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		<title>Samsung Art TV &#8211; Samsung Newsroom India</title>
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            <title>Samsung Art TV &#8211; Samsung Newsroom India</title>
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				<title><![CDATA[[Interview] Patterns That Hold Memory: Athene Galiciadis x Samsung Art Store]]></title>
				<link>https://news.samsung.com/in/interview-patterns-that-hold-memory-athene-galiciadis-x-samsung-art-store</link>
				<pubDate>Fri, 26 Jun 2026 08:40:41 +0000</pubDate>
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				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Art Basel in Basel]]></category>
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									<description><![CDATA[Athene Galiciadis’ work draws its force from the movement of repeated forms. Across paintings, sculptures and installations, the Zurich-based artist uses grids, curves and blocks of color to build a formal language shaped by pattern, material experimentation and references spanning concrete art, design, craft, science and literature. Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and […]]]></description>
																<content:encoded><![CDATA[<p>Athene Galiciadis’ work draws its force from the movement of repeated forms. Across paintings, sculptures and installations, the Zurich-based artist uses grids, curves and blocks of color to build a formal language shaped by pattern, material experimentation and references spanning concrete art, design, craft, science and literature.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175244" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-175244" class="wp-image-175244" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25164529/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main1.jpg" alt="Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist." width="1000" height="667" /><p id="caption-attachment-175244" class="wp-caption-text">▲ Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and “Stillleben (Window)” have been selected for the<a href="https://news.samsung.com/global/samsung-art-store-brings-art-basel-to-homes-worldwide-with-new-curated-collection" target="_blank" rel="noreferrer noopener">Art Basel in Basel (ABB) 2026</a>Collection on Samsung Art Store. The works were chosen for their strong use of color and pattern, qualities that translate naturally to the digital viewing experience on Samsung Art Store. Created in partnership with Art Basel, the digital collection features works by Switzerland-based artists from participating galleries and brings contemporary art from the fair to Samsung Art Store subscribers worldwide. Samsung Newsroom spoke with Galiciadis about form, color, the ideas behind the selected works and how digital presentation can bring art into the home.</p>
<h3 class="wp-block-heading"><strong>A Personal Language Through Patterns</strong></h3>
<p><strong>Q. Your work has a distinct language of shapes, colors and materials. How did this visual system develop?</strong></p>
<p>I began developing this visual language while studying Fine Arts at ECAL(École cantonale d’art de Lausanne) in Lausanne. At the time, many artists in the Lausanne art scene were working with Neo-Geo aesthetics. I admired the rigor of that language, but I never fully connected with its precision. Rather than adopting it directly, I tried to translate it into something that felt closer to me.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175215" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-175215" class="wp-image-175215" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125401/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main2.jpg" alt="No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen." width="1000" height="667" /><p id="caption-attachment-175215" class="wp-caption-text">▲ No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>I started working with geometric forms, patterns, repetition and symmetry, but I deliberately embraced the handmade. Every shape was drawn or painted by hand, making it unique and slightly different from the one beside it. The patterns shifted subtly across the surface, not through a predetermined system, but through the small variations that naturally arise from manual repetition.</p>
<p><strong>Q. How do you think about rhythm, variation and change within a composition?</strong></p>
<p>Repetition has always been central to my practice, but I have never been interested in repetition as exact duplication. Because my forms are drawn and painted by hand, no element is ever completely identical to another. A line becomes slightly thicker, a shape shifts, a color changes in intensity. These differences accumulate and create a sense of movement across the surface.</p>
<p>I often think of repetition in terms of rhythm rather than pattern. A pattern suggests a fixed system, whereas rhythm allows for fluctuation, pauses, accelerations and unexpected turns. In that sense, my compositions are perhaps closer to biology than to geometry. They are structured, but never entirely predictable. They repeat, but never in exactly the same way. Over time, this visual language has become more than a tool. I see it as a placeholder for “in-betweenness,” a way to hold ambiguity, transition and multiple meanings at once.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175216" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-175216" class="wp-image-175216" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125432/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main3.jpg" alt="(From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen." width="1000" height="329" /><p id="caption-attachment-175216" class="wp-caption-text">▲ (From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p><strong>Q. How much of a work is planned before you begin and how much is decided through the act of making it?</strong></p>
<p>I usually begin with a very clear image in my mind. I think visually, so many works start as an almost complete mental picture rather than a concept expressed in words. What fascinates me is that the finished work never looks exactly like that initial image. The image has to pass through materials, gestures, scale, time and the realities of the studio. In that translation, things inevitably shift.</p>
<p>I do not see these deviations as mistakes or compromises. On the contrary, they are often where the work becomes most interesting. While the starting point is often highly defined, the final work is always shaped through the act of making. It is a conversation between intention and discovery, between what I envisioned and what the work itself asks for along the way.</p>
<figure class="wp-block-image size-full"><img loading="lazy" class="aligncenter wp-image-175217" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125510/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main4.jpg" alt="Galiciadis often lets her works shift through material, scale and space during the creative process. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv." width="1000" height="750" /><figcaption class="wp-element-caption">▲ Galiciadis often lets her works shift through material, scale and space during the creative process. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv.</figcaption></figure>
<p><strong>Q. Are there certain materials, colors or forms you find yourself returning to over time? If so, what keeps drawing you back to them?</strong></p>
<p>Yes, there are certain forms, colors and motifs that keep returning: snakes, spirals, pinks, triangles, zigzags and many others. I do not consciously decide to revisit them; rather, they seem to reappear on their own, as if they still have something to teach me.</p>
<p>I often think of artistic research as a spiral rather than a linear progression. You engage with something, move away from it, explore other directions and then return to it later. But when you come back, neither you nor the motif is quite the same. Perhaps this is why I am drawn to recurring forms. They become companions in a long-term conversation. Each time they reappear, they carry traces of previous works while opening up new questions and possibilities.</p>
<figure class="wp-block-image size-full"><img loading="lazy" class="wp-image-175218" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125540/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main5.jpg" alt="Galiciadis returns to recurring forms and motifs as a way to revisit ideas over time. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv." width="1000" height="750" /><figcaption class="wp-element-caption">▲ Galiciadis returns to recurring forms and motifs as a way to revisit ideas over time. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv.</figcaption></figure>
<h2></h2>
<h3 class="wp-block-heading"><strong>The Meaning of “Stillleben”</strong></h3>
<p class="has-text-align-center"><strong><em>“The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion.”</em></strong></p>
<p><strong>Q. Your palette often moves between soft pinks, greens and yellows, with darker blues and blacks adding contrast. How do you think about color as a way to shape tension, depth or atmosphere?</strong></p>
<p>For me, color is something deeply personal. I do not approach it primarily as a decorative element or as a way of illustrating an idea. Rather, color is a way of thinking and a form of artistic research.</p>
<p>In many ways, this process replaces language. Instead of formulating thoughts through words, I compose with layered colors. Through this slow accumulation, I search for nuances, tensions and relationships that are difficult for me to articulate verbally. The depth that emerges is not only visual but also emotional and conceptual.</p>
<p><strong>Q. What can you share about the works selected for the Art Basel in Basel 2026 Collection on Samsung Art Store and the moment in which they were made?</strong></p>
<p>This work emerged within a larger constellation of paintings that I was developing simultaneously in the studio. I rarely work on a single canvas at a time. Instead, several works evolve alongside one another, creating a kind of conversation. What appears on one canvas often migrates to another; a color, form, rhythm or idea that begins in one painting may find a different articulation in the next.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175238" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-175238" class="wp-image-175238" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25140926/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main6.jpg" alt="From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen. “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann." width="1000" height="563" /><p id="caption-attachment-175238" class="wp-caption-text">▲ From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen.  “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>Both works were created within such a process. They carry traces of multiple explorations and conversations taking place across different canvases at the same time. Looking back, I see each work as part of an ongoing reflection on questions that continue to occupy me: belonging, displacement, memory, inheritance and transformation. Rather than offering answers, the painting became a space where these themes could coexist and interact.</p>
<p><strong>Q. How did the title “Stillleben (Reflection on Longings and Belongings)” come to the work and what does it add to the viewer’s understanding of the piece?</strong></p>
<p>The title emerged from two conditions that often feel inseparable. Questions of migration, displacement, in-betweenness, transformation, inheritance and identity run throughout my practice and shape how I understand the world. What does it mean to belong? Who is included and who remains outside? Belonging can offer shelter, care and nourishment, but it can also produce boundaries and exclusions.</p>
<p>Longing is particularly difficult to describe. For me, it is often connected to a desire to bridge a gap that is always present but was never entirely my own. It can be inherited across generations, carried through stories, silences, memories and cultural interruptions. It is a longing for connection, continuity and understanding, while knowing that some distances can never be fully overcome.</p>
<p>The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion. For me, “Stillleben (Reflection on Longings and Belongings)”inhabits this space of contradiction. It reflects on the simultaneous desire to belong and the awareness that belonging is never simple, fixed or innocent.</p>
<h3 class="wp-block-heading"><strong>Where Art Finds New Meaning at Home</strong></h3>
<p><strong>Q. Samsung Art Store gives people a way to encounter world-class art in the spaces where they live. What interests you about that everyday relationship with artwork?</strong></p>
<p>What interests me most is the possibility of creating an everyday relationship with art. Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time. When you encounter an artwork repeatedly, it becomes part of your daily life and the relationship deepens over time to become a piece of your memories and personal history.</p>
<p>This resonates with my interest in collaboration, participation and community building. I enjoy forms of access that allow art to enter everyday environments. Through projects such as Actioning, I have explored how meaning emerges through shared experiences and sustained engagement. I see art as something that can create connections and become part of a shared cultural life.</p>
<p><strong>Q. How do you think the experience of viewing art changes when a work becomes part of a home environment?</strong></p>
<p>I think the experience becomes slower and more intimate. In a museum, we often encounter artworks briefly and alongside many others. At home, the relationship unfolds over time and the artwork becomes part of everyday life.</p>
<p>You might notice it while drinking your morning coffee, passing through a room or returning home after a difficult day. Sometimes you look closely; other times it simply exists in the background. Yet it continues to shape the atmosphere of a space.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175225" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-175225" class="wp-image-175225" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25130056/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main7.jpg" alt="“Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H." width="1000" height="666" /><p id="caption-attachment-175225" class="wp-caption-text">▲ “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>The work becomes an ongoing relationship. Meanings can shift over time and details that initially went unnoticed may suddenly become important. As the viewer changes, the work changes too. This reflects how I understand art: not as a fixed message, but as something open that continues to generate new associations.</p>
<p class="has-text-align-center"><strong><em>“Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time.”</em></strong></p>
<p><strong>Q. For viewers who may discover your work for the first time through Samsung Art Store, what would you hope they take time to notice?</strong></p>
<p>I would invite them to spend a little time with the work and allow their eyes to wander. At first glance, my paintings may appear structured, repetitive or geometric. But if you stay with them for a while, small shifts, irregularities and transformations begin to emerge.</p>
<p>I hope viewers notice that nothing is ever entirely fixed. Forms repeat, but they also change. Colors overlap, reveal and conceal one another. What may initially seem stable gradually becomes more fluid and complex.</p>
<p>Perhaps most of all, I hope people allow themselves to experience the work without feeling the need to immediately understand or interpret it. Much of my practice is concerned with things that exist between categories: between belonging and displacement, order and unpredictability, memory and imagination. These are experiences that cannot always be translated into words.</p>
<p>If viewers take the time to notice the rhythms, layers and subtle variations within the work, they may discover that the painting is less about providing answers than about creating space for reflection, curiosity and personal associations. I hope everyone can find their own point of entry and build their own relationship with the work over time.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175226" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-175226" class="wp-image-175226" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25130147/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main8.jpg" alt=" Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB. " width="1000" height="631" /><p id="caption-attachment-175226" class="wp-caption-text">▲ Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>Samsung Art Store is an art subscription service available on Samsung Art TVs. The service offers more than 5,000 artworks in 4K quality from over 800 artists through more than 80 partners. Available across Samsung’s expanded 2026 Art TV lineup, Samsung Art Store brings curated artwork into everyday spaces through Samsung’s display technology and design.</p>
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				<title><![CDATA[Samsung Partners With Warner Bros. Pictures and DC Studios To Bring ‘Supergirl’ Experiences to Fans]]></title>
				<link>https://news.samsung.com/in/samsung-partners-with-warner-bros-pictures-and-dc-studios-to-bring-supergirl-experiences-to-fans</link>
				<pubDate>Wed, 24 Jun 2026 10:17:40 +0000</pubDate>
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				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[DC Studios]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
		<category><![CDATA[Samsung Art TV]]></category>
		<category><![CDATA[Supergirl]]></category>
		<category><![CDATA[Warner Bros]]></category>
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									<description><![CDATA[Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration […]]]></description>
																<content:encoded><![CDATA[<p><img loading="lazy" class="aligncenter wp-image-31896 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-Store-Warner-Bros.-Pictures-DC-Studios-Supergirl_Thumb1000.jpg" alt="" width="1000" height="563" /></p>
<p>Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.</p>
<p>“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”</p>
<p><img loading="lazy" class="aligncenter wp-image-31898 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-Store-Warner-Bros.-Pictures-DC-Studios-Supergirl_main2.jpg" alt="" width="1000" height="667" /></p>
<p>Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a></p>
<p>In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.</p>
<p>As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.</p>
<p><img loading="lazy" class="aligncenter wp-image-31899 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-Store-Warner-Bros.-Pictures-DC-Studios-Supergirl_dl3.jpg" alt="" width="1500" height="1000" /></p>
<p>“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”</p>
<p>As the global TV market leader for 20 consecutive years,<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.</p>
<p>For more information, visit <a href="http://www.samsung.com/in">www.samsung.com</a>.</p>
<p><span style="font-size: small"><strong><u>About DC Studios</u></strong><br />
DC Studios, a newly formed division of Warner Bros. Discovery, is committed to building a long-term creative architecture to realize the power and wonder of the DC Universe across ﬁlm, TV, animation and gaming under a single banner. Fueled by eight trailblazing decades of DC Comics, the Company is collaborating with key divisions throughout the WBD family – and innovative artists and storytellers from around the world – to bring DC’s rich trove of powerful stories and globally beloved characters to life within a single unified DCU that spans every platform and medium worldwide. Kicked off last summer with James Gunn’s acclaimed blockbuster Superman, the next chapter of this dynamic, all-new DCU will bring a range of stunning new characters and worlds to screens across the globe – from the intergalactic cops of Lanterns, to the chilling Gotham anti-hero of Clayface, to the compelling young hero at the heart of this summer’s hugely anticipated big-screen epic Supergirl – inviting fans and newcomers alike to experience a bold new vision of one of the biggest, most enduring and grandest stories ever told.</span></p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.</p>
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				<title><![CDATA[Art Basel in Basel 2026: Samsung Art TV Brings Personal Curation to the Center of the Art World]]></title>
				<link>https://news.samsung.com/in/art-basel-in-basel-2026-samsung-art-tv-brings-personal-curation-to-the-center-of-the-art-world</link>
				<pubDate>Mon, 22 Jun 2026 17:47:19 +0000</pubDate>
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				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
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		<category><![CDATA[Art Basel in Basel]]></category>
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		<category><![CDATA[Samsung Art TV]]></category>
		<category><![CDATA[The Frame Pro]]></category>
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									<description><![CDATA[Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city. From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from […]]]></description>
																<content:encoded><![CDATA[<div style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19181732/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main1.jpg" alt="▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition." width="1000" height="667" /><p class="wp-caption-text">▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition.</p></div>
<p>Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city.</p>
<p>From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the <a href="https://www.samsung.com/us/tvs/art-tv/">Official Art TV</a> provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home.</p>
<h3><strong>A Living Gallery of Personal Aesthetic</strong></h3>
<p>Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal.</p>
<div style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19181833/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main2.jpg" alt="▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences." width="1000" height="667" /><p class="wp-caption-text">▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences.</p></div>
<p>The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art, and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly.</p>
<div id="attachment_174975" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174975" class="wp-image-174975" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19181912/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main3.jpg" alt="▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience." width="1000" height="329" /><p id="caption-attachment-174975" class="wp-caption-text">▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience.</p></div>
<p>At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, The Frame Pro and The Frame displays from Samsung’s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant’s results.</p>
<p>“The Frame is so stylish, and I loved how clearly you could see the artwork from every angle,” said an attendee.</p>
<p>The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home.</p>
<div id="attachment_174997" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174997" class="wp-image-174997" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19184255/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main4.jpg" alt="▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge." width="1000" height="329" /><p id="caption-attachment-174997" class="wp-caption-text">▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge.</p></div>
<p>One attendee said, “I was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.”</p>
<p>Between visitor sessions, the Art Wall shifted to highlight the city’s artistic identity, previewing Samsung’s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year’s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing.</p>
<h3><strong>An Artifact of Time, Framed by Daniel Arsham</strong></h3>
<p>As Samsung’s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art’s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of “fictional archaeology,” creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future.</p>
<div id="attachment_174978" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174978" class="wp-image-174978" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19182248/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main5.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-174978" class="wp-caption-text">▲ Artist Daniel Arsham, Samsung’s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel.</p></div>
<p>In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham’s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen.</p>
<div id="attachment_31837" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31837" class="wp-image-31837 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main6.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31837" class="wp-caption-text">▲ Arsham’s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns.</p></div>
<p>Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time.</p>
<p>To mark his role as Samsung’s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV.</p>
<div id="attachment_31846" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31846" class="wp-image-31846 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_dl9-e1782130339351.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31846" class="wp-caption-text">▲ Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17.</p></div>
<p>“An artist’s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,” said Arsham.</p>
<h3><strong>A Conversation on Discovering Your Artistic Sensibility</strong></h3>
<p>Samsung’s Basel story continued, moving from the fair floor to Gare du Nord for a special event, “Art Night with Samsung Art TV.” During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home.</p>
<div id="attachment_31857" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31857" class="wp-image-31857 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main8.jpg" alt="" width="1000" height="666" /><p id="caption-attachment-31857" class="wp-caption-text">▲ Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV.</p></div>
<p>The evening’s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris, and Daria Greene, Head of Content and Curation for Samsung Art Store, how artistic sensibility is shaped by everyday experiences, and how art can be curated, discovered and lived with.</p>
<div id="attachment_31855" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31855" class="wp-image-31855 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main9.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31855" class="wp-caption-text">▲ Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces.</p></div>
<p>The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day.</p>
<div id="attachment_31856" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31856" class="wp-image-31856 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main10.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31856" class="wp-caption-text">▲ A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026 Collection.</p></div>
<h3><strong>Where Art Becomes Part of Home</strong></h3>
<p>Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_174984" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174984" class="wp-image-174984" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19182822/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main11.jpg" alt="▲ A visitor takes in the vibrant work of Raphael Hefti on display." width="1000" height="667" /><p id="caption-attachment-174984" class="wp-caption-text">▲ A visitor takes in the vibrant work of Raphael Hefti on display.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<figure class="wp-block-image size-full">
<p><div id="attachment_174985" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174985" class="wp-image-174985" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19182845/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main12.jpg" alt="▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home." width="1000" height="329" /><p id="caption-attachment-174985" class="wp-caption-text">▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home.</p></div></figure>
<p>In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life.</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.</p>
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				<title><![CDATA[[Infographic] The Origin of Art TV: The Frame’s Journey in Bringing Art Into Everyday Life]]></title>
				<link>https://news.samsung.com/in/infographic-the-origin-of-art-tv-the-frames-journey-in-bringing-art-into-everyday-life</link>
				<pubDate>Fri, 19 Jun 2026 15:42:58 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-The-Frame-The-Frame-Pro-Samsung-Art-TV-Infographic_Thumb728.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
		<category><![CDATA[Samsung Art TV]]></category>
		<category><![CDATA[The Frame]]></category>
		<category><![CDATA[The Frame Pro]]></category>
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									<description><![CDATA[Since its launch in 2017, Samsung The Frame has redefined the screen experience by seamlessly blending technology with interior design. As the pioneer of the Art TV, The Frame delivers select artworks when powered off, turning an everyday living space into a personal gallery. In 2017, The Frame combined Samsung Electronics’ advanced display technology with […]]]></description>
																<content:encoded><![CDATA[<p>Since its launch in 2017, Samsung The Frame has redefined the screen experience by seamlessly blending technology with interior design. As the pioneer of the Art TV, The Frame delivers select artworks when powered off, turning an everyday living space into a personal gallery.</p>
<p>In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look.</p>
<p>Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces.</p>
<p>Last year, Samsung introduced The Frame Pro, featuring Wireless One Connect and a Neo QLED 4K display. This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life.</p>
<p><img loading="lazy" class="aligncenter wp-image-31808 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-The-Frame-The-Frame-Pro-Samsung-Art-TV-Infographic_main1.jpg" alt="" width="1000" height="9160" /></p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Customizable bezels sold separately and options may vary by market.</p>
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				<title><![CDATA[RM of BTS Debuts as Samsung Electronics’ Art TV Global Ambassador at Art Basel in Basel 2025]]></title>
				<link>https://news.samsung.com/in/rm-of-bts-debuts-as-samsung-electronics-art-tv-global-ambassador-at-art-basel-in-basel-2025</link>
				<pubDate>Fri, 20 Jun 2025 14:07:09 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2025/06/feature-bts.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Art Basel]]></category>
		<category><![CDATA[Art Basel Basel]]></category>
		<category><![CDATA[BTS]]></category>
		<category><![CDATA[Cube]]></category>
		<category><![CDATA[RM]]></category>
		<category><![CDATA[Samsung Art]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
		<category><![CDATA[Samsung Art TV]]></category>
                <guid isPermaLink="false">https://bit.ly/4jZt9az</guid>
									<description><![CDATA[Samsung Electronicsannouncedthat RM of 21st century pop icons BTS has been named the new global ambassador for Samsung Art TVs earlier this week. RM joined Samsung at Art Basel in Basel 2025 to celebrate creativity, share his passion for art and spotlight how Samsung Art TVs and Samsung Art Store are making curated art experiences […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics<a href="https://bit.ly/3ZsNVIk" target="_blank" rel="noopener">announced</a>that RM of 21st century pop icons BTS has been named the new global ambassador for Samsung Art TVs earlier this week. RM joined Samsung at Art Basel in Basel 2025 to celebrate creativity, share his passion for art and spotlight how Samsung Art TVs and Samsung Art Store are making curated art experiences more accessible than ever before.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/Ezd09c89WSI" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="width: 0px;overflow: hidden;line-height: 0" class="mce_SELRES_start">﻿</span><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe><img loading="lazy" class="size-full wp-image-162847" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/RM-of-BTS-at-Art-Basel-Basel_caption_-1px-1.jpg" alt="" width="1000" height="1" /></div>
<p class="wp-caption-text">▲ RM’s interview at Samsung ArtCube during Art Basel in Basel 2025</p>
<div id="attachment_162815" class="wp-caption alignnone">
<p><img loading="lazy" class="wp-image-162815 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main1.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM admires artwork by Kun-Yong Lee.</p>
</div>
<div id="attachment_162816" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162816" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main2.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM engages with a piece by Basim Magdy.</p>
</div>
<div id="attachment_162817" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162817" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main3.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM stops to look at artwork inside ArtCube.</p>
</div>
<div id="attachment_162818" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162818" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main4.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM checks out a piece on display at ArtCube.</p>
</div>
<p>As an artist, collector and cultural voice, RM has long expressed his love for visual art — often sharing museum visits, artist insights and his own growing collection with the global audience. At Samsung’s ArtCube lounge, he reflected on what it means to live with art in a digital age, why accessibility matters and how technology is opening new doors for global discovery.</p>
<div id="attachment_162819" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162819" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main5.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM participates in a talk session at Art Basel in Basel 2025.</p>
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<h3><span><strong>Art, Technology and the Everyday</strong></span></h3>
<p>“When I connect with a piece of art, it’s like having a silent conversation,” said RM. “Samsung Art TV lets those conversations happen anywhere. It makes it easier for people to discover artists, reflect on their own emotions and build a personal connection with the art they choose to live with.”</p>
<p>Known for his thoughtful approach to art and culture, RM took the opportunity to share his personal reflections. He spoke about how art has influenced his worldview and how platforms like Samsung Art TV offer an opportunity for everyone to make art a part of their daily lives.</p>
<div id="attachment_162820" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162820" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main6.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM views the artwork on display inside ArtCube.</p>
</div>
<div id="attachment_162821" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162821" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main7.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM snaps a photo inside ArtCube.</p>
</div>
<div id="attachment_162822" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162822" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main8.jpg" alt="" width="1000" height="666" /></p>
<p class="wp-caption-text">▲ RM creates a personalized selfie in the artistic style of Marc Dennis.</p>
</div>
<div id="attachment_162823" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162823" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main9.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM reflects on artwork by Kun-Yong Lee.</p>
</div>
<div id="attachment_162824" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162824" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main10.jpg" alt="" width="1000" height="667" /></p>
<p class="wp-caption-text">▲ RM observes a piece by Kun-Yong Lee.</p>
</div>
<p>Through the Samsung Art TV’s expansive discovery features and curated collections, RM shared that he’s been exposed to a wider world of creativity — sparking curiosity and reshaping how he thinks about visual culture. He reflected on how digital platforms like Samsung Art Store are helping viewers break out of their comfort zones and pre-set tastes shaped by algorithms.</p>
<p>“Every space has a mood,” RM shared during the talk session. “And sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm.”</p>
<h3><span><strong>A Personal Vision for the Future</strong>    </span></h3>
<p>RM also confirmed he is actively searching for a physical space to house his growing collection, an idea he’s hinted at in previous interviews. This gallery, he explained, would be rooted in a desire to connect East and West, past and present as well as personality and universality.</p>
<p>“I want to bring everything together into one space,” he said. “Maybe I’ll call it ‘rkive’ like my Instagram. It won’t be easy, but I want to try.”</p>
<div id="attachment_162859" class="wp-caption alignnone">
<p><img loading="lazy" class="size-full wp-image-162859" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-TVs-and-Displays-Samsung-Art-TV-RM-of-BTS-at-Art-Basel-Basel_main11_FINAL.jpg" alt="" width="1000" height="637" /></p>
<p class="wp-caption-text">▲ RM shares his thoughts on art during a talk session held at Art Basel in Basel 2025.</p>
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<p>He expressed hope that, one day, his collection could be shared digitally through Samsung Art TV, reaching people around the world — especially those who can’t visit museums or galleries. “Unless you live in Seoul, it’s not easy to access museums or galleries to experience art in Korea.” He added that it would be great to have an ‘art bridge’ through Samsung Art TV one day, that would allow someone to “press a button and be led into a new world of art.”</p>
<h3><span><strong>Reimagining Art for Everyone</strong></span></h3>
<p>Samsung’s partnership with RM is rooted in a shared belief that technology can be a bridge to meaningful experiences. Whether it’s discovering a new artist, reinterpreting a classic or simply finding beauty in a quiet moment, Samsung Art TVs bring emotional and artistic depth to any space.</p>
<p>“RM’s sincerity and influence make him a natural partner for Samsung Art TV,” said Sofia Monteiro, Curator at Samsung Art Store Europe. “He’s someone who doesn’t just appreciate art — he lives with it. And that reflects exactly what our platform is all about.”</p>
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<p>▲ “Talk With RM” at Art Basel in Basel</p>
<p>Through Samsung Art TVs, Samsung continues to redefine how people connect with art, turning walls into ever-evolving canvases and living spaces into curated galleries.</p>
<h3><span><strong>RM and Samsung Invite the World To Live With Art</strong></span></h3>
<p>As Samsung’s Art TV ambassador, RM continues to champion a more personal connection to art, design and culture. His partnership encourages art lovers everywhere to see creativity not as something reserved just for galleries but as something to bring into everyday life.</p>
<p><span><strong>About RM of BTS</strong><br />
RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and leader of 21st century pop icons BTS. His discography includes solo mixtapes “RM” (March 2015) and “mono.” (October 2018), as well as solo albums “Indigo” (December 2022) and “Right Place, Wrong Person” (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia and more. On May 24, 2024, RM released his critically-acclaimed second solo album “Right Place, Wrong Person.”</span></p>
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