with various features such as multi-stage filtration, low energy consumption and intelligent AI-enabled controls that adjust the cooling based on the room temperature to take consumers’ experience a notch higher. Besides, the WindFree series has a unique ‘no wind’ feature that gently and quietly distributes cool air,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Apart from WindFree air conditioners, Samsung also has introduced 38 other models. The 5 in 1 Convertible Series offers customized operations ranging from 40% to 120%, including Home Alone Mode, which operates at 40% cooling capacity, Eco Mode (60%), Pleasant Mode (80%), Normal Mode (100%), and Party Mode (120%).

The other models also feature inbuilt Wi-Fi, PM 2.5 4-in-1 Care Filter, AI Energy Mode and Geometric & Floral patterns.

Price & Availability

Priced at INR 35,599 onwards, the new line-up is available across all leading retail stores and online on Flipkart and Amazon, and Samsung.com.

Consumers can also get 5% cashback across retail stores and Samsung.com on all leading bank cards.

The new range comes with one year of Comprehensive Warranty, 5 years of Extended Warranty on PCB, and 10 years Warranty on Inverter Compressor.

Key Features of WindFree ACs

WindFree Cooling

Wind-Free Cooling gently and quietly disperses air through 23,000 micro air holes, so there is no unpleasant feeling of cold wind directly on skin. Its advanced airflow also cools a wider and larger area more evenly. It comes with Samsung’s 3-step Fast-Cooling mode, which can cool a room 43% faster than its conventional air condition unit.

Energy Saving with Digital Inverter Boost technology

Save money every day with highly energy efficient WindFree Cooling. When operating in Wind-Free mode, the outdoor unit consumes minimal power – using up to 77% less electricity than the Fast-Cooling mode. Digital Inverter Boost technology maintains the desired temperature with less fluctuation.

Enhanced Wi-Fi

The new range comes with in-built Wi-Fi that allow consumers to easily manage their ACs for an enhanced experience. Consumers can connect their WindFree AC seamlessly with Samsung’s SmartThings app by using in-built Wi-Fi, thus allowing them to change settings or switching it on/off using Bixby voice assistant, Alexa and Google Home.

The Welcome Cooling feature helps optimize cooling using AI Auto Cooling in the SmartThings app and cools the room before the user reaches home. Further, the WindFree AC range saves up to 77% energy, thanks to the WindFree technology.

Additionally, equipped with Motion Detect Sensors, these air conditioners automatically go into an energy-saving mode if no movement is detected for 20 minutes, saving up to 43% energy. When no human motion is detected for about 20 minutes, WindFree mode gets activated, and the set temperature can change to up to 28 degrees Celsius. But as soon as it detects activity, the previous operation restarts.

AI Auto Cooling

Apart from the cooling capabilities, the new line-up also offers convenience by optimizing the cooling process using AI Auto Cooling feature, thus allowing consumers to use their air conditioner more efficiently. Through its analysis of room conditions, user-preferred temperatures, cooling modes, and even the outdoor climate, it automatically switches to the most appropriate settings, thus saving the consumer from the hassle of manually operating the air conditioner.

Clear Air Quality

The new lineup of WindFree ACs is equipped with PM 1.0 filter that provides clean air by filtering out ultra-fine dust and sterilizing viruses and bacteria. This is a Semi Permeable filter that is washable and reusable, making it extremely cost-effective.

The Wind-Free AC also boasts of PM 2.5 (4-in-1) Care filter, which keeps the air hygienic, maintain the unit’s performance, and collect up to 98.8% of harmful bacteria, selected viruses, and allergens efficiently. Its 4-in-1 Care filter collects fine dust (PM2.5).

Samsung, the country’s largest and most trusted consumer electronics brand, today launched its new range of Wind-Free ACs, India’s first air conditioners with PM 1.0 filtration capability. With this, the new ACs can filter dust particles up to 0.3 micron in size and also sterilize virus and bacteria using an electrostatic charger, providing the cleanest and purest air in your homes and offices.

The new line-up of Indoor Units are designed to provide clean and pure air to homes as well as hospitals, hotels, malls, restaurants and retail among other establishments.

Equipped with PM 1.0 Filter, the new range of Wi-Fi enabled ACs not only provide clean and breathable air but also come with Samsung’s proprietary Wind-Free cooling technology that delivers cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. The new Wind-Free models leverage a sophisticated detection system with advanced sensors and a display that provides users with precise information about cooling and air quality conditions.

These ACs are equipped with a 4-step display, a PM 1.0 sensor and three different types of filters. The Pre-Filter tackles large dust particles, the Deodorization Filter eliminates unpleasant odors and the PM 1.0 Filter has an electrostatic charger to capture and sterilize ultra-fine dust up to 0.3 microns. The sterilization performance has been certified by British multinational assurance, inspection, product testing, and certification company Intertek.

Catering to changing lifestyle needs of consumers, the next generation Wi-Fi enabled Wind-Free ACs allow users to operate their air conditioners remotely. The new range of ACs are suitable for residential and commercial applications, the new range is available in three panel variants – 1-way Cassette for unilateral air flow, 4-way Cassette for a synchronized air flow in four directions and 360 Cassette for omni-directional airflow. Delivering exceptional performance, the new range of Air Conditioners can reduce air pollution.

“With consumer focus shifting to health and hygiene, there has been a growing concern over pollution and allergen levels inside buildings. Our latest range of Wind-Free ACs aim to address these concerns with India’s first PM 1.0 Filter that not only filters dust particles up to 0.3 micron but also sterilizes virus and bacteria using an electrostatic charger. Committed to deliver the best experience to our consumers, the new range comes with unbeatable performance coupled with premium aesthetics which not only provide customers with efficient cooling but also protect them from indoor pollutants for a healthier lifestyle,” said Mr. Vipin Agrawal, Director, System Air Conditioning Business, Samsung India.

Samsung’s Innovative Air Purifying and Cooling Technology

PM1.0 Filter

The PM 1.0 Filter on the new Wind-Free range has an electrostatic charger to give ultra-fine dust up to 0.3 microns a positive charge, so that it attaches to the negative plate. It then sterilizes the virus and bacteria through the electrostatic charger.

The PM 1.0 filter is washable and reusable. It provides consumers with great advantage of enjoying fresh and clean air while saving on the extra maintenance cost of replacing the filter.

Wind-Free Cooling Technology

Samsung’s Wind-Free Cooling technology is able to provide you with an effective cooling experience without the unpleasant sensation of harsh, cold air blowing directly onto your skin. Once you set your desired temperature, Wind-Free Cooling will quietly and gently disperse cool air through up to 15,000 micro air holes to ensure you are met with no cold draft. Furthermore, Wind-Free Cooling’s advanced airflow cools room faster.

Deodorizing Filter

The deodorizing filter in Samsung’s new range of Wind-Free ACs, efficiently adsorbs cigarette, pet and food smells, among others to provide an odor free and clean environment.

Ionizer

Samsung’s latest range of ACs come with the option of installing an Ionizer that generates active hydrogen and oxygen ions which reduce biological contaminants and reactive oxygen. The process of eliminating the harmful substances is completely harmless to the human body. The Ionizer helps in improving the air quality by neutralizing viruses and bacteria in the air.

The PM 1.0 Filter and Ioniser can be added to existing Samsung air conditioners as well.

Price and Availability –

The new Wind-Free ACs will be available in three models – 1-Way Cassette, 4-Way Cassette and 360 Cassette with prices starting at INR 90,000 + GST. These are available across offline retail and online channels.

Stay Cool in the Hot Summer

Samsung’s Anti Corrosion Durafin condensers enable fast cooling, reduces condenser leakage and offers the best in class durability to the consumers. It can effectively cool a room even on a hot summer afternoon when temperature rises up to 54 degree celsius.

Save More on Electricity Bills

The Inverter Technology is powered by Advanced Digital Inverter 8-Pole Motor, to ensure high energy efficiency and less electricity consumption. Power Boost Technology produces less torque fluctuations, making it effective and efficient in operation. So time to bid farewell to inflated electricity bills this summer!

Not Too Hot, Not Too Cold

The new Convertible Mode makes sure that nothing comes between you and your sleep. It intelligently regulates the temperature according to the number of people in the room. A 2T AC can be converted into a 1.5T or a 1.5T can be converted to 1T with this feature. It minimizes power consumption and cools you down without really freezing you in the process. Just activate this mode let the AC do the math!

Worry-Free Warranty

The AC comes with a two-year warranty on the PCB (Printed Circuit Board) Controller and five years of free gas recharge. Samsung has further strengthened the durability quotient with a ten-year warranty for the compressor and five years on the Durafin condenser. So no more worries of any additional costs!

A Piece of Art

Who said an air conditioner is meant to be just a utility product? In an appealing floral Camellia pattern, the AC blends well with the aesthetics of the house adorning the home. This machine is all about beauty- inside and outside!

Samsung India today announced the launch of its 2019 line-up of Air Conditioners. The new ACs with Triple Inverter Technology have been designed carefully keeping in mind the consumers’ needs and expectations, which are faster cooling, less electricity consumption and uncompromised cooling even in hot summers of upto 54 degree Celsius. Further enhancing the comfort, the latest ACs will come with ‘Convertible Mode’ that lets a consumer change the cooling capacity basis the number of people present in the room.

The new series will also have TRIPLE Warranty benefits such as 10 years warranty on compressor, 5 years warranty on Durafin condenser and newly introduced 2 years warranty on PCB Controller on both Indoor and Outdoor units.

The 2019 Series is a complete package of what consumers today expect from their Air Conditioner, be it in terms of Energy Efficiency, Cooling capabilities, Durability, Innovative Technology and Contemporary Design.

“Energy efficiency is one of the primary parameters for consumers while making purchasing decisions for air conditioners. Our latest offering with cutting-edge triple-inverter technology and best Warranty proposition makes us one of the most energy efficient and durable brands in the industry,” said Mr. Ankur Kapoor, Deputy General Manager, Consumer Electronics Business, Samsung India.

“Besides cooling comfort with optimum energy efficiency, the consumers will also enjoy offers like unlimited gas recharge free of cost for five years; 2 year warranty on PCB and reduced cost of installation among others,” he added.

Triple Inverter Technology

Triple Inverter Technology is powered by Advanced Digital Inverter 8-Pole Motor, which ensures more energy efficiency and even lesser electricity consumption. The Power Boost technology in the new series produces less torque fluctuations, which ensures more effective and efficient operation with less vibration and noise.

Durafin Condensers

Samsung’s Anti Corrosion Durafin condensers, which are best suited for Indian climate conditions are supported by Multi Jet+ Technology that enables faster cooling, reduces condenser leakage and offers the best in class durability to the consumers. Durafin Condenser comes with upto 5 times larger heat exchange area v/s conventional model.

Convertible Mode

Convertible Mode, introduced this year, is Samsung’s another technology, which when activated allows consumers to save more energy when they are sitting alone in a room. Convertible mode uses less compressor capacity and thus, further minimises power consumption. With the Convertible Mode consumers can save more energy as it can adjust cooling capacity as per the number of users inside a room i.e. a 2T AC can be converted to 1.5T, 1.5T can be converted to 1T and similarly, a 1T AC can be converted to 0.8T using this feature.

Contemporary and Aesthetic Design

Continuing with the design expertise, Samsung has also introduced a new variant with floral pattern – Camellia as part of the 2019 AC series. The new contemporary and stylish pattern design blends well with the aesthetics of the room.

Offers and Schemes

The 2019 series of Samsung ACs come with a 2 year warranty on PCB (Printed Circuit Board) Controller and 5 year of free gas recharge so that there is no hassle of paying cost for GAS recharge during condenser replacement. Strengthening the durability proposition, the Compressor and Durafin Condenser come with a 10 year and 5 year warranty, respectively.

The consumers can avail upto 10% cashback on all Triple Inverter models with Axis Bank, Citi Bank, ICICI Bank and HDFC Bank, till 31^st March, 2019. Samsung is also offering free installation on Windfree and 5★ Inverter ACs and charging only INR 499/- for installation of 3★ Inverter.

To drive affordability Samsung has also introduced attractive finance offers like zero down payment and long tenure EMIs, which gives the users an opportunity to upgrade to energy efficient air conditioners with multiple value propositions.

Price and Availability

2019 series is a comprehensive line-up catering to every segment of consumers from price point INR 45,400 ~ INR 75,000 with total 36 SKU’s across tonnage in 3★ and 5★ in PFC and Copper models.

The new air conditioners have integrated Samsung’s exclusive Wind-Free Cooling technology into its design – providing customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. The Wind Free Room Air Conditioner packs in the world’s first 8 Pole series and Anti corrosion Durafin condenser, especially designed for India’s harsh climatic conditions.

Wind Free Room AC range is available at all leading retail outlets from a starting price of INR 50,950 to INR 74,260 while Wind Free System AC range is customizable with 1 Way Cassette, 4 Way Cassette & Mini 4 Way cassette as per the end user’s requirement. The customers can experience this unique technology at ACREX 2018 at BIEC, Bengaluru.

“In the air conditioning segment, direct cold air dispersion and sky rocketing electricity bills are two problems that today’s customers are weary of the most. The world’s first Wind-Free Room Air Conditioner & Systems Air Conditioner from Samsung addresses both of these issues together, providing unparalleled cooling comfort, while guaranteeing optimum energy efficiency. Customer centric innovation lies at the core of our brand promise and this product pivots around this very approach. The new technology is especially designed to cater to Indian consumer’s specific needs and preferences, given the severe climatic conditions here,” said Mr. Vipin Agrawal, Director, System Air Conditioning Business, Samsung India.

The new lineup provides ambient condition by maintaining comfortable room temperature using Wind-Free cooling technology to gently disperse cold air through 9,000 to 21,000 micro air holes. A two-step cooling system, which first lowers temperatures in ‘Fast Cooling Mode’ and then automatically switches to ‘Wind-Free Cooling Mode’, creating ‘still air’ once the desired temperature is achieved. This approach also reduces energy consumption by up to 72 percent compared to Fast Cooling mode. The unique product Architecture of this range of air conditioners also contributes to its superior cooling performance. The upgraded structure’s wider inlet allows for more air to be drawn in at once, while the optimal width and angle of the outlet ensure that air is cooled and expelled faster, farther and wider to reach every corner of the room.