Samsung BKC, in partnership with Jio World Plaza and Samsung Health, turned the spotlight on wellness and innovation with an electrifying 5K Run in Mumbai. The event, designed to celebrate the newly launched Galaxy Watch8 Series, brought together more than 120 fitness enthusiasts, marathoners, and wellness seekers for an energizing morning that blended technology with healthy living.

From the crack of dawn, runners laced up to experience firsthand how the Galaxy Watch8 Series is redefining the idea of a health companion. Featuring a personal running coach, comprehensive sleep monitoring, and holistic wellness insights, the smartwatch gave participants a glimpse of how cutting-edge innovation can power everyday fitness journeys.

The run concluded with a spirited felicitation ceremony, where winners were awarded the latest Galaxy Watch8 Series, exclusive goodie bags, and finisher medals. But the celebration didn’t stop at the finish line. At Samsung BKC’s Connected Kitchen, participants indulged in a Healthy Food Session curated by the in-house chef, featuring recipes made with Samsung’s AI-powered kitchen appliances, showcasing the brand’s vision of a balanced, tech-enabled lifestyle.

With over 300 registrations, the event highlighted Samsung BKC’s role as a hub of experiences that go beyond products. Bringing together community, innovation, and lifestyle, partnering with Jio World Plaza, the event also amplified how collaboration between technology and lifestyle destinations can inspire healthier living.

Through initiatives like the 5K Wellness Run, Samsung continues its commitment to empower people with meaningful innovations that support healthier, more connected lives.  The 5K Run was more than just a race, it was a celebration of community spirit, resilience, and the power of technology to inspire better living.

With Artificial Intelligence (AI) transforming the way we work, innovate, and collaborate, Mumbai’s Samsung BKC at Jio World Plaza, recently became the hub of next-gen computing with an exclusive AI Masterclass led by influencer Ansh Mehra. Samsung BKC is the connected lifestyle experience store where consumers can experience ‘One Samsung’.

The 2.5-hour session, hosted by Microsoft India at Samsung BKC, provided an opportunity for over 200 attendees to explore AI-driven productivity in depth. The demonstration showcased how the all-new Galaxy Book5 series, featuring built-in Microsoft CoPilot+ along with Samsung’s own AI Select (Galaxy AI), is set to revolutionize the way consumers experience AI on their PC.

The event brought together students, professionals, and entrepreneurs from India’s thriving startup community. The session highlighted how AI in everyday technology is enhancing efficiency and unlocking new creative possibilities. From automated workflows to intelligent assistance, the Galaxy Book5 series exemplifies Samsung’s vision of seamlessly integrating AI into people’s lives, ensuring smarter, faster, and more intuitive computing.

With its integrated AI [Galaxy AI, Phone-PC Connected AI, CoPilot+] and Galaxy connected ecosystem, the Galaxy Book5 series is set to be a game-changer, bridging the requirement for creators, professionals, and entrepreneurs seeking smarter, more efficient workflows. Ansh Mehra passionately demonstrated how Microsoft-powered Copilot+ AI features in the device could boost creativity, streamline work, and unlock new possibilities.

The collaboration between Samsung and Microsoft is built on a shared vision of bringing AI into everyday computing, personalizing experiences, and significantly enhancing productivity.

Samsung BKC at Jio World Plaza is a one-of-a-kind, Online to Offline Tech Lifestyle store that highlights the Samsung Connected Ecosystem through its unique eight zones catering to different passion points of the young and super premium consumer. Starting from a Gaming Zone to a Home Office, TV Atelier to a Connected Kitchen and a Private Theatre, this store aims to provide a never before tech shopping experience to consumers.

Finger food by Rohit Ghosh at Samsung BKC

In an exciting culinary event, Rohit Ghosh, one of the most beloved influencers in the cooking world, hosted an engaging finger food making session using the Samsung Bespoke Microwave. Held at the state-of-the-art live kitchen at Samsung BKC, the session showcased the microwave’s versatility through a delicious menu featuring plant-based burgers with coleslaw, potato wedges, and seasonal fruit baked yoghurt.

The event attracted significant interest, with 100 registrations and 65 attendees eagerly participating in the single session. Attendees had the unique opportunity to craft their own burgers, choosing from an array of delectable toppings to suit their tastes.

Rohit Ghosh highlighted his admiration for the Samsung Bespoke Microwave, emphasizing how it simplifies cooking with its diverse functionalities. Whether it’s kneading dough for pizzas, baking curd with seasonal fruits, or whipping up quick potato wedges for unexpected guests, the microwave’s capabilities were on full display.

Live Kitchen at Samsung BKC

Throughout the session, Rohit shared invaluable tips and tricks, demonstrating how to create visually appealing and colorful dishes. His insights on plating ideas inspired attendees to elevate their culinary presentations.

This interactive session not only showcased the innovative features of the Samsung Bespoke Microwave but also fostered a sense of community among food enthusiasts. Samsung BKC continues to be a hub for such enriching experiences, where technology and creativity come together to inspire.

Renowned celebrity photographer Rahul Jhangiani recently hosted an exclusive photography masterclass at the Samsung BKC (Bandra Kurla Complex), featuring the cutting-edge Galaxy S24 Ultra . With a passion for freezing moments in time and a keen eye for detail, Jhangiani shared his insights and techniques with aspiring photographers, demonstrating the unparalleled capabilities of Samsung’s latest flagship smartphone.

The event kicked off with Jhangiani’s introduction to the fundamentals of photography, emphasizing the importance of composition, lighting, and storytelling. Participants were captivated as he delved into his creative process, offering invaluable tips on how to capture compelling images in various settings.

What truly elevated the experience was the integration of the Galaxy S24 Ultra into Jhangiani’s masterclass. Armed with its revolutionary camera features, including a sophisticated array of lenses and advanced AI capabilities, participants witnessed firsthand how this device could unleash their creativity and push the boundaries of mobile photography.

From stunning portraits to breathtaking landscapes and use of Nightography in low light settings to zooming and capturing the details and different lights and angles to showcase the garments, Jhangiani showcased the versatility of the Galaxy S24 Ultra, proving that exceptional photography is not limited by the equipment but by the vision behind the lens. Participants eagerly experimented with different modes and settings, guided by Jhangiani’s expertise, as they discovered new ways to elevate their photography skills.

Samsung BKC received 200 registrations and had 150 attendees over 2 sessions of the Masterclass, everyone excited to see the fashion maestro sharing tips and best practices on what makes an iconic fashion image. With phone, one can also create a portfolio for modelling with the perfect shot, light and angle.

Reflecting on the experience, Jhangiani expressed his admiration for the Galaxy S24 Ultra’s capabilities, noting its ability to deliver professional-grade results in the palm of your hand. He emphasized the importance of embracing innovation and technology to stay ahead in the ever-evolving field of photography.

As the masterclass came to an end, fashion lovers, photography enthusiasts, Galaxy users, Bollywood buffs were left inspired and empowered, armed with newfound knowledge and the confidence to embark on their photographic journey.

Rahul Jhangiani’s collaboration with Samsung BKC not only showcased the potential of the Galaxy S24 Ultra but also reaffirmed Samsung’s commitment to empowering creators and pushing the boundaries of mobile photography.

It was a mesmerizing display of Samsung’s Bespoke appliances. From refrigerators gleaming with a futuristic sheen to air conditioners whispering promises of unparalleled comfort, each appliance bore the mark of innovation.

The star of the show was undoubtedly the AI-powered features that seamlessly integrated into every aspect of home life. With a touch, a swipe, or even a voice command, these appliances anticipated the needs of their users, exceeding expectations in ways previously unimaginable.

In the refrigerator section, everyone marveled at how the AI technology not only kept food fresh but also intelligently suggested recipes based on available ingredients. The air conditioners, equipped with sensors and algorithms, adjusted temperature and airflow according to individual preferences, ensuring optimal comfort while minimizing energy consumption.

Across the room, the microwave and washing machine showcased their own AI prowess. The microwave intuitively adjusted cooking times and temperatures, while the washing machine optimized water usage and detergent levels based on load size and fabric type.

Throughout the event, guests were treated to live demonstrations and interactive experiences, allowing them to witness firsthand the seamless integration of AI into everyday appliances. From personalized settings to energy-saving algorithms, Samsung’s Bespoke appliances set a new standard for premium home technology.
With a newfound excitement for the possibilities that AI-powered home appliances bring to lives of people, it was gala experience.

With Samsung leading the way, the future of connected and sustainable homes had never looked brighter. Have a look –

(from L-R) Saurabh Baishakhia – Sr. Director, Digital Appliances, Samsung India, Richard Oh, Corporate VP, Digital Appliances, JB Park, MD& CEO Samsung SWA, Dipesh Shah, Managing Director, SRI-B launch BESPOKE AI at Samsung BKC in Mumbai

Samsung, India’s largest consumer electronics brand, today showcased Bespoke appliances that are powered by AI, demonstrating the future of connected and sustainable homes. With AI-powered home appliances, Samsung aims at exceeding customers’ expectations in the fast growing premium appliances market.

With inbuilt Wi-Fi, internal cameras and AI chips, Samsung’s latest appliances featuring Bespoke AI seamlessly connect and provide convenient home management with easy to access controls through the SmartThings Application.

“We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customise their choices, get easy controls for elders and kids, and get seamless diagnosis for their home appliances. With the transformative power of AI, we are confident that Bespoke AI will strengthen our leadership in the digital appliances market in India,” said JB Park, President & CEO, Samsung Southwest Asia.

Housefull at the grand reveal of 2024 AI Home Appliances at ‘Welcome to BESPOKE AI’ Event

AI also helps increase longevity and sustainability of these appliances, with users getting notified when their refrigerator is due for water filter replacement or the air conditioner needs a filter change through the SmartThings App. With the introduction of AI, Samsung aims at reducing the time required to manage these appliances. The ‘Bespoke AI’ event was conducted at Samsung BKC at the Jio World Plaza.

“With AI, appliances can now be smarter, and help reduce users’ time and energy spent on home chores. Through enhanced connectivity and AI capabilities, these appliances take the consumer experience to the next level by revolutionising the smart home experience. With AI appliances, our objective is to further strengthen our premium portfolio and increase our share in the premium appliances segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India.

Samsung’s Bespoke appliances in India including Refrigerator, Air Conditioner, Microwave and Washing Machine are now powered by AI.

Refrigerator: It comes with AI vision camera that helps in automatic food recognition of up to 33 food items initially. The number of items that can be identified will increase over time depending on the storage done by the user over time. The refrigerator, through its screens, suggests what to cook for lunch, or dinner, based on the food items stored.

With smart food management system, users can know when a specific food item in the refrigerator is about to expire. Furthermore, an enhanced single camera allows a wider view in different lighting conditions. With wider coverage, not only refrigerator shelves, but door bins are also captured creating a “View Inside” the refrigerator from anywhere, anytime.

Media experiencing “view Inside” the refrigerator from anywhere, anytime

Air Conditioner: With Welcome Cooling function for Air Conditioner, users can cool their home even from a distant location. AI Geo fencing allows users to set commands and the SmartThings application will send you a notification to start or turn off your appliances when you are within a specified range or moving away from the range. The specified range is between 150 meters to 30 kilometers.

Microwave: Personalising diet recipes, Bespoke AI helps automatically customize the recipe to a ‘low fat’ version.

Washing Machine: With AI Control, Samsung’s new Front Load Washing Machine learns laundry routines over time and evolves its wash cycles to suit users’ habits. It automatically adjusts to the most used wash settings, unless manually changed to another customised wash cycle. Further, the AI Wash feature senses the weight of the load, the kind of fabrics involved and their softness, water level, soiling level, and detergent level to create a custom wash recipe.

Samsung is not only dedicated to presenting a better home experience, but also committed to creating products that can help build a better future for the environment and society at large. With SmartThings Energy, users can easily monitor and control the amount of energy consumed by connected Samsung appliances.

Media during a walkthrough at ‘Welcome to BESPOKE AI’ event

With an optimized energy saving method using AI algorithm based on usage patterns, AI Energy Mode can give up to 10% energy savings in refrigerators, up to 20% in Air conditioners and up to 70% in washing machines. With Bespoke appliances, Samsung is also reducing CO2. For instance, a 5-star rated Samsung Refrigerator reduces CO2 emission by 359kg/year, and with AI Energy Mode, the savings increase by 10% – thereby reducing the overall CO2 emission by 395kg/year.

Samsung’s Bespoke AI appliances additionally feature Bixby AI Voice Assistant. Users can manage their Family Hub refrigerator by simply saying “Hi Bixby! Show me what’s inside the refrigerator” or just say “Hi Bixby! Turn on the WindFree mode in the air conditioner”.

The appliances also feature Smart Forward, a service bringing newest features and updates through regular software updates with assured security and additional AI features such as Home Care. SmartThings Home Care monitors your devices, notifies you when an abnormality is detected and suggests a solution, providing easy maintenance and upkeep of your devices. Users will get also receive a notification when they need to change an accessory.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, visited Samsung BKC at Jio World Plaza, Mumbai for the first time since the store’s opening and underlined the Company’s commitment to the Indian market by bringing AI and hyper connectivity to its tech-savvy consumers. He also invited consumers to come and experience Samsung’s latest AI innovations across its product portfolio, from televisions and digital appliances to smartphones.

“AI will enable connected technologies to improve people’s daily lives while always remaining non-intrusive and in the background. With our model of open collaboration, we want to bring AI and hyper-connectivity to all our consumers. India is the next big playground for AI and our flagship Samsung BKC store is an embodiment of our ‘AI for All’ vision and will showcase ‘One Samsung’. At the various zones of the store, consumers can see our AI vision in reality and experience how smarter, better experiences will redefine how we live,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics.

Earlier this year, Han unveiled Samsung’s ‘AI for All’ vision at CES, showcasing how AI will enable people to experience their devices more intuitively and conveniently than ever before. As part of its ‘AI for All’ vision, Samsung in January unveiled Galaxy AI in its new Galaxy S24 smartphone series.

Han said India is one of the biggest and fastest-growing markets globally and offers a huge opportunity for Samsung.

“India has a large population of tech-savvy young consumers that inspire us to innovate. Here, thousands of young, enterprising youth work at our R&D centres to bring cutting edge technologies such as AI to the world. We are proud of them,” said Han.

Samsung recently inaugurated the connected lifestyle experience store Samsung BKC where consumers can experience ‘One Samsung’. This entails Samsung’s latest AI innovations and how it powers the Company’s connected devices ecosystem.

The Company has been in India for over 28 years, having begun operations here in 1995. Samsung continues to be deeply committed to India with two state-of-the-art manufacturing plants, three R&D centres and one design centre that employ thousands of people.

Here is all the excitement at from the launch:

JB Park, President & CEO Samsung SWA addressing the consumers, media and fans

Samsung BKC is all about unique experiences

Visitor clicks a selfie on Galaxy S24 Plus using the single take feature

Samsung employee helps visitor understand the latest AI features in Galaxy S24 Ultra

The young team at Samsung BKC all set to support the customers

Customers can learn how to use Samsung products to manage and prepare healthy food as well as effective visitor management

It was indeed a houseful at Samsung BKC

In Connected Kitchen, a professional Chef operates the kitchen and cooks healthy food, real-time

Samsung, India’s largest consumer electronics company, today inaugurated its first Online-to-Offline (O2O) lifestyle store in India at Jio World Plaza mall, the recently inaugurated ultra-luxury precinct for retail, leisure and dining in Mumbai, strengthening its commitment to India.

Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza, is located strategically in Mumbai’s central business hub of Bandra Kurla Complex and will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios. This new store showcases Samsung’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.

Catering to premium consumers and technology enthusiasts, Samsung BKC offers Samsung’s latest AI experiences – from ‘AI for All’ for consumer electronics products to ‘Galaxy AI’ for mobile devices – all under one roof.

As the first Samsung O2O store in the country, Samsung BKC will re-imagine the retail shopping experience and unlock new possibilities for our customers by bringing the best of both online and offline worlds. Through this retail innovation, Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff. Moreover, these products can be delivered not just in Mumbai but anywhere in the country.

In addition, customers in Mumbai also have the option to buy online from Samsung.com/in and take advantage of store proximity to pick up their products from Samsung BKC within two hours.

As it opens for customers, Samsung BKC will redefine flagship experience for customers with the latest Galaxy S24 series. The store will offer not only Galaxy S24 special edition colour options but also free first-of-its-kind gen AI enabled personalization of their latest Galaxy AI smartphone.

Consumers will be able to experience and pre-book the latest Galaxy S24 series at Samsung BKC, starting January 23.

“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about. We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.

“Samsung BKC will also organize Learn @ Samsung workshops, bringing together Samsung’s innovations with people’s passions,” he said.

Samsung BKC is divided into eight unique lifestyle zones that showcase to customers how Samsung products, individually and as part of Samsung’s connected multi-device ecosystem (SmartThings), can offer convenience to them. These zones cater to different passion points, ranging from gaming and entertainment to art and yoga to cooking and laundry management.

The Eight Lifestyle Zones

Hobby Room – Customers can enjoy an exhilarating and immersive mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.

Home Office – This zone features a cutting-edge home office setup using big screens and smart monitors. Here one can connect the monitor to Galaxy Buds or make calls on the Smart Monitor with Google Meet, showcasing scenarios such as ‘distraction free work from home’ or ‘big screen conference call’. Customers can also experience next level productivity by seamlessly working across multiple screens including our monitors, tablets, laptops and smartphones.

Home Atelier – Here, customers can experience how Samsung technology can essentially transform your home to an art gallery or even a yoga studio. It showcases our premium televisions, including 8K TVs and The Frame that turns the screen into a work of art. Customers can also check out the AI-enabled Smart Yoga mat that is connected to the television, giving users real time feedback on their yoga postures.

Home Café – In this zone, customers can take a look at our bespoke refrigerators and vacuum cleaners. The colour of the bespoke refrigerators can be tailored to match the home’s colour scheme.

Connected Kitchen – Here, a professional Chef operates the kitchen and cooks healthy food, real-time. The kitchen also has an AI-enabled refrigerator, which has multiple unique features like recipe recommendations and shopping lists based on what’s inside the refrigerator. In this zone, customers can learn how to use Samsung products to manage and prepare healthy food as well as effective visitor management.

Intelligent Closet – This zone showcases our top of the line AI-enabled washing machines and dryer, and how one can plan and select laundry settings using a smartphone. This zone also talks to customers about home energy management, giving them insights about their homes and the energy consumption level of each of their appliances, using SmartThings AI Energy Mode.

Private Cinema – This is another demonstration of the connected device experience that Samsung offers. Here, customers experience the amazing 110-inch MicroLED TV while the SmartThings app connects via a smartphone to control everything from the curtains, lights, sound bar to even the air conditioner to transform the room into a movie theatre.

Mobile Zone – This is centre of the store that will showcase Samsung’s flagship Galaxy devices – Galaxy Z series and Galaxy S series – including the latest Galaxy S24 series as well as our flagship tablets, laptops and wearables.

To bring together all the experiences across the eight zones, Samsung BKC will also host a various events and workshops around consumer passion points such as digital art, photography, videography, fitness, and baking, cooking, music, among others as part of its Learn @ Samsung programme.

This programme will run through the year with influencers, content creators and other experts who will help customers at the store learn more about Samsung products and its expansive connected devices ecosystem through great experiences and DIY opportunities around their passion points.

For the Gen Z and millennial customers who love customizing their products, the store will offer unique personalization and customisation options for mobile as well as consumer electronics products. At the Creator’s Workshop, customers can customize their smartphone covers on their own. They will also be able to accessorize their purchases like adding one’s initials with crystals on their phone covers and adding fun charms to their Galaxy Watches. At the Home Café zone, customers can customize the door colour of their bespoke refrigerators to match the colour scheme in their homes.

The premium customers visiting the store will also have the opportunity to preview global products that are yet to be launched in India

To create a longstanding relationship with customers, the store also features an integrated service centre where they can take online and offline appointments & request pickup for service of their device. The store will also offer our customers same day repair of Galaxy devices & remote assistance.

Samsung BKC customers, purchasing two or more SmartThings enabled products will be offered a free SmartThings set up along with product installation through our visiting service engineers.