Samsung India’s popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in India’s hinterlands has won the YouTube Ads Leaderboard Award for being the most watched video on YouTube globally in 2017.

The four-minute long film #SamsungService that was conceptualized by Cheil India has got over 200 million views. It was launched on December 30, 2016 and quickly went on to cross 100 million views on YouTube in just seven weeks of its launch.

“We are extremely delighted that Samsung India Service video has won the YouTube ads Global Leaderboard Award for 2017. The YouTube ads leaderboard, in which our video is global No. 1, showcases the most engaging ads that people watch on YouTube. This is a testimony of consumer love and trust in brand Samsung. Through the customer service vans, we have brought world class service to the doors of Samsung consumers in each and every corner of India,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

The Samsung India service campaign ‘We’ll Take Care of You, Wherever You Are’  showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.

In October last year, Samsung, India’s most trusted brand in the mobile and consumer durables categories, strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans. With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India.

The service vans are equipped with multi-skilled engineers, key components, a generator set and key jigs/ fixtures for providing quick response and on-the-spot resolution.

Since launch, Samsung service vans have clocked over 20 million kilometers across the length and breadth of the country. With these vans, Samsung has been able to significantly reduce the time taken to attend to customer complaints and calls.

The popular television and digital campaign showcasing Samsung India’s initiative of taking customer service to the doorsteps of consumers in the hinterlands of India using its Customer Service Vans won the Special International Advertisement Award—the IAA President Award—at the prestigious Korea Advertising Awards.

Samsung India’s flagship CSR program, Samsung Technical School, won an award from the Minister of Trade, industry & Energy in the Korea CSR Film Festival, which is hosted by Korea Social Responsibility Institute (KOSRI).

Both these campaigns have been much appreciated in India and across the world.

Samsung India’s service campaign ‘We’ll Take Care of You, Wherever You Are’ showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.

In February this year, the Samsung Service campaign film became the fastest among advertising videos on YouTube in India to cross 100 million views. It was also the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India. This is a testimony of consumer love and trust in brand Samsung.

In October 2016, Samsung , India’s most trusted brand in the mobile and consumer durables categories, strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans.

With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India. These vans have travelled over 1 million kilometres across the country so far and have helped in bringing down the overall time taken for attending customer complaints in rural areas significantly.

The Samsung Technical School campaign (#SapneHueBade), on the other hand, went on to be viewed by over 80 million, over 24 million of them women, the highest for any advertising video on YouTube in India.

The digital campaign film, aimed at highlighting women empowerment, is based on the real life of Seema Nagar, a young girl from a small village near Jaipur, who defied odds to become a Samsung technician. She has now become a household name. The film depicts her trials and tribulations before she entered Samsung Technical School. Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city.

She recently got a government job with the same institute she got her technical education from and is now busy teaching students, inspiring them to dream big.

Samsung Technical School initiative was started in 2013 in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi and West Bengal. Today, 22 Samsung Technical School have so far trained over 2,000 youth and made them job-ready across different technical trades.  Through this initiative, Samsung aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience.

In its recent campaigns, Samsung has been connecting with consumers through the warmth of the brand. It has launched several heart-warming campaigns such as the Samsung Smart Class campaign, the Samsung Technical School campaign, the Customer Service Vans campaign as well as the recent Samsung Safe India campaign that encourages people to use their mobile phones responsibly.

In a bid to bring its world-class service to the doorsteps of lakhs of rural and semi-urban customers, Samsung India, the country’s biggest and most trusted consumer electronics company, flagged off the first batch of Service Vans for Maharashtra.

In the first phase of this initiative, 10 Service Vans were flagged off in the city by Mr. Anurag Prashar, Vice President, Customer Satisfaction in the presence of key dealers and distributors. These vans will connect 248 Talukas across the state. Each van, equipped with DG set and key fixtures, has a multi-skilled engineer for providing quick response and on-spot resolution of complaints. This unique customer service initiative for consumers across India was launched earlier this year and will see a total of 535 Service Vans connecting 6,000 Talukas.

(Click to watch Samsung Service Van video)

Speaking on the occasion, Mr. Anurag Prashar, Vice President, Samsung India Electronics said, “At Samsung it is our constant endeavour to provide the best customer service to our consumers. With this initiative our customers in rural India will enjoy the same level of speedy and high quality services as urban customers. We are committed to provide the very best of customer service for our customers across the state, especially in rural areas”.

These vans will not only help in faster adoption of technology among rural customers, but will also provide skills and employment in areas that need them most. To complement the service vans, over 250 service points and over 250 resident engineers have also been added nationally.

These resident engineers will be located in remote areas and help reach out to Samsung’s consumers in their local areas. The new initiative takes Samsung’s tally of touch points to over 3,000, helping Samsung extend its lead as the country’s largest service network in the industry.

These vans will help Samsung deliver its world class service ‘Anytime, Everywhere’. Consumers can access the service vans by dialing 1800-40-SAMSUNG (1800-40-7267864).

These vans will not only help in faster adoption of technology among rural customers, but will also provide skills and employment in areas that need them most.

Link to Samsung Service Van video

The Press Release can be downloaded by clicking on the link below.