The team from Indian Institute of Technology (IIT) Madras, ‘Athena’Z’ comprising Sudarsan MS, Saurabh Sinha and Makesh S emerged as the winner at the national finals in Gurgaon on December 01, 2017. National Institute of Design (NID), Ahmedabad came second followed by Indian Institute of Management (IIM), Lucknow.

Mr. HC Hong, President and CEO, Samsung Southwest Asia (Second from Right) felicitating the winning team from IIT Madras

Samsung E.D.G.E witnessed an overwhelming response this year with 2,370 students (790 teams) from 19 leading campuses across the country participating in the program. The competition, spread over three months, invited participation of students from diverse program domains such as B Tech, MBA, Masters of Design and Masters of Social Work.

Ten teams which won at the zonal rounds qualified for the keenly contested national finals of the Samsung E.D.G.E. program this year.

The winning team received a prize of INR 3 lakh and each member got a Galaxy Note8 smartphone while the team that came second got a prize of INR 1.5 lakh. The third team received a prize of INR 75,000. Members of all 10 teams that reached the national finals received Samsung vouchers worth INR 10,000.

The NID, Ahmedabad team, APU, making their presentation in front of the Samsung E.D.G.E. jury and audience

Samsung E.D.G.E brings together bright minds from campuses across India to ideate and showcase their talents on a national platform. The platform gives students an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with unique solutions. This year, the top 10 teams worked on ideas around Samsung’s intelligent interface Bixby, growth opportunities in smart cities, designing devices for young single-person households, online skilling and certification models and marketing.

The winning team from IIT Madras impressed the jury and the audience with their idea around making Samsung’s intelligent interface Bixby better integrated with consumers’ day to day usage of smartphones. The team from NID Ahmedabad showcased a very innovative product that can make life better for young single-person households. The team from IIM Lucknow presented an idea around Bixby.

“At Samsung, we always strive to encourage young minds and nurture the spirit of innovation among them. We are overjoyed by the level of enthusiasm to participate and ideation by the students at Samsung E.D.G.E. 2017. This year we engaged with students from diverse domains,” said Mr. BK Lee, Director, Human Resources, Samsung Southwest Asia.

The maiden season of Samsung E.D.G.E. was also won by a team from IIT Madras. Team ‘Monimakers’ from IIT Madras had bagged the first prize for their solution on ‘Leadership Strategy in Digital Payments’. As part of their internship program, two members from the team underwent training at the Samsung R&D Institute India-Bangalore while the third member got an opportunity to work with the Samsung Pay team at the Samsung India headquarters in Gurugram.

One of the interns co-authored a paper with his mentor at Samsung R&D Institute India-Bangalore and has been selected to present his idea at the Consumer Electronics Show 2018 in Las Vegas.

You can read about the internship experience of one of the winners of Samsung E.D.G.E season one here: https://news.samsung.com/in/20-year-old-on-samsungs-23rd-floor-the-internship-experience-of-an-iitian

Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members come together, ideate and put up an executive case summary. After evaluation, the top teams in each campus are shortlisted for the Zonal Round in which all the teams closely work on the case study and present their unique solutions. At the end of the zonal rounds, top 10 teams were selected and mentored by the leadership on their respective solutions. The final 10 teams battle it out in the National Round after which the three winning teams are announced.

For more details on the program, please visit:

http://www.samsung.com/in/microsite/edge-program

The second season of Samsung India’s corporate-academia program Samsung E.D.G.E. has arrived. After a successful inaugural edition last year, when close to 900 students took part, the Samsung E.D.G.E. program has become bigger this year.

The program that offers the country’s brightest students an opportunity to get a head-start in their careers will now reach out to 19 top campuses in the country. It is inviting participation of students from diverse program domains such as B Tech and MBA, Masters of Design and Masters of Social Work from top engineering colleges, B-schools and other institutes.

This year, students studying social work have also been included and are expected to bring to the program their fresh perspective and ideas around corporate social responsibility and sustainability.

Samsung E.D.G.E brings together top talent from campuses across India to ideate and showcase their business acumen on a national stage. The platform is focussed to give students an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with unique solutions. The winning team will be awarded a cash prize of INR 3 lakh along with a potential opportunity to work with Samsung.

“Samsung E.D.G.E. is an approach towards honing new age leadership competencies among students and instilling a spirit of innovation in business leaders of tomorrow. After last year’s success, the scope of this program has been expanded and we look forward to interacting and engaging with a bigger talent pool this year,” said Mr. BK Lee, Director, Human Resources, Samsung Southwest Asia.

Winners of first Season of Samsung E.D.G.E.

In the maiden season of Samsung E.D.G.E., a three-member team from the Indian Institute of Technology (IIT), Madras, called ‘Monimakers’, bagged the first prize for their solution on ‘Leadership Strategy in Digital Payments’. As part of the internship program, two members from the team underwent training at the Samsung R&D Institute India-Bangalore while a third member got an opportunity to work with the Samsung Pay team at the Samsung India headquarters in Gurugram.

Read about the internship experience of a student from the winning IIT-M team at Samsung India.

https://news.samsung.com/in/20-year-old-on-samsungs-23rd-floor-the-internship-experience-of-an-iitian

The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members will come together, ideate and put up an executive case summary. Post evaluation, two teams per campus will be shortlisted for the Zonal Round in which all the teams will closely work on the case study and will submit and present their unique solutions. The final 10 teams will battle it out in the National Round after which the three winning teams will be announced.

For more details on the program, please visit: http://www.samsung.com/in/microsite/edge-program/

The program is designed to engage with leading B-school and engineering talent across India. Students will get an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with their unique solutions.

The winning teams will get a cash prize along with a potential opportunity to work with Samsung.

The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members will come together, ideate and put up an executive case summary. Post evaluation, three teams per campus will be shortlisted for the Zonal Round in which all the teams will closely work on the case study and will submit and present their unique solutions.

The final 12 teams will battle it out in the National Round after which the three winning teams will be announced.

“Samsung always strives to encourage the best talent and nurtures the spirit of innovation. Samsung E.D.G.E. will provide us a platform to directly interact and engage with some of the brightest minds in leading B-schools and engineering colleges. We are confident we will gain valuable insights through this engagement,” said Udaiy Khanna, Vice President – Human Resources, Samsung India.

For more details on the program, please visit:

http://www.samsung.com/in/microsite/edge-program