A designer explores the colour palette that inspired Samsung’s latest refrigerator designs

In India, flowers are more than just decorative elements, they are symbols of celebration, purity, and everyday joy. From vibrant marigold garlands at weddings to fragrant jasmine adorning doorsteps, flowers weave themselves into the very fabric of Indian life. It is this deep cultural connection that has inspired Samsung’s latest design story.

Samsung, India’s largest consumer electronics brand, has launched its new 183L Single Door Refrigerator range, featuring  two floral masterpieces – Begonia and Wild Lily.

In India, the begonia is cherished for its vibrant resilience in shaded gardens, while the wild lily has long symbolised purity and renewal in our traditions. Both flowers evoke a sense of beauty rooted in nature.

With these designs, crafted by the creative minds at Samsung Design Delhi (SDD) in collaboration with Digital Appliances Design Team, Samsung has redefined the aesthetics of single door refrigerators, turning everyday appliances into works of art that resonate with Indian homes.

Creative discussions at best

Designing for Everyday Luxury

The design team at SDD set out with a vision – to capture the timeless significance of flowers in India and reinterpret it for the modern home. The result is a collection that blends local cultural authenticity with global design innovation.

Bold Floral Motifs with Realistic Expressions: Strategically placed at mid-height, the Begonia and Wild Lily patterns create maximum visual impact, transforming refrigerators into statement pieces.

Lifelike Detailing: Intricate 2D and 3D elements evoke the richness of nature, with photo-realistic petals that appear almost in bloom.

Vibrant Colours: Available in red and blue, the range brings a burst of freshness and elegance to any kitchen.

“At SDD, we see design as a bridge between people and technology. With Begonia and Wild Lily, we drew inspiration from the cultural language of flowers to create something uniquely Indian. It is our way of celebrating the beauty of local traditions while delivering innovation that feels timeless,” said Yuran Kim, Managing Director, Samsung Design Delhi.

Blending tradition with modern design

Where Culture Meets Innovation

The collaboration ensured the product was not just visually appealing but also contextually meaningful. SDD, one of Samsung’s largest global design studios, is dedicated to creating design solutions that are inspired by human lives and reflect authentic local inspirations.

“Our inspiration was to create patterns that don’t just sit on the refrigerator but truly live with the consumer. The detailing of Begonia and Wild Lily is very intentional, placed at the eye level, bold yet calming—so that the refrigerator becomes a beautiful part of the home’s story, not just a background appliance,” said, Sudhanwa Chavan, Design Director at Samsung Design Delhi.

The final masterpiece: Bring Indian aesthetics home

Stories Waiting to Bloom

With this launch, Samsung has transformed the refrigerator into more than just a kitchen appliance—it is a canvas of culture and design, a daily reminder of the timeless beauty of flowers.

By combining cultural symbolism, modern innovation, and consumer insights, Samsung Design Delhi has once again shown how design can shape experiences and bring warmth into homes.

In every home, with Samsung’s floral refrigerators, there’s a story waiting to bloom.

Watch here:  

Varsha Govil: India’s colours speak the language of emotion—rich, expressive, and deeply rooted in culture

India is a land where colours are more than just visuals—they are stories, traditions, and emotions woven into the daily fabric of life.

From the ochre sand dunes of Rajasthan to the rolling green hills of Nagaland; from Gujarat’s intricate purple Bandhani patterns to the fiery red sindoor of a newlywed Bengali bride; from the emerald waters of Lakshadweep to the copper mountains of Zanskar, every hue tells a story.

At Samsung Design Delhi (SDD), a world-class design centre nestled in the heart of Delhi NCR, these colours don’t just inspire—they shape the future of design. SDD works across product categories including smartphones, digital appliances, visual displays, and more. And apart from designing products, SDD explores new design trends and collaborates with co-located local R&D centres, manufacturing units, marketing and product planning teams.

As technology becomes more emotion-driven, colours shape how we connect with products. For Arti Potdar, Colour Material and Finish (CMF) Specialist in the Industrial Design Group at SDD, colour is more than just aesthetics – it’s an emotional bridge between culture and innovation. “In India, colours tell stories, evoke emotions, and celebrate traditions. Holi, the festival of colours, reminds us that colour is something we experience, not just see,” she said.

Potdar is not alone. At SDD, where India’s vibrancy meets global innovation, a team of young designers are at the heart of this design thinking.

Arti Potdar: Holi, the festival of colours, reminds us that colour is something we experience, not just see

Designing with the Colours of India

Samsung’s Design Identity—Essential∙Innovative∙Harmonious—is deeply embedded in how products are crafted. CMF decisions blend modern sensibilities with cultural resonance, ensuring every hue creates a sensory rich, meaningful experience.

Varsha Govil, is a UX Designer with specialization in Visual Design, believes colour is more than just a visual element—it’s an emotion that shapes perception and interaction.

“India’s colours speak the language of emotion—rich, expressive, and deeply rooted in culture. At SDD, we channel this energy into UX, crafting experiences that are inspired locally yet resonate globally.

This philosophy extends to smartphone wallpapers, where the first impression sets the mood and creates an instant connection. As technology evolves, colour continues to shape how we experience these moments, making them more intuitive, personal, and uplifting,” she said.

Samsung Design Delhi’s office space is also based on Samsung’s Design Identity – Essential∙Innovative∙Harmonious

The Power of Colour in Design

Colour is more than just a design choice. It’s a feeling, a personal expression, and a cultural connection. Whether in smartphones, digital appliances, or other consumer electronics, colour defines how people experience technology.

At SDD, designers blend cultural insights with innovation to craft products that resonate with evolving lifestyles and aspirations. This philosophy extends to smartphone CMF, where extensive research ensures every shade speaks to the consumer’s personality.

Even in digital appliances, colours transform everyday spaces, balancing functionality with emotional warmth. In consumer electronics, colour plays a vital role in creating seamless, visually engaging environments that feel both futuristic and familiar.

A Celebration of Creativity

As India continues to inspire the world with its vibrant colour palette, SDD stands as a testament to the country’s creative force. For young designers at SDD, the journey is as vibrant as the nation itself—where every day is an opportunity to blend tradition with technology, heritage with modernity, and colours with creativity.

In a world where design has the power to connect, India’s colours do more than just inspire—they bring people together. And at SDD, with human-first design, these colours inspire the world.

Nine bright young minds from Samsung Innovation Campus, the company’s flagship CSR programme, got a once-in-a-lifetime opportunity to visit Samsung India’s head office and its state-of-the-art R&D centres and Design Centre.

Samsung Innovation Campus upskills the Indian youth in future-tech skills such as Artificial Intelligence (AI), Big Data, Internet of Things (IoT) and Coding & Programming. The students, eight toppers and one social media champion from the programme, got a first-hand look at the technology and the people driving Samsung’s cutting-edge innovations.

The students interacted with JB Park, President and CEO at Samsung Southwest Asia, besides other senior leaders at Samsung India.

“Samsung Innovation Campus is for the youth of India to prepare them for a digital future. We aim to upskill youth in future technologies and enhance their employability. It is a proud moment for me to meet young beneficiaries of the programme. I believe the youth, especially from smaller cities in India, have unlimited potential, and I wish them all the best,” said JB Park.

The students arrived at the Samsung head office from all corners of India: Manish Singh and Prince Chauhan from Deen Dayal Upadhayaya Gorakhpur University, Gorakhpur, specializing in AI; Mukesh Kumar Pandey and Anchal Verma, also from Deen Dayal Upadhayaya Gorakhpur University, Gorakhpur, studying Big Data; Amit Kumar Maurya from Deen Dayal Upadhayaya Gorakhpur University, Gorakhpur and Suhani S Gaonkat from Sri Krishnarajendra Silver Jubilee Technological Institute, Bengaluru, focusing on Coding & Programming; and Alok Singh and Subin Thomson from National Small Industries Corporation Ltd, Delhi, training in IoT.

The group was joined by Saurabh Yadav, a Samsung Innovation Campus Media Champion studying AI. Saurabh recorded 100 days of his Samsung Innovation Campus experience in as many posts on his social media handles.

In Noida and New Delhi, they interacted with the Managing Directors of the R&D centres, who shared valuable insights on the importance of innovation, collaboration, and continuous learning.

“Being here has been a life-changing experience. Meeting the people, who create technology that impacts millions of lives was beyond anything I had imagined,” said Manish Singh from Gorakhpur.

“The exposure to cutting-edge R&D and the emphasis on learning at every step have inspired me to aim higher. This experience will stay with me forever,” said Anchal Verma from Gorakhpur.

A visit to Samsung Design Delhi left the group awestruck by the creativity and futuristic designs shaping Samsung’s vision for tomorrow.

“The design centre showed me how innovation and aesthetics come together. It was fascinating to see how Samsung envisions the future through design,” said Suhani S Gaonkar from Bengaluru.

Aligned with the Government of India’s #SkillIndia and #DigitalIndia initiatives, Samsung Innovation Campus focuses on equipping youth with skills in high-demand tech fields, including AI, IoT, Big Data, and Coding & Programming.

In 2024, Samsung Innovation Campus conducted 12 certification events across educational institutes in Uttar Pradesh, Delhi NCR, Tamil Nadu, and Karnataka.

The interactions not only inspired the students but also reinforced Samsung’s commitment to nurturing young talent, especially from smaller cities and towns, and prepare them for a brighter, more digital future.

As lifestyles and consumer preferences evolve, Samsung has adapted its design identity to stay ahead of the curve. With its redefined “Design Identity 5.0: Essential∙Innovative∙Harmonious”, Samsung aims to strive for innovation with purpose through design that is essential, innovative and harmonious to build a better future for all. The Corporate Design Center (CDC), a representative design organization, is at the core of systematically executing this design philosophy through Samsung’s Global Design Studios.

[L-R] Rishabh Johri, Arti Potdar and Anannya Gogoi at Samsung Design Delhi

In the heart of India’s National Capital Region, lies a creative powerhouse known as Samsung Design Delhi (affiliated with CDC) which works towards designing products and user experience which is “Locally inspired, globally desired” for the South West Asian Market and beyond. Dynamic young designers here converge with a common passion: to redefine the boundaries of innovation and aesthetics in the ever-evolving realm of technology.

This World Design Day, we delve into the inspiring journey of three young Samsung Design Delhi designers to understand what design means to them.

Check out the interviews below to learn about what inspires young designers, Arti, Rishabh and Anannya to keep on creating holistic industrial design and user experience solutions and transform the future for Samsung consumers:

Meaningful articulation of concepts and ideas to tell a story

On top of being the Lead Designer for Color Material and Finish (CMF) with the Industrial Design Group at Samsung Design Delhi, Arti Potdar is also an experienced architect. Design to her is the meaningful articulation of concepts and ideas to tell a story.

Arti Potdar: Samsung’s ideology of user-centric design strongly resonates with me

Arti believes that design has to be purposeful and intentional and not just coincidental. A good design should be perceptible, accessible, efficient and enjoyable. Often, a user’s evaluation of a product is the culmination of sensing and past experiences. It is crucial for a designer to gain insights into how people sense a product.

“At Samsung, we thrive in creating meaningful experiences for the community through continuous innovation with purpose. With the human first approach, Samsung is building today’s essential product experiences supported by revolutionary technology while forming deeper connections with the users. This ideology of user-centric design strongly resonates with me,” said Arti.

“At SDD, I have the opportunity to build designs that articulate concepts and ideas that enhance the user experience .These capabilities facilitate my collaboration with the MX Design Team in Seoul R&D Campus, Korea, in curating colors for Galaxy M & F Series,” added Arti.

“Selecting smartphone colors for consumers involves consumer insights to understand their preferences and lifestyles. At SDD, we aim to evoke desired emotions and align with the target demographics’ aesthetic sensibilities. Through iterative design, prototyping, and testing, optimal color combinations and materials are chosen to ensure the final product resonates with the target audience.”

Bringing imagination to life

A passionate Interaction Designer at SDD, Rishabh Johri loves to create immersive User Experiences. As a Chief Designer in Future Experience Part, he is spearheading advance user experiences.

Rishabh Johri: Working at SDD has helped in uplifting my values as a designer

Rishabh was driven towards different forms of art since childhood. For him, design is about problem-solving and bringing imagination to life.

“At Samsung, our main focus is to innovate, as we constantly strive to break new grounds. The focus on providing impactful user experience and creating technology that connects people resonated with my belief of using design as a tool for positive change. The fact that my work directly contributes to the enhancement of the community fuels my enthusiasm,” said Rishabh.

“Samsung has provided me with opportunities to work on advanced design projects across digital domains. I worked on designing UX concepts around gesture interaction experiences which provides more intuitive and kinesthetic experiences for the next gen consumers, aligned to the new age smart TVs by teaming up with the CDC Design team.

Also, SDD gave me the chance to work towards strengthening the local market business via enhancing regional language user experiences through the Samsung India Keyboard which makes typing in over 29 Indian regional languages faster, easier and seamless, in collaboration with the local advanced R&D centre.”

“Working at SDD has helped in uplifting my values as a designer and helped me in understanding how design can transcend boundaries to truly make a difference in people’s lives, globally. The culture here is incredibly supportive and collaborative.”

Transforming the ordinary into visually-aesthetic experiences

Anannya Gogoi is a Graphic designer and Visual Artist with specialization in UX design. Design for her began as a form of self-expression, rooted to transforming the ordinary into visually aesthetic experiences.

Anannya Gogoi: In the design process at SDD, we take inspiration from the vast culture and unique needs of South West Asia

She works on Advance Design to identify new archetypes, contributing to commercial products and SDD Global recognition through design awards for innovations like enhancing sound experiences and creating gesture-based interaction UX systems.

“Essential, Innovative and Harmonious is our guiding principle at Samsung. In the design process at SDD, we take inspiration from the vast culture and unique needs of the South West Asia (SWA) region, creating innovations through new perspectives with a focus on global scalability.

With this mindset, we constantly collaborate with our co-located R&D centres and regional headquarters to anticipate future needs and trends for innovations like India Digital Health expansion and enhancing Education experiences with Samsung Smart TV,” said Anannya.

As a visual designer, I am able to innovate for our One UI core visual experiences where I communicate complex research data through enhanced data visualization & graphical user interaction.”
Samsung continues to work towards creating a space for designers that goes beyond designing for products. Samsung fosters employees’ growth by letting them unleash their potential in all creative domains.

Continual Explorations of Infinite Possibilities

While we continue to prioritize design that is not only essential but faithful to the purpose of the product, moving forward, we will harmonize with consumers’ changing lifestyles and elevate their experiences through sustained design innovation. This commitment extends to catering to the young and booming SWA market as well as other regions worldwide, by crafting designs that are both locally inspired and globally desired.

Team Samsung Design Delhi

Samsung Design Delhi (SDD), one of the Global Design Hubs of Samsung Electronics, recently completed 15 successful years of its foundation in India. SDD established in March, 2008 with just 8 members in one small conference room, has marked a remarkable journey moving from taking small steps to giant strides to establish brand presence and recognition for itself across India as well as globally. SDD has played a pivotal role in creating some of the most innovative and award-winning designs for the company.

Over the 15 years, Samsung Design Delhi has grown from a small team of designers to world-class design centre working across a range of product categories, such as smartphones, digital appliances, visual display, and more. Apart from designing products, SDD has also been actively involved in exploring new design trends and collaborating with co-located local R&D centres, manufacturing units, marketing and product planning teams to create innovative solutions.

“SDD holds the diversity of India in its essence, bringing the creative energy from every corner of the country under the same roof to design for the world and future,” said Kushmita Gazmer, Young Design Researcher of ID Innovation, CMF & Research Part.

Locally inspired, globally desired

Founded with a vision to derive local innovative insights from India, SDD has evolved its presence in India and beyond. The SDD team’s key role is to sensitize Indian market, enhance local business and capture emerging opportunities in the South Asian market, as well as other regions worldwide, by creating innovative design solutions that elevate consumer lifestyles and experience that are both locally inspired and globally desired, with a focus on targeting young consumers. SDD has become one of the most strategic and reliable Design Centres for Samsung Electronics.

“SDD is best represented by its young & enthusiastic designers who are the voice of our emerging nation & thus pave way for the designing the next future experiences,” said Vanshika Saigal, Part Leader of UX Innovation, CX Strategy.

Global Design Awards

Samsung Design Delhi team has been awarded with the several prestigious global design awards such as, Good Design Award, iF Design Award & IDEA Design Awards for their outstanding contributions to the world of design.

Horizontal Curve Design Refrigerator differentiates itself from other refrigerators with its distinctive horizontal handle and an original crown-shaped design. The Horizontal Curve design REF is introduced in the most important and cost- sensitive segment in South West Asian market. This was evident from the amazing market response it received by selling more than 15K units in the first 7 weeks of its launch, which was more than any other competition single door refrigerator sales at the same time.

Samsung India Keyboard (2022 IDEA Silver Award winner) provides an optimized, faster and easier typing in 29 Indian languages across smartphones, Tabs, TV Keyboards. With the regional cohort growing exponentially, meaningful vernacular innovation becomes inevitable. With this user-friendly typing experience in regional languages, it allows Samsung to maximize its reach and create an inclusive and connected experience for its multi-lingual consumers.

These awards are a testament to SDD’s commitment to design excellence and innovation. The designers in SDD are dedicated to creating product & services that not only meet the needs of consumers but also push the boundaries of what is possible in terms of Design and meaningful experiences.

Samsung Design Delhi Studio Space

It was a day to look back on SDD’s journey since its establishment with 15 glorious years that have been passed since that day.  SDD MD, Mr. KD Park reminisced about the past and shared about the contributions and achievements SDD has been adding on to the manpower, list of achievements, areas SDD works in and specially a newly designed studio for open collaboration and innovation.

“As we complete 15 years, Samsung Design Delhi turned a new chapter last year with its brand new studio space. It is a bright open space that cultivates the right environment for innovation. The synergy and seeds of the innovation are driven through strong collaboration with our R&D centres across India & beyond. We bring together the epitome of creativity for our consumers from this new space,” said Mr. KD Park, Managing Director, Samsung Design Delhi.

As a part of the foundation day celebration, SDD also recognized the contribution of members who have been a part of SDD’s journey.

Watch Samsung Design Delhi’s journey here:

When you step into the all new studio of Samsung Design Delhi (SDD), in Noida, you get the feeling you are walking into an art gallery, not an office. The modern art work on the walls are all conceptualized by SDD designers and this space invokes a feeling of inspiration.

The new open studio has been designed by the people who work here, SDD designers, around the concepts of creativity, innovation and collaboration. It reflects the collective aspirations of everyone here.

Focusing on elevating the spirit of open innovation through design research, the SDD studio is strategically placed along with Samsung R&D Institute, Noida at Candor TechSpace.

This all-new studio of SDD challenges the traditional notion of how a workspace should be!

As you pass through the arrival experience, spaces seamlessly transition between the themes of creation, collaboration and celebration. Natural wood tones and the greens of the plants contribute to the bright, open feel of the office. The entire office space carries with it the feeling that ideas are sown and nurtured here.

Thoughtfully crafted open workspaces with height adjustable desks in wooden finish create a comfortable and spacious zone for designers to innovate and create. Expansive floor to ceiling windows bring in an abundance of natural light, creating an openness for the collaborative areas arranged alongside these windows.

These areas range from small and large huddle spaces to informal lounges tastefully designed with a variety of seating formats in neutral tones.

“Samsung Design Delhi is proud to turn a new chapter in 2022 with its brand new studio space. It is a bright open space that cultivates the right environment for innovation. The synergy and seeds of the innovation are driven through strong collaboration with our R&D centres across India & beyond. We bring together the epitome of creativity for our consumers from this new space,” said Mr. KD Park, Managing Director, Samsung Design Delhi.

Adjacent to the collaborative spaces is Rang (Color), the Color, Material and Finish (CMF) lab with specialized equipment that provides a sensory creative space for designers with a varied collection of mood boards and objects for inspiration.

The Ideation Room, Soch (Thought) has been strategically planned to enable cross company collaboration and synergy with key local stakeholders from Samsung R&D centers, marketing and consumer experience teams across India to align on a common vision.

The warm neutral ambience of the Social Lounge, filled with lots of natural light, gives a comfortable café like feel. It has been designed to offer an escape from work as well as provide spontaneous interactions, open communication, and rich collaborations.

Similar to the user centric design process of Samsung, this exemplary studio space of SDD is thoughtfully designed to enable a variety of social interactions and work styles, keeping its designers at the core.

At the other end of the studio is the Open Library which is filled with inspiration in the form of books, Indian artefacts, prototypes and snippets drawn from the design teams’ projects, their wanderings and their collective passions. This space is mindful of sensory stimuli and provides transition zones between working areas to enable designers to recalibrate their senses.

Transparency is maintained in every aspect of this studio space. The meeting rooms are partitioned through a clear glass allowing a seamless work atmosphere.

Each of these rooms have been named in Sanskrit after the key elements of Design: Disha (Direction), Bhaav (Emotion), Satah (Surface), Bindu (Dot), Aakar (Form). Through the studio space, you can see artworks made by SDD designers on the walls.

SDD is one of the largest Samsung Global Design studios alongside ones in London, San Francisco, Tokyo, Beijing, and Sao Paulo. It acts as a gateway to create holistic design solutions with authentic local inspirations to build globally successful products.

Samsung Design Delhi creates a complete product and service experience across smartphones, digital appliances, visual display and wearables. Designers at SDD, continually empathize with and consider customers’ lives as the DNA of their innovation, “Inspired by humans, creating the future”.

Samsung Design Delhi (SDD) is located in Noida, part of the National Capital Region (NCR) that also includes Delhi, the capital of India. Noida is an industrial hub and SDD is strategically placed along with Samsung Research Institute, Noida. The design center is also located in close vicinity to Samsung R&D Institute India – Delhi (SRID) and Samsung India Electronics Ltd. (SIEL) manufacturing unit in Noida.

Noida is an industrial hub, located in the National Capital Region

SDD was established in March, 2008 to support Samsung Electronics’ HQ in South Korea, by validating Feature Phone design preferences with local users of the South West Asia region. SDD gradually expanded its design task force, from 13 people at the start, to over 50 designers in 2016. The majority of the designers are from tier 1 design universities in India, with a diverse design skill set such as UX, ID, CMF, graphics & packaging, research, and service design. Collaborative teamwork helps SDD produce holistic design outputs, with SIEL’s Sales & Marketing and R&D departments.

As a leader for emerging markets, SDD’s mission is to discover insights as an infinite design inspiration provider, design value to create globally successful products and drive the future to build new growth opportunities.

SDD Team

IM Product Design Team

The IM team lives up to its promise of creating desirable product solutions, offering core value and viable design for execution at Samsung’s production facilities. The Company’s design approach & process is highly research driven, empathizing with the growing needs and expectations of its consumers.

IM UX Design Team

The UX team undertakes research and supports the head office in South Korea with regional insight. Designers ranging in fields from GUI, UI, VI and research are involved from early stages of need-identification to feature conceptualization.

Graphic & Packaging Team

Starting as support for packaging line-up, the graphics team has advanced to creating localized packaging and visuals for all mobile models apart from flagship products. The team also undertakes logo and graphic design for local products as well as visual design trend research.

Consumer Electronics Team

The team creates CMF and UX designs based on local insights. It collaborates with the head office in South Korea and also with local partners to direct consumer centric innovations for local consumers and demands.

SDD’s Work

Galaxy J2

Galaxy J2 is a smartphone for consumers in emerging markets with unique design and UX features. The ergonomically formed grip that wraps around the entire device acts as a placeholder for your thumb and other fingers, providing a natural grip line. The Smart Glow emitting from the Ring Flash function is a form of establishing unique identity and self-expression especially for the youth of India. The lock screen and packaging especially reflect this glocal (Global + Local) sensibility, taking cues from the rich visual traditions of India.

S bike mode

S bike mode is a unique and easily adaptable app that gives priority to urgent calls while riding. The aim was to change the habit of riders of talking on the phone while riding. Once activated, only the urgent calls bypass through the auto-answering system filter. And to answer the call, the rider has to park his bike and come to a complete stop. The app was implemented in Latin America, the Middle East and South West Asia, following its success in India.

India localized Themes

SDD has created localized visual directions for an enhanced user experience. India specific artwork and thematic directions have been created as a part of the “Make in India” campaign, thus providing the user with a totally localized look & feel. These themes have been made available for both Android and Tizen platforms. These themes have been highly successful in the Samsung Theme Store, with downloads having crossed the 75,000 mark.

Activ Wash+

Activ Wash+ system includes a dedicated sink, which provides a convenient and unique space to hand-wash delicate items and pre-wash heavily soiled clothes. The Magic Dispenser specially designed to create a powerful water vortex, dissolves both liquid and powder detergent, spreading it evenly before a wash. It was the winner of “iF” and “Good” Design Awards for design excellence.

1-Door Wonder

The 1-Door refrigerator has a stylishly unique round-top design that has distinctive crown design and added extra space. It comes equipped with power cut resistant Coolwave cooling feature that keeps food chilled and frozen for 9 hours. Its ridged design also provides safe storage for bottles, a multi-utility door bin and FreshMax that provides extra space to store fruits and vegetables. It has a special divider to attach plastic bags and separate bottles, an auto close function and built-in deodorizer.

Dialogue between Patient and Hospital

The goal of Samsung In-Patient Solution is to create better medical service for the masses and for the doctors and nurses to be efficient and satisfied with their work. Launched in collaboration with Samsung Research Institute, Noida, the solution has been implemented in the Global Hospital in Mumbai. The solution is receiving positive feedback not only as a return on profit model from hospital administration, but also from patients and staff who participated in the pilot test.

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