Vroom… That’s what Rishi’s life is about – both at work and off it. Driving a business at Samsung is as exciting as riding a superbike, says Rishi Suri, Director of Consumer Electronics Marketing at Samsung India in an interview with Samsung India Newsroom.

He is part of a super team that has taken Samsung’s consumer electronics business to the No. 1 spot across product categories, including televisions, refrigerators and microwaves, among others.

His biggest kick in life: Samsung Consumer Electronics is India’s Most Trusted Brand.

Here are some excerpts from the Samsung India Newsroom interview with Mr Suri. But our advice, don’t miss the video.

We grew faster than the market in 2017

Samsung India has seen growth in overall market share across product categories and segments, especially in the premium segments of its consumer electronics business, and has grown faster than the market in 2017.

This is backed by product innovation, localized marketing, strong channel relationship and most importantly Samsung’s customer centric approach.

Festive season rocked

Festive season is the time when most of our consumers look forward to upgrading to gadgets. Samsung’s Smart Utsav campaign during the festive season saw a growth of over 30%. What is even more heartening is the kind of growth we saw in tier 2 and tier 3 markets—of over 35%.

The growth has been fueled by our marketing and service investments with a special emphasis on product experience vans, digital investments, premium in-store zones and same day installation through our vast service network.

‘Make for India’ innovations winning hearts of many Indians

A key element of our success in India is our ‘Make for India’ initiative, under which our R&D centres in India are constantly developing India-centric innovations based on key consumer insights.

Our ‘Make for India’ product innovations like Joy Connect Televisions, 5-in-1 convertible refrigerators, Active-wash washing machines, and Roti and Naan Microwave Ovens have won the hearts of many Indians.

Complete Restaurant Management Systems for Quick Service Restaurants along with Samsung Pay Booth

Samsung India has launched its swanky new Executive Briefing Centre, a first-of-its-kind experience centre in India that will be a one-stop destination for all of Samsung’s top-of-the-line products and services as well as enterprise offerings available in the country.

The 9,000 sq ft Executive Briefing Centre at the Samsung India headquarters in Gurgaon showcases Samsung’s cutting edge technology and solutions for segments such as retail, transportation, manufacturing, air conditioning, education, smart homes, gaming and virtual reality, government and also banking, financial services and insurance sectors.

Mr. David Daegil Kim, Vice President, B2B Sales Group, Samsung Electronics, Mr. HC Hong, Samsung Southwest Asia President & CEO along with Ms. Hyesung Ha, Senior Vice President, Enterprise Marketing Group, Samsung Electronics inaugurating the new EBC

The centre was inaugurated by Samsung Southwest Asia President & CEO Mr. HC Hong, along with Ms. Hyesung Ha, Senior Vice President, Enterprise Marketing Group, Samsung Electronics and Mr. David Daegil Kim, Vice President, B2B Sales Group, Samsung Electronics.

“Thanks to you, our partners and colleagues, we are the number one MNC in India today. We are experiencing robust growth in India. But numbers are not as important. More important thing is that we are the most trusted brand in India, loved by Indians,” said Mr. HC Hong, President & CEO, Samsung Southwest Asia.

Ms. Hyesung Ha, SVP, Enterprise Marketing Group, Samsung Electronics said this is Samsung’s largest EBC in the world. “This is very significant for us and it is more meaningful for me personally because B2B is a journey that Samsung embarked on many many years ago and our vision continues. By 2020, which is not far from now, we want at least 30% of our business to be in B2B.”

Talking about Samsung’s core values, Ms Ha stressed on one of the five values, co-prosperity.

“We cannot do this alone, we must do this with your support and your partnership. I ask you to utilize this beautiful space as much as possible for co-prosperity in our business,” she said.

Mr. David Daegil Kim, Vice President, B2B Sales Group, Samsung Electronics said today is the day of a new era at Samsung.

Mr. Rajiv Singh, Vice Chairman of DLF, enjoying VR Experience on the Samsung 4D Chair

The inaugural event was attended by Mr. Rajiv Singh, Vice Chairman of real estate developer DLF alongside several key partners of Samsung India from across the mobile, consumer electronics, display and AC businesses, who were given an exclusive tour of the experience centre.

At the Executive Briefing Centre, enterprises can witness how innovative devices including product and mirror displays for retail zones, complete restaurant management systems with NFC tag readers and queue management systems for quick service restaurants among many others can empower them to be more productive.

Showcase of Samsung’s Retail Outlet Displays

The Executive Briefing Centre features Samsung’s ‘Make for India’ innovations that have helped Samsung become the ‘Most Trusted’ brand in the country. Samsung, which started its operations in India 22 years ago, is today the country’s biggest mobile phone and consumer electronics brand.

Samsung believes in making its devices work together to solve problems for its consumers and to make them more efficient in the work they do. The Executive Briefing Centre is a testimony to Samsung’s philosophy as various products come together to give a holistic experience to consumers.

For government agencies, the EBC showcases solutions to address concerns ranging from security to productivity in fields as diverse as healthcare and education through offerings such as the Galaxy Tab IRIS.

The Sleek looking Signage Displays from Samsung

There are solutions for travel and transport, including airport self check-in and entertainment options for airlines, digital catalogues, Virtual Reality solutions for different businesses and Samsung’s commercial air-conditioning offerings.

Samsung 360 Cassette AC, Round Design and Surround Cool

The smart home and smart kitchen setup offers a glimpse of connected homes with products such the QLED and the Frame TV, the 360 degree sound bar, robotic vacuum cleaner and high-end refrigerator and washing machine.

The gaming zone showcases ultra-cool looking curved monitors alongside the 4D chair and VR headsets.

The Executive Briefing Centre is a fully-functional venue showcasing integrated Samsung solutions in a diverse and dynamic ecosystem. It is ideal for educating and engaging with customers, partners and media on Samsung’s B2B offerings.