With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program

Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

As people become increasingly more health-focused, tech industry realized the value in pursuing projects that help individuals monitor their health and fitness. Principal Engineer Jinwoo Song from Samsung Research’s Data Research Team explained how Samsung Health Stack project helps developers and engineers optimize app development and more.

Q1. What does Samsung Health Stack do and what benefits does it ultimately provide?

Samsung Health Stack is an open source project that provides help in conducting research related to digital health using wearable devices, developing applications needed and creating tools for backend server and analysis in Android and Wear OS environment. By utilizing Samsung Health Stack, IT developers and engineers can save time and cost needed for developing the right environment, and researchers can focus more on conducting research studies that utilize new digital data. I believe that such convenience for development will be a great foundation for various forms of digital health care research and new data-based technologies.

Q2. What was the focus of the open source when designing Samsung Health Stack?

We designed it by analyzing the user experience of everyone involved in healthcare research so that the solution can accommodate the entire process of recruiting participants, collecting data and analyzing data. When there were some difficulties during the course of the development, we found solutions through health care-related cooperation with many research institutions.

In addition, we made effort to provide the structure that can continue to be scaled up to handle new forms of data and devices that become the interest of digital health researchers. In particular, we’ve designed the structure so that only certain necessary parts can be selected and expanded for use in order to enable application in various cases that go beyond clinical research, such as the area of care, etc.

Q3. What do you think the direction of development will be going forward for data-based health-care technologies?

Due to the technological advancement including AI, and the transition to aging society, the digital technology that centers on consumers and data is becoming more important in the field of health care. In order to respond to such changes, it is important to have the capability to safely manage and precisely analyze various data on users.

We believe that a world in which everyone will be able to receive customized, optimal health care solutions with data on users’ everyday life will come in the future. We’ll continue to make effort to develop technologies and products to make this possible, and we look forward to seeing many developers participate in this effort.

In order to create the best product experience, Samsung’s One UI platform offers a simple and intuitive interface across all of its devices, putting the user at the center of its unified device experience. Content Strategist Josh Ross from Samsung’s Core UX Group of MX Business shared the inspiration behind One UI and how it was created with users in mind.

Q1. What is One UI and what experiences does it provide to users?

One UI is the unified platform for Samsung Galaxy products, from phones and tablets to watches and Galaxy Books. It creates a single, seamless experience that empowers users to get the most from their Samsung products.

Q2. To create an intuitive and easy-to-use interface for users, One UI adheres to four key principles: simplicity, effortlessness, consistency and authenticity. Can you explain why these principles are important for development of One UI and how you think this enhances the mobile experience for users?

You need principles so you can be sure your design is heading in the right direction. We’ve chosen these four principles because they put the focus on the user, which is what we always want to do. Simplicity helps users focus on what matters. Effortlessness means that you don’t have to struggle to get things done. Consistency means that things work the way you expect them to, which helps to make things effortless. And authenticity is about creating experiences that feel natural, like a part of your own self-expression. When these principles come together, the result can be very powerful but also subtle. You don’t always notice all the work that goes into the design, and that’s actually good. The best design is almost invisible.

Q3. Why are partnerships an essential part of One UI? What are the benefits of partnerships for One UI development?

Partnerships are a huge part of the One UI experience. As good as Samsung is, we need the insight and expertise of others to deliver the best experience to users. Partnerships make apps like SmartThings and Samsung Wallet possible, so that you can do amazing things like control your car or your lights, make payments, board an airplane and so much more, right from inside One UI. Partnerships enrich our Samsung Health content with fitness expertise about everything from sleep coaching to body composition to mindfulness. Partnerships add flavor to your chats with GIFs from Giphy and Tenor, stickers, fun camera features on Snapchat and much more. Partnerships like the Global Goals app, a collaboration between Samsung and the UN, help bring awareness to important causes.

We want to empower our users to do things the way they want, with the apps and services they love. Partnerships are a huge part of that.

Q4. Going forward, what are some things users can expect from Samsung’s One UI?

We have a lot of things we’re announcing at SDC this year, so I don’t want to give everything away, but you can always expect further refinement and improvement. We look at everything from icons and animations to how you organize and find things and so much more. We’re learning more and more from our users about how the foldable experience changes things, so keep looking for exciting developments in the area of unique features for the Galaxy Flip and Galaxy Fold.

Samsung has also partnered with HealthTap to provide telemedicine services through its Smart TVs. Samsung’s Tizen, an open-source operating system, helped developers optimize the service for use on Smart TVs. Sean Park, Senior Product Manager from the Experience Planning Group of Visual Display Business, explained more about accessing telemedicine through Samsung’s Smart TVs.

Q1. How did Tizen help with the development of this service?

Samsung Electronics’ smart operating system (OS) Tizen provided the grounds for easy navigation on the large screen display. Tizen is very quick to deploy as evidenced by what we were able to achieve in three months’ time.

Q2. What are the benefits of accessing telemedicine services through Samsung Smart TVs?

Everything nowadays has gone remote. We want to provide Samsung users with a more convenient way to access medical care, which is telemedicine.

Samsung’s collaboration with HealthTap allows you to see a doctor through a large screen from the comfort of your home, creating a more immersive telehealth experience. If you want to access services including mental health counseling, you can do that with Samsung Smart TVs. For those who are a bit older and whose vision makes it difficult to use a small mobile screen, or for those who need to hold small children while consulting a doctor, they can easily access telehealth services through Samsung Smart TVs. We want everyone to be able to easily see a doctor from home, which we believe is not only convenient but necessary.

Ultra-wideband technology (UWB) has been recently gaining more and more attention in the smart device industry. Principal Engineer Haeyoung Jun from Samsung Research’s Standards Research Team talked about the importance of standardization of UWB and how it could shape the future of the industry.

Q1. What is the role of the FiRa Consortium that Samsung Electronics established in 2019 with key industry players, and what specific activities does it do?

The FiRa Consortium develops the interoperability standard and certification program to enable consumers to use services powered by Ultra-wideband (UWB) technology in smart devices across devices made by different manufacturers.

After the FiRa Consortium was initially established by only a few companies, including Samsung Electronics, there are now more than 115 member companies participating in defining the interoperability standard together. Furthermore, FiRa is exploring various applications that utilize UWB, and is cooperating with multiple standard organizations across various industry verticals for the standardization of these applications.

Q2. We’d like to know why UWB technology is gaining attraction again recently and how it is moving forward.

As many service providers and manufacturers investigate use scenarios utilizing relative location information obtained by direct communication among devices without heavy infrastructures, the barrier to implementing UWB technology and applications have been lowered. Along with Samsung Electronics, global companies are also implementing UWB into their devices. As the number of UWB enabled products increases in the market, there will be motivation to install UWB infrastructures as well. We anticipate that, if just one or two game-changing UWB applications emerge in the market, the UWB ecosystem will expand rapidly.

Q3. We’d like to know what the new era of wireless communications envisioned through UWB technology standardization would look like in detail.

UWB technology allows your own devices to detect the location, including distance and direction, of other UWB devices in proximity. It also enables the secure data transactions among devices as well as secure internal interfaces, therefore UWB can provide different type of location-based services that GPS is unable to. For instances, UWB brings the same effect as tagging NFC to a reader even with the smartphone placed in a pocket or bag. With the standardized UWB technology, consumers will be able to access new convenient services across multiple verticals.

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix¹ is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs² and mobile devices — reached 100% growth in viewership,³ and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.⁴

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

¹ Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

² Samsung TV Plus is available for selected Samsung Smart TVs only.

³  Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

⁴ Available on Galaxy Watch4 series and Galaxy Watch5 series.

Samsung Electronics has announced its keynote speakers and program for the Samsung Developer Conference 2021 (SDC21), which will be held on October 26^th. The annual conference, fully virtual this year, will bring together developers and creators to shape the future of consumer experiences.

At SDC21, the company plans to share its latest updates in software, services and platforms with thousands of developers and creators to enable smarter, more seamless connectivity across devices. The attendees will be able to discover opportunities to create cutting-edge solutions for millions, leveraging Samsung’s expansive ecosystem.

DJ Koh, President and CEO of Samsung Electronics’ IT and Mobile Communications Business Division, will open SDC21 by addressing which direction Samsung’s strategy would head to bring innovation to consumer experience.

The following keynote speakers are lined up to discuss Samsung’s strategies for platforms and ecosystems with topics ranging from security, privacy to various platforms including Bixby, SmartThings and Tizen:

• Daniel Ahn, Senior Vice President, Mobile Platform Center
• Samantha Osborne, Vice President, SmartThings Inc.
• Jeongsook Lee, Vice President, Customer Experience Office
• Yongjae Kim, Senior Vice President, Visual Display Software R&D
• Bill Mandel, Vice President, Visual Solution Lab, Samsung Research America
• Janghyun Yoon, Executive Vice President, Mobile Software R&D

SDC21’s highlight sessions consist of three groups. The first one, Platforms Designed For Connected Experiences will explore Bixby and SmartThings’ cross-device experience and how Samsung plans to make the vision of the future Smart Home a reality.

The second session Innovating Mobile Experience Across Samsung Galaxy Ecosystem will take a look at the One UI 4’s innovations and foldable device design process to help developers optimize their own apps for a growing number of foldable devices.

The third session, The Evolution of Tizen and Innovative Screen Experiences will peer into Samsung’s new Smart TV services and how its ecosystem has enhanced with Tizen 6.5.

Furthermore, developers who want to keep abreast of industry insights and state-of-the-art technology will find Tech Talk sessions from Samsung’s top experts very helpful. For those interested in the latest Samsung technology, it is highly recommended to visit SDC21’s Digital Tech Hub, a digital exhibition of the Samsung technology with easily accessible resources.

Code Lab will offer an opportunity for developers to boost their skills with a hands-on coding experience with sample applications for testing simple scenarios. Developers can even try their codes on cutting-edge devices like Galaxy Z Fold3 and Galaxy Z Filp3 via remote access.

In recognition of content developers for excellence in design, innovation, quality and performance, the winners of the 2021 Best of Galaxy Store Awards will be announced in SDC21.

The developers and even end-customers will have the chance to win a Galaxy Z Flip3 by participating in digital badge collection on the SDC21 website. By watching sessions and participating in Code Lab and Hacker’s Playground as well as social media events like #mySDCstack and securing five or more digital badges, participants will earn the chance to win a Galaxy Z Flip3.

The SDC21 will be broadcast on Samsung Newsroom India and the SDC website on October 26, at 10:00 a.m. Pacific Time. For more information about the SDC21, please visit https://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC21.

DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics

Samsung Electronics today announced, at the Samsung Developer Conference 2019 (SDC19), new ways its platforms will enable developers to introduce simpler, more powerful experiences to consumers around the world. Samsung shared its vision for the next era of mobile and connected living, offering inspiration to developers, enterprise leaders, and consumers through innovative experiences with the devices they rely on every day.

“We are fortunate to work with the world’s best developers and designers. Together, we have built an extensive and secure ecosystem of devices and services,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We continue to make progress toward our vision to be the innovator of new mobile experiences that flow seamlessly and continuously wherever we go.”

Creating Opportunities for Developers through Open, Scalable AI and IoT Platforms

ES Chung, EVP and Head of Software and AI, Mobile Communications Business, Samsung Electronics, outlines plans to enrich Bixby to offer users “countless new ways to integrate intelligence into everything you do.”

To help consumers discover new ways Bixby can work with them to get things done more quickly and easily, Samsung launched Bixby Marketplace earlier this year, creating a way for developers to introduce their Bixby capsules to millions of Bixby users. In the past six months, the size of the Bixby developer community has doubled. And starting in 2020, the Bixby Marketplace will expand gradually, enabling developers to offer their services across more Samsung devices.

To make it easier for developers to create new experiences on its AI platform and ensure consumers have more intuitive experience, Samsung announced enhanced capabilities in the Bixby Developer Studio at SDC19.

• New Bixby Templates makes it easy for developers to create capsules using pre-existing forms so that they don’t have to start from scratch.
• Enhanced Bixby Views enable developers to build capsules with a consistent design even beyond smartphones—to televisions, tablets, smart watches and refrigerators.
• Developers can now register their capsules under Natural Language Categories. When users ask Bixby for help related to a category—such as radio, news, or navigation—Bixby suggests a capsule that can help them get what they need more quickly and easily, even without having to call out exact name of the capsule.

Larry Heck, CEO of Viv Labs, Samsung Electronics, introduces new Natural Language Categories, which simplify how users engage with and discover Bixby capsules.

More consumers than ever are seeing how seamlessly connected devices and services can make everyday life easier. Developers can scale their device and service offerings through Samsung’s IoT platform, SmartThings. Already, developers and partners have brought connected experiences to more than 45 million monthly active users and thousands of compatible devices, and the platform is expected to grow further with the Work as a SmartThings Hub (WASH) program, which allows partners like network operators to embed SmartThings Hub software into their devices.

To help developers build on and integrate existing devices with the SmartThings platform, Samsung announced new capabilities for developers:

• The new Rules API brings to life more automated smart home experiences to reflect individual daily routines across a broad range of SmartThings devices.
• Samsung is launching the SmartThings Device SDK Beta program in early 2020 to enable more third-party manufacturers to create SmartThings-compatible devices.

Samsung continues to invite developers to actively participate in its ecosystem and supports the developer community with several incentive programs—including the Best of Galaxy Store Award, the Samsung Mobile Design Competition, Bixby DevJam and the Samsung Mobile Security Reward program.

Inspiring Developers with New Experiences Across Devices

Samsung continued to refine the mobile experience to allow users to focus on what matters most to them. One UI 2 includes new features that declutter the user interface—making it easier for people to interact naturally, while also making it easier on their eyes. And now, to make both the developer and the user experiences consistent across devices, Samsung is expanding the use of One UI 2 beyond smartphones to tablets, wearables, and new form factors, including foldables.

Sally Hyesoon Jeong, VP and Head of Framework R&D Group, Mobile Communications Business, Samsung Electronics, introduces an all-new, compact form factor for foldable devices.

With the launch of Galaxy Fold, Samsung designed a first-of-its kind mobile experience that is much more than a foldable device. Samsung, alongside hundreds of developers and partners, created an entire foldable ecosystem that continues grow and opens up new possibilities to the mobile experience. As promised at SDC last year, Samsung will continue to explore a range of new form factors in the foldable category. And at SDC19, Samsung invited developers and users alike to join the exploration of exciting new use cases and user experiences.

To deliver the best possible TV viewing experience, Samsung is also investing in 8K technologies. With AI ScaleNet, Samsung has made it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities. Samsung has also announced new tools that make it easier for developers to bring new experiences across the nearly 100 million Smart TVs that are powered by Tizen.

• Wits automatically uploads a code edit to the TV, so developers can see their update almost immediately, significantly trimming development time.
• EasyST makes testing content playback much easier because developers don’t need to build their own test app to make sure their content is streaming as intended.
• TIFA (Tizen Identifier for Advertising) gives consumers the option to limit ad tracking or opt-out of targeted advertising
• Samsung is making Tizen TV OS available to third-party TV makers for the first time.

End-to-End Security Built in Every Solution and Experience

Terry Halvorsen, CIO and EVP, IT of Mobile Communications B2G Business, Samsung Electronics, discusses the importance of stout security solutions like Samsung Knox – particularly in today’s hyperconnected world.

Emerging technologies, such as IoT, AI and 5G, are bringing new capabilities and opportunities to the developer landscape. For Samsung, it means providing the community with the tools and programs necessary to deliver secure and reliable solutions.

Secure Development Lifecycle delivers systematic reviews at every phase of the development, supply chain, and manufacturing process. To give both developers and users peace of mind, Samsung offers the Knox SDK, allowing partners and app developers to integrate advanced security solutions to their apps and services. In addition, Samsung has been working with German government agencies, especially BSI, and industry partners on developing a mobile-enabled eID for digital services to support customers and governments by developing a solid foundation for trusted identity services.

Seungyun Lee, Principal Engineer, Knox Platform for Enterprise, Samsung Electronics, discusses features that make Samsung Knox attractive to developers. “Knox is software that is built around hardware root of trust, not just implemented after the device is built” Lee explains, “giving it a foundation like no other security system in the market.”

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about working with Samsung and the Samsung Developer Conference 2019, please visit sdc.developer.samsung.com. Further information can also be found on Twitter (@samsung_dev) and using the hashtag #SDC19

SDC19’s keynote event was packed with people eager to learn more about Samsung’s latest innovations

About Samsung Developer Conference
SDC brings together thousands of developers and creators to explore today’s tech and visualize what’s possible in the future. The two-day conference will feature exciting keynote announcements, technical sessions and valuable networking time. Plus, Samsung product teams and technology partners will showcase the latest tech advances and tools.

* All services and programs mentioned above may vary by region

The Best of Galaxy Store awards launched in 2018 when the company recognized five winners for the best App, Game, Theme, Galaxy Watch App and Galaxy Watch Face.

Samsung expanded the awards this year, recognizing 25 developers and designers of games, apps, watch faces, and smartphone themes. The award celebrates both the top performing apps of the year and those who best embrace the Samsung spirit of innovation, quality, and creativity.

Best of Galaxy Store Awards winners were invited to SDC to participate in the Best of Galaxy Store Awards Ceremony, where they received their Best of Galaxy Store 2019 Award.  Winners also receive a Best of Galaxy Store Award 2019 banner, featuring on the Galaxy Store as well as other benefits.

This year saw the Galaxy Store get a makeover, bringing with it a new look and a rebrand along with a number of improvements and new features. Better personalized recommendations, enhanced search capability, and integration with Samsung Rewards give users a much better experience. But perhaps the most exciting new feature are the editorial pages to more effectively promote the content and apps available in the Galaxy Store to more than 400 million monthly active users around the world.

“We believe the hardworking and dedicated community of developers are the heart of the Galaxy Store,” said Chris Jo, VP & GM, Head of Store Mgmt., Biz Dev & Biz Operations. “Over the last few years the store has made some incredible strides forward and our developers have contributed to this success. Therefore, we wanted to both recognize and reward the best work that this community has to offer.”

Here are some of the winners from the Best of Galaxy Store 2019.

Best Racing Game 2019: Asphalt 9: Legends

Put the pedal to the metal and race the streets in the latest edition of Gameloft’s blockbuster racing game, Asphalt 9: Legends. Gamers can pick their dream car from a roster of cars based on real vehicles from the world’s top race car manufacturers.

The immersive graphics bring a console-like experience to the palm of your hands, taking full advantage of Samsung’s best-in-class display technology to deliver a premium mobile gaming experience. The game also features social elements, such as the racing club, to allow players to connect and collaborate.

Download from the Galaxy Store here.

Best Social App 2019: TikTok

Celebrating the internet’s most authentic moments, TikTok is a popular short video app for creating and sharing bite-sized content. From videos showcasing creative entertainment, dances and sketches, to DIY skills, TikTok has taken the world by storm.

The app allows users to create short videos, often including music, which can be enhanced with a variety of filters and in-app editing tools. Videos are typically 15 seconds long and can be shared directly on TikTok or on other social media apps.

“Millions of creators use TikTok to showcase their creativity and skills in short videos that are exciting, spontaneous, and authentic,” said Edward Chou, Head of Marketing, TikTok US. “We’re honored to be recognized by Samsung’s Galaxy Store Editorial Team and excited to continue delivering creative opportunities and a joyful experience to our global community of users.”

Download from the Galaxy Store here.

Best Themes Brand Collaboration 2019: Cogul Planet MLB Theme

Partnering with US Major League Baseball, Korean digital content provider, Cogul Planet, launched MLB smartphone and watch themes on the Galaxy Store in April 2019. The themes celebrate the World Series winning teams, featuring ringtones of broadcaster commentaries from major game moments to recreate the excitement of the championship games.

“We are expanding MLB’s brand power in the US with over 100,000 downloads since the release of the MLB theme in the Galaxy Store last April,” said a CEO Bo-mook Choi. “In the future, we are planning to release more diverse MLB themes so that we can get closer to fans around the world.

Download from the Galaxy Store here.

Best Watch Designer 2019: Matteo Dini

Featuring a range of digital and analog watch faces for Tizen smartwatches like the Samsung Galaxy Watch, Matteo Dini is celebrated by users for his mix of modern and classic designs.

“Working with Samsung is something exceptional,” said Matteo Dini, Designer and CEO. “Every day I am in contact with people from all over the world who appreciate my watch faces and use them daily. It’s very exciting!”

Download from the Galaxy Store here. http://galaxy.store/matteodini, http://apps.samsung.com/gear/

“Consumers often have to choose between mobility and high-performance hardware when choosing a laptop,” said YoungGyoo Choi, Senior Vice President of, Mobile Communications Business at Samsung Electronics. “Galaxy Book Flex and Galaxy Book Ion eliminate the need to compromise by offering powerful performance with unparalleled portability and display innovation.”

New Laptops with New Innovations 

Galaxy Book Flex and Galaxy Book Ion feature the world’s first QLED Display on a laptop, offering a vivid, true-to-life viewing experience. Outdoor Mode, enabled by a maximum 600-nit display capability, ensures every detail is clear even under bright sunlight. Both devices make it easy to go cordless thanks to long-lasting batteries and power-conserving displays. Samsung’s industry-leading Wireless PowerShare feature can also charge any of your Qi-compatible smartphones, Galaxy Buds or wearables with the laptop’s touchpad. Galaxy Book Flex and Galaxy Book Ion both exemplify Samsung’s design legacy for an ultra-thin and light device that easily slips into bags and backpacks without the added bulk.

Co-engineered with Intel as part of the Project Athena innovation program, Galaxy Book Flex and Galaxy Book Ion passed rigorous testing to meet the program’s targets for advanced computing experiences and specifications to enable exceptional responsiveness, high efficiency battery life and instant action. Galaxy Book Flex and Galaxy Book Ion also boast 10th Gen Intel^® Core processors for intelligent performance and stunning entertainment, and Intel^® Wi-Fi 6 (Gig+) and Thunderbolt 3, industry-leading wireless and wired standards for fast, flexible and easy connectivity.

“We are building on our long history with Samsung to drive innovation and bring new mobile computing experiences to market,” said Gregory Bryant, Intel executive vice president and general manager of the Client Computing Group. “The introduction of Galaxy Book Flex and Galaxy Book Ion, the first Project Athena-verified laptops from Samsung and both based on 10th Gen Intel Core, showcase what can be achieved when we bring great engineering talent together to work towards a united vision of a new computing experiences of the future.”

Galaxy Book Flex: A Powerful, Portable, Premium 2-in-1

Galaxy Book Flex is designed for people who need the latest and greatest technology to help them push the envelope and achieve more. Galaxy Book Flex can handle every demanding task thrown at it, from perfecting the latest line of code to sketching the latest artistic creation. Galaxy Book Flex’s 360-degree hinge lets the user experience the device both as a tablet and a PC. Designed for the road, Galaxy Book Flex sports an aluminum body for added protection with a “Royal Blue” finish that will turn heads. With the enhanced S Pen’s new gesture controls, you can quickly switch slides in PowerPoint during a presentation, or rewind a video you’re showing to friends using just your hand. Optimized S Pen apps provide a powerful writing and drawing experience across the device. Access to the expansive PENUP community is also available for the first time ever on a laptop, allowing users to easily create and share their favorite sketches. And built-in biometric credentialing, powered by Windows Hello, provides peace of mind even in the most unfamiliar places.

Galaxy Book Ion: An Advanced, Agile, Ultra-Lightweight PC

Galaxy Book Ion was built for the on-the-go professional who isn’t bound to a desk. Made with ultralight magnesium, its clamshell frame and ultrathin design were engineered specifically with portability in mind, measuring just 12.9/14.9mm thick and weighing less than a kilogram¹. Galaxy Book Ion’s 15.6-inch version comes with an additional SSD and DDDR4 RAM slot, boosting PC performance without adding any bulk. Featuring a luxurious “Aura Silver” color, Galaxy Book Ion offers a spectrum of hues at every angle, giving it a premium look to complement its portable design.

Both Galaxy Book Flex and Galaxy Book Ion will be available in two sizes, 13.3-inch and 15.6-inch, starting from December in select market. For more information about Galaxy Book Flex and Galaxy Book Ion, visit news.samsung.com/galaxy, www.samsungmobilepress.com.

Product Specifications

	Galaxy Book Flex 13	Galaxy Book Flex 15
Dimensions	302.6 x 202.9 x 12.9 mm	355.0 x 227.2 x 14.9 mm
Weight	1.15kg	1.52kg / 1.57kg (Discrete graphics model)
Display	13.3″ QLED FHD Display (1920 x 1080)	15.6″ QLED FHD Display (1920 x 1080)
CPU	10th Generation Intel® Core Processor (Ice Lake)	10th Generation Intel® Core Processor (Ice Lake)
Graphics	Intel® Iris Plus Graphics or Intel®UHD Graphics	NVIDIA® GeForce® MX250 Graphics with GDDR5 2 GB Graphic Memory / Intel® Iris Plus Graphics / Intel® UHD Graphics
Memory	Up to 16GB (LPDDR4x)	Up to 16GB (LPDDR4x)
Storage	Up to 1TB SSD (NVMe)	Up to 1TB SSD (NVMe)
WLAN	Wi-Fi 6 (Gig+), 802.11 ax 2×2	Wi-Fi 6 (Gig+), 802.11 ax 2×2
Camera / Mic	720p HD / Dual Array Mic	720p HD / Dual Array Mic
Audio	AKG Stereo Speakers with Smart Amp	AKG Stereo Speakers with Smart Amp
Security	Fingerprint	Fingerprint
S Pen	Built-in S Pen	Built-in S Pen
Keyboard	Backlit	Backlit
Battery	69.7Wh (Typical)	69.7Wh (Typical)
Ports	Thunderbolt 3 (2) | USB-C | UFS/MicroSD Combo | HP/Mic	Thunderbolt 3 (2) | USB-C | UFS/MicroSD Combo | HP/Mic

	Galaxy Book Ion 13	Galaxy Book Ion 15
Dimensions	305.7 x 199.8 x 12.9 mm	356.1 x 228.0 x 14.9 mm
Weight	0.97 kg	1.19kg / 1.26kg (Discrete graphics model)
Display	13.3″QLED FHD Display (1920 x 1080)	15.6″QLED FHD Display (1920 x 1080)
CPU	10th Generation Intel® Core Processor (Comet Lake)	10th Generation Intel® Core Processor (Comet Lake)
Graphics	Intel® UHD Graphics	NVIDIA® GeForce® MX250 Graphics with GDDR5 2 GB Graphic Memory / Intel® UHD Graphics
Memory	Up to 16GB (DDR4)	Up to 16GB (DDR4) + 1 Sodimm
Storage	Up to 1TB SSD (NVMe)	Up to 1TB SSD (NVMe) + 1 SSD expandable slot
WLAN	Wi-Fi 6 (Gig+), 802.11 ax 2×2	Wi-Fi 6 (Gig+), 802.11 ax 2×2
Camera / Mic	720p HD / Dual Array Mic	720p HD / Dual Array Mic
Audio	AKG Stereo Speakers with Smart Amp	AKG Stereo Speakers with Smart Amp
Security	Fingerprint	Fingerprint
Keyboard	Backlit	Backlit
Battery	69.7Wh (Typical)	69.7Wh (Typical)
Ports	Thunderbolt 3 | USB 3.0 (2) | HDMI | UFS/MicroSD Combo | HP/Mic	Thunderbolt 3 | USB 3.0 (2) | HDMI | UFS/MicroSD Combo | HP/Mic

¹Available on Galaxy Book Ion 13 only

“The mobile industry is undergoing a dramatic transformation and opening up new ways of business by bringing innovative technologies like 5G, AI and IoT to enterprises,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We believe open collaboration is central to unlocking these opportunities and look forward to driving digital transformation for our enterprise clients in the 5G era with IBM and Samsung’s mobile devices and connected services.”

Safety Platform Powered by IBM Cloud, AI and 5G

Today’s announcement is designed to bring together IBM’s cloud innovations and Samsung’s Galaxy devices ecosystems, including Galaxy Tabs, Galaxy smartphones, and Galaxy Watches. This is designed to help improve the work environments for police officers, fire fighters and other first responders.

According to the International Labour Organization, nearly 3-million deaths occur each year due to occupational accidents. Governments and enterprises have an increasing need to build systems which track the health vitals of workers in remote or high-stress environments.

Built on the IBM Cloud, the new platform will now allow clients to track a worker’s vitals, including heart rate and physical activity, to determine if that person is in distress and automatically dispatch help.

For example, equipped with Samsung’s Galaxy Watches with biometric sensors and Galaxy smartphones enabled with 5G capability, first responders will have their safety and wellness indicators shared on this platform in real time. The solution constantly tracks their vital signs and other key indicators to instantly alert emergency managers if there is a change in any of these data points, which may indicate the responder may be in danger of a heart attack, heat exhaustion, or any other life-threatening event requiring immediate attention. The platform transmits the data to emergency managers to provide insights for their decision-making.

On this new platform, Samsung’s high-speed Galaxy devices can now be used at scale almost anywhere. These devices can be customized to withstand intense environments, such as those encountered by a soldier in the field, power plant employees working in harsh weather conditions, an emergency worker responding to a disaster or a worker in a mining plant.

Currently being piloted by multiple police forces, this new solution provides real time health and situational awareness insights on first responders to reduce operational risks in the field.

“IBM continues to bring leading cloud and AI capabilities with deep industry expertise to our enterprise clients,” said Martin Schroeter, senior vice president of global markets from IBM. “Together, IBM and Samsung will use the power of IBM Cloud, 5G, AI and edge computing to enable our clients to leverage these advanced technologies to have greater impact on the way people work, shop and protect their health and families.”

Samsung and IBM Pave the Way for Enterprise Innovation with 5G and Edge Computing

Samsung’s fit-for-purpose design approach and IBM Garage Methodology creates an open collaboration, accelerating how the two companies test and launch new business ideas with advanced cloud services. This approach integrates practices grounded in deep industry expertise at global scale through culture change into a single approach and driving enterprise design thinking.

The two companies are also collaborating across multiple industries to bring the power of IBM and Samsung to bear, including financial services, energy and healthcare. In addition, with the digitization of the manufacturing industry, this partnership lays the foundation for the automation of factories to become efficient and productive with advanced network services and 5G.

Developers can access and utilize the technology behind the platform and build further capabilities on top to impact other vertical industries like manufacturing, defense and retail.

About Samsung Developer Conference

SDC brings together thousands of developers and creators to explore today’s tech and visualize what’s possible in the future. The two-day conference will feature exciting keynote announcements, technical sessions and valuable networking time. Plus, Samsung product teams and technology partners will showcase the latest tech advances and tools.

About IBM Cloud

With over $20B in annual cloud revenue, IBM has built a leading enterprise hybrid cloud business. This includes a comprehensive range of as-a-service offerings, software, hardware and professional services that enable IBM to advise, move, build and manage cloud solutions across public, private and on-premises environments. Through its global network of more than 60 cloud data centers across 19 countries and 18 availability zones across 6 regions, IBM public cloud helps enterprises in all industries to meet security, resiliency, performance, and global deployment requirements. Built on an open source, multitenant environment, clients have secured access to an enterprise-grade IaaS and a leading PaaS that provides them with the latest developer capabilities and ready-to-go innovation engines. This includes more than 190 cloud-native APIs, such as AI, blockchain, IoT, serverless and quantum computing, and consistent function all the way to the edge. For more information, visit https://www.ibm.com/cloud/public

A wide variety of sessions – led by Samsung and tech industry leaders – will offer attendees a first look at the company’s latest SDKs and dev tools, as well as exclusive previews of cutting-edge advancements in the fields of AI, 5G, secure solutions and more.

Read on for our roundup of SDC19 sessions that attendees won’t want to miss.

Bixby

SDC19 features a variety of sessions that showcase just how easy it is to develop seamless device experiences using Samsung’s open AI platform, Bixby. Included among these are:

• Game Changing Voice Assistant: Industry Perspectives
• Listen to industry leaders and premier developers share their experiences developing Bixby Capsules and scaling their services for the Bixby experience. Speakers will discuss the platform’s ability to drive business growth, and outline their vision for the future of intelligent voice assistants.
• Building Bixby Conversational Experiences for Devices with and without Screens
• This session will explore how Bixby behaves across devices both with and without screens, and discuss how to provide the best user experience for multiple devices. Learn from the best Bixby engineers in the world how to account for the many interfaces you’ll encounter in the Bixby device ecosystem.

• Bixby Developer Center and Marketplace
• Learn how to configure and submit Bixby Capsules for launch in the Bixby Marketplace, and how to set up teams for seamless collaboration. Plus, gain insight and access to Samsung’s exclusive Bixby Premier Developer Program.

5G

The 5G era is officially upon us, and at SDC19, Samsung is spotlighting some of the incredible opportunities that 5G connectivity offers businesses and developers. Those in attendance should be sure to check out:

• Unleashing Business with 5G Solutions
• This session offers valuable insights into how 5G will transform enterprises and businesses. Beyond the increase in speed, 5G will remove a wide range of existing limitations. Speakers will discuss 5G’s impact on key industries, offer predictions for the future, and share how developers can use these insights to identify new opportunities for B2B app development.

• Making 5G Wireless Technology a Reality and Initiatives Towards 6G

• The 5G platform is expected to play a critical role in connecting devices not just in the home, but across a wide range of industries. This session will explore Samsung’s 5G leadership, chart 5G’s evolution, and outline Samsung’s vision for the next generation of wireless technology: 6G.

Security

SDC19 features several sessions that underscore Samsung’s commitment to providing comprehensive security. Notable sessions include:

• Is Your Code Secure? Automatic Security Analysis Tools and Systems

• This session will introduce Samsung’s automatic analysis tools and systems for detecting security vulnerabilities and weaknesses in developed software. Discover how Samsung utilizes these tools, and learn how to make your code more secure.

• Samsung Blockchain Is Open for Partnerships
• Samsung believes in an open environment and embraces the idea that a decentralized world will revolutionize how we interact, work and play. This engaging session will outline the company’s approach to blockchain technology, and examine its efforts to further this revolution through collaboration with developers.

Enterprise Solutions

In addition to serving as a platform for partners and developers to unlock exciting business opportunities, SDC19 will showcase Samsung collaborations that are redefining what’s possible for enterprises. Notable sessions include:

• How AI Can Improve Operational Effectiveness, Safety and Wellbeing
• IBM and Samsung are expanding a decades-long partnership. This session will discuss the companies’ shared objective – to bring their combined innovation capabilities from the lab to your daily life – and showcase examples of this reinforced cooperation.
• Knox Partner Program and Knox Dev Tools
• This session will introduce the mobile enterprise-focused Knox Partner Program, which places a wide range of valuable resources and B2B dev tools – including EMM, Mobile Threat Detection, Remote Control and Secure Voice – at developers’ fingertips.

IoT (the Internet of Things)

This year at SDC, Samsung will introduce enhancements to its open IoT platform, SmartThings, that will enable partners and developers to enrich people’s lives with better connected living experiences. Highlighted sessions include:

• IoT 2.0: The Next Phase of IoT Engagement and Growth
• Learn more about SmartThings, its services and devices, and Samsung’s plans for the platform going forward. Find out how to join the SmartThings ecosystem, and how Samsung improved the platform to help partners and developers grow their businesses.

• Digital Marketing and e-Commerce Development for Smart Appliances
• Whether it’s e-commerce or digital content, developers are leveraging IoT and emerging technology to drive innovation and offer consumers additional convenience. Find out how partners are working hand-in-hand with Samsung to make this happen through collaborative development.

And Much More

All in all, SDC19 features more than 90 sessions covering a wide range of important subjects – including, in addition to those listed above, topics like developing apps for foldable devices, 8K content streaming, and Samsung’s One UI. Notable sessions include:

• More Than Foldables: Android Apps for Foldables and Larger Screens 

• Android apps are now available on more than just single and small screens. Consumers are increasingly demanding versatility in screens, and this broadening device landscape is fueling a shift toward more immersive and productive usage. This interactive session will offer insights from Samsung, Google, VSCO and top developers on how to make your applications work well across multiple form factors, including foldables, tablets and desktops. Listen to experts share best practices on improving the user experience, expanding your audience, and increasing engagement across screens and devices.

• One UI 2: Designed for Everyday Simplicity  

• • Since introducing One UI at SDC18, Samsung has been hard at work refining its signature mobile software in ways that enhance users’ daily lives. Join this session for a deep dive into One UI 2’s design principles and visual language, and examine Samsung’s vision for its user interface, as well as its progress toward creating a single, unified user experience.

• 8K Streaming, Low-Latency Livestreaming, and AI Streaming

• This session will discuss Samsung’s collaborations with various content and service providers on 8K streaming services. Discover how to integrate 8K streaming support into new and existing apps, and learn how Samsung’s neural network-based AI streaming technology intelligently scales images and videos in order to dramatically improve image quality and enable users to enjoy more 8K content.

More details on these and other SDC19 sessions may be found here. And don’t forget to follow @samsung_dev on Twitter and keep an eye on the hashtag #SDC19 for the latest news and updates from San Jose.

Last month at the Samsung Developer Conference (SDC18), Samsung Electronics revealed a number of exciting enhancements that underscore Bixby’s transformation into an open, scalable intelligence platform that empowers users to interact with a wide range of devices to get things done.

During the sessions, Samsung signified the democratization of Bixby, introducing the Bixby Developer Studio: a collection of intuitive tools that allow partners and developers to infuse intelligence into more products and services. To scale services powered by Bixby, developers can now build Bixby Capsules (features or services created for Bixby) and connect them to their existing APIs. The Bixby experience will be further enriched once the Bixby Marketplace officially opens, allowing users to browse through a variety of capsules that developers create and activate them on their devices as they wish.

To learn more about how the company is enriching Bixby by empowering developers to build their own Bixby experiences, Samsung Newsroom spoke to Danny Whang, a Principal Engineer in Samsung Electronics’ AI Strategy Group.

Q. Samsung revealed the “Bixby Developer Studio” at SDC18. How did developers react? What actions are Samsung taking, going forward?

We garnered a lot of attention on the Bixby developer Studio, as seen by the 4,000+ developers who attended SDC18. Ever since, we’ve established a number of ‘Developer Relations’ departments that serve as touchpoints for developers to connect with our specialized Bixby experts and get answers to any questions that they may have. They’re currently up and running in the U.S., China and Korea, and we’re working on expanding to locations around the world. We’re also organizing more events that will allow us to meet and collaborate with talented developers.

Q. What were some of the steps that Samsung took to transform Bixby into a full-fledged AI platform?

We’ve always thought of Bixby as a platform through which people can use various Bixby services across multiple compatible devices. The first iteration of Bixby was revealed as an intelligent interface that interacts with our mobile devices because we wanted to unveil each function at the appropriate moment.

We also thought long and hard about ways to improve the consumer experience, and make it easier for developers to create dynamic Bixby services. Our goals in releasing these new tools are to help third-party developers build services more comfortably and efficiently, and eventually get more developers to participate in the Bixby ecosystem. This will help develop the Bixby Marketplace, to offer consumers a place where they can easily pick and choose the services they want.

Q. What is Samsung doing to encourage more developers to participate?

We are offering developers access to the same tools that we use to build those services, and this comes in the form of the Bixby Developer Studio. We’ve created this so that developers can create Bixby Capsules more efficiently. With it, developers and AI can work together to make programs – when the developer gives Bixby the building blocks, Bixby uses the developers’ models to learn about users, making it a collaborative process with the AI.

In addition to providing developers with the tools they need to take Bixby’s convenience to the next level, we’re continuously enhancing the platform with more devices, more services, and support for more languages.

Other than that, we are investing more in technologies such as Automatic Speech Recognition (ASR), Natural Language Understanding (NLU) and other technologies in the Audio Intelligence category so that Bixby can understand the natural language better.

Q. You mentioned the Bixby Marketplace. How many Bixby Capsules will need to be ready before the Marketplace opens, and what types of capsules can users expect to find there?

When it comes to the Bixby Marketplace, what really matters isn’t the sheer number of capsules, but the actual quality of the Bixby Capsule selection. The Marketplace will feature a wide range of capsules spanning categories like transportation, music, lifestyle and more, and we’ll need to have enough high-quality capsules ready to fill out those categories.

The more third-party developers jump on board and contribute innovative capsules, the faster the Marketplace will be up and running. When it officially opens, developers will also be able to upload more capsules to the Marketplace. These capsules will utilize Bixby’s natural language understanding to simplify users’ daily lives. Users will be able to easily access every single one of them through the Marketplace.

Q. Is the new Bixby compatible with Samsung’s TVs and appliances as well? Will developers’ Bixby Capsules need to be customized to work on these devices?

Devices that already support Bixby, from our Family Hub and Smart TVs, will also be made compatible with the New Bixby in the near future.

As far as Bixby Capsules are concerned, just because Bixby functions across a variety of devices doesn’t necessarily mean that developers will have to rebuild their capsules to make them compatible with each. Various departments in Samsung are working closely together to make this aspect of the development process as simple as possible.

Each device’s features might be different – the device may or may not have screens or speakers, for example. But for each device, all the developer will have to do is reorganize the layout of the data. These capsules for various devices will be easy to develop, as the tools Samsung provides will include various UI components and simulators that help developers in their processes.

Q. Compared to other intelligent assistants, what are some key benefits that Bixby offers developers and consumers?

Seamlessness, for one. With Bixby, you’re dealing with a single assistant across all kinds of devices—one that’s constantly being optimized to enhance its convenience.

Samsung sells more than 500 million devices a year, creating millions of opportunities for consumers to engage with dynamic Bixby services. We’re committed to expanding the platform to encompass all Samsung devices in the near future, starting with five more languages in the coming months. And with our industry-leading expertise in mobile, display and home innovations, we understand exactly how to create simple and unified multi-device experiences.

Because the platform invites third-party developers to contribute their own services, and encourages users to utilize the services that work for them, each person’s experience is ultimately unique. That inherent aspect of personalization is part of Bixby’s beauty.

Q. Do you have any final words for developers out there who are interested in growing their services with Bixby? What do you see as the future for Bixby?

Because Bixby is an open platform—a platform that will constantly evolve as more and more developers create and contribute innovative capsules—we can’t even imagine what the future will hold. But we’re excited to find out.

With Bixby, you’re looking at a platform that allows your services to truly shine, and offers a means to deliver them to millions of users around the world. We still have areas where we need to improve, and I encourage interested developers to join us on this journey, provide us with constructive feedback, and help us build a more seamless and connected future.